Many online businesses struggle to come up with innovative ways to increase traffic to a website. Since it can be challenging to know which methods work well to achieve positive results and which are tired strategies, listed below are some organic and paid options that yield great results when it comes to increasing traffic to a website.
Perform keyword research
Keyword research is a practice that search engine professionals use to find terms that are often entered by users into popular search engines when on the hunt for products, services, or general information. The words related to these queries can then be harnessed and used within web content to target consumers and crawl search engines organically. Aside from using keywords in copy, they can always be used in meta descriptions, the page title, the URL, and headers.
Those needing help with keyword strategy should consider hiring an SEO expert to offer valuable insights by performing audits and identifying issues where your website can improve.
Create content that’s memorable
While the posting of regular content is a great habit to get into, you need to make sure that your copy is memorable to cut through the expansive options available already on the internet. Not only does this type of noise help to increase traffic, but it also assists in establishing a better bond with your audience.
Keep active on your social feeds
The use of varied social media platforms is a great way to attract visitors. However, website traffic relies on elements such as:
- The sharing of posted content via social media platforms
- The interaction of business to followers through replies and/or reposting of content via tagging
- The use of relevant hashtags
- The promotion of new content via links
Whether you endorse a new product through paid search, social media, or display ads, pay-per-click advertising is an efficient way to increase traffic to your website. While some users may block ads, since you only pay when your ad is clicked on, you can easily stay within a budget and attract the right audience to click and buy.
Send out newsletters
Email marketing is one of the most effective means of increasing web traffic…especially if your company is hosting a sale or launching a new product. Here are a few practices that work well for those sending regular emails:
- Be sure to include enticing information in the subject line and body of your emails
- Insert links and buttons to allow shoppers to click easily
- Mobile-friendliness is essential
- Add touches of personalization
- Take the time to ensure that your email is visually appealing and well-designed
- Test each email before it’s sent
Which of the above methods do you plan to use to increase traffic to a website? Drop a comment below to let us know.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.