Whenever an e-commerce business is looking at which digital marketing efforts to invest in, the first thing they should determine is their return on investment (ROI). The ROI allows you...
The spooky season is in full swing and with All Hallow’s Eve approaching, you should be orchestrating a digital marketing strategy that embellishes all the chills and thrills of your business. While this autumnal holiday doesn’t involve gifting presents, consumers love a company that decorates their websites with festive charm, and even better, plans some ghoulish promotions to show off their holiday spirit! Below are some ideas that you can use to spiff up your online marketing.
Send out a spook-tacular newsletter
For those of you who are equipped with an email list and customizable template, now is the time to use newsletters as a means for showing off your Halloween spirit. Whether you decide to slot in some products that embellish a ghoulish charm or you simply host a seasonal promotion with access to an exclusive coupon code or discount, whatever you’re offering should encourage shoppers to carry out purchases and skillfully align with the season.
If you’re unsure of how to get started consider hire a digital marketing professional to carefully craft your Halloween email. If you don’t possess a list or an email design, it’s likely too last minute to have this task completed by Halloween, but you can look to other upcoming holidays and have a web development professional ensure that you’re sorted with everything your website needs.
Host a chilling contest on Facebook or Instagram
While there are tons of opportunities for your business to utilize social media to gain consumer attention, Facebook and Instagram are great channels for visual promotions. So, as one of the best ways to engage with your audience, we recommend hosting a contest to sanction the start of the spooky season. This could include elements where you ask your customers to submit photos of their favourite Halloween-related activities, carved jack-o-lanterns, or party foods and the chosen winner would receive a special discount code to use towards their next purchase. Be sure to include rules such as, “must follow all of our social media accounts”, “must like this post”, and “must share this post” for bonus ways of gaining traction.
If you need help coordinating a contest promotion as part of your October digital marketing strategy, speak with a social media expert to get started!
Are there other ways to expand on your digital marketing strategy for Halloween?
Since our favourite grim holiday is only 25 days away, we wouldn’t recommend making too many changes to the development details of your website. However, there are some small transformations that would make it rather eerie-sistable.
- Offer treats with each order: Whether the treat you offer is a bag of candy or a small gift bag of sample products, shoppers love receiving seasonal goodies with their purchases.
- Live stream your haunted shop: If you’re one of the many e-commerce business owners who also possesses a brick and mortar store, be sure to decorate for Halloween and live stream what it looks like on your social channels.
- Get spooky with your product or service names: This change, while subtle, makes a world of difference to potential and recurring customers when they’re perusing your website.
What other ways in the past have you marketed your business for Halloween? Drop a comment below to share with our readers.