LinkedIn for business

Social Media: How to use LinkedIn for business

Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to […]

YouTube for business

Social Media: How to use YouTube for business

When most business owners think of social media promotion, they think about using Twitter, Facebook or Instagram to endorse their company. However, because of YouTube’s intuitive design, it’s actually more social and influential than you may think. While some consumers are accustomed to a visual learning style, others respond better to an aural (auditory) or […]

How do you create a content game plan for your business?

Content marketing has become an important integral part of a successful business. Sharing high quality, relevant information has the ability to help your brand develop a relationship with your audience by establishing authority in your industry. Once you determine who you are communicating with and how, then you will be able to effectively distribute your […]

brick and mortar businesses to use digital marketing

Do brick and mortar businesses need a digital marketing strategy?

If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to […]

how to sell your product online

3 tricks to help you sell your product

As an e-commerce business owner, you are constantly being bombarded with research that tells you how to sell your product(s) online to consumers. You may find yourself asking questions like, “why do people buy this or what influences their decision?” Needless to say, it is important to understand some of the “motivation that exist behind […]