How to shoot product photos for your online store

Graphics are one of the most important elements of your e-commerce website and whether you choose to take the images of your merchandise yourself or hire a professional digital marketing agency to assist you with their product photography service, it’s by far one of the most important investments for your business. After all, since your […]

Why SEO, content, and email marketing work well together

While most digital marketing disciplines possess the power to complement each other, none make as dynamic of a connection as the virtuous cycle between search engine optimization, content marketing, and email marketing. Find out how these core web vitals help shoppers to engage with your brand and return to your online store to make purchase […]

Our guide to copywriting for conversions

Digital marketing is a multifaceted business and for those looking for a viable and profitable method to grow your brand, we recommend professional e-commerce copywriting. Since PPC campaigns, email marketing, social media management, and SEO optimization are all content writing methods that help you to achieve a better SERP (Search Engine Results Page) ranking, your […]

How to handle customers displeased by long waiting times, delayed shipping amid the pandemic

You’ve been living amid life-changing events and it’s important as an e-commerce business owner to focus on providing professional digital marketing and to be mindful of the situation around you to revamp your services accordingly. Such initiatives will boost your company’s reputation and also help to improve the overall experience for your clientele. After all, […]

What makes a great digital marketing strategy?

As a business owner, you’ve likely familiarized yourself with the world of digital marketing and while creating your own strategy isn’t unattainable, it does require knowledge of the trade and lots of dedication. Remember to start by setting professional digital marketing goals that align with your business objectives and consider adding some out-sourced services to […]

How small businesses are keeping up with the revolution of digital marketing

Digital marketing, like many technology-based fields, is constantly changing and evolving to keep up with the times, and as business owners, it’s paramount that you understand your reaching potential if you wish to stay ahead of the curve of your industry. While reading about various online strategies is a great start to grasp some understanding […]

3 ways to change up your digital marketing strategy to go with the flow of the coronavirus pandemic

With most physical storefronts closed to fend off the spread of the virus, many customers have averted their attention to online shopping, allowing them to remain at home and have their items delivered safely to their front doors. So, while e-commerce operations have always been popular, the extended closures have attracted turnabout consumerism from those […]

Your simple guide to marketing ROI

Whenever an e-commerce business is looking at which digital marketing efforts to invest in, the first thing they should determine is their return on investment (ROI). The ROI allows you to project which efforts are becoming profitable for the company and at the most basic level, concludes which transactions are making the most revenue. So, […]