Social media is the heart of modern communication. It gives business owners the power of outreach and the ability to spread beyond the simple means of selling at a community market or relying on the word-of-mouth of friends. Although the use of social media to gain product hype is not a new concept, the use […]
Creating brand awareness is one of the most important things you can do as an e-commerce business owner. Familiarity and accountability generate devoted customers and establish a relationship that will grow through proper marketing, word-of-mouth and organically as your company expands. Naturally, brand building is so much more than a fancy website, an eye pleasing […]
There’s no arguing the power of social media. Large-scale communication, access to an enriched research database and the most exponential collection of time-wasting videos. Social media is a beautiful thing. Yet, followers and likes do not directly determine your customer’s loyalty to your brand. The real question is, how does a brand effectively build a […]
Social media is one of the best methods of getting your message out into world. With a wide reach to your targeted audience, branding on social media networks is almost a necessity for any e-commerce business wanting to assert their knowledge in their field. Needless to say, social media marketing can be a little overwhelming […]
Effective social media marketing involves setting goals and creating a pathway that will get you there. When it comes to the world of social media every post, reply, like, share or comment needs to serve a purpose. The most competent way to orchestrate your success is to develop a social media strategy. This will allow […]
Social media should definitely be one of the focal components of your digital marketing plan. While it remains one of the easiest ways to reach potential and existing customers, it also has the potential to drive traffic from your social sites to your e-commerce web page. On the other hand, when you optimize your social […]
Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to […]
When most business owners think of social media promotion, they think about using Twitter, Facebook or Instagram to endorse their company. However, because of YouTube’s intuitive design, it’s actually more social and influential than you may think. While some consumers are accustomed to a visual learning style, others respond better to an aural (auditory) or […]
Content marketing has become an important integral part of a successful business. Sharing high quality, relevant information has the ability to help your brand develop a relationship with your audience by establishing authority in your industry. Once you determine who you are communicating with and how, then you will be able to effectively distribute your […]
If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to […]