Content marketing is not a new phenomenon; it has been around since the 1880s "as technological advances in transportation and communications allowed companies to forge stronger connections with their customers."...
In the US alone, there were approximately 208 million social media users in 2017, and that number is projected to reach over 220 million in 2022, fueled in part by people’s voracious appetite for social networking and the rapid increase in mobile browsing. If you’re new to the game and wondering how social media can help your business, read on.
Social media can help your business increase brand awareness
Once you have launched your business, you need traffic, whether it’s foot traffic or web traffic. An excellent way to get the word out about your new business is to use social media. Not only does it provide you with word-of-mouth advertising, but due to ease of which content can be shared online, it is amplified. Businesses are now using social media to create awareness and build anticipation even before they launch.
Social media can help you build relationships with your audience
Unlike traditional marketing, social media marketing provides two-way interaction. It enables you to build and nurture relationships with your customers by sharing content that they value, rather than merely promoting products, and engaging with them in a conversation. Listening to what your audience is saying can help you further refine your marketing strategies.
Social media can help you provide better customer service
People on social media can be very vocal. We have all witnessed an angry customer lashing out at a business on Twitter or Facebook. Don’t let that intimidate you. Unhappy customers will vent on social media whether you have a presence or not. Having a social media profile gives you an opportunity to have a say in that conversation. It enables you to listen to their concerns, get in touch with them, and provide a solution and is ultimately an opportunity to win that customer over.
Social media can increase sales
People who follow you on social media have implicitly expressed interest in your company, whether they do so because of the humorous posts you share, the helpful tips you provide, the relevant updates you give, or the amazing products that you offer. This audience is far more likely to respond positively to sales messaging. Promoting various products or sales on your social media can result in higher conversions.
Are you a small or medium-sized business who uses social media? Tell us what strategies worked for you in the comments section below!