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    Category: Blogging and Content Creation

    How to successfully market for vape companies

    Posted on by Alex Wilks

    Since there are strict regulations that reduce the options available for digital advertising on vape products, you aren’t able to pay to get ahead on organic searches or to appear on the feeds of popular social media channels. So, whether you’re an e-cig business looking to increase your online presence or a digital marketing agency hoping to add a new industry to their portfolio of expertise, continue reading to learn about how to successfully optimize an e-cig website to market to the masses. 

    Invest in a search engine optimization service 

    For those that don’t know, a professional search engine optimization service should include the following elements: website structure analysis, content analysis, website code optimization, onsite content, and other off-page factors. While there is a lot of work that can be done over time with this service, we recommend heavily investing in the optimization of the online store so that it can appear high in organic searches. This would include keyword research and ensuring that all of the content is unique to elevate the shopping experience. 

    As a starter, here are some popular current keywords for the vape industry: 

    • e-cigs
    • electronic cigarettes
    • Vapors
    • vaper
    • Vaping
    • ejuice/e-juice
    • eliquid/e-liquid
    • vaporizers
    • electronic vaporizer

    Ensure the company has a Facebook page

    Just because the type of vape-related content that can be posted is quite limited, that doesn’t mean that you shouldn’t have a company page to regularly post content and engage with your/your client’s followers. Since it can be challenging at times to come up with posts that boost a brand while following Facebook guidelines on prohibited content, you can consider utilizing this channel as a means of connecting to customer’s hobbies and interests while also maintaining a presence that can be engaging through polls, giveaways, and discussions. After all, just because Facebook may not want to take money to advertise vaping, it doesn’t mean they have banned the discussion altogether. 

    While you’re at it, be sure to join e-cig related discussion groups as another means of promoting the online shop strategically avoiding an outright promotional post.

    There are also Reddit communities for vaping

    As another branch of social media marketing, you or your digital marketing team can join a vape-related subreddit to spread awareness of vape culture and perhaps spark a discussion about your flavours or e-cig gear. 

    Here are some popular forums that are active: 

     Opt for email marketing 

    Email marketing remains to be a paramount digital marketing tactic spanning a variety of niche industries. So, whether your business or client is excited about sending informative content or wants to use e-newsletters as a method for offering discounts, you will need to start by building a list and encouraging social followers and current customers to subscribe using their emails. 

    Whatever digital marketing tactics you use, it’s important to get closer to your audience if you hope to grow your business. Are you ready to speak with a digital marketing agency that has experience working with vape companies? 

    What other ways have you found success digitally marketing e-cig businesses? Please share your expertise in the comments section below.

    How to create an effective digital marketing plan

    Posted on by Alex Wilks

    A digital marketing plan equips online business owners with an essential roadmap to achieving their most crucial brand objectives. Since it’s a tool that helps to guide marketing activities to generate the best results, it must be organized step-by-step and reviewed at multiple points in the lifespan of your business venture, which is why most entrepreneurs opt to have a professional digital marketing company handle their plan for them. 

    Why do you need a professional digital marketing plan?

    Are you looking for a way to reveal new opportunities, grow, and expand your reach? While every business owner has the potential to dabble with digital marketing, those hoping to connect with their audiences and establish a unique brand identity need an in-depth and detailed approach that is usually only achievable through a strategy formulated by a professional digital marketing agency. 

    So, for those asking themselves, “Do I need a professional digital marketing plan,” the answer is always yes, and here’s why:

    • While a business owner can formulate goals and work towards those objectives, a professional digital marketing agency will draw up a consumer-competitor analysis and create a plan that focuses on the entire environment surrounding the brand including context and current market situation. 
    • Intended objectives are achieved quicker with the help of a professional digital marketing agency, especially since they have separate departments that coordinate together. 
    • A coordinated digital marketing plan contains strategies and actions that are put in place to carry out campaigns. 
    • Measuring the results of actions is one of the most overlooked tasks of business ownership which is why it’s important to include it in a professional digital marketing plan. 

    Now that you know what to expect from a professional digital marketing plan, below are some advantages that it can bring to you and your company:

    • You will gain in-depth knowledge of the market and your target audience. A good marketing plan allows time for a research phase which creates a scope of your business challenges and how to respond to them. 
    • Digital marketing actions can align with departments working towards the same brand objectives. 
    • Allows you to budget for the resources that are most effective for your business strategy. 
    • Improves internal communication so all those involved can easily coordinate future goals.
    • Improves client communication by outline the elements that will meet their needs and expectations. 

    How our professional digital marketing agency creates an effective digital marketing plan: Step by step

    1. Analysis and starting point: 

    Creating an effective digital marketing plan starts by analyzing the current situation of the company and coordinating time towards market research. During this phase, we aim to answer questions such as, “What could be a unique selling position for this company” and “What is the competition doing and how can we compare”. 

    2. Create objectives

    Success is achieved when objectives are met. When the phase commences, the objectives of the company need to be concrete, detailed, measurable, realistic, and time-bound. Based on these parameters, we will create a professional digital marketing plan that will reach new markets, increase brand awareness, and improve your company’s return-on-investment (ROI).

    3. Develop a buyer person

    It’s important to paint a picture of your ideal client, even if it involves defining a profile for more than one type of product or service user. This includes determining the age, gender, income level, occupation, and place of residence. This will allow us to develop a professional digital marketing plan that creates a better understanding of your brand-to-consumer relationship. 

    4. Content plan

    Every professional digital marketing plan requires an outline of the type of content that will be distributed. While it can follow a variety of formats, your content should align to the above buyer persona(s) and be incredibly focused to increase website conversions. This phase should also include the addition of search engine optimization (SEO), which is the backbone of content creation, dedicated to structuring the website to direct valuable traffic. 

    5. Determine platforms for business growth

    While the world of social media marketing offers an assortment of platforms for any brand, it’s always best to focus on those that are more adapted to your companies’ objectives. Effective digital marketing planning includes intentions for these social networks and the application of available resources to boost your growing strategy. 

    Are you ready to speak with our team about your digital marketing plan? 

    What stage of the above digital marketing planning process is your business at? Drop a comment below to compare with other readers. 

    The pros and cons of outsourcing your digital marketing project

    Posted on by Alex Wilks

    Targeting the growth of your e-commerce business should be an essential part of your online marketing strategy, especially in these unprecedented times. If you’ve resorted to Googling “outsourcing digital marketing in Vancouver”, know that you aren’t alone. Many business owners are on the hunt for ways to get ahead of their competition, and to help you make the best business decision, it’s important to know if the benefits outweigh the risks. 

    How to determine if outsourcing is for you

    Outsourcing your digital marketing is when you use a third party to create content or perform marketing services on behalf of your brand to promote the growth of your business. This could include writing copy, blog management, creating social media posts, producing custom video content, constructing lead magnets, designing ads, managing pay-per-click (PPC) campaigns, setting up Facebook ads, and managing your search engine optimization (SEO) strategy. While these are a few examples of what types of services you can outsource, there will always be options for more assistance elsewhere. 

    What are some pros of outsourcing digital marketing?

    Do you or your employees possess any hands-on digital marketing experience that could be advantageous in the implementation of future strategies? If not, here are some reasons to consider outsourcing digital marketing, especially in competitive marketplaces like the city of Vancouver.

    • Expertise: Whether you select an agency or a freelancer to be a part of your team, someone with expertise in the digital marketing field will know of ways to get things done more efficiently and effectively.
    • Money savings: While you may think paying someone to perform a service costs too much, it’s important to remember that if you lack the skills needed to get traffic to your website, you won’t be making any money to begin with. Consider the person you hire as an investment. The best part is that most agencies offer hours-based packages to allow you to start small and add more time as your business grows. 
    • Accessibility to multiple services: While this benefit may be achievable with the right freelancer, often the ability to subscribe to multiple digital marketing services can only be found within an agency. Outsourcing digital marketing in Vancouver gives business owners the power to access an entire team of staff that through collaborative efforts will provide your e-commerce brand with a menu of options to increase conversions. 
    • Frees up your time: By relying on experts to get your online marketing tasks done you have more time to dedicate to other aspects of running your business. 

    What are some cons of outsourcing digital marketing?

    Depending on how you measure your businesses’ success, it may be best to keep some of your digital marketing efforts in-house. For that reason, here are some examples of why you may want to not outsource all of your digital marketing services.

    • Fear of brand consistency issues: Every business creates values and a reputation over time, which can make it difficult to feel comfortable passing the reins to someone that doesn’t live and breathe every aspect of your brand. 
    • You won’t have 100% control of all timelines: While services like blogging, email marketing, and social media possess the ability to formulate strict posting schedules, other efforts like SEO and PPC advertising can take more time to show their value, and if you’re using a freelancer for any of the above tasks, you will need to remember that their ability to rearrange other commitments to prioritize you might not always be possible.
    • Not as much freedom to offer a personal touch: Small businesses build their brand on connecting with their customers, and while outsourcing gives you access to so many amazing resources, mastering the tone and voice you’ve envisioned may take time for other people to covet. 

    In our professional opinion, none of the above cons possess any inabilities inhibiting them from being overcome. Especially through the use of proper implementation and communication by outsourcing to the right digital marketing company in Vancouver.

    Do you possess any other questions or concerns about outsourcing? Please drop them below for a speedy reply.

    5 tips for how to proofread like a pro

    Posted on by Alex Wilks

    Proofreading is an essential skill that many talented writers working at digital marketing agencies in Vancouver have, ensuring their client’s messages are communicated clearly, effectively, and professionally. While spelling and grammar tools are valuable as backups for business owners, it’s important for the person writing to thoroughly review their written content before anything is published live for the consumer world to see. Since many business owners are passionate about their products and often busy handling other affairs, they rely on the professional services of Trek Marketing to plan and create their content for them. Needless to say, we do possess clients that are aspiring writers themselves, and since today is National Proofreading Day, we have some tips for those who want to challenge their skills. 

    Tip #1: Be sure to read your writing out loud 

    Reading written content out loud is extra beneficial in the proofreading process because hearing the words can help you to find missing or misspelled words. Even the best writers will regularly read through their work as a benefit to the writing process. Not only will this technique help you in catching unnecessary phrases, but it will also allow you to create coherence in your writing, find your voice, and become a better reader and writer overall. 

    Tip #2: Change the way you look at your writing 

    Even the most proficient writers working at digital marketing agencies in Vancouver and beyond should take hold of an opportunity to revamp the way they analyze their writing. In fact, when re-reading the same types of content on the same types of platforms, it’s quite easy to glaze over simple mistakes, especially if proofreading is an essential role in your day-to-day job. As a way to combat this, try printing out the document, or conversely, open it on your desktop. Sometimes even changing the font or colour of your text is enough to visually alter the copy to make you more aware of mistakes that are slipping through. 

    Tips #3: Check for a variety of elements when proofreading

    Until your writing has been published it’s considered to be in its drafting stage, and there are an assortment of components that you could be looking for, aside from spelling mistakes and grammatical correctness. For example, you could fact-check your work to ensure that the proper names, dates, numbers, and resources were used to create the content. Once all of the above details are verified, you also want to read your work again to ensure that the overall flow of the writing is meaningful, systematic, and comprehensible. By splitting up what you’re looking for each time you proofread, it’s far easier to focus on an individual aspect and catch the little mistakes. 

    Tip #4: Ensure that any keywords and phrases you use are correct

    Novice writers heavily rely on their thesaurus to write a good piece of content, however, they should also remember to keep the dictionary closeby. Many words in the English language are interchangeable in their meanings, but that doesn’t necessarily mean they are the best words to use in a particular writing project. This is especially true for longer documents. While you may want to get creative to avoid using the same words over and over, you also want to ensure that these changes don’t affect the meaning of the copy. 

    Keep in mind that sometimes consistent use is beneficial, especially if you’re an e-commerce business trying to get noticed on the wide web. Digital marketing agencies in Vancouver focus on a list of key terms as part of their search engine optimization service and create custom content to help your business rank better on popular search engines.

    Tip #5: Edit and read your work with a fresh set of eyes

    If you’re reading through your content and can’t seem to find any mistakes, chances are that you’re too tired to catch them. We recommend that you take a break between long proofreading rounds and switch between tasks, giving yourself some time to focus on something different and taking advantage of looking at your work again at a later time. Be sure to utilize this time and plan in advance so that you can include these breaks, yet still have enough time to make any changes before your upcoming deadlines. Alternatively, pass your work off to a friend or colleague to allow them to review your content for errors or edits missed. 

    Do you have any proofreading tips that you’d like to share with our readers? Drop them in the comment section below. 

    6 digital ways to improve real estate in a booming market

    Posted on by Alex Wilks

    In the last year, the global coronavirus pandemic has shattered world economies, yet the real estate market has prospered despite job loss due to stay-at-home orders. While low-interest rates seem to be one of the driving factors keeping the housing market afloat, the extremely tight supply of homes is also a reason for the high demand. Needless to say, in this seller’s market, there are a variety of ways that digital marketing is improving the real estate sector for buyers, sellers, and listing agents. 

    How can digital marketing for real estate benefit buyers, sellers, and realtors?

    While every industry should adopt technology to attract new customers, some can achieve considerable heights through the help of professional digital marketing, and real estate is one of them! With fresh and exciting innovations, realtors are finding new ways to market properties and both sellers and buyers are loving the engagement that comes with this type of branded content.

    Here are some added benefits:

    • Digital marketing saves time and resources: Sellers can display their properties online which allows them to gain a further reach, whereas, buyers can take part in interactive tours, have face-to-face meetings, and read details about prospective properties before even stepping foot in them. 
    • Digital marketing raises the online visibility of real estate companies and listings: Achieving more website visitors is crucial for real estate and often using digital marketing to build up online traffic and increase customer service through informative blogs and social media posts are the best ways to build confidence, trust, and brand identity. 
    • Digital marketing boosts professionalism: Visualization tools (i.e., 360° modeling) are growing in the real estate industry, and if you want customers to remember your company, we recommend investing in this form of material. 

    What can the real estate industry do to improve its digital experiences in a booming market?

    Whether you’re looking to buy or sell a home or you’re the agent listing and showing properties, the scope of real estate is increasingly becoming more reliant on the internet as an external resource. 

    Those in the industry who want to reach and connect with potential buyers and sellers should consider the following digital marketing tips: 

    #1 – Share properties before they hit the market: In a thriving market, there will always be a lack of inventory, which is why it’s important to select an experienced agent that can find prospecting properties and potential buyers before hitting the open market. 

    #2 – Streamline communication with your clients: Communication is key in many buying-selling ventures, and in today’s fast-paced environment, timing is everything. Whether you choose to text, email, or call your client, understanding their preferred method of communication is what will lead to the most proactive relationships. 

    #3 – Allow clients to leave reviews: One way to improve current consumer engagement is by obtaining quality customer reviews. This can easily be done online by asking happy clients to leave a Google review or simply emailing a response that can be posted live to the website. 

    #4 – Educate your clients: While buyers can easily find properties at the click of a button, they still rely on you for advice and guidance. Use digital marketing to educate your current and prospective clients by creating FAQs sections on your website, as well as writing a fulfilling blog that can address common questions and concerns. 

    #5 – Always work on building your online presence: While you’re likely busy with the insane market, eventually housing will see a dip, and that’s when you can improve your authority through digital means. This means that you can continue to engage with clients via social media, organize ongoing marketing campaigns, and actively seek out new and improved ways to connect with your audience. 

    #6 – Invest in marketing automation: If you’re looking for an innovation that saves you time and improves your ability to add value to the consumer, you should consider marketing automation. Marketing automation allows you to create lead magnets that attract your client by setting up automated campaigns followed by initial interactions. This strategy allows you to program the type of property, area, and even price that your client is looking for and pool together properties as they become available. An email can then be sent out with some pre-scripted text to allow them to contact you if it’s a suitable fit. 

    Are there any ways that digital marketing and real estate tie together that we didn’t discuss? Please drop your opinions below.

    Why having a professional digital strategy will help you to boost sales throughout the pandemic

    Posted on by Alex Wilks

    Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This means that many companies that only had a physical presence moved to e-commerce, while those who had an online store needed to revamp their strategies to attract more customers and increase sales. Since the global crisis is far from over, the solution to continuing business as usual rests with a proper strategy from a reputable digital marketing agency in Vancouver. Let the suggestions begin.

    Allows you to turn online platforms into an opportunity

    Online marketplaces, such as Amazon and eBay, are commonly used platforms where vendors sell their products at wholesale prices to be fulfilled by the company. For example, Amazon places orders in bulk and holds inventory in their fulfillment centres (except vendors who can fulfill their orders and ship directly to the consumer). That being said, with help from a professional digital marketing agency in Vancouver, your e-commerce storefront could start gaining traction as a top shopping destination. Whether you choose to use PPC advertising to launch ads that drive results or rely on social channels like Facebook and Instagram to promote your products and services, there are opportunities everywhere!  

    Make strategic changes to your website

    Regardless of whether you’re building an e-commerce website from scratch with a web development company or you’re reevaluating what can be done internally to drive traffic, it’s important to make strategic decisions when deciding how to use your budget to invest in your business. An abundance of people have flocked to the web as a replacement for their in-person purchase, and with everything from search engine optimization services to blog and content marketing available at your fingertips, you need to find a good digital marketing agency that promotes a seamless pivot to digital. 

    Utilize the current capabilities of digital innovations

    We’re living in a technological era and this digital world is only expanding more each day. This is why it’s so important for the modern retailer to invest in digital technologies that possess the power to provide users with a compelling online experience. 

    Here are some things that your digital marketing provider might suggest:

    • Predictive analytics to help you offer what your audience wants/needs.
    • AI-powered search to help your audience find the best products. 
    • Real-time inventory management to optimize your budget and reduce your overall business costs.
    • Interactive functionalities.
    • More multimedia content.

    The pandemic has changed the way retailers are conducting their businesses. What plans do you have on the horizon for your e-commerce company? 

    Digital marketing strategies that could remain post-COVID

    Posted on by Alex Wilks

    The digital age has immensely changed the way we live our lives, similarly to how the pandemic has paved way for a new set of guidelines. Businesses, big and small, have continued to operate under modified restrictions, but with such a huge growth in the online sector, there is an upward trajectory for many practices to continue long-term, even when the post-COVID era hits. If you are wondering which trends may find their way into our continued new normal, dive into the article below to explore the digital marketing strategies that we think are likely to stick around. 

    Businesses will continue to utilize the lower costs of paid advertising

    The last year has widened the horizons of digital marketing, with a huge increase globally to online traffic bringing online storefronts a much wider audience. With these changes brings the slots for paid advertising have increased, and the costs to the business owner have decreased, making 2021 the golden opportunity for small brands and startups to opt for the option of paid advertising. While this trend could see an increase in cost as the months go on, our professional digital marketing agency believes now is a great time to utilize the low-cost of paid advertising. 

    Email marketing, social media marketing, and blogging will still hold their value 

    Not only do all of the above professional digital marketing services allow you to spread brand awareness and connect with your customers but if they perform well, it will allow you to attract a larger audience to your products and services. Be sure to include personalization to allow your business to thrive. For example, when the pandemic first time, many businesses ensured their customers that business operations would continue with safer working conditions, and even went as far as to explain how they would consider COVID safety in the workplace. Now, you still have online posts and emails showing subjects wearing masks and gloves to show how well marketing has adapted to the current state of the world. So, even when some sense of our past normalcy returns, we recommend that you remain involved with global affairs and continue to adapt your strategies to offer the best digital marketing in an age where we prefer to connect online. 

    Brands will maintain a variety of payment options

    With more shoppers rushing online in 2020, business owners quickly realized that the more payment options that were offered, the more likely they were to appeal to a wider audience. Convenience is the epitome of e-commerce shopping and when it is easy to make a purchase from your website, the higher the chances are for more purchases and returning shoppers. Aside from offering typical options such as VISA, Mastercard, and American Express, consider others like Square, PayPal, Apple Pay, and Google Pay to broaden your availability. Also, if you are able to set up a payment plan system, we recommend offering this option to your customers, giving them the freedom to buy now with a small sum and pay later or in smaller installments. 

    What has been your experience dealing with the changes in your industry? Drop a comment below to compare with other business owners. 

    Make 2021 the year you crush your digital marketing goals

    Posted on by Alex Wilks

    If 2020 has taught us anything as digital marketing professionals, it’s that consumers heavily relied on available online conveniences to keep themselves safe during these crazy times. Whether it was virtual doctor’s appointments, online grocery shopping, or simply transitioning to ordering more of their necessities through e-commerce sources, it’s clear that the digital age is evolving and growing to suit this new normal. So, if your business missed out on some of the digital opportunities that were available, why not start 2021 off right by crushing your digital marketing goals? 

    Invest in professional search engine optimization services

    For business owners who don’t already know, search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or web page via search engines. Since SEO targets unpaid traffic rather than direct or paid traffic, it can take a bit of time to improve your business ranking, especially if you aren’t using professional search engine optimization services. SEO is broken down into two categories, requiring work to be completed both on-site and off-site. 

    Some examples of on-site work that your SEO specialist would do as part of your search engine optimization service would include: 

    • Page layout optimizations
    • SEO audits
    • Page speed optimizations
    • Finding and fixing broken links
    • The creation of engaging content

    Some examples of off-site that your SEO specialist would do as part of your search engine optimization service would include:

    • Public relations
    • Guest posting
    • The creation of engaging content for back linking 

    Consider the benefits of pay-per-click advertising

    Pay-per-click advertising, better known in the digital marketing industry as PPC, is a method of online marketing where business owners can place ads in strategic places online and pay a fee only when that ad is clicked on by a visitor. It’s a quick way to buy quality visits to your site rather than attracting them organically, which can take time as we’ve discussed above. 

    How does it work, you ask? Well, when a user clicks the ad, your business will pay the host a specified fee, which can range between $1 to $2 and as high as $50 depending on where your impression is posted. 

    Here are some of the best benefits achieved through PPC:

    • Ads are extremely targeted to your audience
    • Ads retarget previous visitors
    • Ads are cost-effective
    • Ads are trackable
    • Ads are fast 

    Email marketing is good for sales and brand loyalty 

    Email marketing is the act of sending online messages and newsletters to a group of subscriber emails. In its simplest form, each email strives to target new and recurring customers to come back to the website and make a purchase. While email marketing relies heavily on sending advertisements to solicit sales and traffic, it also works as an opportunity to offer industry-news, business updates, or up-to-date inventory revisions. 

    Here are some of the best benefits of email marketing:

    • It’s good for customer acquisition
    • It’s an economic and cost-effect digital marketing strategy
    • Each email can be personalized through customization
    • Newsletters are designed to be action-oriented
    • It’s easy to measure profit using the appropriate tracking tools

    If you aren’t marketing on social networks, you should be

    Social media marketing is the use of an assortment of social media platforms and websites to promote your businesses’ products and/or services. Although it’s challenging to create a following with a strictly sales-oriented agenda, many business owners utilize the power of each platform to create a relationship with their customers by sharing images/videos and posting other engaging content. 

    Here are some of the best benefits of social media marketing: 

    • Increases brand awareness
    • Improves search engine rankings
    • Increases conversion rates
    • Leads to better customer satisfaction
    • Offers more brand authority
    • Allows you to gain valuable insights

    Top it all off with some insightful blogging

    Business blogging, while not as easy to track conversions, is an essential element that should be part of every digital marketing strategy. Business blogs are a space where you can create custom content that may appease your customer’s interests or even answer questions they have pertaining to your products, services, or the general larger umbrella of your niche industry.

    Here are some of the best benefits of business blogging: 

    • Increase your business visibility online
    • Builds brand awareness
    • Builds up SEO authority 
    • Asserts your position as an expert within your industry
    • Offers free content to your subscribers
    • Supports the growth of your business
    • Engage with customers

    Do you have any further questions about any of the above digital marketing services? One of our Client Success Managers would be happy to answer your questions via email, by phone, or through a virtual chat.

    Which of the above digital marketing services would your business benefit most from? Drop a comment below to compare with other e-commerce business owners.

    Digital marketing techniques that hold the most value for business owners

    Posted on by Alex Wilks

    Your online presence is essential, regardless of whether you’re starting a new e-commerce business or simply taking over from a previous owner. While the 2020 year has brought about a lot of changes, the only change to online shopping is that it has become more important than ever before, as more customers are flocking to the web to make their essential purchases. We’re in the wake of the COVID-19 pandemic, and it’s your job to keep on top of your digital marketing efforts to ensure that you prosper in the years to come. Here are some techniques that we recommend. 

    Understanding your audience

    As a growing, e-commerce business owner, one of the most important aspects of operation resides in knowing who your customers are. An engaged audience is key, regardless of whether you’re a startup business or you’ve been in the industry for years. For those who are hoping to better relate to your audience, this would require narrowing your content to meet the needs of that demographic, which as a result, will allow you to cater your digital marketing efforts towards campaigns that understand their pains, problems, and priorities. It could be as simple as communicating a compelling message that encourages a prospecting customer to purchase your product. However, it often involves digging a little deeper into the shopping habits of your target audience. 

    If you’re looking for professional digital marketing services that satisfy the above objectives, have a word with a member of the Trek Marketing team to get started. 

    Email marketing is booming

    One of the most cost-efficient, professional digital marketing services available is email marketing. Why is this? It’s because this type of digital service bridges the gap between generations. Pretty much everyone nowadays has an email, aside from using them to communicate with loved ones, most enjoy receiving special discounts from the online businesses they subscribe to. After all, who doesn’t love a good deal? However, the best part about email marketing is a quicker return-on-investment (ROI). While many professional digital marketing services take time to generate revenue, business owners can see the money that’s being made from a good email right away! Emails also help to create brand awareness, which translates to more valuable traffic leads down the road.

    Search engine optimization helps to increase your ranking

    Even if you have the most aesthetically-pleasing website, if you aren’t able to increase your search ranking, shoppers will have a hard time finding your online business. So, while there are many e-commerce entrepreneurs that don’t understand SEO, most invest in this content creating, link-building service! Since SEO involves a variety of crucial tactics, such as an initial audit, ongoing research, on-page optimization, and link building, it’s far easier to hire a professional to help you achieve your search result goals! 

    Don’t forget to be socially involved

    Social media marketing has become an integral part of professional digital marketing strategies for businesses. Its importance is huge in helping e-commerce companies expand their following, as many small businesses start gaining traction through positive reviews and customer word-of-mouth. Needless to say, building your brand involves consistency and relevance in the quality of content you publish. That’s why many e-commerce business owners seek professional digital marketing to help utilize tools that are available on social platforms, create a vibrant posting schedule, and cross-share their content. 

    Blogging adds value too 

    While many e-commerce business owners often overlook blogging, we believe that it holds great value in the expansion of your reach to potential customers. Blogging allows you to establish credibility for your business, inputting regular entries that offer insightful information, as well as take a sales-based approach. Keeping in mind that it’s essential that you create a regular posting schedule (once a week is ideal), unless you’re full of industry ideas, many look to professional resources to create ongoing website content.  

    Can you think of other digital marketing techniques that have added major value to your online business? Drop a comment below to share.