An effective digital marketing strategy accomplishes many goals — developing a better online ranking, increasing brand awareness, and building a bigger following — but none are as important as increasing...
An increasing number of businesses are now using Twitter to build brand awareness, provide speedy customer service, and discover new trends in their industry. While scheduling regular Tweets is good practice, how can your business stand out and encourage current and potential customers to interact with your content? This blog post will provide you with three helpful tips to increase engagement on Twitter.
What is Engagement?
Engagement consists of various ways that users interact with your content. Some examples are replies, retweets, mentions, Tweet expansions, follows and favorites, as well as hashtag, link, or username clicks.
Use Images and Illustrations
Give your Tweets an edge by adding images and illustrations. In an experiment conducted by Buffer, Tweets with images resulted in 18% more clicks, 89% more favorites, and 150% more retweets when compared to text-only Tweets.
Provide customers with an opportunity to get to know your company’s culture or get a sneak peek of the behind-the-scenes by posting original photos rather than relying heavily on stock photos. Use images with bold, as opposed to bland colors, and fun illustrations to catch people’s attention.
Use Twitter Polls
Polls are an excellent way to gather feedback from and show people that their opinion matters. From “just for fun” questions to questions about your products and services to questions about your industry, the options are endless.
If you are in the fashion industry for instance and have a product that comes in three different colors. You can ask your audience which is their favorite. By incorporating a trending hashtag, other users who are not necessarily following you may want to weigh in on the topic too, expanding your reach further. In addition to providing that particular product with more exposure online, the Twitter polls can also help you make business decisions based on valuable customer feedback.
Include a Call-to-Action (CTA)
Another way to increase engagement on Twitter is to include a Call-to-Action in your Tweets. There are a multitude of ways to do so. CTAs can range from retweet requests to link clicks to outright asking your audience to buy your products.
Creating a contest, for instance, and asking your followers to share or retweet (RT) for the chance to win a prize or giveaway can be highly effective. If you’re donating a portion of your profits for a good cause, you can ask people to help you spread the word by retweeting your message.
Will you be using these tips to increase engagement on Twitter? Let us know what works for you in the comments section below.