increase engagement on facebook

How to Increase Engagement on Facebook

Posting on your Facebook page is an excellent way to keep your customers informed of what’s going on with your business. However, if you’re merely posting text, images, and video content without engaging with your audience, you are not utilizing the platform to its full potential. What Is Facebook Engagement? Social media engagement refers to […]

Social Media Marketing: How to Use Pinterest for Business

Social Media: How to Use Pinterest for Business

While all social media platforms provide businesses with a way to promote visual content that captures their audience’s attention for a limited time, Pinterest remains the only platform where its 200 million worldwide users, or Pinners, can curate images that they can access for an indefinite period of time. What is Pinterest? Pinterest is a […]

how social media can help your business

4 Ways Social Media Can Help Your Business

In the US alone, there were approximately 208 million social media users in 2017, and that number is projected to reach over 220 million in 2022, fueled in part by people’s voracious appetite for social networking and the rapid increase in mobile browsing. If you’re new to the game and wondering how social media can […]

What is Content Marketing

Digital Marketing: What is Content Marketing?

Content marketing is not a new phenomenon; it has been around since the 1880s “as technological advances in transportation and communications allowed companies to forge stronger connections with their customers.” Even back then, brands such as John Deer recognized an opportunity to build customer trust by providing them with information that met their interests and […]

ecommerce blog

Why E-Commerce Businesses Need a Blog

If you’re an ecommerce entrepreneur wondering whether your business needs a blog, the answer is a resounding yes. Posting relevant content frequently helps ecommerce businesses improve SEO (search engine optimization), drive traffic to their online stores, build an audience, engage with customers, and ultimately, drive sales. Ecommerce Blogs Improve SEO It is critical that your […]

E-Commerce Email Marketing

Email Marketing for Your Ecommerce Business

Digital marketers are always on the lookout for new, cost-effective ways to connect with customers, but one method that has stood the test of time and that continues to produce results is email marketing. It is a robust tool that enables businesses to acquire, engage, and retain customers. If you are an ecommerce entrepreneur looking […]