A solid email marketing strategy is needed for any business to reach potential customers, especially amid the buzz of the holiday season. That said, since inboxes are jam-packed with a wide variety of emails this time of year, you need to stand out, especially for those on the hunt for last-minute gifts for their loved […]
While landing pages are excellent tools to drive website traffic and sales any time of the year, they’re particularly effective over the holidays. Since the season of gift-giving offers shoppers a bombardment of offers, it can be challenging to get noticed among the plethora of stores targeting the same audiences. Continue reading to learn more […]
The holidays are quickly approaching, and the holiday season means big business for e-commerce companies. While big box stores are bound to get an influx in sales, the holiday season is also a great opportunity for small businesses to shine. Shoppers are always on the hunt for the best deals, the quickest and cheapest shipping, […]
The weeks leading up to the holidays are some of the busiest of the year for e-commerce businesses. That said, with more people hunting on the wide web for gift ideas, it’s safe to assume that you can expect a higher-than-average number of visitors to your store—as long as your SEO, social media, and email […]
While there is no universal strategy for small business budget allocation, successful e-commerce companies will invest in a mix of both paid and organic initiatives. With a wide abundance of marketing channels available in various sectors of online advertising, it’s important to know where your money can be wisely spent to yield a higher return […]
In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs […]
There is a misconception that creating content is easy, and while that may be true for crafting a single post, generating continuous posts is a challenge for any brand. If your business is on the hunt for tips to create compelling social media engagement posts, you’ve come to the right place. As part of our […]
Before you can work to improve your business return on investment you must first define what “return” means for you. This could include higher sales, increased revenue, bigger profits, reduced overhead or production costs, higher employee retention, better customer satisfaction, increased brand preference, or fewer government regulations. Once you select your “return” goals, you can […]
The bounce rate of your website or any individual page on your site is the percentage of single-page visits. In other words, it’s the ratio of people who visit only one page on your website and leave vs. the number of people who visit that page and stay there for a while. It basically tells […]
With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must […]