There are a lot of expenses that come with e-commerce operations and since most small business owners don’t have access to endless marketing resources, it’s important to select the best advertising methods to start generating revenue. So, since it can take months to increase your organic search ranking through the use of search engine optimization (SEO), we recommend investing in pay-per-click advertising campaigns like Google Adwords to get yourself started. 

What is Google Adwords?

Google Adwords is a pay-per-click online advertising platform developed by Google where advertisers can bid to display brief ads, service offerings, product listings, or videos to web users. These ads can be placed in the results of search engines (ex. Google Search, Bing Search) as well as non-search websites, mobile apps, and videos. Google Adwords also works as a keyword tool, allowing users to target specific words or phrases they’re hoping to target to get their ads highly ranked on various search results pages. 

How does it work?

It all starts with a query. When a user searches for something on Google, it will look at the Adwords advertisers pool and determine whether there will be an auction for those terms. If one or more advertising is bidding on keywords that Google deems are relevant to the search, it will trigger an auction. This is where the advertisers will identify which keywords they want to bid on, how much they’re willing to spend, and create groupings using these keywords that can pair with their ads. Google then does the work by entering the keyword from that advertiser’s account, along with their maximum bid. 

If you’re wondering how Google determines which ads are shown where, once an advertiser has entered into an auction, Google will look at two key factors to determine ad rank: maximum bid and quality score. The maximum bid is the set price the advertiser specifies for that keyword, whereas the quality score is a metric that determines how useful the ad is to the user (max bid x quality score = ad rank > position). 

The auction is run billions of times each month. This allows results that users find relevant to their searches and advertisers to connect with potential customers for cheap.

What are the top advantages of using Google Adwords?

Google Adwords is a powerful keyword tool when it comes to advertising your business online. Listed below are a few advantages that you can enjoy on this paid marketing platform.

  • Targeting is more precise: This ensures that each ad is only displayed to users that are more likely to become potential customers. With the ability to filter audiences based on geographic location, age, gender, and more. There’s even a feature that allows the targeted audience to see the ad on specified devices or at certain times. 
  • You only pay for results: With Google Adwords, businesses only pay for the clicks their ads get, rather than the impressions. This advertising model only costs money when the targeted user takes action. 
  • Performance can be easily tracked: Whether you want to track the number of users that view and click your ad, those taking action, or those spending money, Google Adwords is the perfect tool to increase profitability. 

Do you need help setting up and managing your Google Adwords account? Once you determine your budget, it’s time to speak with one of Trek Marketing’s Client Success Managers. 

What do you think is the most advantageous part of using Google Adwords for your business? Drop a comment below to share with our readers.

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