The modern-day realism is that everyone and everything is constantly competing for attention, which is why getting noticed is incredibly important for an e-commerce business owner. Although you might consider blogging to be an old fashion marketing tool, it’s an incredible way to spread awareness about your brand. Blogs not only improve your search engine […]
Social media has the power to influence the world around us. Whether it’s our every day relationships, longstanding education or our enhanced shopping experiences, for the most part, we solidify these social connections by the way we choose to communicate through our social channels. But, before the widespread fame of social media, marketers heavily relied […]
Digital marketing for hotels is constantly evolving with the times. This ever-changing online landscape requires business owners and their marketing counterparts to constantly tweak their strategies in order to remain edgy and up-to-date within their niche. With an emergence in social media technologies it’s always important to have your eyes on new trends, but it’s […]
Happy holidays everyone! Before you become completely occupied with the anticipation of unwrapping your gifts and indulging in roast turkey and all the fixings, we want to help you get into the festive spirit… marketing style. Now, although the holiday season is almost over, a new year is upon us, and there will be plenty […]
Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the […]
If you want to prepare your business for social media marketing during the holidays you need to be prepared to mix things up and get creative with your advertisements. It’s one of the biggest times of year for shoppers which means that all of your competitors are doing the same thing and bombarding potential customers […]
In the world of business, the holiday season is probably the craziest time of year for sales. Naturally, that means that marketing to potential online shoppers becomes essential from October through to the New Year. With the rise in online shopping most e-commerce business owners take advantage of holiday marketing which can make it very […]
As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]
It isn’t unheard of for a customer to book a hotel or resort by means of an external booking site such as booking.com or trivago.com. In fact, it’s probably the most common method of booking people use. How you choose to position your hotel on your website and through social media channels helps potential guests […]
Many boutique hotels engage with their customers by direct messaging them before, during or after their stay. Although this tactic possesses its own list of benefits, it does not leverage the same edge as email marketing. Possessing email marketing strategies are incredibly advantageous for boutique hotels to reach out to both new and existing clients. […]