If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy...
Proficient writers are always looking for ways to expand their skills and those who’re designated composition tasks for e-commerce businesses need actionable writing techniques if they’re going to gain the attention of an online audience. The general population is exposed to numerous advertisements every day, so the ability to create engaging blogs, social media posts and newsletters can be troublesome. That’s why you must learn new approaches if you’re hoping to gain traction with your editorial content. Let’s learn how to correspond professionally to meet the needs of contemporary copywriting for digital marketing.
#1 Know your audience
While we probably sound like a broken record when we give you this advice, writing is all about the reader and they need to be your focus point when you’re crafting your copy. If you aren’t able to pinpoint a definitive audience, start by anticipating the values of the type of people that might be reading your stuff.
#2 Make a plan
While it may seem like most writers simply dive into creating longhand scribbles, good writers will take the time to make a plan before beginning the process. This could include a small brainstorm, research on some crafty words that they would like to include or even a brief outline to use as a resource while they’re writing the copy. We can assure you that your introduction will be rewritten multiple times if you start your content before a foundation is in place.
#3 Quick edits are a no-go
Most people think that an aspiring copy takes a demanding amount of time to write, but the truth is the editing process will consume some of the biggest chunks of your writing time. We all make mistakes and while the intention is for your copy to flow fluidly with a sense of concise clarity, grammatical errors, spelling mistakes, and punctuation flaws have the power to stop your readers dead in the tracks trying to comprehend your translation. What’s even more frustrating is that their trust in you as a writer, and in the brand that you’re writing about, can easily be swayed in another direction based primarily on lack of editing.
#4 Use headings in copywriting for digital marketing
Headings allow writers to craft an exponential amount of copy while keeping it organized on the page. Avid readers will enjoy the white space that headings bring to the copy, while potential customers will use this as a way to scan through the general concept of the writing. It also helps you to construct your copy based on priority, keeping the most important information at the top just in case your readers never make it fully through.
#5 It’s all about the energy
Lively content yields great power in the world of digital marketing. That’s why we encourage copywriters to use lots of verbs to pivot the points in each sentence. Not only are these actionable words super punchy, but they’re the best way to sell products and services. Just be sure that the verbs you use apply to your audience, directing structurally complicated words at the right demographic.
You can also rely on these imperative tips if you’re copywriting for digital marketing:
- Avoid exclusionary words: These could be job titles that imply gender. (ex. Police officer vs. policeman).
- Avoid jargon: The overuse of relative phrases can often become meaningless.
- Own your work: Don’t start sentences with “I suggest”, instead, write confidently and command your audience with transitions such as, “I recommend.
- Use the Oxford comma: Business writers love this stylistic piece of punctuation to add consistency and clarification to the writing.
- Avoid redundancy: The same verb modifiers, again and again, make your writing boring and repetitive. Perhaps consider using an online thesaurus to familiarize yourself with fun, new words that have similar meanings.
Are you ready to tackle a piece of copy? Drop some tips below if you have some advice to offer our readers.