How to create an effective holiday landing page

While landing pages are excellent tools to drive website traffic and sales any time of the year, they’re particularly effective over the holidays. Since the season of gift-giving offers shoppers a bombardment of offers, it can be challenging to get noticed among the plethora of stores targeting the same audiences. Continue reading to learn more […]

Digital marketing tips for the holiday season

The holidays are quickly approaching, and the holiday season means big business for e-commerce companies. While big box stores are bound to get an influx in sales, the holiday season is also a great opportunity for small businesses to shine. Shoppers are always on the hunt for the best deals, the quickest and cheapest shipping, […]

How to prepare your shop for increased holiday traffic

The weeks leading up to the holidays are some of the busiest of the year for e-commerce businesses. That said, with more people hunting on the wide web for gift ideas, it’s safe to assume that you can expect a higher-than-average number of visitors to your store—as long as your SEO, social media, and email […]

How to allocate your digital marketing budget

While there is no universal strategy for small business budget allocation, successful e-commerce companies will invest in a mix of both paid and organic initiatives. With a wide abundance of marketing channels available in various sectors of online advertising, it’s important to know where your money can be wisely spent to yield a higher return […]

3 effective digital marketing services regardless of your business

In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs […]

How to write social media content that engages with your target audience

There is a misconception that creating content is easy, and while that may be true for crafting a single post, generating continuous posts is a challenge for any brand. If your business is on the hunt for tips to create compelling social media engagement posts, you’ve come to the right place. As part of our […]

3 ways to get the best return on investment for your company

Before you can work to improve your business return on investment you must first define what “return” means for you. This could include higher sales, increased revenue, bigger profits, reduced overhead or production costs, higher employee retention, better customer satisfaction, increased brand preference, or fewer government regulations. Once you select your “return” goals, you can […]

The customer buying journey explained

With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must […]