As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a...
When the words digital and marketing are placed together inconsequential order, they refer to the innovative trend that delivers advertising through digital channels such as search engines, websites, social media, email, and mobile apps. While there are insights and strategies that business owners and marketing professionals both follow, when you’re first starting out, your e-commerce business is likely focused on getting the word out and establishing a network within your niche. So, if you’re hoping to uncover the secrets and endeavors that grind the gears of a successful digital marketing scheme, the best way to approach the process is by researching as much as possible on the subject matter. This means that as a small business owner it’s your job to read anything and everything there’s about professional digital marketing.
Why professional digital marketing is important to small businesses?
Most businesses thrive through the use of professional digital marketing, but small businesses greatly need it to get noticed in the first place. After all, regardless of whether you’re entering an established industry or a new niche, if you want to become the focus of consumer attention and stand out from your competitors, you’ll need a digital marketing strategy to help you carry out your business goals.
Let’s face it! Shoppers are abundantly online on the hunt for the next product to make their life more simplistic and enjoyable. So, when you’re first starting out, you’ll want to establish your target audience so that you’re able to cater to various digital marketing efforts that are best suited to a particular demographic of people. Think of your ideal customer and assign an age range that you’re going to steer towards, then ponder whether their gender, cultural values, and interests play a role in how you will appeal to them. If you’re finding the basic efforts of digital marketing too complicated, a few dollars can go a long way towards your company’s success. Whether you hire an agency to create a Facebook ad or write your weekly blog submissions, all digital marketing can be carried out on a budget.
How should you start your digital marketing efforts?
Digital marketing can be intimidating and confusing for first-timers, but the good news is that with a little guidance and patience, you can learn marketing tactics for your businesses by observing the way other businesses do theirs — run campaigns based on the season, orchestrate a sale around a major calendar event and toss around a few times of day to do your social posting and see what gets the most attention. This trial and error period has great potential to yield positive results and for those who don’t have the time to meddle with what-ifs, you can hire a professional agency to do the experimentation for you.
That being said, since digital marketing is a key brand-building tool, here are some ways that you utilize its potential.
- Start a blog.
- Research industry keywords and use them in your content.
- Post regularly on a variety of social media channels.
- Make your own service/product videos.
- Optimize your website so that it looks good on both computer and mobile devices (If unsure, use a web developer for this task).
- Build an email list and send them as needed to drive sales and establish relationships with your shoppers.
Do you rely on the expertise of a digital marketing company to assist with your business? Share your first-hand experiences with our readers.