email marketing

3 reasons to never overlook the power of email marketing during the holiday season

Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the […]

holiday marketing

The ultimate guide to holiday marketing

In the world of business, the holiday season is probably the craziest time of year for sales. Naturally, that means that marketing to potential online shoppers becomes essential from October through to the New Year. With the rise in online shopping most e-commerce business owners take advantage of holiday marketing which can make it very […]

marketing a niche business

How do you market a pet business?

As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]

Why do you need a social media strategy?

The decisions you make regarding your e-commerce business have the ability to steer your company in a successful direction. In order to start defining your brand online, you need to make use of an effective social media strategy, an essential building block that will allow you achieve your target goals. Whether this detailed plan of […]