Social media is one of the most powerful modern-day tools that businesses of all sizes can use to reach out to their target audience. Potential customers are interacting every day through social media and if you’re not taking the time to directly speak to your audience through social platforms like Facebook, Twitter or Instagram you’re truly missing out on an advantageous opportunity for your business.
What is social media marketing?
Social media marketing, or SMM as marketers refer to it, is an online marketing tool that allows businesses to create and share various content across all their available social media networks. This includes memes, curated and custom written blog posts, pictures, videos, quotes and basically any content that has the ability to drive engagement with consumers and your brand. Consider the following social media tips.
How does social media marketing aid in the promotion of your business?
The power of social media is vast, especially when it comes to spreading the word of something new. By marketing your business on social media, you have the power to increase traffic to your website, raise your brand awareness, resonate its personality, build conversions, create an identity in your niche and improve your ability to interact quickly with your audience. The more engaged you become with your consumers, the easier it will become to know how they feel about your product or service.
Create a social media strategy
Before jumping into the world of social media marketing start with a well-thought out plan. What are your business goals? What social media networks would best reflect your products? What audience are you targeting? Are they a particular demographic? What is the message that you want to resonate with your audience?
Once you have these questions answered, you need to lay out a plan to ensure social media success. Don’t just throw yourself in. First understand how to use each social network to its fullest potential so you can utilize the platform when you share content about your business.
Crafting weekly blog posts is a good way to announce to your audience that you are knowledgeable in your area. Also, posting to your social feeds at least once a day will show that you actively engage with your clientele. These posts could include daily news pieces surrounding your niche market, cool stats, informative videos and even funny memes that have the potential to get a lot of shares and likes. You don’t know it yet, but future customers are scrolling through their news feeds as we speak looking for something like your product.
New to social media marketing? Try hiring a professional that has the skills to boost your social media following and the knowledge to curate blog posts that your audience will find interesting.
How has social media marketing helped promote your business? Do you have any other social media tips? Tell us all about it in the comments section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.