When it comes to creating brand awareness, social media marketing is a powerful tool that many businesses use to utilize their influence. However, although various social media platforms possess vast advantages to reach a company’s target audience, when it comes to building a brand, the more you diversify your strategy, the quicker and more effectively you will be able to spread the world. That’s why in addition to SMM you may also want to consider the following effective brand building options.
While blogging can take a long time to generate traction in terms of conversion rates, it has the ability to help spread brand awareness. Not only is blogging a free and easy tool to use but when it’s done right it can be an extremely powerful way to draw customers to your e-commerce website by educating the general public and creating a connection to potential buyers through the expression of your niche expertise. That being said, blog posts should follow a regular blogging schedule and discuss an array of subjects, such as upcoming promotions, how to use your products and other various industry discussions that are taking place on social media platforms or in the news. Blogging isn’t just a weekly journal, it’s a tool to establish a professional feel with your target audience.
Email marketing is a marketing strategy that’s known for its intense ability to generate sales. After all, people are constantly checking their emails and if they receive an exciting, generous promotion, it may give them that little extra nudge to finish placing their aspired orders. That’s why you should offer an email subscription as a way to build up your brand awareness and as a reward to your loyal customers. Email marketing allows subscribers to receive sales, promotions and giveaways as well as establishes a strong, branded connection between the business and each individual customer.
While social media marketing, blogging and email marketing are all insightful digital marketing tools there are a few other options that you can use to help assist with your brand awareness.
- Enhancing your customer service: Customers are the beating heart of your business and although having quality products and good marketing is important, an active voice in dealing with questions and concerns will also help you to gain an enhanced brand reputation.
- Knowing your target audience: Although you want anyone and everyone to buy your products or services, knowing the demographics, values and needs of the audience you’re targeting is essential if you’re going to be able to effectively build your brand. Reaching out to your target audience will create a “quality over quantity” approach to your digital marketing strategy.
Are there other tactics that you’ve personally used to build the brand awareness of your company? Tell us in the comments section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.