PPC is a core part of our Vancouver Digital Marketing Agency

A breakdown of Per-Per-Click Advertising for eCommerce

Arranging and coordinating your pay-per-click marketing (PPC) schemes can be time-consuming and expensive, especially if your campaigns are being formulated by inexperienced writers who are not enveloped in the trends of your industry. So, if you want to pave way for the best potential success and allow your advertising to grow and refine your e-commerce […]

SEO is a core part of our Vancouver Digital Marketing Agency

What is a search engine optimization audit and how can it help your business?

If you’re a business owner who’s serious about expanding your outreach, an SEO audit should be something that you carry out frequently. Unlike a traditional audit, this one is performed solely for marketing purposes and will give you a better insight into your website’s individual pages and the overall traffic that’s coming in. It’s also […]

Vancouver Digital Marketing Agency at a laptop

Why hire a copywriter for e-commerce?

If you’ve been on the fence about hiring a professional copywriter, you must read along and discover all the benefits that a qualified wordsmith can offer your online business. After all, aside from vibrant imagery, content is the next far-reaching element of your business page that should be hooking shoppers and encouraging them to carry […]

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Build your online community using alternative social channels like Snapchat and Pinterest

While Facebook and Instagram are already well-established among retailers worldwide, consumers are starting to branch off and immerse their social attention within alternative platforms that have something else to offer. This means that the social media landscape is on the move and if you want your business to continue progressing forward, you may want to […]

How can email marketing drive your business?

While social media marketing, PPC advertising, and blogging have proved to be effective digital marketing tactics in the world of e-commerce, one should never underestimate the power of email marketing. After all, what better way is there to retain and market to existing customers? So, if you’re looking to drive business to your company, consider […]

Which digital ad format proves to be the most effective?

There are a lot of types of digital marketing advertisements that have unique opportunities to connect with consumers, however, in terms of effectiveness, viewability, memorability, and engagement, there may be one or two that are better suited to your brand. After all, every business has its distinguished way to attract shoppers, and what works best […]

How small businesses should aim to manage their digital marketing

When the words digital and marketing are placed together inconsequential order, they refer to the innovative trend that delivers advertising through digital channels such as search engines, websites, social media, email, and mobile apps. While there are insights and strategies that business owners and marketing professionals both follow, when you’re first starting out, your e-commerce […]