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Regardless of whether you run a small, medium, or large-scale business, you will face competition in an ever-growing market. While your company may be unique in your eyes, there are others that cater to similar wants and needs, which means you’re forced to find ways to stand out. There are many digital marketing services that act as pillars to granting success for online businesses by building brand awareness, leads, sales, and boosts in revenue. Here are three digital marketing tools that you should leverage to boost website conversion within your sector. 

Email marketing

While some people might argue that email communication is outdated, rest assured that it’s very alive and well in the world of e-commerce. As the oldest form of electric communication, it remains the most effective way to reach customers, both past and prospective. However, the trick to successful email marketing is to build a list of contacts who are interested in engaging with your brand. 

Since many entrepreneurs need time to focus on other needs within their businesses, agencies like Trek Marketing offer an email marketing service that is created and managed by a team member. This service includes: 

• Email strategy and audit
• Email campaign management
• Email marketing automation
• Email template production 
• Subscriber management and maintenance
• Creative design and copywriting
• Deliverability optimization
• Analysis and reporting of campaign performance

If you think email marketing is right for you, click here to email a team member and get started. 

Social media marketing

With so many channels available to effectively market to your customers, investing in social media marketing is a no-brainer for business owners these days. Also known as SMS, social media marketing utilizes a variety of platforms to interact with customers, including popular options like Facebook, Instagram, Twitter, and LinkedIn. While communication is key to building your brand, SMS also helps to increase sales and drive website conversions and traffic. 

While posting on social media is easy to do, it’s the strategic posts that successfully reach your growing audience. If you need help expanding your social reach between platforms or figuring out the preferences of your customers, allow Trek Marketing to extend its social media marketing service to you and your business. This package includes: 

• Proactive customer engagement
• Targeted follower/like growth
• Improved search engine rankings 
• Custom curated content
• Regular posts and management

If you think social media marketing is right for you, click here to email a team member and get started. 

Content creation

Not only does content allow you to tell web visitors about what your business does but it also allows you to gain a place among other popular search engine rankings. Content marketing can include posting an industry-related topic on your blog or simply updating product and service information to provide quality copy that helps web traffic roll in. 

Since writing is a skill that requires a lot of time and effort, it’s often the first task that is outsourced to a digital marketing agency. Get the right content in front of your audience by relying on Trek Marketing to do it for you! This service includes: 

• Taking professional product or service photos
• Researching and writing blogs
• Creating landing pages 
• Updating product and service descriptions
• Researching search engine keywords and incorporating them successfully into popular landing pages

If you think content marketing is right for you, click here to email a team member and get started. 

Which of the above three services would you prefer to outsource? Drop a comment below to share with other readers.