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    Tips for using TikTok for business

    TikTok has rapidly emerged as a powerhouse social media platform, captivating millions of users worldwide with its short-form videos and creative content. However, TikeTok mashups aren’t just for dancing challenges and viral trends, it’s an influential platform for businesses to engage with their target audience in unique ways. If you’ve considered leveraging TikTok for your business, here are some essential tips to help you succeed.

    Embrace authenticity

    TikTok thrives on authentic and genuine content. Avoid overly polished and promotional videos, and instead, focus on being relatable and human. Show behind-the-scenes moments, share user-generated content, and let your brand’s personality shine through. Authenticity is key to building a strong connection with TikTok users. 

    Understand Tiktok culture

    To effectively engage with TikTok’s user base, it’s crucial to understand the platform’s culture and trends. Spend time exploring popular hashtags, challenges, and content formats. Stay up to date with the latest trends and adapt them creatively to align with your brand. By participating in the TikTok culture, you can increase your visibility and resonate with the audience. 

    Tell compelling stories

    The storytelling potential on TikTok is immense with the ability to craft narratives that capture attention and evoke emotion. Consider using a series of videos to tell a story that leverages suspense, humour, or a surprise that keeps viewers engaged. Since an engaging storyline creates an emotional connection with your audience, it’s a great way to enhance the likelihood of them sharing your content.

    Utilize TikTok’s advertising features

    The TikTok platform offers various advertising features, such as in-feed ads, branded hashtag challenges, and brand takeovers. Explore these options to reach a broader audience and increase brand visibility. However, ensure your ads align seamlessly with the platform’s content style and capture the attention of users quickly. 

    Engage and interact 

    TikTok is all about engagement and community. Respond to comments, engage with user-generated content, and participate in trends and challenges. By interacting with your audience, you’re fostering a sense of connection and building brand loyalty. Be sure to encourage users to engage with your TikTok mashups and further your brand’s engagement by featuring your videos on their profiles. 

    TikTok provides a wealth of opportunities for businesses to connect with a vast and engaged audience. By embracing authenticity, utilizing advertising features, and so much more, you can harness the power of TikTok to elevate your brand and drive business growth.

    What TikTok mashups have you created for your business? Drop a comment below to share. 

    Boosting your search visibility with online reviews

    Online reviews have become a crucial component of a business’s online presence. Not only do they influence consumer decision-making, but they also play a significant role in boosting search visibility. Let’s explore how online reviews help to enhance your visibility in search engine results and provide practical tips to leverage the power of customer feedback. 

    Enhanced search engine rankings 

    Search engines value fresh, relevant, and user-generated content, which is precisely what online reviews offer. When customers leave reviews about your business, products, or services, research engines recognize these as valuable content. Positive reviews will signal credibility and trustworthiness, which also contributes to higher search engine rankings. This is why you should encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, etc. to improve your search visibility and attract potential customers who are actively searching for products or services that you offer. 

    Increased click-through rates

    Online reviews impact search rankings and influence click-through rates (CTRs). When potential customers see a high rating and positive reviews next to your business listing in search results, they are more likely to want to click through to your website. Positive reviews act as social proof, assuring users that your business is reliable. It’s a good idea to monitor and respond to your reviews and address the ones that raise concerns before they’re seen by potential customers. This aids you in building a positive online reputation. 

    Local SEO advantage

    For businesses hoping to target local customers, online reviews play a crucial role in search engine optimization (SEO). Positive reviews using relevant keywords can improve your business’s visibility in local search results. To achieve this, encourage your customers to mention location-specific details in their views, such as neighbourhood or city names. This can help search engines to better understand the geographic relevance of your business and allow you to better manage and respond to reviews, further boosting your local SEO efforts. 

    Are you ready to harness the potential of customer feedback? Learn more about our SEO service today!

    Do you have problems getting customer reviews? Drop a comment below to compare with other business owners.

    What are the pros and cons of using AI writing tools?

    In recent years, the rise of artificial intelligence (AI) has transformed various industries, including digital marketing. AI writing tools, powered by sophisticated algorithms, have gained popularity for their ability to generate content efficiently and quickly. However, like any technological advancement, these tools come with a set of advantages and disadvantages. Today, we will explore these pros and cons and their impact on creativity and authenticity. 

    What are the pros of using AI writing tools versus traditional content writer services?

    • Efficiency: AI writing tools have the power to increase productivity by automating various writing tasks. They can generate drafts, perform grammar and spell checks, and offer suggestions for improving sentence structure and style. This streamlines the writing process, saving time for businesses.
    • Reduce writer’s block: As a major challenge faced by writers everywhere, AI writing tools are great for providing inspiration and generating ideas when creativity seems to wane by offering prompts. 
    • Language assistance: AI writing tools excel at language translation, making them invaluable for global communication. Not only can they help to bridge language barriers by aiding writers in translating their work into different languages accurately, but the features available also open up new avenues for collaboration and enables a wider audience reach. 

    What are the cons of using AI writing tools versus traditional content writer services?

    • Diminished authenticity: While AI tools are adept at mimicking human-like writing, they lack the inherent creativity and emotional depth that content writer services bring to the work. The generated content may appear formulaic and devoid of the personal touch that distinguishes regular-authored pieces. This can impact the authenticity and originality of the writing. 
    • Risk of plagiarism: I writing tools can inadvertently encourage plagiarism by drawing from vast databases of existing content. This in turn, means that there is a risk that writers will unknowingly reproduce material that is not their own. Not only does this pose ethical concerns but it can lead to legal consequences as well if the source is not properly attributed. 
    • Lack of contextual understanding: AI algorithms may struggle with understanding the nuances of specific topics or the larger context that surrounds them. This can result in inaccurate information or suggestions that present themselves as inappropriate. Human writers will generally be able to grasp these concepts and tailor their writing accordingly to ensure their audience understands. 

    AI writing tools undoubtedly offer numerous benefits, however, they also present challenges. To strike a balance, it’s best to use content writer services and let the professionals utilize AI witing tools for the right tasks to lessen the workload. 

    What are your thoughts on AI writing tools? Drop a comment below to start a conversation.

    4 effective strategies for building your website’s authority with backlinks

    Backlinks are crucial in improving your website’s visibility and authority in the digital landscape. When reputable websites link to your content, search engines recognize it as a vote of confidence, ultimately boosting your organic rankings. In this blog post, we will explore practical strategies for obtaining valuable backlinks and enhancing your website’s online presence. 

    Contents

    Create high-quality, link-worthy content

    One of the most effective ways to attract backlinks is by producing high-quality, valuable content. Craft engaging blog posts, articles, infographics, or videos that address the needs and interests of your target audience. Through backlink building, your content offers unique insights, comprehensive research, and practical solutions, making it more likely that other websites will want to link it as a valuable resource, thus boosting your backlink profile.

    Reach out to relevant websites and influencers

    We never said that backlink building would be easy work. However, actively engage with industry influencers, bloggers, and website owners in your niche. Connect with them through social media, participate in relevant discussions, and build genuine relationships. Once you’ve established rapport, politely request them to consider linking to your content if it aligns with their audience’s interests. Personalized outreach and emphasizing the mutual benefits of collaboration can increase the likelihood of earning quality backlinks. 

    Guest blogging and content contributions

    Offer to write guest posts or contribute valuable content to authoritative websites in your field. This strategy allows you to showcase your expertise and gain exposure to a wider audience while backlink building. When crafting guest posts, focus on providing valuable insights rather than overtly promoting your own website. By delivering high-quality content, you establish credibility and encourage readers to visit your site through embedded backlinks. 

    Leverage online directories and resource lists

    Identify reputable online directories, resource lists, and industry-specific platforms that offer opportunities for backlink inclusion. Submit your website to relevant directories and ensure that your business information is accurate and up to date. Additionally, seek out niche-specific resource lists and curated content platforms where you can request to be featured. These platforms can provide valuable exposure and generate organic backlinks from authoritative sources.

    Learn more about how our search engine optimization (SEO) service can help you with backlink building. 

    Are there other reasons why it’s important to build a backlink profile? Drop a comment below to share your expertise with our audience. 

    How to better engage with your followers on social media

    Social media engagement is what drives social media marketing. While most brands want more engagement on their social posts, they don’t always know how to revamp their strategies to feed algorithms, which is why they go unnoticed. That said, the more engaged your audience is, the more that other people will see your posts and the better you’ll achieve those social media goals. Let’s dive into the world of social media engagement to learn more about understanding it and how to increase it. 

    What is social media engagement?

    Social media engagement is a term that’s used to measure how much your audience interacts with your content. While it varies by platform, these actions include likes, comments, and shares. Although it’s easy to compare social media engagement month over month and year over year, this is a great way to identify what is working and what needs improvement. 

    Tips for increasing your social media engagement 

    If you’re in the realm of needing improvement, here are some ways to get started:

    • Set some new goals based on your metrics: Whether you use Facebook, Instagram, Twitter, or LinkedIn, your social media metrics offer information on whether your social strategy is working well or not. Set clear engagement goals so that you know what to focus your content efforts on. This can be done by seeing how many people interact with your posts on average. 
    • Understand each platform: Each platform has its own metrics and trends, so this will require you to adjust your social media engagement strategy accordingly. 
    • Know your audience:  The key to improving your social media engagement is understanding your target audience. Since your brand is making content for a particular audience, always keep them in mind when deciding what to share on your social channels. 
    • Understand what makes an engaging post: Since every network is a little different, be sure to pay attention to what content does well on each platform. Check your analytics regularly to identify how your posts are performing with your audience.
    • Know when to post: The best time to post is when your audience is the most engaging. Knowing how often to post is equally as important because you don’t want to flood your audience with too much content. In our opinion, once a day in the morning, early afternoon, or evening is appropriate. Try them all to compare what offers you more social media engagement.  

    We hope this blog taught you a bit about how to better engage with your followers on social media through strategy. 

    What other ways do you interact with your audience? Drop a comment below. 

    5 tips for increasing email conversion rates

    Email marketing remains the reigning digital marketing champion when it comes to return on investment (ROI). Since professional businesses everywhere rely heavily on email to announce events, promotions, new product launches, and more, it’s a great resource for generating leads, traffic, and sales. That said, if you currently don’t send emails or your email conversion rate is low, this could be because your list needs more prospects and the delivery needs work. Keep reading for five tips on how to improve your email conversion rate. 

    Contents

    Be personable

    Most consumers don’t have the time or the desire to read long emails. Even if they happen to open yours, if the design is bland and the information is impersonal, chances are they will delete it. This certainly doesn’t help your email conversion rates. An easy remedy for this is to make your emails sound more personable and not like a robot created them. Encourage replies, start a discussion, and allow them to reach back to you. Also, keep in mind that an email is not a brochure. It was designed for interpersonal communication, which is why you should do just that!

    Tell a story

    Those email conversion rates will see an uptick when you make further efforts to engage with your readers. This means that when they open the email, you could tell them a story. Storytelling is a powerful marketing technique because well-written narratives resonate with readers. If the first couple of sentences can grab your audience, they may likely stay to read the entire thing. Then, this offers an opportunity for you to add a call-to-action right at the end to strategically entice them to take advantage of what you’re offering. 

    Make it mobile-friendly

    With a vast amount of consumers using their smartphones as their primary devices, your emails must be compatible with these screens to ensure a high email conversion rate. Since no one likes to get an email that is hard to read, investing in mobile optimization will allow your potential customers to scroll through easily and read the details of your email without the need to zoom in.  

    Add links to all images

    While elements like buttons always possess links back to business websites, sometimes entrepreneurs forgot the power of images in their email conversion rates. Whether the consumer meant to click the image or not is irrelevant, the part to focus on here is that you want to make it easy for them to take action. 

    Get creative with your subject lines

    If no one opens your emails, how are you supposed to increase your email conversion rate? In our professional opinion, your subject line is the gateway to higher conversions through emails. So, be sure to take added time in crafting an interesting subject line to entice subscribers browsing through to take a shot at what you’re offering.

    Whether you’ve tried email marketing in the past with little to no results or you’re new to it entirely, it’s a digital strategy that’s worth investing in. Try out some of our tips from above and if you need added assistance, Trek Marketing is happy to help get you started with our monthly email marketing service!

    What elements are on your email checklist? Drop a comment below to share.

    10+ Best SEO Chrome Extensions

    Search Engine Optimization (SEO) is an essential aspect of digital marketing, and it can be a challenging task for website owners and digital marketers. However, the right tools can make SEO easier and more effective. One of the most useful tools for SEO is chrome extensions, which can be added to the Google Chrome web browser to enhance its functionality. These extensions can provide valuable information on keywords, backlinks, technical suggestions, and more. This article will discuss some of the best chrome extensions for SEO that can help you improve your website’s search engine rankings and visibility. Whether you’re a website owner, marketer, or SEO professional, these extensions will make your job easier and more efficient.

    Contents

    What is a chrome extension?

    A chrome extension is a small software program that can be installed in the Google Chrome web browser to add extra functionality. These extensions can be used to add new features to the browser, change its behavior, or integrate with other websites or services. Ad blockers, password managers, and website optimization and analysis tools are common examples of chrome extensions.

    Chrome extensions are typically developed by third-party developers and are available for download in the Chrome Web Store. Once installed, the extension will appear as an icon in the browser’s toolbar, and users can interact with it through the icon or by right-clicking on a webpage.

    There are a number of Chrome extensions that can assist with SEO (Search Engine Optimization) tasks. The capabilities of all SEO tools, including those available as Chrome extensions, vary. Some may excel at providing keyword-related data, while others may specialize in providing backlink data. Furthermore, some extensions may provide more comprehensive technical recommendations than others. There are numerous variations.

    SEO Meta in 1 Click

    Several chrome extensions available can help with SEO by providing quick access to metadata for a webpage. One such extension is “SEO Meta in 1 Click”, which allows you to view important metadata for a webpage, such as the page title, meta description, and header tags, all in one place. This can help optimize your pages for search engines and easily check the metadata of competitors’ pages. It will save tons of time for you as it loads very fast. Besides the metadata, you can also check other important information like robots.txt, sitemap, the number of headers on a page, the alt text of the images, and more.

    Price: Free

    mozbar chrome extension information

    Mozbar

    MozBar is a browser extension developed by Moz, a company that provides SEO and marketing analytics software. The extension is available for Google Chrome and Firefox, and it is designed to provide users with quick access to Moz’s metrics for the webpage they are currently visiting. It allows users to check important SEO metrics such as Domain Authority (DA) and Page Authority (PA) for the website, the number of backlinks pointing to the page, and other data from the Moz API. Additionally, MozBar can highlight page elements, such as links, and check the page’s backlinks directly from the search results page. It also allows users to access some of Moz’s other tools, such as the On-Page Grader and Moz Analytics.

    Price: Free and Paid

    SEO-Quake by SEMrush

    SEOquake is a browser extension developed by SEMrush, a popular all-in-one marketing tool that offers various features such as keyword research, competitor analysis, and backlink monitoring. The extension is available for Google Chrome, Firefox, and Safari. It provides a wide range of SEO-related data and analysis tools to help users optimize their websites for search engines.

    Once installed, SEOquake will appear as an icon in the browser’s toolbar. When you visit a website, you can click on the icon to see various data and metrics, such as Domain Authority (DA), Page Authority (PA), the number of backlinks, the number of indexed pages, and more. Additionally, you can use the extension to perform a “Page Audit” that will analyze the webpage for various SEO-related issues such as broken links, missing alt tags, and more.

    SEOquake also has a keyword density analysis tool that allows you to check the use of keywords on a webpage and an internal/external links analysis tool that helps you to see the number of internal and external links on the page. It also has a SERP overlay feature that lets you see the SEO metrics of the search engine results page (SERP) for a specific keyword and a comparison feature that lets you compare SEO metrics for multiple pages at once.

    Overall, SEOquake is a comprehensive SEO tool that offers a wide range of features, making it an excellent option for website owners, marketers, and SEO professionals looking to improve their website’s search engine rankings and visibility.

    SEO Minion

    SEO Minion is a browser extension for Google Chrome, Firefox, and Brave that provides a variety of tools and features to help users with their search engine optimization (SEO) efforts. The extension is designed to be easy to use and provides a wide range of data and metrics to help users optimize their websites for search engines.

    SEO Minion offers many features, such as:

    • On-page SEO analysis: Analyzes the webpage for various SEO-related issues such as missing alt tags, broken links, and more.
    • SERP preview: Allows you to see how your website will look in the search engine results pages (SERP) for a specific keyword.
    • Broken link checker: This allows you to check for broken links on your website.
    • Redirect checker: Allows you to check the redirects for a specific URL.
    • HTTP header checker: Allows you to check the HTTP headers for a specific URL.
    • Robots.txt checker: Allows you to check the contents of a website’s robots.txt file.
    • Structured data checker: Allows you to check for structured data on a webpage.
    • SERP analysis: This allows you to see the top organic search results for a specific keyword and view the SEO metrics for each result.

    Overall, SEO Minion is a powerful and user-friendly chrome extension that offers a variety of tools and features to aid users’ SEO efforts.

    Price: Free and Premium

    Redirect Path

    Redirect Path is a browser extension for Google Chrome that helps users identify and troubleshoot redirects and other HTTP headers on a webpage. Once installed, the extension will appear as an icon in the browser’s toolbar. When you visit a webpage, you can click on the icon to see a variety of data and metrics related to the page’s redirects, headers, and other information.

    The extension provides a detailed report of all the redirects, headers, and status codes when a browser requests a specific URL. It will show each step of redirects, the HTTP status code associated with each step, and the headers sent or received. It also indicates if a redirect is a 301 or 302 redirect or if it’s a client-side redirect, like a meta-refresh. Additionally, the extension also offers some features for broken link checkers, showing the website’s security information and the server response time.

    Redirect Path is a useful tool for web developers, SEO professionals, and website owners to ensure that their website’s redirects are set up correctly and identify any issues impacting search engine visibility or user experience. It can help detect redirect chains, looping redirects, redirects to unexpected destinations, and other issues that can affect website performance and SEO.

    Ahrefs SEO Toolbar

    The Ahrefs SEO Toolbar is a browser extension for Google Chrome that provides users with quick access to Ahrefs’ metrics for the webpage they are currently visiting. Ahrefs is a popular all-in-one SEO tool that offers various features such as keyword research, competitor analysis, and backlink monitoring. The extension is designed to provide users with essential SEO metrics such as Domain Rating (DR), Ahrefs Rank (AR), and URL Rating (UR) for the website, as well as the number of backlinks pointing to the page, organic search traffic, and other data from the Ahrefs API.

    The extension also allows users to check the page’s backlinks directly from the search results page. Also, it allows users to see the organic search positions for the website, the number of organic keywords the website is ranking for, and the organic traffic it’s getting.
    Additionally, the Ahrefs SEO Toolbar also allows users to check the social metrics for a webpage, such as the number of shares on Facebook, Twitter, and LinkedIn.

    Overall, the Ahrefs SEO Toolbar is helpful for website owners, marketers, and SEO professionals looking to improve their website’s search engine rankings and visibility. It provides quick access to important SEO metrics and backlink data, making it easier to identify areas for improvement and track progress over time.

    Keyword surfer

    Keyword Surfer is a browser extension for Google Chrome that helps users research keywords and understand the search intent behind them. The extension is designed to be easy to use and provides a wide range of data and metrics to help users optimize their websites for search engines.

    Once you have installed the extension, you can see data on search volume, CPC (cost per click), and competition for any keyword you type into the Google search bar. As you type, the extension will show the keyword’s estimated search volume, CPC, and competition data. Additionally, you can use the Keyword Surfer to get a list of related keywords that you can use to optimize your website’s content.

    The extension also allows users to see the organic search results for a specific keyword and view the SEO metrics for each result, such as Domain Authority (DA) and Page Authority (PA). With this data, users can identify the most successful website ranking for the keywords they are targeting and use that information to inform their optimization strategies.

    Who will be benefitted from keyword surfer?

    Website owners, marketers, and SEO specialists can benefit from using Keyword Surfer to raise their website’s search engine rankings and visibility. It makes it simpler to identify profitable keywords, comprehend search intent, and inform content development strategy by giving instant access to crucial keyword-related data.

    Meta SEO Inspector

    Meta SEO Inspector is a browser extension for Google Chrome that allows users to view and analyze the metadata of a webpage. Metadata refers to the information embedded in a web page’s HTML code but is not visible to users. It includes elements such as the page title, meta description, header tags, and more. This information is important for search engine optimization (SEO) as it helps search engines understand the content and relevance of a webpage.

    Once you have installed the extension, you can use it to view important metadata for the webpage you are currently visiting. The extension will show the page title, meta description, header tags, and other metadata in a user-friendly format. Additionally, it also allows users to see the HTTP headers and the structured data of a webpage.

    Meta SEO Inspector also allows users to validate the structured data on a webpage against the schema.org standards and check for any errors. This can be helpful for website owners and SEO professionals to ensure that their structured data is implemented correctly and to identify any issues that may be impacting search engine visibility or user experience.

    Overall, Meta SEO Inspector is a useful tool for website owners, marketers, and SEO professionals looking to improve their website’s search engine rankings and visibility. It provides quick access to necessary metadata and structured data, making it easier to optimize your website’s metatags and structured data for search engines.

    grammarly logo white background

    Grammarly

    The Grammarly Chrome extension can help ensure that the content on a website is clear, well-written, and free of grammatical errors. This can help improve the overall user experience and make visitors more likely to stay on the website and engage with the content. Additionally, well-written content can help improve the website’s search engine rankings, as search engines may favor sites that provide high-quality, relevant content. Therefore, using Grammarly Chrome Extension can be an excellent way to improve the SEO of a website by ensuring that the content is well-written, clear, and free of errors.

    SimilarWeb is a website analysis tool that offers information about website traffic, demographics, engagement, and competitors. Users can quickly and easily access this information while browsing the web with the SimilarWeb Chrome extension.

    logo of similarweb seo company

    SimilarWeb

    The SimilarWeb service offers a variety of features, including website traffic data, search engine optimization (SEO) analysis, and audience demographics. The traffic data includes:

    • Information on the number of visitors to a website.
    • The sources of that traffic.
    • The geographic location of the visitors.

    The SEO analysis includes information on the website’s search engine rankings, backlinks, and keyword rankings. The audience demographics include information on the age, gender, and interests of the website’s visitors.

    From an SEO perspective, SimilarWeb can be a useful tool for understanding the competition, identifying new opportunities for driving traffic, and tracking progress on improving search engine rankings. Additionally, the tool can be used to identify the best-performing pages on a website and which pages need improvement.

    In summary, SimilarWeb Chrome Extension and service is a tool that can provide website owners with a wealth of data and insights on their website traffic, demographics, engagement, and competitors, which can be useful for improving search engine optimization (SEO) and overall online performance.

    How Many Chrome Extensions Can I Install?

    There is no set limit on the number of Chrome extensions you can install on your browser. However, too many extensions can slow down your browser and use up more memory, so it’s generally a good idea to install only the ones you need and use regularly. Additionally, you can always disable or remove the extensions you are not using.

    100+ Marketing Quotes

    Marketing quotes can be a source of inspiration and motivation for those working in the field of marketing. They can help to remind marketers of the importance of building genuine customer relationships, creating value, and telling compelling stories. Quotes from successful marketing professionals can also offer insight and guidance on how to approach different marketing challenges and opportunities.

    For example, a quote like “Marketing is about value. It’s about providing something valuable to your customers, and in return, getting something valuable in return” can inspire marketers to focus on creating value for their customers rather than just trying to sell products or services. A quote like “Marketing is really just about connecting with your ideal customers in the right place and at the right time” can remind marketers to consider their target audience carefully and the best channels and tactics to reach them.

    Overall, marketing quotes can serve as a source of inspiration and guidance for those working in the field, helping them stay focused on their goals and motivated to create successful marketing campaigns.

    1. “The best marketing strategy ever: CARE.” –Gary Vaynerchuk, entrepreneur, speaker & marketing expert

    2. “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, cofounder of Airbnb

    3. “Marketing is really just about sharing your passion.” –Michael Hyatt, virtual business mentor

    4. “Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall, CMO of Airbnb

    5. “Give them quality. That is the best kind of advertising.” –Milton Hershey, entrepreneur

    6. “You can never go wrong by investing in communities and the human beings within them.” –Pam Moore, CEO of Marketing Nutz

    7. “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg, speaker and online marketing pioneer

    8. “People don’t buy what you do, they buy why you do it.” – Simon Sinek, author and marketing consultant

    9. “Strong customer relationships drive sales, sustainability, and growth.” –Tom Cates, chairman and founder of The Brookeside Group

    10. “When people feel insecure about something, they look around for validation. Show them that other people trust you.” –Francisco Rosales, social media marketing coach

    11. “Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor

    12. “Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris, founder of Farris Marketing

    13.“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” –Brian Halligan, founder & CEO of HubSpot

    14. “Content is fire. Social media is gasoline.” –Jay Baer, author & inspirational marketing speaker

    15. “Social media creates communities, not markets.” –Don Schultz, marketing pioneer

    16. “Social media is a contact sport.” –Margaret Molloy, CMO of SiegelGale

    17. “Social media is about sociology and psychology more than technology.” –Brian Solis, blogger, author, & keynote speaker

    18. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman, digital leadership expert

    19. “Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer, Facebook Ads expert

    20. “You cannot buy engagement. You have to build engagement.” –Tara-Nicholle Nelson, CEO of Transformational Customer Insights

    21. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”– Shiv Singh, marketing author

    22. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin, author & marketing expert

    23. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart, digital marketing executive

    24. “Sell-sell-sell sales methods simply do not work on social media.” –Kim Garst, social media strategist

    25. “Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” –Lori Taylor, founder & executive editor of Social Caffeine

    26.  “Content is king.” –Bill Gates

    27. “Content Marketing is not simply a campaign or a tactic, it’s a commitment.” – Valerie Uhlir, partner at Ethereal Innovations

    28. “You can’t expect to just write and have visitors come to you. That’s too passive.” –Anita Campbell, CEO of Small Business Trends

    29. “Before you create any more ‘great content,’ figure out how you are going to market it first.” –Joe Pulizzi, content marketer and strategist

    30. “Not viewing your email marketing as content is a mistake.” –Chris Baggott, CEO of Compendium

    31. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, marketing speaker & bestselling author

    32. “Don’t build links. Build relationships.” –Rand Fishkin, founder of Moz

    33. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” –Robert Rose, content marketing strategist

    34. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” –Michael Brenner, CEO of Marketing Insider Group

    35. “Content is king, but engagement is queen, and the lady rules the house!” –Mari Smith, social media master

    36. “Content Marketing is no longer a numbers game. It’s a game of relevance.” –Jason Miller

    37. “Content should ask people to do something and reward them for it.” –Lee Odden, digital marketer and strategist

    38. “Content is the atomic particle of all digital marketing.” –Rebecca Lieb, media & content strategist

    39. “Good content isn’t about good storytelling. It’s about telling a true story well.” Ann Handley, head of content at MarketingProfs

    40. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” –Malorie Lucich, head of product communications at Pinterest

    41. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” –  David Beebe, branded content producer

    42. “Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” –Tim Frick, principal of MightyBytes

    43. “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage, real-life MadMen inspiration

    44. “Nobody counts the number of ads you run; they just remember the impression you make.” –Bill Bernbach

    50. “We need to stop interrupting what people are interested in and be what people are interested in.” – David Beebe, branded content producer

    51. “If great content is the hero, then banners are the villain.” –Michael Brenner, CEO of Marketing Insider Group

    52. “Never let ads write checks your website can’t cash.” –Avinash Kaushik, digital marketing evangelist

    53. “Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.” –Mark Zuckerberg, creator of Facebook

    54. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” –Steuart Henderson Britt, consumer behavior specialist

    55. “If your content isn’t driving conversation, you’re doing it wrong.” –Dan Roth, LinkedIn’s executive editor

    56. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, founder of Drucker Institiute

    57. “Think like a customer.” –Paul Gillin, B2B & social media strategist

    58. “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” –Paul Roetzer, founder & CEO of PR20/20

    59. “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” –Elizabeth Gardner, founder of garnish media

    60. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou, poet

    61. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” –Jimmy Neil Smith, Director of the International Storytelling Center

    62. “The key is, no matter what story you tell, make your buyer the hero.” –Chris Brogan, CEO of Owner Media Group

    63. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” –Jay Baer, author & inspirational marketing speaker

    64. “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” –Roger C. Schank, CEO of Socratic Arts

    65. “Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin, author & marketing expert

    66. “An ad is finished only when you no longer can find a single element to remove.”—Robert Fleege, advertising expert 

    67. “These days, people want to learn before they buy, be educated instead of pitched.” –Brian Clark

    68. “Less is more. Keeping it simple takes time and effort.” –Jeff Bullas, digital marketing influencer

    69. “Simplicity is the ultimate sophistication.” –Leonardo Da Vinci, renaissance man 

    70. “Decide the effect you want to produce in your reader.” —Robert Collier, author

    71. “If you can’t explain it to a 6-year old, you don’t know it yourself.” –Albert Einstein, 72. genius

    73. “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark, CEO of Rainmaker Digital

    74. “Copy is a direct conversation with the consumer.”–Shirley Polykoff

    75. “The most powerful element in advertising is the truth.” –William Bernbach

    76. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”—Leo Burnett, founder of the Leo Burnett Group 

    77. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” –Ann Handley, head of content at MarketingProfs

    78. “Brand is just a perception, and perception will match reality over time.” –Elon Musk, CEO of SpaceX and Tesla.

    79. The keys to brand success are self-definition, transparency, authenticity and accountability. –Simon Mainwaring, marketing consultant

    80. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook, cofounder of Intuit

    81. “Your brand is a story unfolding across all customer touch points.” –Jonah Sachs, author & entrepreneur

    82. “Your culture is your brand.” –Tony Hsieh, CEO of Zappos

    83. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos, CEO and founder of Amazon

    84. “Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!” – Chris Ducker, personal brand entrepreneur

    85. “If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz, CEO of Starbucks

    86. “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” –Jason Hartman, CEO of Platinum Properties Investor Network

    87. “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” –Richard Branson, founder of The Virgin Group

    88. “We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.” – George Farris, founder of Farris Marketing

    89. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin, founder of Moz

    90. “Google is the new corporate homepage.” – Jeremiah Owyang, founder of CrowdCompanies 

    91. “Google only loves you when everyone else loves you first.” –Wendy Piersall, writer & blogger 

    92. “Google will know that you are hungry for sushi before you do.” –Ben Kunz, SVP of marketing and content at Mediassociates 

    93. “Business has only two functions – marketing and innovation.” – Milan Kundera, writer

    94. “The best marketing doesn’t feel like marketing.” –Tom Fishburne, “marketoonist”

    95. “Today it’s important to be present, be relevant and add value.” –Nick Besbeas, former CMO of LinkedIn

    96. “Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito, lead authority in buyer personas

    97. “Make your marketing so useful people would pay you for it.” – Jay Baer, author & inspirational marketing speaker

    98. “The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” –Danielle Sacks, senior editor at Inc. magazine

    99. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice Chair of GE

    100. “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” –Ekaterina Walter, marketing strategist

    101. “Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” –Lori Taylor, founder & executive editor of Social Caffeine

    102. “The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson, third president

    103. “People spend money when and where they feel good.” –Walt Disney

    104. “Sell the problem you solve. Not the product you make.” –Unknown

    105. “Marketing without data is like driving with your eyes closed.” – Dan Zarrella, social media scientist

    106. “Thinking that every idea and piece of content you create must be the first of its kind is a trap.”– Sujan Patel, co-founder of Right Inbox.

    WEB DEVELOPMENT QUOTES

    “Measuring programming progress by lines of code is like measuring aircraft building progress by weight.” Bill Gates

    “Code is read more than it is written.” Daniel Roy Greenfeld

    “People tend to think of the web as a way to get information or perhaps as a place to carry out ecommerce. But really, the web is about accessing applications. Think of each website as an application, and every single click, every single interaction with that site, is an opportunity to be on the very latest version of that application.” Marc Andreessen

    “Google Analytics is the best friend of all Digital Marketers as it dictates the decision making and success of every website.” Dr. Chris Dayagdag

    “If debugging is the process of removing software bugs, then programming must be the process of putting them in.” Edsger Dijkstra

    “Things aren’t always #000000 and #FFFFFF.” HTML Proverb

    “Search Engine Optimization is no longer about stuffing keywords and attempting to trick Google into ranking your website. It’s about creating a user experience that is data driven. We know what customers are searching for and we know how to get them to a page. It’s a combination of science and art to successfully rank a website.” Leland Dieno

    “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint-Exupéry

    “I don’t care if it works on your machine! We are not shipping your machine!” Vidiu Platon

    “The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Paul Rand

    “Websites promote you 24/7: No employee will do that.” Paul Cookson

    “Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live.” Martin Golding

    “Learning HTML and CSS is a lot more challenging than it used to be. Responsive web design adds more layers of complexity to design and develop websites.” Jacob Lett

    “One man’s crappy software is another man’s full time job.” Jessica Gaston

    “A successful website does three things: It attracts the right kinds of visitors. Guides them to the main services or product you offer. Collect Contact details for future ongoing relation.” Mohamed Saad

    “Writing the first 90 percent of a computer program takes 90 percent of the time. The remaining ten percent also takes 90 percent of the time and the final touches also take 90 percent of the time.” N.J. Rubenking

    “If there’s one thing you learn by working on a lot of different Web sites, it’s that almost any design idea–no matter how appallingly bad–can be made usable in the right circumstances, with enough effort.” Steve Krug

    Bulk content creation and how it can save you time

    Whether you’re looking for a professional digital marketing agency to conduct content creation services or some tips on how to handle things yourself, this blog will offer a range of ideas for your social media platforms, blogs, website pages, and more. 

    What is bulk content creation?

    Bulk content creation is when a large amount of content—photos, videos, captions, and hashtags—are drafted and pre-scheduled to publish for some time. As a good rule of thumb, it’s best to plan about four weeks’ worth of content, but you should be open to any trends that may appear. 

    What is the purpose of bulk content creation?

    Sending out social media posts just for the sake of staying active isn’t going to cut it. While social media is all about interacting with your audience to create lasting business relationships, your social media strategy needs to take on some leadership to incentivize potential customers to buy your products and/or services. Bulk content creation allows you to plan and do just that!

    One of the best examples of this is preparing for the holiday season. It’s essential that you plan, schedule, and orchestrate your social posts to ensure you have enough time to carry out seasonal campaigns. That said, if your business schedule is too full, be sure to reach out for content creation services that you don’t need to miss out.

    How does bulk content creation save you time?

    Saving time is a matter of using the right tools to work effectively. Since there are vast options when it comes to scheduling content, the most important thing you need to know is the following:

    • The date of publication
    • The time of publication
    • Platform output 
    • Created Content
    • Creation caption (including hashtags)
    • Status of post

    Quality is everything. Before your content can impact your audience, it must demonstrate value. This means that prospective followers should gain something from your post—knowledge, a discount, entertainment, etc.

    Are you inspired to start creating your content in bulk? Let us know if you need any pointers in the comments section below. 

    5 ways how to build an email list with Instagram

    Is your end-of-2022 resolution to grow your email list? Are you hoping to utilize your following on Instagram to increase email subscribers? In this blog, you’ll learn five ways to use this popular social media platform to generate email signups.

    How to build an email list using Instagram 

    Did you know that you can grow your email list with Instagram both organically and through paid ads? Instagram and Meta Business Suite have several tools for generating email subscriptions. Let’s walk through these options so that you can learn how to build an email list.

    • Direct link from bio: The easiest way to collect emails is to include a signup link within your Instagram bio. You will first need to create a website landing page with a subscription form that’s designed to collect email addresses from visitors. Then you can add the link to that page on your bio, making it easy for your followers to navigate there. How is this done? Scroll down to the links section and tap edit. Then, enter the URL. Consider also adding a call to action (CTA) to encourage profile visitors to tap the link.
    • Create an email sign-up lead form action button: Instagram rolled out a new feature that allows businesses to include a lead form on their profile. This form is displayed as a button under the business bio. To add a lead form action button to your profile tap the “edit profile” button and scroll down to the action buttons. Then, select add lead form from the list of available action buttons. Tap “done” and the button will be added instantly. 
    • Automate your DM responses: Did you know that email signups and lead forms aren’t the only way to collect contact information through Instagram? In fact, you can ensure that your DMs collect what you need. For those who receive lots of DMs, we recommend setting up an auto-reply to turn prospects into subscribers. This could easily start as a welcome message or a response to FAQs. Simply prompt users to provide email addresses and saved your responses to create a list. To set up saved replies, open your Instagram account and go to business settings. Select “saved replies” from the menu, tap the “+” button and create a response. 
    • Boost your organic content: Posts, reels, and stories possess the power to generate email signups, and this can be done by sponsoring content to help you attract more viewers. Promoting organic content can be done easily and quickly via the “boost” button on your Instagram account. Be sure to choose the goal based on how you want to collect new signups (i.e. directing them to your lead form).
    • Run engagement ads: Boosting content to an uninterested audience is far less effective than running paid promotions through a full-funnel campaign that educates potential customers and warms the audience up to your business. 

    So, how do you build an email list with Instagram? From engaging with potential subscribers to directing followers to your landing pages, there is a wide range of options for generating new email signups. 

    Which of the above ideas are you going to use to build up your strategy? Drop a comment below to share.