Social media is one of the best methods of getting your message out into world. With a wide reach to your targeted audience, branding on social media networks is almost a necessity for any e-commerce business wanting to assert their knowledge in their field. Needless to say, social media marketing can be a little overwhelming […]
Effective social media marketing involves setting goals and creating a pathway that will get you there. When it comes to the world of social media every post, reply, like, share or comment needs to serve a purpose. The most competent way to orchestrate your success is to develop a social media strategy. This will allow […]
Social media should definitely be one of the focal components of your digital marketing plan. While it remains one of the easiest ways to reach potential and existing customers, it also has the potential to drive traffic from your social sites to your e-commerce web page. On the other hand, when you optimize your social […]
Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to […]
When most business owners think of social media promotion, they think about using Twitter, Facebook or Instagram to endorse their company. However, because of YouTube’s intuitive design, it’s actually more social and influential than you may think. While some consumers are accustomed to a visual learning style, others respond better to an aural (auditory) or […]
Content marketing has become an important integral part of a successful business. Sharing high quality, relevant information has the ability to help your brand develop a relationship with your audience by establishing authority in your industry. Once you determine who you are communicating with and how, then you will be able to effectively distribute your […]
If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to […]
Social media is one of the most powerful modern-day tools that businesses of all sizes can use to reach out to their target audience. Potential customers are interacting every day through social media and if you’re not taking the time to directly speak to your audience through social platforms like Facebook, Twitter or Instagram you’re […]
As an e-commerce business owner, you are constantly being bombarded with research that tells you how to sell your product(s) online to consumers. You may find yourself asking questions like, “why do people buy this or what influences their decision?” Needless to say, it is important to understand some of the “motivation that exist behind […]
The emergence of social media has created an opportunity for businesses to engage with their consumers online. These social media platforms have allowed brands to interact with their target market without actually speaking to them face-to-face. Although this method may seem a little futuristic for some people, it’s important to remember that how we choose […]