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    Why Is It Important to Have a Blog on Your Company Website?

    importance of having a blog

    Have you ever asked yourself, “what can blogging really do for my company?” A regular blogging calendar can give you the opportunity to create and share relevant content that your consumers may find interesting. It can also be used as strategic marketing tool that has the ability to drive traffic back to your website.

    Needless to say, if you think of a blog as a giant advertisement, then you are in the business of writing ads and not blogs. Crafting innovative blogging content allows you to research your niche and formulate topics that your audience is passionate about.

    Reasons you need to blog:

    • To drive traffic to your website
    • To increase your SEO/SERP
    • To position your brand/voice as a leader in your industry
    • To develop better customer relationships

    Blogging should be an integral part of your online content marketing strategy, regardless if you are a small business or multinational company.

    Issues that matter  

    Humanizing your brand is one of the most important ways to reach out to your community. For example, let’s say a local school is in danger of closing down and the public is outraged. Taking action by blogging about the news can help your business connect to what’s going on and possibly even boost your website traffic in the process. Since the topic would already be trending online, sharp coverage within all your social media channels would bring attention to your service or brand and show support within your community.

    Promote a product without actually promoting it

    Blogging is an amazing tool that allows companies to promote their products using a more indirect approach.

    If you are an instrument company that focuses your energy on selling guitars, it is important to be unique when you are formulating new content for your blog. Promoting sales and new inventory all the time can become boring and outdated quickly. Instead, focus your efforts on discussing famous musicians who use a specific brand or model of guitar that you are wanting to promote. Then you can organically place links to your products or comments about your product stock throughout the article.

    The strategy here is to not always make your post an advertisement. If you focus on putting together more engaging content, audiences are more likely to read and potentially share it across their social media channels.

    The goal is to use created content as a way to connect with your audience without always bombarding them with an expectation to purchase.

    Crafting the perfect blog post can be a time consuming is task. If you’re too busy managing your business, leaving little time to write engaging content, Trek Marketing can help launch your blog. To find out how we can help, contact us at [email protected].

    How has your company benefited from blogging? Tell us in the comments section below.

    Blogging tips for e-commerce businesses

    ecommerce blogging tips

    After crafting the perfect product descriptions, it may seem daunting to then create unique web content. However, the more you take advantage of marketing tools to reach out to your customers, the better opportunities you have of eliciting sales. Attempt the following e-commerce blogging tips to produce posts that reflect why you’re the company people should be supporting.

    Appeal to existing AND new customers

    Returning customers already have their reasons for loving your company, yet as with any relationship, you have to keep those fires burning. If you haven’t already developed a buyer persona, do so – it’s an analysis of common buying habits and profile demographics that help create the target audience and how your product will serve their needs or solve a problem. The persona is a valuable marketing strategy, so you can create blog posts that focus on items and ideas that they’re interested in and information that they’ll find useful.

    New followers are likely to find your e-commerce shop through search engine and social media results, shared posts or by word of mouth. You’ve grabbed that initial interest, so now it’s about maintaining it and enticing sales through soft CTAs.

    • Use strong headers
    • Create a balance of short and long-tail SEO
    • Apply relevant, working internal and external links
    • Create eye-catching infographics, photos and visual graphics
    • Use mobile optimization

    Create conversations

    A considerable amount of time at conventions is spent on communication and talking to prospective and existing customers. In order to create blog topic ideas for your e-commerce business, you need to understand conversational flow. Ask questions within and at the end of the posts and offer an e-newsletter that consumers can subscribe too for new post alerts. Remember to use unique hashtags to increase awareness of your name. Followers are then able to include it within their comments and uploaded photos, which will be a huge contribution towards your organic marketing.

    Remind the audience of your expertise

    Treat your blog as an online tool that customers can rely on. Write posts that are related to recent industry news and trends and if you’re at trade shows, make sure to take pictures. When referencing your list of e-commerce blogging tips and ideas, remember it’s always about the details. Try and mix things up with slideshows, tutorials, listicles, videos and topics. Address any changes with ingredients, formulas, packaging designs or materials to show customers that you value their loyalty and hope they continue to support you company.

    Want to make sure that your ideas effectively reach audiences? Let our copywriting and SEO services show you how these blogging tips enhance your business’ profile and sales!

    Do you have any other blogging tip suggestions? Tell us in the comments section below.


    Blog topic ideas for your e-commerce business

    blog topic ideas

    You’ve built your e-commerce site, linked to all your social media pages and set up a “subscribe” button for news and sales alerts. So that should be everything right? It may be enough for some businesses, however, a blog is a vital marketing tool that shouldn’t be overlooked. Consider the following blog topic ideas for developing a deeper connection with your audience and increasing interest for future sales.

    What inspires you

    Consumers love knowing any behind the scenes stories as well as what inspires people to create their products and services. Whether you dedicate a particular date for these types of posts (every Monday or mid-month etc.), or do them randomly, share insights and moments that influence your craft. If you’re a distributor or a reseller write about your own thoughts regarding the products how do they inspire you or reflect your own passions. Treat these posts like virtual coffee and tea with your target audience. Businesses that blog evoke 67% to 88% more leads per month than companies that don’t, meaning readers are responding.

    Specific products

    Utilize the same process of writing product descriptions that entice customers, and create longer posts about specific categories or products within those groups. Choose items that relate to holidays, seasons, back-to-school, or other notable search terms that may be prominent at that given time. Remember to include technical details, suggestions for use, photos and also links to coordinating products in order to make a subtle yet effective CTA.

    Industry news

    Most likely you’re constantly paying attention to industry-related news, so why not share that with your readers? Report on events and conferences you attend, or bookmark important news links as part of the blog topic ideas that reflect your place within the field. Express your opinions, and encourage readers to engage in the discussion.

    Special events, promotions and pre-orders

    Echo email and social media special announcements through their own blog posts! Nightmare Toys, a novelty retail client of ours, includes posts about items available for pre-order to get consumers excited about upcoming collectibles. These posts are terrific to share and act as a key method of organically generating brand awareness and purchasing potential.


    In addition to using your company’s history and FAQs as popular blog ideas for e-commerce business, see what lists you can also create from that info. If the company has been family owned and operated for generations, spin that and create a blog entitled “5 reasons company name is better than big box retailers.” Or take your mention of donating a percentage of proceeds and include it with a post about, “Top 3 ways your purchase makes a difference.” You can make lists for any topic or product!

    Are you looking for more expert advice about producing a successful blog? Find out how our copywriting and SEO marketing services will benefit your e-commerce site!

    How to Write Product Descriptions that Entice Customers and Boost Sales

    how to write product descriptions

    Product descriptions seem easy: simply write exactly what they are or just use the manufacturer’s copy, right? Sure, if you want a routine site that lags in attracting customers. Implement the following suggestions, and learn how to write product descriptions that grab attention and increase sales.

    Act as Your Customer

    You obviously know your products, but how familiar are your customers with them? Who is your target audience? Identify the demographics and choose language that speaks to them. Use an active, second person voice, with relatable vocabulary for that market – there’s a difference between using hashtags and emojis to sell artisanal cupcakes to millennials and more straightforward language that makes antioxidant herbal teas appealing to baby boomers. Also, remember the level of experience –  professional contractors don’t have to be told about why they need a mitre instead of a jig saw, but hobbyists and general DIYers do.

    Tell a Unique and Succinct Story

    While it is beneficial to take certain information from your manufacturer’s specs if you’re a reseller, it is crucial to give your customers more than what they’ll find elsewhere. Ask yourself what some of the most common questions about that product may be, and answer them within the description. Use sensory words to tell an enthusiastic story that customers can imagine themselves in.

    Utilize some of the methods that are ideal as blog ideas for eccommerce business to support a feature > benefit structure. For products that are similar, such as shirts with a slightly varied sleeve style, alternate highlights and try to find something individual so each description has distinctive appeal.

    Use bullet points after the intro, to effectively summarize the product’s main selling points. This also helps retain attention, because even if customers skip the story, they’ll still have a checklist to refer to. Place keywords organically, don’t stuff them randomly into the text, and link to coordinating products for an additional present or future sale.

    Provide All the Facts

    Another important part of knowing how to write product descriptions is presenting more facts than fluff. Your running shoes are terrific because multi-layered EVA cushioning protects against hard impact. You’re highly regarded because of awards, endorsements, and patented technologies. Include information that can deter returns or unsatisfactory reviews, such as if a product is heat-sensitive or may fade after repeated washings. Mention allergens and directions for use to boost customer confidence in choosing you.

    Not sure if you have the time to create stand-out product descriptions? Find out how our professional copywriting services for web content can help you!

    4 Blog Ideas for Your Ecommerce Business

    blog ideas for online businesses

    If you operate an ecommerce business, a blog is an invaluable tool to help you connect with your current and potential customers. Not only can regularly-scheduled posts drive traffic to your website and boost sales, but they can also help improve SEO. If you’ve been considering adding a blog section to your company website, here are four blog ideas for online businesses that you can start with.

    The History of Your Business

    Share the story of how your ecommerce business came to be. For instance, if you sell organic dog treats online, what inspired you to start your online store? Was it your passion for our furry friends, or perhaps the lack of healthy options available on the market? Sharing your story with your audience is an excellent way to build a relationship with your audience.

    Tips and Tricks or How-Tos

    The options are limitless when it comes to tips and tricks and how-tos. Let’s take the example of one of Trek Marketing’s clients, Upscale Menswear, a company that sells high-end clothing and accessories online. Their blog is regularly updated with articles focused on helping their customers look their best. In the blog post titled “What to Avoid When Wearing a Suit,” the clothing e-tailer provide style advice while incorporating links to their products in the text in a way that flows naturally. The idea is not to push a specific product but to provide helpful style tips and concrete examples to their clientele.

    Share Information About Your Product

    How do your products differ from your competitors? Prime Vapor, another client of ours, is a company that offers flavor cartridges and vape juice for e-cigarettes and vaporizers. Since all their products are propylene glycol-free, their blog post titled “Vape Juice Bases: PG vs. VG” educates their customers about their deliberate choice to only use vegetable glycerin as a base, which resonates with those who have concerns about or allergies to propylene glycol, making them more likely to purchase their vaping products from them.

    Answer Frequently Asked Questions

    Do you find that you are getting asked the same question over and over again? Address it in depth in a blog post, and each time a customer asks the same question, send them a link to the article. It will save you time, and the customer will appreciate the detailed explanation. For instance, Bonjour Mauritius, a website that specializes in transfers and excursions, wrote an article titled “5 Reasons Why You Should Pre-Book Your Mauritius Airport Pickup” in their “Travel Tips” blog category. This article doesn’t only help answer the common question of pre-booking transfers, but it also brings additional traffic to the site since the link to the blog post shows up in various search results around airport pickups in Mauritius.

    We hope you found these blog ideas for online businesses helpful. If writing isn’t your strong suit, or if you don’t have sufficient time to maintain a blog, get in touch with us to get started!

    Digital Marketing: What is Content Marketing?

    What is Content Marketing

    Content marketing is not a new phenomenon; it has been around since the 1880s “as technological advances in transportation and communications allowed companies to forge stronger connections with their customers.” Even back then, brands such as John Deer recognized an opportunity to build customer trust by providing them with information that met their interests and needs, rather than just advertising to them. In 1885, they launched a magazine with the goal of providing useful advice and information to farmers who wanted to increase their profitability.

    What is Content Marketing?

    According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Some examples of content marketing are magazines, blogs, podcasts, videos, and infographics that potential customers will value and that they can share across various platforms.


    For content marketing to be effective, it needs to be strategic, which means that companies need to identify the goal they want to accomplish using this technique. For instance, if your goal is to increase awareness of your business, the content you produce and share will vary significantly from information aimed at helping a customer research products to help them make a decision.

    Relevant, Valuable, and Consistent

    Content needs to be valuable and relevant, but value and relevance are subjective. Haphazardly creating content without knowing the audience will not produce the results that you seek. For example, if you own a clothing company, your audience may be interested in the latest fashion trends, or they may be interested in knowing how to accessorize for various occasions.

    Since many companies use content marketing as part of their digital marketing strategy, competition is fierce. One way to stand out is by ensuring that you produce and share high-quality information consistently. Maintaining a regular schedule will increase the credibility of your business as your prospects start viewing you as an industry leader and an expert.

    Profitable Customer Action

    Content marketing enables businesses to build a relationship with their audience, and when your potential clients trust you, they are more likely to buy from you or recommend your company to their family and friends.

    Is content marketing an integral part of your marketing strategy? Tell us how content marketing has helped you achieve your business goals?

    Why E-Commerce Businesses Need a Blog

    ecommerce blog

    If you’re an ecommerce entrepreneur wondering whether your business needs a blog, the answer is a resounding yes. Posting relevant content frequently helps ecommerce businesses improve SEO (search engine optimization), drive traffic to their online stores, build an audience, engage with customers, and ultimately, drive sales.

    Ecommerce Blogs Improve SEO

    It is critical that your ecommerce business rank high on search engines so that customers can easily find your site organically. When you have a company blog, each post that you publish creates an additional page for search engines to index. In addition to valuable content, internal links and relevant keywords in your articles help search bots crawl your website more effectively. In addition, posting often signals to search engines that your site is active and updated, which also results in a more favorable ranking.

    Ecommerce Blogs Drive Traffic to Your Site

    When you have a blog and you update it often with helpful, high-quality content, not only do you give people a reason to visit your website, but you also entice them to return to your site regularly. Posting how-tos, tips and tricks, trends, etc. on your ecommerce blog can help your store attract regular traffic.

    Ecommerce Blogs Help You Build an Audience

    Having an ecommerce blog that features high-quality content can help you build a reputation as an industry expert, which in turns builds credibility and trust. As customers start trusting your blog, and company, they may come to you every time they have a question that they think you can answer.

    Ecommerce Blogs Enable You to Engage with Current and Potential Customers

    Blogging is an invaluable tool to connect with your current and potential customers. Keep your readers updated by sharing timely information about upcoming products, events you plan on hosting or attending, deals you’re offering, and tips that your audience may be interested in. Invite customers to comment after reading your blog post, and make sure to respond to them to maintain a dialogue and build rapport.

    Does your ecommerce business need help starting and maintaining a blog? Trek Marketing specializes in creating SEO friendly posts for small and medium-sized businesses. Contact us to get started!