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    Category: Blogging and Content Creation

    Will you be trying these 3 digital marketing consumer trends?

    Posted on by Alex Wilks

    Every year we experience revolutionary digital marketing trends that help to lay a foundation for the future of online advertising. That said, after two groundbreaking years for online shopping, 2022 is only expected to continue the rise with social shopping adding to the momentum. With these new and exciting developments to the digital world, it has become more important than ever to ensure that your business is communicating with its audience. Listed below are three of the key digital marketing consumer trends to be mindful of in 2022. 

    Work on creating some short, punchy videos

    Whether you’re more familiar with YouTube, TikTok, Instagram, or Snapchat, it’s clear that the landscape of social media has shifted in favour of short and punchy video posts. Since it would be challenging to ensure that your business is relevant across all of the above platforms, we recommend selecting one or two to focus on. Short videos zero in on our fast-paced way of life, which is a direct reflection of the way we consume content. Digital content needs to possess a simple message while also presenting content that’s engaging by asking consumers to participate; examples include the start of a viral dance move, a challenge, or a survey, but at the very least, encourages them to leave a comment. The best thing about these types of social videos is that all business owners have access to creating content like this with the help of their smartphones. Start by filming a few candid videos of your business, some behind-the-scenes, DIY, and other unpolished videos by using the apps to crop, create, and add audio to make it more appealing to your target audience. 

    Ensure that your content is telling a story

    This recurring digital marketing trend is key for a brand looking to market new and existing products. E-commerce selling in the modern landscape requires business owners to dig deep, believe in their products and/or services, and continuously show why what they offer is between than the competition. Part of your delivery should involve some form of storytelling, whether it be debunking myths about your industry, explaining how the product solves consumer problems, or showcasing testimonials through your social stories. While these efforts might not result in direct sales, they’re a great way for brands to put consumer needs at the front and center! 

    Exhibit privacy, transparency, and trust-building 

    Digital marketing trends are at an all-time high, which means that online advertising is also in overload. This means that more consumers than ever are concerned with the interaction that can happen with suspicious content. This is why it’s important to prepare your business for tighter privacy restrictions that may alter the way that they can track users’ behaviour. On that note, Google announced its curtailing of third-party cookies by 2023, which means that many marketers are going to be forced to reevaluate their strategies. While this is not the end of data-driven content, it could be the end of targeted advertising, with a new era springing forth in the trust and transparency between company and consumer. 

    Be sure that as a business you’re communicating with customers about the data that you collect and what it’s used for. This makes it easy for consumers to opt-out if they want which formulates a great foundation for a customer relationship. 

    Which of the above digital marketing trends would suit your business best? Drop a comment below to share.

    How to create attractive and engaging content

    Posted on by Alex Wilks

    Content marketing has quickly become a strategic approach for businesses looking to share valuable and relevant information with customers within their industry. While it may be easy to share content on your blog, social media accounts, and through email, developing great content that stands out on a consistent basis to your audience is the only way to develop your content marketing strategy. Listed below are some steps you can take to help your produce content that will reach and engage with your target consumer. 

    Know your audience

    Identifying your target audience allows you to look beyond the basics. Things like their demographics, psychographics, and behaviours help to understand the type of content that may interest them. Content creators visualize their audience before adapting marketing personas that help to establish a composite of the reader. Whether it’s the topic of a blog, a social media post, or an email, knowing your audience before creating the content will do wonders in attracting them to it. 

    Ensure that your headline is powerful 

    The headline of your blog, social media post, or email is the hook that catches and lures in the customer. While it needs to be consistent with the information that you want to present, it should also exhibit actionable keywords that help with your search engine optimization (SEO) while also utilizing language that’s attractive to the audience. 

    Tell a story

    Part of creating engaging content is using a series of words to tell a story. You shouldn’t just jump into your piece without first setting the stage nor should you simply stop writing because you’ve reached your minimum word count (unless it’s a social post, of course). All content should have a beginning, middle, and end if you’re hoping to attract and engage with your audience.  

    Provide useful information that’s quick to read

    Online shoppers are time-crunched and may have just come across your digital marketing efforts while aimlessly perusing the web. All that matters to them at that moment is what your content is doing to educate, inform, or entertain them. Many customers are consuming content while on the go, in short spurts of time between other activities. Be sure to use simple words, write direct sentences, and use an active voice in your content. 

    Are you in need of a content creator? Trek Marketing offers a wide range of digital marketing services that work to develop your business’s content. 

    What type of content attracts you as an online shopper? Drop a comment below to share with our readers. 

    How to promote your services online as a home contractor

    Posted on by Alex Wilks

    With the housing market booming these past few years the need for home improvement projects has skyrocketed, as has digital marketing for small businesses. With homeowners undertaking complete or partial renovations in place of having a holiday, home maintenance services such as HVAC, roofing, electrical, plumbing, and/or landscaping, need to be taking a more aggressive marketing approach to their promotion. After all, these projects need a professional home contractor and the best place for homeowners to search for reputable companies is online. 

    Update your website

    When promoting home contracting services, your website should be where you start first. After all, why rely on word-of-mouth representation when you’re living at the peak of a digital era? While there are potential customers that enjoy visiting a physical brick-and-mortar store to get the feel of a company and ask their face-to-face questions, most prefer websites as a hub for their first glance at a service. So, if you’re a home contractor who’s offering up your tradesmen services, consider creating a website or simply updating the one you have. We recommend going beyond an online portfolio to ensure that your site is equipped with the tools that allow you to promote your specialized skills. Added pages containing your mission statement, a bit about your team and how the company started, and an up-to-date blog with topics surrounding your industry are great ways to add content to your website and instill trust with consumers. Don’t forget to have a reviews page as well highlighted prominently on your website!

    In terms of digital marketing for small businesses, there’s a lot an agency can do for your website. A professional content writer and/or search engine optimization (SEO) expert can work together to ensure your website’s copy is engaging, click-worthy, and gaining traction and traffic with a variety of other services like email marketing and pay-per-click (PPC) advertising, which link back to your website. 

    Boost your online presence and traffic

    Although simply having a website is better than nothing, as a home contractor that is competing in a heavily saturated market, you need ways for your potential clients to pick you out of the vast competition. To stand out in your industry, digital marketing services like SEO and PPC campaign must come into play. While an SEO campaign optimizes your website by producing relevant content and important links, a PPC campaign allows you to display ads on search engines. Together these types of campaigns allow you to rank, and with every successful click comes an opportunity to get noticed and gain business. Ultimately, if coordinated professional, both digital marketing strategies will help to increase your online visibility and website traffic.  

    Employ email marketing and social media marketing

    Ask an e-commerce business and they will tell you that both email marketing and social media marketing have proven to be effective and beneficial to their businesses. That said, as a home contractor, you likely already have lists of past and current clients. As such, you can use them to create a list that can then be selected wherever you want to offer promotions, describe new services offered, or simply wish them a healthy and happy New Year! On the other hand, an up-to-date social media platform also has its perks. We recommend managing a Facebook, Instagram, and LinkedIn account and utilizing them for business all while showcasing the more edgy side of your company. Post ongoing or finished projects, highlight members of your team, and network with potential clients all with your smartphone in hand. 

    The key to promoting your tradesman services is through digital marketing for small businesses. Consider the marketing strategies recommended above or contact a member of our sales team to look at other means for boosting your profits.

    What type of home contracting business do you own and/or operate? Let’s compare in the comments section below. 

    How to write the ultimate email subject lines

    Posted on by Alex Wilks

    Professional writers and digital marketing professionals know the importance of email subject lines. However, for those that write dozens of emails as a method of daily communication, it can be easy to forget its importance before clicking send. Since the subject line determines how quickly a recipient responds, either by opening, reading, or purchasing, reaching out to potential clients needs to be approached with the utmost care. Continue reading for nine tips to writing email subject lines, whether for email marketing, customer service responses, or beyond. 

    Tip #1: Write your email subject lines first

    While attempting to articulate virtual communication, it’s super easy to forget the subject once the email is written and proofread. That said, when email subject lines are forgotten, those emails are much more likely to go unread or get lost in spam/promotions folders. When crafting a new email, from the moment you click create, you have an intention on what you’re writing, so before anything else is jotted down, consider the subject line as your first task. 

    Tip #2: Keep it short and to the point 

    Email is one of the modern forms of communication and its intention is to professionally pass along information quickly and concisely. That’s why it’s important to keep your email subject short and punchy. Since a typical email inbox will reveal about 60 characters, use this space to get right to the point in about six to eights words so that the receiver knows what the email is about without even having to click it. 

    Tip #3: Be sure to place the most important words at the beginning

    When receivers will glace at their inboxes some will read through every email, others will look for key phrases to catch their attention or pass up on opening emails until later. That’s why bold email subject lines are so important. Since many other e-commerce businesses are sending their emails at the same optimal open times, you can squash out competition for sales by working hard to create a compelling email header. 

    Tip #4: Tap out the filler words

    While we always encourage writers to take punctuation and grammar seriously, when it comes to writing email subject lines, don’t waste time by writing unnecessary filler words like “hello”, “thanks”, or “nice to meet you”. You can save that for the email if it absolutely must be there. 

    Tip #5: Be clear and specific about the topic

    Many business owners will attempt to draw in their audience by using misleading email subject lines, and we do not believe this practice demonstrates trust with the consumer. In fact, we think building a strong foundation relationship is far more important, which is why writing clear, specific headlines will draw the right attention from the right people. 

    Tip #6: Consider the keywords you’re using for search filtering

    People that readily use their emails may have filters and/or folders set up to manage their inboxes, which is why you can harness this narrative by including keywords related to your topic that can easily be searchable later on. After all, even if your sale or product alert isn’t applicable anymore if an email receiver wants a reminder or your business, whatever the reason, shouldn’t you make it as easy as possible for them to find you down the road?

    Tip #7: Mention deadlines 

    Whether you’re inviting your email list to take advantage of an upcoming sale or announcing an item in your online store that’s available for pre-order, if your message has any deadlines, be sure to consider them in the subject line. Not only does this express a sense of urgency but it will have to avoid the pitfall of a user thinking they’ve missed out simply because of your lack of communication. 

    Tip #8: Avoid using all caps

    Some e-commerce business owners think that capped words are a great means for getting the attention they deserve, but we’re here to explain why this method in email subject lines sends off the wrong impression. It’s the digital equivalent of yelling! Since no one enjoys being yelled at, we recommend that you utilize dashes, colons, and/or exclamation points to separate any thoughts and avoid using full capped words. 

    Tip #9: Reword your work

    Like anything you write, always remember to reread over your email subject lines before they’re sent out. One of the biggest, and avoidable, mistakes you can make is copying and pasting for a large group of receivers, but forgetting to change the same or tailor the copy for each reader on the other end. Do yourself a favor and don’t be in a rush or you risk looking unprofessional and careless.

    While we don’t currently offer a service to write email subject lines for every email that a client wants to send, we do offer an email marketing service, which aside from a great design filled with content, our team member also creates a header and/or subject line using all of the above tips. 

    Do you have any other email subject lines’ tips? Drop them in the comments section below to share with our readers. 

    Important digital marketing tips for promoting Boxing Day sales

    Posted on by Alex Wilks

    Since Boxing Day is just a few nights of sleep away, we recommend bookmarking this blog and reviewing it next summer so that you can sort through its contents, pull some ideas, and prepare your holiday digital marketing strategy a few months in advance. After all, the holiday season really starts at the beginning of November, which means that you need to find ways to attract shoppers early for Black Friday, Cyber Monday, Christmas, Boxing Day, and beyond. 

    Competition is high during the holiday season, making it challenging to promote your brand to stand out from the rest. However, with a well-developed digital marketing strategy, you’ll be well on your way to boosting traffic, conversions, and revenue using the following various channels and techniques. 

    Launch some shopping ads

    If your e-commerce business sells physical products it’s important to launch a shopping campaign as part of your digital strategy. Shopping ad campaigns help give customers a presentation of your products along with prices and offered discounts. These types of ads are also visible on search engine result pages, making it easier to attract targeted traffic to your website. That said, we recommend that you start your ad campaigns at least a few weeks before the holiday you’re targeting (for example, December 1 would be a good deadline to set if you want to launch a Boxing Day ad campaign). 

    Create engaging copy

    While there are a variety of ways to bring traffic to your website during the holiday season, festive copywriting is a great way to stand out when competition is high. Whether you choose to put new content right on your homepage, under the description of your products and/or services, or through your social accounts, it’s important to write copy that ties in with the holiday season, and if you can, include sales and discount information as well. 

    If you want to go the extra mile you can also take the time to design a landing page to match. Not only will this boost Boxing Day sales, but it will offer page users a place to click that leads them directly to the holiday hype. Plus, there are many ways to make the landing page appealing by opting to have promotional rewards and offers, a beautifully designed banner, and even a countdown clock to show urgency and prompt visitors to take advantage of a time-sensitive discount. 

    Set up remarketing campaigns

    It can be challenging to boost your sales during the holiday season when many other businesses are doing are attempting to do the same. That’s why you need to recapture the people who have shown interest in your products or services before. Remarketing campaigns allow you to easily advertise interested consumers while also retargeting existing customers who are likely to convert. Emails are also an effective channel to do this. Simply make a list segmentation filled with customers who have recently purchased and let them know about your Boxing Day offers! 

    *Before you run or schedule a campaign to promote holiday offers, be aware of the right time to achieve the best results from your target audience. If you need help using Google Analytics or social media insights and/or other tracking tools to promote your digital marketing strategy, Trek Marketing is here to help with your holiday planning!

    Are there any other ways that you prepare for the approaching holidays? Please drop them below to share with our readers. 

    How to create a holiday content strategy

    Posted on by Alex Wilks

    While it’s far too late to orchestrate a 2021 holiday season digital content strategy, there are many annual upcoming holidays where an equal amount of planning is required. That said, for this blog, we’re going to focus on the festivities to come. Between holiday baking and wrapping gifts, you should also be putting spirited cheer into your business’s content, jam-packing it full of consumer goodies that grab some of that holiday traffic. While having a digital content strategy months in advance ensures the best outcome, there are many ways that you can implement great content weeks or even days before the season begins. 

    Anticipate the season’s trends 

    The thing about holidays is that they return year after year, which means that data from previous seasons can help e-commerce business owners predict popular trends. For example, simple, accessible resources such as Google searches can tell you a lot about mobile shopping trends. With the buzz of popular holidays like Black Friday, Cyber Monday, Christmas, and Boxing Day, mobile traffic is likely to increase due to people trying to avoid the crowds. This means that your digital content strategy should be catering towards making shopping convenient. This could include sending out an email or social media message advertising a pre-holiday sale or an add-to-cart discount that encourages consumers to buy more to receive a larger deal. 

    That said, how else can analyzing past trends help you with your digital content strategy?

    • Allows you to prepare pages, blogs, or other types of content that’s optimized for mobile searches
    • Email marketing and social media marketing can take a bit of time to prepare which is why it’s important to launch your discounts with ample time to take advantage of them.
    • Cater to users that are searching for holiday gifts and be sure you advertise them taking into account shipping waits. 

    Ask your audience

    In some cases, there might not be enough data on your industry to plan a successful digital content strategy. If this is the case for you, we recommend asking your audience what they want. 

    Marketing research requires time and resources, which is why many small businesses opt to spend their time targeting what their audience wants based on what their audience has asked for. 

    The best way to grab hold of their answers is through surveys that ask indirect questions like:

    • What’s your #1 concern going into this holiday season?
    • How are you planning for the holidays this year?
    • What are you most looking forward to during this holiday season?
    • How could our brand make your holidays run smoother?
    • What’s your best holiday memory?

    The goal of these questions is to get a feel for your audience’s goals, concerns, interests, and struggles and find innovative ways for your product or service to solve them. 

    Audit existing content

    If you don’t have the resources to create new content, you can audit existing content by updating it. This is only possible if you’re a more established business that has published holiday-related content before and you simply want to update it so that it applies to a new shopping season. For example, if you wrote a blog that was entitled, “2020 gift guide” it would be easy enough to change it to “2021 gift guide” and simply add some new products and then hit publish. 

    We do recommend that new business owners write fresh content on their own or hire a professional copywriter to handle the challenge of creating engaging content with traffic potential.

    What other methods do you use when preparing your digital content strategy? Please drop feedback in the comments section below. 

    Have you considered AI as part of your brand’s digital marketing strategy?

    Posted on by Alex Wilks

    Digital marketing has vastly grown in popularity as e-commerce business owners expand their hunt for the best methods and channels to distribute their products and services to the online masses. That said, with such an expansion, artificial intelligence (AI) has made leaps to help marketing professionals perform their jobs more efficiently than they could just a few years ago. Needless to say, since AI can be used in several ways, it’s important to determine which processes hold more value for your marketing campaigns before you invest in any type of AI-related experience. Continue reading to find new ways that you could be using AI in marketing. 

    AI predictive features add personalization 

    AI is a great resource for data collection—instead of manually sorting through each customer interaction, businesses use AI programs to compile the information into easy-to-read reports. So, why can’t businesses owners and marketing professionals alike use it to make smarter decisions for their campaigns?

    Think about times where you’ve shopped a website that was set up to offer personalization. Elements suggesting that you may also like other products is an AI customization that makes each visit unique to the consumer based on their search history and previous purchases. This not only improves the customer experience but also ensures that what’s displayed is more likely to fit the needs of the shopper, resulting in more sales, engagement, and site traffic.

    AI improves content creation

    Much of digital marketing involves creating consistent, fresh content to post on a website, making category pages and blogs an essential part of any marketing strategy. Depending on the industry, consumers may even rely on content (reviews, testimonials, etc.) to reassure their decision to make a purchase. While there’s no arguing that content is key, brainstorming topics ideas is both challenging and time-consuming. 

    With the power of AI, marketing professionals can analyze consumer behaviour on these pages through a machine learning system that provides feedback to improve future content. For example, elements such as time spent on page providers writers with some insight into how far the reader is delving into the content and where they can place photos and/or videos to increase this engagement. 

    The use of chatbots and natural language processing (NLP)

    Natural language processing (NLP) is a form of machine learning that understands, analyzes, compiles, and creates human speech. Many businesses utilize this type of AI in marketing, whether it be as a chatbot technology or as an aid when writing emails and/or blogs. 

    We’re living in a world where chatbots understand a consumer’s basic request and can respond to them based on the specific keywords or phrases provided. These AI tools make it possible for businesses to provide 24/7 service, answering questions for customers around the clock and providing long-tail sentences for those who may not be savvy with their words. 

    Trek Marketing works in partnership with Numinix Web Development using AI practices to make our client’s businesses thrive. Want to find out more? 

    Do you use AI in any of your marketing strategies? Drop a comment below to tell us more. 

    3 creative ideas for your holiday marketing campaigns

    Posted on by Alex Wilks

    Halloween is long over, Thanksgiving, Black Friday, Cyber Monday are upon us, and the holiday season is coming up quickly! Now is the perfect time to revamp your holiday marketing campaigns to get customers excited about your brand and give them a reason to shop. It goes without saying that incorporating some holiday spirit into your digital marketing campaigns acts as the best method to grab their attention, but since every other business will be doing the same, listed below are three creative ideas that can help to separate you from the rest. 

    Send out festive emails

    Whether you’re planning to offer a holiday discount code that can be used during a sale’s event or you’ve simply restocked some top-selling products and want your customers to know, to achieve optimal engagement with your email-based holiday marketing campaigns, be sure to put some added time into making them festive. This could include simple elements like a red, green, and white colour scheme and cheery, jovial imagery like presents, garlands, holidays lights, and snowman. This will ensure that you’re mindful of your audience and the fact that they may celebrate different holidays. However, if your demographics align, feel free to throw in a Christmas or Santa to appeal to the masses! 

    Since the holiday season is the perfect time of year to let your customers know that they’re valued, we recommend offering some sort of incentive to be considered as an online vendor for their shopping lists. 

    Launch a holiday-themed ad

    Google Ads is a great place to launch holiday-themed advertisements and promotions. That said, e-commerce businesses need to remember to research and utilize relevant keywords, such as “holiday”, “Christmas”, or “seasonal sale”. While the Google Ads platform is a great start, don’t shy away from promoting your products and services on social media sites like Facebook or Instagram if these platforms are places where your target audience can be reached and your holiday marketing campaigns thrive. 

    While there aren’t many weeks left before the holiday season, you can spend time now optimizing your website for technical SEO to achieve higher search engine rankings in the future. SEO is a great way to increase organic presence and creating high-quality content is still one of the best ways to get noticed online. 

    Advertise a contest or giveaway

    During the holiday season, it’s certainly a struggle to gain attention from your audience, especially with so many competitors looking to do the same. However, by promoting contests or giveaways that encourage people to participate, many brands can expand their reach, which grows their following! The trick to hosting a contest is to do so on social media. Ask users to follow your account, tag friends for more entries, share on their stories for added entries, and remain following to take part in future contests. While you will need to giveaway a prize with a certain value, access to new, interested consumers is far more rewarding. 

    What other ways do you prepare for the holiday season? Drop a comment below to share with our readers.

    Amp up your digital marketing these 3 ways

    Posted on by Alex Wilks

    Each new year ushers transformation to the world of digital marketing. Thus, digital marketing strategies must constantly undergo a revamp to remain effective in improving customer relationships, visibility, conversions, and growth. Listed below are three ways that you can focus on remaining on top of your business and craft new strategies to achieve your desired results.

    Utilize the social platforms that will benefit your business most

    While harnessing the power of social media is a great way to reach your target audience, we recommend that you not get caught up in the craze. With so many social channels to pick from, you must weigh the pros and cons of each one and select an amount that’s manageable for you or your digital marketing team. It’s way better to be unique and authentic on the platforms where your audience engages most than to overextend your means by trying to post on every single channel. After all, if the demographic you’re advertising to spends most of their time on Instagram or TikTok, doesn’t it make more sense to spend your time creating content there? Maintaining social accounts is a huge task and if you want your digital marketing efforts to be noticed, implement your strategies in a way that best suits your brand’s personality.

    Examples of the top social platforms to implement your digital marketing strategies:

    • Facebook (recently renamed Meta)
    • Twitter
    • Instagram
    • LinkedIn
    • TikTok
    • Pinterest
    • Snapchat
    • YouTube
    • Whatsapp
    • Reddit

    We recommend selecting two to three of the above options for your small business.

    Tell stories by utilizing your customer reviews

    Not only are business reviews valuable in developing trust with prospective customers, but they can also be used to further your digital marketing efforts. Customer feedback is a gold mine for any sized business. While business owners must listen and respond accordingly when the review requires you to get in touch, positive assessments can be used in so many ways—you can turn these reviews into stories for your blog, create an image with the review copy and place it on your social channels, or simply ensure that the reviews section of your website is up-to-date so that shoppers can read them to help answer some of their questions. All of the above examples will help you appeal to wider audiences through authentic customer feedback. 

    Strive to always be flexible and adaptable with your business

    Some digital marketing strategies might work long-term, while others will be required down the road. Change in any digital space is inevitable, so you need to be ready to jump onto new opportunities and understand that what’s working today might not be the case for tomorrow, next week, or next year. Part of growing your digital marketing strategies is embracing the pace of your niche industry and the nature of an adapting digital world, so be sure you learn how to leverage new tools and trends so that you gain the most success in each of your digital marketing efforts. 

    If any of the above amped-up digital marketing suggestions seems daunting to you or you simply want tips to further your understanding and the direction you need to go, our team of digital marketing professionals is here and ready to answer all of your questions and take on any of the workload proving to be challenging.

    Which one of our amped-up digital marketing strategies are you most excited to work with? Drop a comment below to start a conversation. 

    Everything you need to know about keywords and digital marketing

    Posted on by Alex Wilks

    Online visibility is one of the most important ways to achieve high sales and conversions and the measurability requires a strong online presence so that consumers can find, learn, and purchase from your e-commerce business. While there are many ways to get noticed on the wide web, SEO keywords research should be a huge part of your digital marketing strategy. 

    How do keywords relate to digital marketing?

    When consumers enter a query into a search engine like Google or Bing, they type in words or phrases to guide their search. These are referred to as “keywords” and in terms of organic content, whichever websites can best encompass what the user is looking for will pop up as an option for them to click. 

    *Keep in mind that sponsored ads purchase their placement and will always appear at the top, regardless of how well they match your query.

    While this may sound simple enough, search engines use complicated algorithms to assist users with their search results, and there are a wide variety of factors (ex. website credibility, publishing activity, and keywords used) that determine where a website is placed. 

    How do you know which keywords to use:

    • Top keywords are terms that users will search for
    • Relevant keywords should have a connection to your brand
    • It’s important to sprinkle keywords seamlessly by integrating them into all types of content

    We recommend working alongside a Search Engine Optimization expert to assist in your SEO keywords research that you know which terms to focus on and so that you can begin using them strategically throughout your digital marketing content. 

    Are there different types of keywords?

    Yes! There are three types of keywords.

    • Short-tail keywords usually consist of one or two words. These terms are broad and have a high search volume.
    • Middle-tail keywords consist of three to four words and are more specific but might have a lower search volume. 
    • Long-tail keywords consist of four or more words and due to their specificity, the search volume is so low it might only target niche consumers. 

    While it may seem more strategic to opt for keywords that have the highest volume of searches, the best digital marketing strategies use a mixture of types of keywords to ensure they have the highest chance of converting visitors.

    Tips to researching the best keywords for your content strategy

    While there are many SEO keywords research tools available, here are some tips to get you started:

    • Brainstorm ideas: What words do you think that your target audience are searching for to find a company like yours? Write down what comes to mind. 
    • Organize your list: Separate your keywords into categories to keep everything organized.
    • Research trending terms: Enter one of your brainstormed ideas into a search engine and then scroll down to look for related searches. These terms might be relevant queries for your target customer and possibly some phrases that are advertised by your competition. 

    How to add keywords to your digital marketing content

    A successful digital marketing strategy requires finding keywords and effectively using them. Since keywords are one of the main resources bringing consumers to your website, it’s important that your content be well-written and easy to read. 

    Aside from content pages and product descriptions, blog posts are another great way to strategically place keywords throughout your website. Just be sure that you add new blog submissions regularly and use the words naturally throughout the posts to achieve a higher organic search ranking.

    That said, here are some other ways to slip keywords into your content: 

    • The titled
    • Subheadings
    • Photo captions
    • Image file names
    • The URL of the post
    • Meta-description
    • Within the first sentence
    • Within the final paragraph

    Do you have any further questions about SEO keywords research and how to implement the terms? Drop a comment below to share with our readers.