While creating an online presence has a diverse set of challenges, the real problem you face as a hotelier is competing against the traffic of big booking sites like Airbnb...
You may think that you can build the best website by making it informative, packing it with great content, and investing in an intuitive design, but if shoppers aren’t able to find your website, all that work and money will go to waste. We’re here to help by breaking down the basics of why PPC Advertising could be the strategy your business needs to attract more online users. So, here’s why you should want to use it!
What is PPC Advertising?
Pay-per-click advertising, also shortened to PPC advertising, is a method of online marketing that allows businesses to place ads in strategic places where a fee is only charged after the ad is clicked on by a visitor. It’s a great way to buy visits to your website rather than taking the time to attract them organically.
Here’s how it works:
- When a user clicks on your ad, you pay a specified fee, which is referred to as the cost-per-click (CPC).
- The CPC can vary dramatically (average is between $1 to $2 with some as cheap as a couple of cents, while others go as high as $50 or more).
- Another way to orchestrate a PPC Advertising campaign is by using cost per 1,000 impressions (CPM), which applies to display and video ads.
Now that you have a better understanding of how PPC Advertising works to attract online visitors, we are going to provide you with some reasons as to why you should consider adding it to your digital marketing strategy.
It’s very targeted
Entrepreneurs and digital marketers alike love PPC Advertising because it allows them to choose precisely who will be seeing the ad based on their location, choice of keywords, interests, age, gender, language, and even the type of device that the consumer is using. This ensures that you’re catering to an audience that’s more likely to enjoy your goods and services, which has a huge influence on click-through rates and conversions.
You can even re-target previous visitors!
Most consumers will only click on advertisements that appeal to their interests, however, just because they choose to follow through to your website, doesn’t guarantee that they will become a customer. The great part about PPC Advertising is that you’re targeting those who share the same enthusiasm about your products and services, and the best part is that if they don’t follow through on purchasing the first time around, you can retarget the ones that left your website and remind them to come back again!
It’s cost-effective for all types of e-commerce businesses
While many elements of your digital marketing strategy charge a flat-rate, monthly fee, you only pay for PPC Advertising when your ad is clicked by a potential customer. This means that the odds are always in your favour, allowing you to cater your ads to those whose values align with your business. Also, since PPC ads appear at the top of search engine results pages, you don’t need to spend the time and money building your content because your ad will already appear above organic search results.
It’s easily tracked
Aside from the above conversion-based benefits, PPC Advertising is also easily tracked, meaning that you as a business owner can monitor how well your ads are performing and make adjustments to them if they aren’t receiving a good number of clicks. This is a great way to learn what attracts consumers to your products and services and what can be improved upon to drive sales and help your business grow.
Are you ready to test the waters of PPC advertising? Please fill out our contact form and anticipate a prompt email from our Client Success Manager to discuss your business goals!
Do you have any further questions about PPC Advertising and how it works? Drop a comment below to share with our other readers.