Email marketing remains the reigning digital marketing champion when it comes to return on investment (ROI). Since professional businesses everywhere rely heavily on email to announce events, promotions, new product launches, and more, it’s a great resource for generating leads, traffic, and sales. That said, if you currently don’t send emails or your email conversion rate is low, this could be because your list needs more prospects and the delivery needs work. Keep reading for five tips on how to improve your email conversion rate.
Most consumers don’t have the time or the desire to read long emails. Even if they happen to open yours, if the design is bland and the information is impersonal, chances are they will delete it. This certainly doesn’t help your email conversion rates. An easy remedy for this is to make your emails sound more personable and not like a robot created them. Encourage replies, start a discussion, and allow them to reach back to you. Also, keep in mind that an email is not a brochure. It was designed for interpersonal communication, which is why you should do just that!
Tell a story
Those email conversion rates will see an uptick when you make further efforts to engage with your readers. This means that when they open the email, you could tell them a story. Storytelling is a powerful marketing technique because well-written narratives resonate with readers. If the first couple of sentences can grab your audience, they may likely stay to read the entire thing. Then, this offers an opportunity for you to add a call-to-action right at the end to strategically entice them to take advantage of what you’re offering.
Make it mobile-friendly
With a vast amount of consumers using their smartphones as their primary devices, your emails must be compatible with these screens to ensure a high email conversion rate. Since no one likes to get an email that is hard to read, investing in mobile optimization will allow your potential customers to scroll through easily and read the details of your email without the need to zoom in.
Add links to all images
While elements like buttons always possess links back to business websites, sometimes entrepreneurs forgot the power of images in their email conversion rates. Whether the consumer meant to click the image or not is irrelevant, the part to focus on here is that you want to make it easy for them to take action.
Get creative with your subject lines
If no one opens your emails, how are you supposed to increase your email conversion rate? In our professional opinion, your subject line is the gateway to higher conversions through emails. So, be sure to take added time in crafting an interesting subject line to entice subscribers browsing through to take a shot at what you’re offering.
Whether you’ve tried email marketing in the past with little to no results or you’re new to it entirely, it’s a digital strategy that’s worth investing in. Try out some of our tips from above and if you need added assistance, Trek Marketing is happy to help get you started with our monthly email marketing service!
What elements are on your email checklist? Drop a comment below to share.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.