For those who’re well enveloped in the world of digital marketing, you likely caught wind of Google suffering a massive indexing glitch last month. Since this bug dejectedly impacted the search quality among users for many hours, it’s worth discussing how this kind of disruption can affect business owners and those who work alongside companies […]
In today’s evolving digital landscape there’s an assortment of big business tactics that have proven to be beneficial to e-commerce companies. While generating results can be a challenge at first, many businesses are choosing to showcase a variety of digital marketing techniques to continue to flourish in their trade, and some of these popular trends […]
While shopping holidays like Black Friday/Cyber Monday may look a little different this year, it doesn’t mean that you can’t utilize the months leading up to the infamous weekend to properly prepare your business to meet the demands of consumers during the pandemic. After all, this new normal has been great e-commerce business traffic and […]
The primary goal of search engine optimization (SEO) is to add value to your website by improving your site’s rankings in search results. But beyond that, the purpose is to attract more traffic and convert those potential customers into leads. That’s why conducting a technical SEO audit is a major deal! The following blog offers […]
We all know that marketing is the process of communicating value to customers and many tools help to aid the development of your online strategy. As a savvy e-commerce business whose purpose is to always look for ways to connect products and services with consumers, the opportunities to boost your awareness and credibility are endless […]
In today’s digital age, insurance marketing trends rely on the internet as their key to success, and with companies slowly improving their approach towards digital marketing strategies, new tools are being used to retain and attract new customers. Below are a couple of important tips that insurance companies can use to improve their brand presence […]
Regardless of whether you’re a new or seasoned e-commerce business owner, the realm of social media is constantly evolving. In Canada alone, there were approximately 25.3 million social networking users and that number is projected to grow to over 27 million by 2023. So, if you want to keep up with the competition in the […]
A blog might not seem like the most important investment for your online business, but it has the potential to benefit your brand in a variety of ways. So, if as an e-commerce entrepreneur you’ve been wondering about whether your website needs a blog, the answer is a yes! Posting industry-relevant content, how to’s, and […]
Writing is a time-consuming process and it can prove to be even more challenging when you’re attempting to use copy to persuade an audience to take action. Whether your list of email subscribers is comprised of first-time shoppers or you possess a large number of long-standing customers, this direct line to their inbox can work […]
The use of emojis is a great way to personalize your business promotions and with World Emoji Day (July 17) just around the corner, it would be beneficial for you to learn how to incorporate these visually attractive icons as a means of brand communication. Chances are that your target marketing communicates using emojis as […]