In the last year, the global coronavirus pandemic has shattered world economies, yet the real estate market has prospered despite job loss due to stay-at-home orders. While low-interest rates seem to be one of the driving factors keeping the housing market afloat, the extremely tight supply of homes is also a reason for the high […]
Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This […]
Google’s BERT, otherwise known as Bidirectional Encoder Representations from Transformers, is a Transformer-based machine learning technique that’s used for natural language processing (NLP). This update is helping Google to better understand natural language for search results, which means that it’s also an incredibly beneficial digital marketing advancement. More and more consumers are speaking questions directly […]
You may think that you can build the best website by making it informative, packing it with great content, and investing in an intuitive design, but if shoppers aren’t able to find your website, all that work and money will go to waste. We’re here to help by breaking down the basics of why PPC […]
Do you have a good relationship with your target audience? Would you say you go together like search engine optimization and pay-per-click advertising? While most professional digital marketing services take time to generate ongoing growth and conversions there are some things that you can do last-minute to entice your customers to shop. Valentine’s Day is […]
Since Data Privacy Day is just around the corner (January 28), we thought it would only be appropriate to discuss the importance of data protection and to use this submission as an opportunity to raise awareness, promote privacy and data protection, and highlight the best practices that are currently observed by almost 50 countries worldwide. […]
The digital age has immensely changed the way we live our lives, similarly to how the pandemic has paved way for a new set of guidelines. Businesses, big and small, have continued to operate under modified restrictions, but with such a huge growth in the online sector, there is an upward trajectory for many practices […]
Whether you’re looking to build the perfect set of SEO resources for your e-commerce business or you’re wanting to research the methodologies used by many search engine optimization services before committing to the help, we’re here to share with you the framework that’s needed to establish your ideal SEO strategy. Continue reading to learn more […]
If 2020 has taught us anything as digital marketing professionals, it’s that consumers heavily relied on available online conveniences to keep themselves safe during these crazy times. Whether it was virtual doctor’s appointments, online grocery shopping, or simply transitioning to ordering more of their necessities through e-commerce sources, it’s clear that the digital age is […]
The world is facing some very unprecedented challenges with COVID-19 spreading at an exponential rate. While regulations have made operations difficult for many businesses, others are thriving off of stay-at-home orders. So, if your business hasn’t managed to do better amid lockdown measures, perhaps you need to evolve how you’re conducting your digital marketing strategies […]