Whenever an e-commerce business is looking at which digital marketing efforts to invest in, the first thing they should determine is their return on investment (ROI). The ROI allows you...
Social media is one of the best methods of getting your message out into world. With a wide reach to your targeted audience, branding on social media networks is almost a necessity for any e-commerce business wanting to assert their knowledge in their field. Needless to say, social media marketing can be a little overwhelming if you don’t have access to the appropriate third-party software tools. Whether you want to have the ability to repurpose old content, engage with your audience regularly by means of a posting schedule or have more time to focus on your other business arrangements, third-party software tools have the ability to retain a social presence without dedicating an endless amount of time every day.
If your business has a presence on multiple social media accounts (Facebook, Twitter, Instagram etc.) then Hootsuite will make it simple to post, schedule and customize to each of your social feeds from one easy-to-use platform. You simply add all of your social accounts, craft a post in the post manager section and schedule that post for as far in advance as you need.
This third-party software tool is beneficial for tracking which posts and channels are driving your sales. Not only do you have the ability to post and schedule content to your social media, but you can also monitor your channels closer and track the data.
If you are on a tighter budget due to e-commerce startup costs then TweetDeck is the perfect third-party software tool for you. Although it is only used to post to Twitter, the free, multi-columned layout makes it easy to follow conversations, retweets and future scheduled tweets all from one screen.
Comparable to the more widely used third-party software Hootsuite, Sprout Social allows you to monitor your client’s social media mentions, engage with your brand advocates and schedule your future content.
Data can be gathered from your social media platforms by the use of Google Analytics. That gathered data has the ability to break down traffic and conversions in order to find out which social feeds are converting into sales and which ones need to be revamped.
Although this suggestion for a third-party software tool does not require you to subscribe or purchase any complex software, it is recommended that e-commerce businesses create one in Google Docs or Microsoft Word. If you plan out your content in advance you have a distinct advantage that ensures you are present on your social media without needing to worry about coming up with unique ideas every day. This will give you more free time for other aspects of your business that require it.
Have you used any of these third-party software tools for your e-commerce business? Tell us about your experience in the comments section below.