While creating an online presence has a diverse set of challenges, the real problem you face as a hotelier is competing against the traffic of big booking sites like Airbnb...
It won’t matter how creative, innovative or aspiring your product or service is if it’s not being marketed to the right target audience. Many business owners make the mistake of taking over their own marketing efforts when they first start out. Although they should never feel discouraged to learn and grow in their in-house abilities, working with a professional digital marketing team will allow them to persuade and engage with their customers in a receptive way. After all, instead of simply marketing to anyone and everyone, a team in charge of your social media marketing strategy will start their efforts firstly by breaking down your target audience and curving the appeal towards that demographic. So, if you want to get noticed in your industry, you must first work towards identifying which social media channel will attract the right customers for you.
Who uses Facebook?
Facebook still holds onto first place as the most widely used social media platform across the world. With a monthly log in of over 2.23 billion users, 30% of which are aged between 25 through to 34, beginning your social media marketing campaigns on Facebook is always a safe bet. Once you create your business page remember to post regularly, promote your page, engage with your followers and contrive your page layout and content to appeal to your target audience. After all, if you’re hoping for a high level of engagement, your Facebook profile needs to be geared to attract the right shoppers.
Who uses Twitter?
The nice thing about Twitter is that the demographics of its users tend to possess a smaller age gap in comparison to the vast age range of Facebook users. With roughly 326 million people engaging on Twitter monthly, 37% of users are between 18 and 25, while 25% of them are 30 and 49-years-old. This means that young adults make up over 60% of the audience on Twitter. So, if your product or service would appeal to this age range, it might be worth setting up a Twitter account and regularly tweeting to the users compelling them to click.
Who uses Instagram?
Instagram has quickly made its way to one of the most active social media channels worldwide, especially among young women. This photo-sharing, smart-phone app is plentiful within the millennial generation (1982 – 2004) and allows business owners to get a little creative by sharing enticing visuals, using engaging hashtags and taking advantage of the story feature to promote their business. Considering so many people make purchases based on things they see through their Instagram feed, it’s a great way to exploit social media marketing to get your products or services noticed.
What are a few tips to help attract your target audience?
Now that you’ve narrowed down your essential social media platforms you might need a little help reaching out to potential shoppers. The following tips can help you to entice your business’s target audience.
- Survey your customers to find out what they like
- Determine your audience size do you know how often to post
- Find a connection to your audience
- Reach out to customers through the use of other social media groups
- Tailor your content to appeal to your audience
- Balance out your content plan to include something for everyone
- Use visual quotes for motivation
- Boost your content with promotional posts
- Share education content from within your niche
Which social media channel do you use to target your company’s demographic? Tell us in the comments section below.