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The primary goal of search engine optimization (SEO) is to add value to your website by improving your site’s rankings in search results. But beyond that, the purpose is to attract more traffic and convert those potential customers into leads. That’s why conducting a technical SEO audit is a major deal! The following blog offers a little insight into what Trek Marketing may do during your technical SEO audit, as well as some suggestions for those who’re experienced enough to orchestrate one themselves.
What’s a technical SEO audit?
This form of digital marketing analysis is the process in which all of the technical aspects of your website’s SEO are checked to determine which fixes and improvements will allow search engine bots to better find your pages and website. Since search algorithms and online technologies are frequently changing, it’s a good business practice to perform a technical SEO audit every four to five months to ensure that you aren’t losing traffic to your competitors.
When should a technical SEO audit be performed?
Ideally, businesses should perform two to three in-depth SEO audits a year, with mini-audits in between, to guarantee that they’re able to reap the benefits of their SEO strategy. So, since a technical SEO audit is important for your user’s experience and website rankings, it’s important that your website is functioning properly and sending positive signals to Google to attract traffic.
While there are several technical SEO elements that you can check on during your audit, the first thing you should do when performing this time-consuming task is to ask yourself the following questions:
- What are my overall business objectives?
- Who is my target audience?
- Do I/will I have any business partnerships?
- How often is my website being updated? Do I have a web development company working on this?
- Will I be working with an SEO consultant? Will I need the SEO work done for me?
After the above questions are answered, you will have a better understanding of your business goals and will be able to hire a professional or dive into performing your own technical SEO audit.
What’s included in Trek Marketing’s technical SEO audit service?
Our SEO specialists work on both on-site and off-site to meet the SEO needs of our clients. This included page layout optimizations, finding and fixing broken links, public relations, and innovative content creation. That being said, a technical SEO audit must first be conducted before we’re able to determine where your paid hours would best be spent.
Audits are bucketed into three separate categories:
- Technical aspects: Crawl errors, indexing, and hosting
- Content: Keyword research, competitor analysis, content maps, and metadata
- Links: Backlink profile analysis and growth tactics
To complete the above process, the client must provide a list of passwords and vendors to allow the SEO specialist access to third-party analytics tools, webmaster tools, website backend access, social media accounts, and more.
Are you experience enough to perform a technical SEO audit or would you prefer the assistance of a professional? Drop your opinion below to start a conversation.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
SEO audits can certainly be challenging but they are important to make sure that everything is functional.