improving seo for ecommerce product descriptions

How to Write Product Descriptions that Entice Customers and Boost Sales

Product descriptions seem easy: simply write exactly what they are or just use the manufacturer’s copy, right? Sure, if you want a routine site that lags in attracting customers. Implement the following suggestions, and learn how to write product descriptions that grab attention and increase sales. Act as Your Customer You obviously know your products, […]

blog ideas for online businesses

4 Blog Ideas for Your Ecommerce Business

If you operate an ecommerce business, a blog is an invaluable tool to help you connect with your current and potential customers. Not only can regularly-scheduled posts drive traffic to your website and boost sales, but they can also help improve SEO. If you’ve been considering adding a blog section to your company website, here […]

What is Content Marketing

Digital Marketing: What is Content Marketing?

Content marketing is not a new phenomenon; it has been around since the 1880s “as technological advances in transportation and communications allowed companies to forge stronger connections with their customers.” Even back then, brands such as John Deer recognized an opportunity to build customer trust by providing them with information that met their interests and […]

How to start your blog for eCommerce

Why E-Commerce Businesses Need a Blog

If you’re an ecommerce entrepreneur wondering whether your business needs a blog, the answer is a resounding yes. Posting relevant content frequently helps ecommerce businesses improve SEO (search engine optimization), drive traffic to their online stores, build an audience, engage with customers, and ultimately, drive sales. Ecommerce Blogs Improve SEO It is critical that your […]