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    Author: Alex Wilks

    Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor's Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.

    Popular trends in the realm of digital marketing that continue to stay relevant

    Posted on by Alex Wilks

    In today’s evolving digital landscape there’s an assortment of big business tactics that have proven to be beneficial to e-commerce companies. While generating results can be a challenge at first, many businesses are choosing to showcase a variety of digital marketing techniques to continue to flourish in their trade, and some of these popular trends are expected to remain relevant in the digital marketing industry for quite some time. 

    Digital influencing is becoming more common

    While some large-scale e-commerce brands have the budget to invest in a celebrity influencer, most can often use the funds towards another professional digital marketing service. However, it’s important to know the power of digital influencing as a business owner and how it can be useful when utilized by smaller influencers that have built their own community followings.

    For example, while it’s unlikely that you will be able to afford a celebrity like Steven Tyler as your brand’s digital influencer, that doesn’t mean that you can’t find a micro personality that possesses an impressive following. In fact, some of the best ROI on sponsored content comes from local superstars! Instagram is one of the best social media platforms to outsource a digital influencer, allowing you to check out their content and ensure that they would be a good fit that aligns with the values of your company. 

    Podcasting is continuing to grow 

    For those of you who don’t know, podcasting is a steaming application of spoken word digital audio files that a user can download to their personal devices for easy listening. Overwhelmingly enough, this form of broadcast has skyrocketed in popularity, with more and more businesses utilizing this technology as a form of digital marketing.

    As an e-commerce company, here are some things to consider before creating a podcast: 

    • Try talking about building your brand: Take a humorous or professional stance and establish yourself as an authority on the topics you discuss. 
    • Educate your current customers: Discuss industry-relevant news in an attempt to attract new clientele and answer the questions your current shoppers may have. 
    • Consider having a sporadic podcast: Unless you have a professional digital marketing agency handling your scheduling for you, consider podcasting once a month to provide some comfort to those loyal listeners. 
    • Take questions and offer answers: The ultimate goal of your podcast is to have customers tune in to what you have to say and if your content is important and interesting, consumers will feel that they’re in good hands with your in-depth, descriptive conversations. 

    The development of an intuitively designed website 

    While elements of web development and design have immensely changed over the years, the majority of business owners understand that a good website is needed to successfully market their company online. After all, what’s the point of investing in the strategic efforts of search engine optimization if the landing pages the visitors are directed to are slow and lack a positive user experience? Since a poor web design can cripple your digital marketing efforts, decreasing leads, conversions, and even your current customer’s trust in your expertise, when you hire a professional digital marketing agency to thoughtfully create your web content, consider the benefits of web design as part of your budgeted investment! 

    Which of the above popular trends do you feel is most useful in digital marketing? Drop a comment below to compare your opinions. 

    How Black Friday and Cyber Monday will change amid coronavirus pandemic

    Posted on by Alex Wilks

    While shopping holidays like Black Friday/Cyber Monday may look a little different this year, it doesn’t mean that you can’t utilize the months leading up to the infamous weekend to properly prepare your business to meet the demands of consumers during the pandemic. After all, this new normal has been great e-commerce business traffic and online conversions!

    What impact has COVID-19 had on businesses? 

    At the start of the shutdown, many small to large-scale businesses were forced to conduct mass layoffs and dig deep into their pockets due to their financial fragility. Since then, the economic impact of COVID-19 has only grown, leading to company closures as the take-up rates and fear of contracting the virus have kept consumers out of their stores and saving for a future rainy day. This major economic shock, even with the help of government aid, has devastated the retail sector, alongside arts and entertainment, personal services, food services, and hospitality. While it has been a few months since, remaining businesses are still feeling the aftermath amid this global crisis, and the uncertainty of when or if their operations will be able to return to the normalcy of pre-coronavirus is still unknown.  

    What are the consumer’s expectations? 

    While the famous saying, “business as usual”, is merely a form of marketing designed to assure customers that operations will be conducted the same as they always have, amid the pandemic, this marketing phrase has undergone some re-thinking to not strike the wrong tone with consumers. 

    Right now, while purchasing products and services for personal use or gifting is still shoppers want, they also want a company that aligns with their current values. This means that prospective customers and returning shoppers expect you to regularly update your business procedures for upkeeping provincial/state regulations and maintain your communication with them by providing comforting words to encourage them that shopping can be continued safely. 

    Are you doing your part but need the help of a professional digital marketing agency to do more? 

    Here are some suggestions on what they can assist you with to meet your consumer’s expectations:

    • Educate the public using brand authority. 
    • Highlight more sales and ways to obtain discounted products. 
    • Bring people together on your social channels to help bridge the gap that has been imposed through physical distancing. 

    More shopping will be done online

    Some big-box retailers like Wal-Mart, Kohls, and Target have already decided that they will remain closed this year during the annual shopping weekend with many more to follow as the greenlight for high-traffic, in-store shopping remains on hold. However, while you can’t bank on brick and mortar shops to shop the deals of Black Friday/Cyber Monday, you can be sure that online retailers will be stepping up their game to make this year’s shopping experience one to remember. 

    If you’re the owner of an e-commerce business, here are some ways that you can reap the rewards of Black Friday and Cyber Monday amid the coronavirus pandemic. 

    • Start building a cohesive search engine optimization strategy (SEO) to improve your search rankings. 
    • Attract buyers by hyping up your sales event using company social channels.
    • Run pay-per-click ads based on messaging that proved high-performance and appealed to your target audience in the past. 
    • Send out a vibrant email to your subscription list to ensure that they know what type of promotion you will have and which item(s) and service(s) will be on sale. 

    For those who need assistance getting off the ground and running or simply prefer the expertise for such an important e-commerce shopping weekend, it’s worth hiring a professional digital marketing agency to handle your online affairs and set the groundwork for some successful conversions. 

    How does your brand plan to keep up with the new normal? Drop a comment below to share with other entrepreneurs.

    An in-depth technical SEO audit is more complicated then you think

    Posted on by Alex Wilks

    The primary goal of search engine optimization (SEO) is to add value to your website by improving your site’s rankings in search results. But beyond that, the purpose is to attract more traffic and convert those potential customers into leads. That’s why conducting a technical SEO audit is a major deal! The following blog offers a little insight into what Trek Marketing may do during your technical SEO audit, as well as some suggestions for those who’re experienced enough to orchestrate one themselves. 

    What’s a technical SEO audit? 

    This form of digital marketing analysis is the process in which all of the technical aspects of your website’s SEO are checked to determine which fixes and improvements will allow search engine bots to better find your pages and website. Since search algorithms and online technologies are frequently changing, it’s a good business practice to perform a technical SEO audit every four to five months to ensure that you aren’t losing traffic to your competitors. 

    When should a technical SEO audit be performed? 

    Ideally, businesses should perform two to three in-depth SEO audits a year, with mini-audits in between, to guarantee that they’re able to reap the benefits of their SEO strategy. So, since a technical SEO audit is important for your user’s experience and website rankings, it’s important that your website is functioning properly and sending positive signals to Google to attract traffic. 

    While there are several technical SEO elements that you can check on during your audit, the first thing you should do when performing this time-consuming task is to ask yourself the following questions: 

    1. What are my overall business objectives? 
    2. Who is my target audience?
    3. Do I/will I have any business partnerships?
    4. How often is my website being updated? Do I have a web development company working on this?
    5. Will I be working with an SEO consultant? Will I need the SEO work done for me?

    After the above questions are answered, you will have a better understanding of your business goals and will be able to hire a professional or dive into performing your own technical SEO audit.

    What’s included in Trek Marketing’s technical SEO audit service?

    Our SEO specialists work on both on-site and off-site to meet the SEO needs of our clients. This included page layout optimizations, finding and fixing broken links, public relations, and innovative content creation. That being said, a technical SEO audit must first be conducted before we’re able to determine where your paid hours would best be spent. 

    Audits are bucketed into three separate categories:

    • Technical aspects: Crawl errors, indexing, and hosting
    • Content: Keyword research, competitor analysis, content maps, and metadata
    • Links: Backlink profile analysis and growth tactics

    To complete the above process, the client must provide a list of passwords and vendors to allow the SEO specialist access to third-party analytics tools, webmaster tools, website backend access, social media accounts, and more. 

    Are you experience enough to perform a technical SEO audit or would you prefer the assistance of a professional? Drop your opinion below to start a conversation.

    Exceed your marketing goals with these digital strategies

    Posted on by Alex Wilks

    We all know that marketing is the process of communicating value to customers and many tools help to aid the development of your online strategy. As a savvy e-commerce business whose purpose is to always look for ways to connect products and services with consumers, the opportunities to boost your awareness and credibility are endless in the realm of digital marketing. That being said, here are some cost-effective ways to effectively engage with your target audience.   

    Invest in more time spent on social media engagement 

    If it isn’t already, social media should be an essential part of your business marketing strategy. The diverse world of social platforms helps you to reach out and stay connected with your customers, increase the awareness of your brand, as well as boost leads and sales. So, not only are you better able to improve your company’s image through social influence, but it also aligns with your desire to invest in some low-cost digital marketing strategies. 

    Customer satisfaction plays a vital role in the continued success of your business, which is why social selling has proven to be a great way to reach new and recurring customers by posting relevant content mixed up in between sales and other promotions. The best part is that you’re able to try out various social media channels to determine which platforms reach your target audience and which are disadvantageous for your brand’s demographic. 

    Are you well-versed in visual or auditory storytelling?

    People are drawn to different types of advertising, including magazines, radio, television, billboards, and social endorsements, however, one thing all of the following examples should share is the ability to create an expressive, meaningful story. Regardless of what product or service you’re trying to sell, audiences value content that’s entertaining, informative, and either audial or visually appealing. This means that you should be focusing your attention on low-cost digital marketing strategies that can meet the continual needs of your customers, and there are so many professional services that can you help. 

    At Trek Marketing, we tell your brand’s story in a variety of ways by servicing low-cost digital marketing strategies such as PPC Advertising, Search Engine Optimization, Email Marketing, and Blogging. All of the above strategic digital elements involve carefully creating either content or visual elements to draw in your audience and boost conversions. So, if you’re looking for a service with a return-on-investment (ROI) that you can count on, let’s have a chat about getting you on board with some professional digital marketing services. 

    Looking for other ways to enhance your campaigns?

    If you’re a larger scale business, it’s possible that you already have the above services on-the-go, which is why we have a few more suggestions for those who’re furthering their company goals. 

    • Consider starting a hashtag campaign.
    • Look for new customers on search forums by proactively building relationships. 
    • Promote case studies to advertise on your business webpage. 

    Do you know of any other low-cost digital marketing strategies that may help prospective business owners amp up with advertising? Drop a comment below to share with our readers.

    How to use digital marketing for the insurance industry

    Posted on by Alex Wilks

    In today’s digital age, insurance marketing trends rely on the internet as their key to success, and with companies slowly improving their approach towards digital marketing strategies, new tools are being used to retain and attract new customers. Below are a couple of important tips that insurance companies can use to improve their brand presence using digital marketing as their strategy. 

    Utilize a variety of social media channels to advertise your brand

    Many established insurance brands invest their efforts into offline marketing services like billboards or newspaper advertisements, but it’s incredibly beneficial to use a mix of both traditional and digital marketing approaches if you’re hoping to reach new clients. That being said, it has become essential for insurance companies to expand their online footprints to appeal to the younger demographic, which includes a presence on a variety of social media platforms and channels. Creating a channel on YouTube or a business page on Facebook offers a different type of consumer reach, and since every platform has its own charm, it’s important to utilize each component that’s offered. Take advantage of the fast-paced ability to provide customer service and enjoy a breezy communication style that gives you ample opportunity to solve any issues the customers are experiencing.  

    Since insurance marketing trends show that social media is the ultimate source of traffic and new customers, it’s important for you to create an official, verified account where customers can reach professional representation with queries, complaints, and positive reviews. Chatbots are also a great choice for businesses who are left answering the same basic questions, simply pre-program some responses into the system and provide immediate, detailed information with the addition of a request to speak to a representative for further questions and assistance. 

    Content marketing helps to build effective customer relationships

    You’ve probably heard the phrase, “content is key” and when it comes to insurance marketing trends, it’s essential for your business to produce prudent, useful content to ensure that customers will return when their policy needs to be renewed. While staying in touch with returning customers is a feat on its own, it’s also important to attract new customers through the use of content as part of your ever-growing marketing strategy. However, you’re likely wondering how easily this can be achieved? 

    Search engine optimization techniques help to improve the organic reach of your website and are able to improve your brand’s image in the eyes of the consumer. When content is written on your website using target keywords and phrases (this could be within your “About Us” page, blog, or even a product description) your landing page will creep up in the search results, making your website easier to find and more likely to be clicked. 

    Do you have any advice to offer insurance companies on the web? Drop a comment below to share with our readers. 

    How does social media help your online business?

    Posted on by Alex Wilks

    Regardless of whether you’re a new or seasoned e-commerce business owner, the realm of social media is constantly evolving. In Canada alone, there were approximately 25.3 million social networking users and that number is projected to grow to over 27 million by 2023. So, if you want to keep up with the competition in the coming years, you need to either learn to better use social networks or pass the torch to a social media marketing management team to handle the efforts for your business. 

    Social media creates brand awareness 

    While having a beautifully designed website is a great way to attract prospecting shoppers, one of the best ways to get your e-commerce business noticed is through web traffic. With an assortment of social media platforms at your fingertips, you’re able to start developing an advertising strategy that expands traditional word-of-mouth, and is amplified through shared content. Not only will visual content provide you with many engagement opportunities, but you’re also able to answer consumer questions, maintain growing relationships, and even find new leads through the use of social media. 

    Unsure of the media channels that would best benefit your business? Most established digital marketing agencies offer some form of social media marketing management service that will allow them to take the reins by strategizing ways to lead your presence online. 

    Social media builds relationships with new and recurring customers 

    Unlike traditional marketing, social media marketing provides an innovative opportunity for two-way interactions to take place between business owners and consumers. This enables a means of building and nurturing relationships by sharing content that your audience values rather than just using the platform to promote services and products. Social media also invites conversation by allowing customers to comment and share your posts! However, if you want to do well, remember to listen to your audience and further refine your social media marketing strategies through professional management. 

    Social media allows you to provide better customer service

    Whether you have your personal smartphone hooked up to your business social accounts or you’re simply religious about posting, social media works as a great tool to handle any discrepancies, customer lashing, or simple questions that need answering before a purchase is carried out. Unhappy people often take to social media to vent their frustrations and if your business has an online presence, there’s great opportunity to rectify a bad experience or offer your perspective to an unruly customer that’s only bashing you in hopes of receiving something for free. 

    If you have trouble winning customers over through online services, a social media marketing management team member may be the perfect addition to your staff, enabling them to be available to listen to customer complaints and reply promptly to offer solutions. 

    Are you a small or medium-sized business that is struggling to create a social media presence? Drop a comment below to discuss strategies that haven’t been working thus far for your online business.

    Why your business website needs a blog

    Posted on by Alex Wilks

    A blog might not seem like the most important investment for your online business, but it has the potential to benefit your brand in a variety of ways. So, if as an e-commerce entrepreneur you’ve been wondering about whether your website needs a blog, the answer is a yes! Posting industry-relevant content, how to’s, and generic information reads frequently help businesses improve their search engine optimization (SEO), drive traffic to their online storefronts, build a roaring audience, engage with consumers, and ultimately, drive conversions. 

    How does blogging work to improve your SEO?

    When someone searches for a key term, phrase, or set of words in the hopes of finding more information on that item or service, your e-commerce business must appear high on those online search engines so that customers can find your websites organically. When you possess a company blog, each post that’s published creates additional pages for search engines to index. In addition to valuable content and relevant keywords, internal links are also helpful to include in your blog entries, as they help bots to crawl your website more effectively. So, be sure to invest in an SEO strategy that will help you to achieve a favourable ranking. 

    Bring your website some added traffic

    Now that you understand how SEO works to attract shoppers, you can also recognize how your blog will help you to bring in some additional traffic. When your e-commerce website has an active blog, the helpful, high-quality content gives shoppers a reason to peruse your website and may even encourage them to return regularly or subscribe to your online e-newsletter if they like what you have to say. It’s always best to use your blog to assert yourself as an industry leader by providing tips, tricks, and trends, rather than just sales content if you want to attract high-quality traffic.  

    Build up your audience

    Having an e-commerce blog that features a variety of excellent content will help you to build a reputation with your brand, which in turn, builds a sense of credibility and trust among consumers. So, as first-time shoppers and long-standing customers continue to read and comment on your blog, they may even make a point to consider you for future questions they have or even better, trust in your blog to provide them with some feedback you need. 

    Engage with your consumers’ long term

    Some business owners consistently experience a variety of diverse shoppers while others build a rapport with returning customers that have grown to know and love their product. Whichever side of the business spectrum you specialize in, there’s no arguing that blogging is an invaluable tool that will continue to share important information about new arrivals and established products, events that your company may be hosting, expos you will be attending, promotional offers for consumers to snag, and even tips about the industry that may interest your audience. Also, don’t forget to include a thoughtful call-to-action at the bottom of your piece to invite customers to comment and start some dialogue with other readers. 

    Does your e-commerce business have a blogging strategy? Since Trek Marketing specializes in creating SEO-friendly content for businesses of all sizes, we encourage you to reach out and contact us with any questions you might have. 

    How to write copy for email

    Posted on by Alex Wilks

    Writing is a time-consuming process and it can prove to be even more challenging when you’re attempting to use copy to persuade an audience to take action. Whether your list of email subscribers is comprised of first-time shoppers or you possess a large number of long-standing customers, this direct line to their inbox can work as an incredibly beneficial, digital marketing tool. That’s why you need to continue reading to learn about how to effectively write some engaging email copy. 

    Nail your email subject line

    Many consumers subscribe to a business newsletter after a single purchase and often forget to continue to check their promotions folders for later content and sales. This is part of the reason that your subject lines need to be powerful. The headline of your email should basically be an equivalent of the copy — interesting, right to the point, and inspire the readers to take action. So, if you aren’t ready to put a lot of time into creating an engaging tagline, it’s time to learn about the digital marketing art of eCommerce copywriting for emails. 

    Here are a few pointers that are used by professionals to craft quality subject lines:

    • Subject lines should be short and sweet. Research shows that the best open rates are those with between six to ten words. 
    • Action verbs are needed in a subject line to enable an authoritative approach and a sense of urgency. 
    • Email is a personal medium and users appreciate when the fields of the subject possess their name or the company’s name to make things more intimate.

    Keep your content personal

    Just like how shoppers enjoy a personal touch to the email’s subject line, the copy of your newsletter should also exuberate a sense of exclusivity. For example, you could write an email that’s addressed to hundreds, thousands, or millions of people, or you could position the content as if you’re writing to a single person. Talking directly to your customers keeps things conversational and exciting, while also explaining that you want them to shop, take advantage of a sale, or read your latest blog submission. By nature, emails are intended to be private and personal, so if you want the copy within your business newsletters to resonate with the consumers that read them, you’ll need to approach them on a personal level. 

    Carefully and creatively choose your wording

    Conversations, unless in an academic setting, are spoken in a tone that’s easily comprehensible. This means that your copy should be informal and chatty rather than filled with a large amount of industry jargon. ECommerce copywriters are efficient in using content to focus on the benefits rather than the features, which when you’re letting shoppers know about a sale, is incredibly advantageous for businesses. This allows the focal element to be on products and services and how they can enrich the lives of subscribers — for example, welcome emails, new product lineups, discounted promotions, and gift ideas. 

    Pay attention to your word count 

    The consumer doesn’t possess the same attention span to information as they once did, and with that being said, your emails should be kept short and sweet. The reality is that you’re competing with other businesses to get noticed in an email inbox, which means that your content may only get skimmed in passing. So, it’s important to get right to the point as soon as possible. Be sure to break up your copy by using some white space and attention-grabbing images, as huge blocks of text can become hard to read and get your point across. 

    What other elements do you look for in cordial-written email? Drop a comment below to add something to our list!

    What can emojis do your marketing strategy

    Posted on by Alex Wilks

    The use of emojis is a great way to personalize your business promotions and with World Emoji Day (July 17) just around the corner, it would be beneficial for you to learn how to incorporate these visually attractive icons as a means of brand communication. Chances are that your target marketing communicates using emojis as a way to cut down words and convey their emotions on various social media platforms. So, why haven’t you started using them to convey a richer understanding of your products and services? 

    What is emoji marketing?

    Emoji marketing is a visual engagement tool that can be used within your professional digital marketing strategy to drive social engagement in a way that impacts each consumer differently. While innovative brands likely already have experience using graphics and copy to creative inviting advertising, emoji marketing is a fairly new concept that has managed to bridge the gap between assorted demographics. 

    Emojis, also known as emoticons, are cute, cartoon pictures that convey more information in a single character than an entire sentence of copy. However, the best part about emojis is their capability to portray intent and mood (ex. puns, jokes, or realism). Nevertheless, if you’ve been looking for ways to give your brand a friendly, humanistic element, emoji marketing could present a more favourable way to be broadcasting your message.  

    What are the benefits of marketing with emojis

    Before we skip to how emoji marketing can further the professional development of your digital marketing strategy you will need to decide which platforms would best connect to your audience. Aside from ensuring that emojis are supported, you will need to brainstorm how to effectively promote them so that they promote shareability among consumers. 

    Benefits that come from effective emoji marketing:

    • Works as a fun way of promoting a brand, product, or service.
    • Personally interact with each consumer. 
    • The information or message is perceived in different ways.
    • Sometimes nonverbal information can be processed differently.
    • Works to provide a more emotional form of communication. 
    • Increases user engagement.

    Tips to consider in your next emoji marketing campaign

    The use of emojis in your professional digital marketing strategy requires finding the right balance between the marketing message, the intent of the advertisement, and the emotion you’re attempting to portray. It’s always best to use emojis to convey something that you want to be memorable or stir emotion with your audience. 

    Here are some things that need to be considered first: 

    • Research your audience: Not every demographic perceives emojis marketing the same, so you will want to select emoticons that fit the right persona for your brand. Be sure that there are no alternative meanings for the emojis you’ve used before integrating them within the message. 
    • Context and relevance are everything: Ask yourself, “Will my target audience understand the intent of this message, does it resonate with their needs and lifestyle, and will they express interest.”   
    • Use emojis in moderation: It can be easy to get carried away by using too many emojis in your marketing message, so be sure to not go overboard by creating a cryptic message that may be overlooked. 

    What did you learn about emoji marketing and how it works with your professional digital marketing strategy? Drop a comment below to start a conversation. 

    How does digital marketing increase your e-commerce sales?

    Posted on by Alex Wilks

    An effective digital marketing strategy accomplishes many goals — developing a better online ranking, increasing brand awareness, and building a bigger following — but none are as important as increasing your online sales. So, if you’re hoping to drive more customers to your website and achieve a higher conversion rate optimization, you need to understand what you should be doing to help out your business. 

    Understanding conversion rate optimization

    It’s the job of digital marketing professionals to show their worth by breaking down to business owners how conversion rate optimization (CRO) helps to increase traffic and online sales to their e-commerce websites. But first, they must understand what CRO is and how it works to benefit their online sales strategy. 

    It’s considered a conversion when a consumer visits your website and completes a desirable action. This could include purchasing a product or service, filling out an online request form, clicking through to the website to find out more information, or calling your business. Digital marketing professionals monitor these actions using Google Analytics and complete reports for their clients to determine how improvements can be made to improve sales. They use a simple formula: conversions/website visitors multiplied by 100 and expressed as a percentage. For example, if your e-commerce website has 17 conversions from 1,000 visitors to the page, your conversion rate is 1.7%. 

    How can you increase your digital marketing conversions? 

    Since the average consumer spends almost four hours a day using their smartphone, the potential to increase your online conversions is huge when you implement a digital marketing strategy. However, the first step towards a higher conversion optimization rate is to demonstrate a good first impression to your consumers. 

    The way you approach elements like customer service responses, website copy, and social media content gives an impression of the level of service and value your business brings to the table, and it’s always important to inspire confidence when you’re asserting your brand as a leader in your industry. 

    The next thing you can do is create an easy conversion point. This means that once a visitor is convinced to make a purchase, don’t rely on them to have to search high and low to find that conversion point. It’s important to include multiple ways for them to meet those conversion points, meaning that if you send out an e-newsletter, they can click on the product, on a button that says “buy now”, and even if the consumer clicks on the title of the product within the same area. This will make potential customers more likely to take action and create less confusion on how to buy. 

    Another consideration to increase your digital marketing conversions is quite simple, value all your callers, as picking up the phone to answer their questions or concerns may encourage them to carry out their online purchase. Online shoppers are conditioned to look for a telephone contact number rather than email and wait for a response, so if you’re fixated on improving your CRO, put your phone number where it can be easily found and consider measuring your call conversions (how many people call to ask about a sale or purchase) as well! 

    Lastly, if you or the professional digital marketing agency you hire is already doing all of the above to increase your e-commerce sales, considering leveraging digital ads as a way to increase your online conversion rate. Paid ad platforms such as Facebook and Instagram convert well and are worthwhile if you’re hoping to draw in a target audience demographic that spends ample time on these external social platforms. After all, not all digital marketing conversions require you to make changes to your website.

    What did you find most interesting about the above content? Drop a comment below to start a conversation with other readers.