Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the […]
If you want to prepare your business for social media marketing during the holidays you need to be prepared to mix things up and get creative with your advertisements. It’s one of the biggest times of year for shoppers which means that all of your competitors are doing the same thing and bombarding potential customers […]
In the world of business, the holiday season is probably the craziest time of year for sales. Naturally, that means that marketing to potential online shoppers becomes essential from October through to the New Year. With the rise in online shopping most e-commerce business owners take advantage of holiday marketing which can make it very […]
As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]
It isn’t unheard of for a customer to book a hotel or resort by means of an external booking site such as booking.com or trivago.com. In fact, it’s probably the most common method of booking people use. How you choose to position your hotel on your website and through social media channels helps potential guests […]
Many boutique hotels engage with their customers by direct messaging them before, during or after their stay. Although this tactic possesses its own list of benefits, it does not leverage the same edge as email marketing. Possessing email marketing strategies are incredibly advantageous for boutique hotels to reach out to both new and existing clients. […]
A variety of content is incredibly important when you’re crafting an e-commerce blog aimed at enticing new customers and keeping your current ones interested. Although quality content is key, it’s equally as important to have a regular blogging schedule that you can maintain and carry out each week. The more you write, the more you […]
The traditional methods of sales have transformed over the years and evolved into a more contemporary approach known as social selling. E-commerce business owners are utilizing the power of social networking to connect, communicate, engage, research and build up trust with potential buyers. The best part of this new selling technique is that people feel […]
There are many elements that should be involved in your social media management process. Part of what drives buyers to make purchases is your ability to connect with them and put a face behind your product. When people feel that a company supports their values, they are inclined to give their loyalty as a customer. […]
The decisions you make regarding your e-commerce business have the ability to steer your company in a successful direction. In order to start defining your brand online, you need to make use of an effective social media strategy, an essential building block that will allow you achieve your target goals. Whether this detailed plan of […]