Lagentia Digital Marketing Alternative
Lagentia is a Digital Marketing Agency that prides itself on being experts in PPC and Display Advertising. Much like Trek Marketing, Lagentia are Google Adwords certified. However, unlike the PPC...
Analyzing a collection of data is one of the main fundamental elements that a professional digital marketing agency uses to build the foundation of their future marketing strategies. This is because modern marketing is all about leveraging consumer habits to enable smarter, more efficient and personable marketing campaigns that attract target audiences to interact with the brand. While Customer Data Platforms (CDP) and Customer Relationship Management (CRM) systems are two types of technologies that create these connections, there are some distinct similarities and differences that enable each to play a role in customer data collection.
CDP is a type of software that creates a customer database that’s accessible and persistently unified to pull data from multiple customer-related sources. It also allows the data to be cleaned and combined together into a single view section which can be made available on various marketing systems. When it’s used effectively, CDP gives a scalable, 360 view of your customer’s experiences.
CRM are technologies that manage business relationships and interactions with customers as well as work on improving professional relationships with potential customers. These tools support the company’s contact management, sales management and the overall productivity for the business.
Marketing organizations generally utilize CDP because of its simplified approach to exposing customer behaviours and engagement across varying channels. This enables a digital marketing agency to quickly learn about which connected systems should be used for each client. Whereas, CRM is more likely to be used for sales-based organizations because they collect and track information about prospecting customers.
That’s the interesting part. There’s no need for you to pick just one. The best thing that you can do for your company is to understand the differences between them, know their strengths and weaknesses and apply them in the areas that can positively affect your marketing goals.
As a digital marketing agency, how do you use each data management system to determine your future marketing campaigns? Tell us in the comments section below.