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    Category: Blogging and Content Creation

    How does content work to improve your conversion rate?

    Posted on by Alex Wilks

    Those who own an online business are no strangers to writing content, especially if they have yet to collaborate with a professional digital marketing team. Whether writing copy for pages on the website, updating product information, or delving deep into industry news using a creative blogging platform, content marketing is a crucial part of building brand awareness. That said, your brand’s impression heavily depends on increasing conversion rates to your website, and to do that, you must first understand how conversion rates work to improve visibility, traffic, and sales. 

    What is a conversion rate?

    A conversion rate is a general term that refers to the recorded percentage of users who have completed a desired action or site goal. The rate is calculated by taking the total number of users who convert—actions and goals come in many shapes and sizes (examples, clicking on an ad or completing a purchase)—dividing it by the overall size of the audience, and converting that figure into a percentage. 

    What is conversion rate optimization? 

    Known as CRO in its short form, conversion rate optimization is the systematic process of increasing the percentage of website visitors who take your desired action or complete your site goal—be that subscribing to a newsletter. CRO also involves understanding how users utilize your website, what actions they take, and what work needs to be done before their complete your actions and goals.

    Search engine optimization and how it works to improve conversion rates

    You could write as much content as you want, but if your copy isn’t following the right search engine optimization (SEO) techniques, potential customers won’t find it on the web. You will simply possess a low-traffic website that has tons of copy. This is because the CRO is closely related to SEO. By writing SEO-friendly content through the use of industry-researched keywords, pages can increase their visibility on popular search engines where customers have the chance to find them and click. There is also an opportunity to improve and generate lead growth by writing bulkier content and answering questions to improve click-through rates, which also assists in improved conversion rates

    What are some ways that you can improve your content to help with conversion rates?

    While content should be written with a clear vision of what needs to be conveyed to the consumer, it can also be crafted to build an emotional connection with the reader. 

    Listed below are actions your business should take to improve your content:

    • Include a call-to-action: Weak or nonexistent call-to-actions (CTAs) give customers zero incentive to engage with your content. Be sure to utilize this part of your copy to offer something truly valuable so that your copy doesn’t become buried over time. 
    • User-friendly development and design: Aside from having a website that functions well and transitions quickly, you should also ensure that it’s mobile-friendly and your information forms are short and sweet. Signups or checkouts that required too many fields or pages often lead to users abandoning before the desired action is complete. 
    • Clear contact page: Customers shouldn’t have to scour your website to find a phone number or email address. 
    • Use high-quality images: Stock images are great when you’re first starting out, but if you want to further establish your brand, we recommend adding photos of the staff, facilities, products, and services to better connect with your customers. 

    What methods have you used in the past to increase your website’s conversion rate? Please share them with our audience in the comments section below.

    5 ways to grow your website traffic through digital marketing

    Posted on by Alex Wilks

    Many online businesses struggle to come up with innovative ways to increase traffic to a website. Since it can be challenging to know which methods work well to achieve positive results and which are tired strategies, listed below are some organic and paid options that yield great results when it comes to increasing traffic to a website. 

    Perform keyword research

    Keyword research is a practice that search engine professionals use to find terms that are often entered by users into popular search engines when on the hunt for products, services, or general information. The words related to these queries can then be harnessed and used within web content to target consumers and crawl search engines organically. Aside from using keywords in copy, they can always be used in meta descriptions, the page title, the URL, and headers. 

    Those needing help with keyword strategy should consider hiring an SEO expert to offer valuable insights by performing audits and identifying issues where your website can improve. 

    Create content that’s memorable

    While the posting of regular content is a great habit to get into, you need to make sure that your copy is memorable to cut through the expansive options available already on the internet. Not only does this type of noise help to increase traffic, but it also assists in establishing a better bond with your audience. 

    Keep active on your social feeds

    The use of varied social media platforms is a great way to attract visitors. However, website traffic relies on elements such as:

    • The sharing of posted content via social media platforms
    • The interaction of business to followers through replies and/or reposting of content via tagging
    • The use of relevant hashtags
    • The promotion of new content via links

    Advertise digitally

    Whether you endorse a new product through paid search, social media, or display ads, pay-per-click advertising is an efficient way to increase traffic to your website. While some users may block ads, since you only pay when your ad is clicked on, you can easily stay within a budget and attract the right audience to click and buy. 

    Send out newsletters

    Email marketing is one of the most effective means of increasing web traffic…especially if your company is hosting a sale or launching a new product. Here are a few practices that work well for those sending regular emails: 

    • Be sure to include enticing information in the subject line and body of your emails
    • Insert links and buttons to allow shoppers to click easily
    • Mobile-friendliness is essential 
    • Add touches of personalization
    • Take the time to ensure that your email is visually appealing and well-designed
    • Test each email before it’s sent

    Which of the above methods do you plan to use to increase traffic to a website? Drop a comment below to let us know. 

    3 creative ideas that will help you to promote your next virtual event

    Posted on by Alex Wilks

    Effective event communication and promotion are all about creating a strategy that your audience understands and can be involved with. However, it can be challenging to come up with virtual event ideas that offer a unique way of branding and pushing your message out into the world. Aside from a basic call-to-action (CTAs), the three options listed below possess great power to maximize the impact of your promotions, and here’s how.  

    Build a landing page for your virtual event

    Whether the virtual event that you’re hosting is free or ticketed, it’s important to plan to ensure that it gets the attention it deserves. One of the best ways to collect a list of attendees is to create a high converting event landing page where you can place messaging, branded images, graphics, videos, and other necessary information about your virtual event. Not only should this page be clickable and searchable directly from your website, but you can send your customers an email and/or invite them through your social platforms. Reaching out to your target audience is when you use a mix of digital marketing strategies. Plus, landing pages allow you to collect names and emails, along with other information about customers that can be used for segmentation at a later time. 

    Share on community groups

    Word-of-mouth is still one of the most powerful tools for spreading the news about an event. Needless to say, when that event is taking place online, it’s best to use virtual community groups to leverage the right amount of interest. Alongside your branded social media platforms, there are other forums, such as Reddit and Discord, that you can use to promote your event. Excite your target audience by creating posts leading up to the event, and be sure to post images and clips from past event streams to generate added hype.  

    Collaborate with influencers

    You don’t need to be running out of virtual event ideas to utilize the power of social media influencers to promote your brand. Not only do influencers offer business owners the ability to tap into an expanded audience reach, but if chosen strategically, the partnership could offer the business a wide variety of new customers. Be sure to reach out to someone whose profile and experience align with your brand’s area of focus and ensure that your promotion is done on a platform where your potential customers can find you.

    Are you unsure of what to expect from your influencer? Start by introducing your needs and discussing how they can partner with you and what their rates are. Some influencers don’t expect to be paid but may request an exchange of services (ex. Free products to try). 

    Do you know any other virtual event ideas that you believe our followers should try? Drop a comment below to share your knowledge. 

    Best Email Marketing Tools

    Posted on by Albert Astillero

    Email Marketing has been around for quite some time now. Some people are starting to question its relevance in today’s world, where there are thousands of alternatives, including social media. Does email marketing still work? Yes, it remains one of the most effective marketing strategies for small to large businesses if done correctly. Once you build that quality email list, you’ll be surprised by how much traffic, brand awareness you’ll get by consistently sending quality emails.

    Statistics show that emails are expected to go even higher, at least for the next three years, which means more opportunities for business owners. However, with so many companies trying their luck on the email marketing strategy, it has been crucial to practice the best methods proven effective in helping your businesses stand out from the rest.

    In this blog, we’ll share some of the best email marketing tools to try and ensure that your email strategy is top-notch and will undoubtedly get you some hot leads. Before that, let’s discuss some of the criteria for choosing the best tools to use for your email marketing.

    Things to consider in choosing email marketing tools?

    Before we go straight to the best tools we recommend, we’ve had some criteria that help us gauge whether these email marketing tools are worthy or not. 

    Easy to Use

    Usability is essential, especially in today’s world. There’s no reason to use complicated tools if you can get the same results using simple basic tools, right? This allows you to have a more efficient workflow and smoothly integrate it into your marketing systems.

    Affordability

    With so many free marketing tools, it’s essential to know that you are getting your money’s worth if you plan to pay for a particular tool. You don’t want to spend loads of money on something that you can get somewhere for free.

    Features

    Last but not least, you want to find something that has features that would allow you to do things you couldn’t do before, which is the purpose of using a tool. Email marketing will seem a lot more fun, more manageable, and effective once you use these tools that we’re about to mention.

    Best Email Marketing Tools

    Here are some of our most recommended tools that you should use for the best email marketing strategy!

    ActiveCampaign

    As marketing goes larger than numbers and more on to customer satisfaction and experience, so is the goal of ActiveCampaign when it comes to developing their systems. It remains one of the leading email marketing tools out there. They conveniently provide a seamless approach to email marketing tackling on all cylinders, whether for e-commerce, B2C, and B2-B companies.

    Suppose you’re looking for a comprehensive toolkit. In that case, ActiveCampaign is very promising as they can provide a holistic approach without complicating each step to garner as much traffic as possible. Their set of tools aims to reach, nurture, convert, and grow, which is what it takes to grow a business in today’s world. Easily manage your sales, live chat, email marketing, and more features delivered all in one place with ActiveCampaign!

    You can try them for free with no credit card required as they offer an instant setup of a 14-day trial.

    MailerLite

    As we mentioned a while ago, money’s worth is a huge thing to consider before jumping on some online tools, and this email marketing tool is truly worth the investment. Whether your focus is on email marketing, automation, newsletter editors, or even personalized email to build customer relationships, MailerLite has all those problems taken care of.

    MailerLite does an excellent job catering to a wide range of needs, whether for personal, small businesses, or even large businesses, in helping them improve their email campaign across all cylinders. Give them a shot and see for yourself by signing up for their 30-day free trial with access to their premium features.

    Mailjet

    Email Marketing is consistently taking leaps, even faster than ever before. You’ll also have to kick it up a notch in your email marketing strategies, as many other companies are trying to push for the same thing. This is why you’ll love Mailjet and what it can offer to improve your marketing efforts.

    Sending generic emails won’t cut it in today’s market, so you’ll benefit a lot from the features of Mailjet. They provide email builders, contact management, segmentations, and comprehensive analytics so you can analyze your data and gradually optimize them to create the most effective email campaign. Having an integrated platform into your CRM and the ability to manage your mailing list all in one dashboard is also one of the many cool things about Mailjet.

    Omnisend

    Getting more than in less time is what you want if you’re planning to grow your business, and this is exactly what Omnisend is trying to offer. Email Marketing isn’t just about sending emails to random people, segmentation and finding the right people for your message is a huge game-changer. You could do this using Omnisend features. 

    What’s impressive about Omnisend is how easy it is to integrate with your existing strategy. They even provide email templates focused on lessening cart abandonment and driving more sales to your business. Any brand that focuses on e-commerce could undoubtedly benefit from using this fantastic tool, and it deserves to be in the best email marketing tools. Their pricing includes added features, privileges, and other info that varies in each plan.

    Drip

    Drip is taking all the proper steps when it comes to growing brands. They focus on running sophisticated email and SMS marketing systems that are proven to drive more sales without the need for coding skills.

    Easily integrate Drip on any mainstream e-commerce platforms known, such as Magento, Shopify, woo commerce, etc. Using Drip is almost a no-brainer as they offer many valuable tools effective for email marketing, such as built-in revenue analytics, customer engagement across multiple channels, and many more, with fair pricing that starts at $19/month.

    Mailchimp

    If you’ve been searching for marketing tools for quite some time now, there is a big chance that you’re already familiar with Mailchimp. They are one of the leading email marketing tool providers online, which features automation, scheduling, intelligent recommendations, and audience insights to offer you an all-around gear in improving your marketing strategies.

    You could also conveniently store images and files by using their content manager feature, which could be very handy so you’ll quickly go back to it when you need it. Mailchimp indeed turns emails into revenue, and you as a business would get so much more from this tool!

    Final Thoughts.

    With all the available tools in your arsenal, it’s an excellent time to own a business as there are tons of different ways for small and even large companies to grow and flourish organically. We hope that you’ll find what works for you in these email marketing toolkits and turn your emails into cash in no time!

    4 free tools that you can utilize as part of your content strategy

    Posted on by Alex Wilks

    A digital content strategy is a huge part of an effective game plan for e-commerce businesses. Whether you’re a new company on a limited budget or an established brand that’s looking for a fresh avenue to allocate your funds, there are plenty of awesome tools out there that help you to amplify your content marketing efforts—many of which are free to use!  

    #1: Canva

    While Adobe Photoshop is a great platform for professional photo editing, Canva is an amazing free tool that allows business owners to easily touch-up graphics, while also enabling them to create custom images through modifiable templates, graphics, and fun, animated elements. This is a game-changer regardless of the industry you’re in, as it allows your team to get creative, but also gives them the safety net of having graphical elements pre-made and ready-to-use. Although there’s no need to pay for the software, there’s an option to upgrade to Canva Pro for additional access to a bunch of editing features and templates!

    #2: Trello

    For this one, we’re taking it right out of our personal digital content strategy. Here at Trek Marketing, we swear by Trello. This virtual project board allows you to keep track of your content projects by creating lists—writing, editing, launch days, etc. Not only can you better manage your deadlines and tasks but other team members who have access to your Trello board can as well, streamlining your digital content strategy with a better workflow. 

    #3: HubSpot

    Captivating headlines and titles are essential to content marketing success. However, many entrepreneurs are expert copywriters, which can make it challenging to come up with catchy titles. That said, HubSpot’s Blog Topic Generator is a great resource for e-commerce captions. All you need to do is write three important nouns that are relevant to your topic and niche industry and HubSpot will generate something on the spot. It’s that easy!

    #4: Thinglink

    We’re living in a time where you need to catch your audience’s attention by sticking out from your competition, which means that you need to generate buzz to become popular and powerful. Since most consumers today are drawn in by interactivity over words, Thinglink is a great digital content strategy tool for creating interactive images, videos, and 360 content. It’s so important to have a strong collection of visual content, especially when further explanation is needed to explain complex ideas or topics about a product or service. 

    Are there any other free platforms that we missed on our list? Drop a comment below to share with our readers. 

    3 reasons content creation is important

    Posted on by Alex Wilks

    Whether you want to admit it or not, marketing has gone digital, which means that content creation services are more important now than they’ve ever been before. That said, finding ways to stand out in the heavily saturated webspace rests with finding innovative and creative means for consumers to engage with your content. So, if you need some reasons to feel inspired to start creating some captivating online content, continue reading to discover what helps to generate some buzz.

    Content creation helps to build trust with your audience 

    While in the real world, relationships are more of a two-way street, in the business world, it’s paramount that businesses work hard to build a foundation with their customers, even if these consumers aren’t the first to engage. That said, you shouldn’t create content for the sake of filling space, you should create something that provides value to the people who love and want to engage with your brand. This could include using your creating a blog that educates the audience on a certain topic, using one of your social platforms to offer a daily dose of industry entertainment, or simply sending out an email with a special coupon code to shop. The key to content creation is consistency by delivering amazing content ongoing to keep customers knowing about your services and coming back. The more time someone invests in your content, the more familiar they become with your brand. It’s that simple!

    Content creation helps to build brand recognition

    Lots of content means that your business is building a library of resources that will continue to define your brand. Whether these pieces of content are an article, image, or social post, every time someone clicks on it, their engagement instills name recognition, so perhaps in the future when they require your product or service, you’ll be at the forefront of minds. To do this, create and utilize powerful and creative images and messages that best represent your brand’s aesthetic. This is especially important for social media and email marketing. 

    If brand awareness is something on your agenda that you need help with, Trek Marketing offers a variety of content creation services that will help you to succeed by resonating with your target audience. 

    Content creation helps your SEO 

    Anyone that runs an e-commerce business knows that SEO is an essential part of your digital marketing strategy. So, why not formulate your content creation to also increase the chances of potential customers finding you with SEO? This can easily be done in the blog section of your website. Simply ensure that you’re using keywords that are relevant to your brand so that your new article will appear organically in various web results. While SEO can take some time to really kick it, it’s a valuable tool that can boost your website at random times when the right keywords start trending. 

    How developed is your content strategy? If you have any questions about our content creation services and/or process, please drop them in the comments section below.

    Grow your business online with these digital marketing services

    Posted on by Alex Wilks

    The right digital marketing investment will help your e-commerce business grow and while all of the services that Trek Marketing provides are beneficial to an expanding company, depending on the industry, some offer better value to start. Read through the brief descriptions we’ve provided below and let us know which digital marketing agency services you’re interested in trying out. 

    Search engine optimization (SEO) 

    SEO is a digital marketing practice that’s designed to improve the appearance and positioning of web pages in organic search results like Google and Bing. Because of how we discover content online, it’s important to rank high on search engines to increase traffic to a website and generate more conversions. This is a very common digital marketing agency service and is one of the first investments that growing e-commerce businesses make to gain heightened visibility on the web. That said with thousands of other pages doing the same thing, your content must be authoritative, targeted, and contain lots of searched key terms to ensure that your ranking is high and click-worthy. 

    Pay-per-click advertising (PPC)

    PPC is an online marketing tool that strategizes when digital ads are based on the users (gender, age, location, job title, industry, education, interests, etc.). This internet advertising model encourages purchase-driven traffic to websites and only charges the business owner when the ad is clicked. What makes this digital marketing agency service worthwhile is that allows you to keep control over your campaign costs, specifically target an audience, and create a high engagement among those who would be most likely to use your product or service.  

    Email marketing 

    By sending out emails to a list of contacts who have been permitted to receive communication from you, your business can create and drive sales by tracking personalized or automated e-newsletters. Whether you have the experience to utilize the drag-and-drop editor feature or prefer to dig through real-time reports, email marketing is simple, effective, and a great way to connect with your customers. 

    Social media marketing (SMM)

    SMM allows businesses to use the power of multiple social media platforms to connect with their audience. By building brand awareness, companies can market products and services, increase sales, drive web traffic, or simply create a community that leverages popular channels to establish a brand following. Not only does SMM give businesses a great opportunity to follow consumer activities but it also helps them to give valuable insight into the likes, dislikes, and interests of their buyers so that they can create a better, more attractive marketing strategy. 

    Blogging and content creation

    While these two digital marketing agency services are very inter-connected, there are also some distinct differences between them. While a business blog is a section on a website that consists of informative, diary-style text entries that are typically published on an ongoing schedule, content creation is the process of generating other types of written and published text from topic ideas that appeal to your buying persona. Copy is then placed to bulk up website text and assist with driving traffic through SEO practices.

    Do you need help with any or all of the above digital marketing agency services? If you want immediate assistance, please drop a comment below and someone from our sales team will be in touch with you.

    10 Best Sites for Royalty Free Images

    Posted on by Albert Astillero

    Using a high-quality photo to represent your brand or use it for an article is an easy way to upscale your content by a mile instead of posting without one. Especially in a world full of multimedia content scattered all over the web, people’s attention span is also getting shorter, so plain long paragraph blogs won’t be enough to get people interested. If properly used, images could also add much more context to your content and separates it from the rest, resulting in much higher traffic to users. 

    Fortunately, you’re not the only one. Bloggers, content creators, e-commerce website owners have similar problems sourcing high-quality stock photos for their brand, so businesses noticed this need and provided an excellent solution. Today, we will share our little secret to you in sourcing some of the finest stock photos from the best sites offering royalty-free images online.

    Pexels

    Are you searching for high-quality images taken by professional photographers worldwide? You might want to check out some of the most beautiful collections at Pexels. Upgrade your marketing campaigns by taking advantage of their wide range of photos that are free to use. You’ll also be helping free-lance photographers by downloading their images, so it’s a win-win situation!

    View their licensing details.

    Unsplash

    Since we’re talking about the best royalty-free image sources online, we can’t simply forget about mentioning Unsplash. With over 2 million free high-quality stock photos taken by professional photographers worldwide, it’s a total one-stop-shop for stock images online! Diversity is one of the main reasons Unsplash remains one of the most widely used image sources online today. They have a range of categories that brands can capitalize on and use for their marketing campaigns.

    View their licensing details.

    Negative Space

    Sourcing royalty-free images online isn’t just about having tons of photos. It’s also about the user’s ability to conveniently brush through those millions of photo selections. With Negative Space, you could easily find what you’re looking for through their seamless filtering options, making it effortless to find exactly what you’re looking for. With these features, you won’t have to spend much time scrolling through many images, giving you more time to polish your content.

    View their licensing details.

    Kaboompics

    If you happen to be looking for images taken by an inspired creator, Kaboompics is the way! Karolina, the spectacular talent behind these free images, has taken the world by storm with her remarkable stock photos that she offers freely for people online. She has decided to take her hobby to the next level by providing thousands of free stock photography with distinct color palettes, ideal for social, websites, and more!

    View their licensing details.

    Canva

    Most people might already be familiar with this one as they are one of the leading online graphic design sites. Besides having an easy-to-use editor, Canva also offers a ton of free stock images, so you won’t have to switch tabs looking for photos online as you can go straight to editing those free stock images all at the same place! Canva is famous for its straightforward interface, and you’ll find more ways to take advantage of their free features for your marketing schemes.

    View their licensing details.

    Reshot

    Are you looking for free high-resolution photos? How about vector illustrations and SVG Icons? Reshot has got you all covered! Offering a wide selection of bold and fearless designs for businesses, you’ll surely love Reshot the moment you see their website and how unique they are when it comes to presentation, not to mention what they provide. Their motto is having offer instant downloads with no strings attached, made by designers for designers, and stress-free browsing. Reshot is undoubtedly shaping the modern landscape of free-stock images as they embark on a more seamless way to give creators and website owners what they genuinely need. Feel free to visit their site and check them out for yourself!

    View their licensing details.

    Nappy

    Nappy is a royalty-free image source that aims to leap forward for the cultural representation of black and brown communities. They aim to crush the cultural boundaries and represent their own by providing high-resolution images for brands to use worldwide. Regardless of your stand on their mission against lack of diversity, you can’t simply ignore that their pictures are outstanding and worthy of being seen.

    View their licensing details.

    Hubspot

    If you’re a blog junky, you might’ve read some of their blogs that talk about a wide range of topics, mainly in the e-commerce business world. However, not many people know that Hubspot also offers a selection of high-quality stock photos on their own as they have found a shortage in this area. They’ve divided their free stock photos into four distinct categories: office-related, computer, kitchen photos, and miscellaneous.

    View their licensing details.

    Pixabay

    Speaking of the traditional image sources in this list, Pixabay is worth mentioning for its consistent service in providing royalty-free images for businesses online. Aside from offering a wide range of free stock images, they also carry out vector graphics, illustrations, videos, music, and sound effects free for everyone. There is no question why Pixabay remains one of the classic sources out there, as they have everything you’ll need to enhance your already beautiful content and take it to the next level!

    View their licensing details.

    Rawpixel

    Feeling creative, you might want to check out how Rawpixel is smashing the free-stock game by providing some of the most diverse selections for everyone! By visiting their website, you’ll immediately see how they aim to separate themselves from the traditional free-stock image sources by overcoming creative boundaries with the help of their talented team and community of inspired creators. Brush through their topics and easily find ideas to represent your brand in many different ways! You’ll find primarily free options on their website. However, the paid option will serve as their means of contribution towards Hope for Children, a non-profit organization for children worldwide.

    View their licensing details.

    Wrapping Up.

    We hope you’ve found a ton of value in this post, especially in sourcing free images online. Indeed, spending money on resources such as images may help. Still, it doesn’t mean you’ll be disabled without cash, as you have many free image source options to brush through online and may find even better pictures to represent your brand!

    4 ways to measure digital marketing success

    Posted on by Alex Wilks

    Your website is part of the consumer journey, which means there’s a strong need to measure its efficiency. Digital marketing success relies heavily on a brand’s ability to sell online and maximize return-on-investment (ROI). While clicks do possess some power to provide companies with insight into how their efforts are being recognized in digital advertising, there are many more in-depth metrics that point to digital marketing effectiveness. 

    By the overall site traffic 

    While you can measure site traffic in a few ways, Google Analytics is a great free tool that helps business owners to monitor their site’s performance to know which digital marketing efforts are working best for their campaigns. Not only does examining overall traffic to a website give you an idea of how many visitors are stopping by, but Google Analytics also allows you to filter by day, time of day, click-through rates, conversions, session time, the source of the traffic, and even offers you insight into if the users are new or returning. This enables business owners to view a more complete picture of their web traffic allowing them to tweak website goals and the purchase cycle of the consumer. Understanding your campaigns better can also allow conversions, traffic, and sales to grow as you continue to target returning customers and better target the first-time consumer.

    By mobile traffic

    Much of your website’s digital traffic is likely coming from mobile devices. Because of this modern-day trend, it’s essential that you know the percentage of users accessing your site via mobile and whether or not it demands more attention. Mobile traffic metrics teach business owners how many users are accessing their sites via mobile and can even break down by demographics such as age, location, and gender. You must examine how long each user is active on the site and compare it with your non-mobile traffic to determine where users are most engaged and work towards enhancing those experiences. 

    By traffic sources

    All of your outgoing campaigns should be tagged to allow for easy examination by traffic sources to your site. This means that whether you’re sending an email, leaving a blog live on your website, or posting through your social channels, everything will be trackable back to its source. Things like keywords, what websites users are coming from, and search traffic percentage are all sources that can be highlighted by your marketing efforts, allowing you to know where to allocate future funds for digital marketing strategies.

    By time spent per visit

    With easy access to viewing the average time that each user spends on a site, businesses can learn more about their content’s engagement. The longer users spend on pages they’re viewing, the more likely they’re to enjoy the content and the experience offered on your website. Ultimately, taking the time to measure this metric will allow you to understand how your campaigns are performing and provide you with a deeper insight into how your digital marketing strategies are co-existing overall. 

    Are your digital marketing strategies measured by any of the above metrics? Do you know of some other resources that business owners can use? Please drop a comment below and tell us your thoughts.