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    How often should business owners update their blogs?

    If you’re looking for an answer to the question, “how often should business owners update their blogs?” we’re here to tell you that there’s no right answer. This is a contentious issue for e-commerce businesses everywhere and unfortunately, even as an experienced digital marketing company that handles professional copywriting, we can only provide you with feedback that has worked so far with our current clients. It’s to your companies’ advantage that you post at least once per week, however, the following things need to be considered for your submission to get noticed on the wide web.   

    Consistency is an important part of any blogging strategy

    Consistency is defined as the conformance in the application of something for the sake of logic, accuracy, and fairness. So, in terms of developing professional blogging content for your e-commerce website, it’s important for you to consider the publication of consistent blogs — same day/time each week — to show your readers and followers that you’re committed to your brand. Not only can your schedule content so that it automatically appears on your website, but you can take it one step further by sharing your blogs on social media. This is also something that should be consistent, for example, blogs are published Tuesdays and shared through social on Wednesdays. 

    Also, consistent blog updates allow visitors to see that your business is operating as usual, and in these uncertain times where many companies are struggling, you can continue to show potential customers that they’re good hands when they shop your collection of products and services. That being said, since leaving a long time frame between posting shows that your website is neglected, consider hiring a professional to handle the copywriting tasks for you. This will enable you to better organize your time for other tasks, while also ensuring that you always have fresh content that’s available to the consumer. 

    Short updates don’t serve a purpose on your blog

    Many business owners use blogs to provide customers with brief company updates and will write fewer than 100-word submissions to explain. What they don’t know is that short blog submissions lack the use of keywords, which is devaluing your website, leaving behind a layer of thin content that hinders search engine optimization (SEO) efforts and lowers the organic ranking. That being said, the best place for these types of updates is through your social media platforms, where short, punchy copy is always shared. Another way to ensure that your audience sees updates is by simply adding them to the bottom of long-form content as a way to increase your word count with something that provides value to your business. Keep in mind that while there’s no definitive word count for blogs, readers benefit most from submissions that avoid filler language and are 500 quality words or more.

    Relevance and quality are key 

    Whether you’re attempting to write your own submissions from scratch or have opted to hire a professional to handle all of your copywriting tasks, two of the most crucial factors to consider in your blogging posts are relevance and quality. Publishing content every day that’s irrelevant to your industry and riddled with typos and poorly constructed sentences are not beneficial to your website. In fact, low-quality blog content makes your site appear spammy to search engine algorithms. That’s why it’s worth investing time and money into the efforts that are needed to produce good quality content! 

    Is your business ready to develop a professional copywriting strategy? Get in touch with a member of the Trek Marketing team to get started. 

    What other elements need to be considered as part of a business blogging strategy? Drop a comment below to start a conversation.

    Mistakes to avoid when writing your own web copy

    One of the most effective ways to reach a new or prospective audience is by putting words to screen or paper. Aside from capturing consumer interest, copywriting is an artful way to deliver important messages that will appeal to the reader’s needs and desires. Although it may seem rather simple to effectively communicate professionalism and intrigue, there are so many ways in which sentences can be read and without a marketing professional on your team, who knows what mistakes you could be presented with. 

    Writing for everyone instead of targeting your copy

    Our individual needs and interests are unique to our personalities and since we’re all attracted to a variety of products and services, it’s important as business owners to orchestrate website and advertisement copy that will translate to the audience that you’re hoping to target. The primary goal of copywriting is to render essential communication that appeals to a mass audience. This could include offers, discounts, and promotions, industry-relevant news, or company updates. However, while the transmission of the information is necessary, it’s more significant that it resonates with its targeted crowd and sparks a positive reaction that motivates the prospective shopper to take action. So, instead of writing a generic paragraph to appeal to everyone that could potentially read it, write for those who’re already well-immersed in your market.

    Focusing too much on the promotion of products 

    While you should use both online and offline spaces to market your business’s products, it’s one of the biggest pitfalls that business owners get consumed by. Yes, good copy should capture the attention of potential customers, but focusing too much on the “thing” you’re selling isn’t as aspiring as the emotional connection to your brand that your audience craves. That’s why you should remember to use writing as a way to attract attention to the aspirations of your company, including the products and services, versus just listing their attributes. 

    Impressing yourself rather than the audience

    One of the many drawbacks of writing your own copy is remembering to take a step back and look at your product or service from a different vantage point. You obviously already love, admire, and believe in it, or else you wouldn’t have invested the time and effort into your company’s operation. So, it’s key to focus on speaking the language of the consumer, investing the time and resources into listening to their questions and concerns, and know what they’re looking for on their buying journey when you’re crafting compelling copy. 

    Trying to do it all yourself

    Unless you’re a trained expert, one of the biggest mistakes that business owners make is trying to write everything themselves. Professional copywriting is a skill that takes time and practice, and even after many years of application writers will still split up their tasks and have others review and edit their work. This is because we tend to oversee our mistakes, and with timelines and pressing delivery schedules rushing writing assignments, it’s very easy for inaccuracy. 

    What’s the best way to combat an oversight in your e-commerce marketing? Hiring a professional to craft high-class copywriting that can communicate the values of your business, of course! Working with a writer has never been easier, and many are happy to lay out a content-plan and clearly communicate what their future writing strategy will convey. 

    Are you ready to talk about content strategy? Drop your email below to start a conversation. 

    Popular trends in the realm of digital marketing that continue to stay relevant

    In today’s evolving digital landscape there’s an assortment of big business tactics that have proven to be beneficial to e-commerce companies. While generating results can be a challenge at first, many businesses are choosing to showcase a variety of digital marketing techniques to continue to flourish in their trade, and some of these popular trends are expected to remain relevant in the digital marketing industry for quite some time. 

    Digital influencing is becoming more common

    While some large-scale e-commerce brands have the budget to invest in a celebrity influencer, most can often use the funds towards another professional digital marketing service. However, it’s important to know the power of digital influencing as a business owner and how it can be useful when utilized by smaller influencers that have built their own community followings.

    For example, while it’s unlikely that you will be able to afford a celebrity like Steven Tyler as your brand’s digital influencer, that doesn’t mean that you can’t find a micro personality that possesses an impressive following. In fact, some of the best ROI on sponsored content comes from local superstars! Instagram is one of the best social media platforms to outsource a digital influencer, allowing you to check out their content and ensure that they would be a good fit that aligns with the values of your company. 

    Podcasting is continuing to grow 

    For those of you who don’t know, podcasting is a steaming application of spoken word digital audio files that a user can download to their personal devices for easy listening. Overwhelmingly enough, this form of broadcast has skyrocketed in popularity, with more and more businesses utilizing this technology as a form of digital marketing.

    As an e-commerce company, here are some things to consider before creating a podcast: 

    • Try talking about building your brand: Take a humorous or professional stance and establish yourself as an authority on the topics you discuss. 
    • Educate your current customers: Discuss industry-relevant news in an attempt to attract new clientele and answer the questions your current shoppers may have. 
    • Consider having a sporadic podcast: Unless you have a professional digital marketing agency handling your scheduling for you, consider podcasting once a month to provide some comfort to those loyal listeners. 
    • Take questions and offer answers: The ultimate goal of your podcast is to have customers tune in to what you have to say and if your content is important and interesting, consumers will feel that they’re in good hands with your in-depth, descriptive conversations. 

    The development of an intuitively designed website 

    While elements of web development and design have immensely changed over the years, the majority of business owners understand that a good website is needed to successfully market their company online. After all, what’s the point of investing in the strategic efforts of search engine optimization if the landing pages the visitors are directed to are slow and lack a positive user experience? Since a poor web design can cripple your digital marketing efforts, decreasing leads, conversions, and even your current customer’s trust in your expertise, when you hire a professional digital marketing agency to thoughtfully create your web content, consider the benefits of web design as part of your budgeted investment! 

    Which of the above popular trends do you feel is most useful in digital marketing? Drop a comment below to compare your opinions. 

    Exceed your marketing goals with these digital strategies

    We all know that marketing is the process of communicating value to customers and many tools help to aid the development of your online strategy. As a savvy e-commerce business whose purpose is to always look for ways to connect products and services with consumers, the opportunities to boost your awareness and credibility are endless in the realm of digital marketing. That being said, here are some cost-effective ways to effectively engage with your target audience.   

    Invest in more time spent on social media engagement 

    If it isn’t already, social media should be an essential part of your business marketing strategy. The diverse world of social platforms helps you to reach out and stay connected with your customers, increase the awareness of your brand, as well as boost leads and sales. So, not only are you better able to improve your company’s image through social influence, but it also aligns with your desire to invest in some low-cost digital marketing strategies

    Customer satisfaction plays a vital role in the continued success of your business, which is why social selling has proven to be a great way to reach new and recurring customers by posting relevant content mixed up in between sales and other promotions. The best part is that you’re able to try out various social media channels to determine which platforms reach your target audience and which are disadvantageous for your brand’s demographic. 

    Are you well-versed in visual or auditory storytelling?

    People are drawn to different types of advertising, including magazines, radio, television, billboards, and social endorsements, however, one thing all of the following examples should share is the ability to create an expressive, meaningful story. Regardless of what product or service you’re trying to sell, audiences value content that’s entertaining, informative, and either audial or visually appealing. This means that you should be focusing your attention on low-cost digital marketing strategies that can meet the continual needs of your customers, and there are so many professional services that can you help. 

    At Trek Marketing, we tell your brand’s story in a variety of ways by servicing low-cost digital marketing strategies such as PPC Advertising, Search Engine Optimization, Email Marketing, and Blogging. All of the above strategic digital elements involve carefully creating either content or visual elements to draw in your audience and boost conversions. So, if you’re looking for a service with a return-on-investment (ROI) that you can count on, let’s have a chat about getting you on board with some professional digital marketing services. 

    Looking for other ways to enhance your campaigns?

    If you’re a larger scale business, it’s possible that you already have the above services on-the-go, which is why we have a few more suggestions for those who’re furthering their company goals. 

    • Consider starting a hashtag campaign.
    • Look for new customers on search forums by proactively building relationships. 
    • Promote case studies to advertise on your business webpage. 

    Do you know of any other low-cost digital marketing strategies that may help prospective business owners amp up with advertising? Drop a comment below to share with our readers.

    How to use digital marketing for the insurance industry

    In today’s digital age, insurance marketing trends rely on the internet as their key to success, and with companies slowly improving their approach towards digital marketing strategies, new tools are being used to retain and attract new customers. Below are a couple of important tips that insurance companies can use to improve their brand presence using digital marketing as their strategy. 

    Utilize a variety of social media channels to advertise your brand

    Many established insurance brands invest their efforts into offline marketing services like billboards or newspaper advertisements, but it’s incredibly beneficial to use a mix of both traditional and digital marketing approaches if you’re hoping to reach new clients. That being said, it has become essential for insurance companies to expand their online footprints to appeal to the younger demographic, which includes a presence on a variety of social media platforms and channels. Creating a channel on YouTube or a business page on Facebook offers a different type of consumer reach, and since every platform has its own charm, it’s important to utilize each component that’s offered. Take advantage of the fast-paced ability to provide customer service and enjoy a breezy communication style that gives you ample opportunity to solve any issues the customers are experiencing.  

    Since insurance marketing trends show that social media is the ultimate source of traffic and new customers, it’s important for you to create an official, verified account where customers can reach professional representation with queries, complaints, and positive reviews. Chatbots are also a great choice for businesses who are left answering the same basic questions, simply pre-program some responses into the system and provide immediate, detailed information with the addition of a request to speak to a representative for further questions and assistance. 

    Content marketing helps to build effective customer relationships

    You’ve probably heard the phrase, “content is key” and when it comes to insurance marketing trends, it’s essential for your business to produce prudent, useful content to ensure that customers will return when their policy needs to be renewed. While staying in touch with returning customers is a feat on its own, it’s also important to attract new customers through the use of content as part of your ever-growing marketing strategy. However, you’re likely wondering how easily this can be achieved? 

    Search engine optimization techniques help to improve the organic reach of your website and are able to improve your brand’s image in the eyes of the consumer. When content is written on your website using target keywords and phrases (this could be within your “About Us” page, blog, or even a product description) your landing page will creep up in the search results, making your website easier to find and more likely to be clicked. 

    Do you have any advice to offer insurance companies on the web? Drop a comment below to share with our readers. 

    Why your business website needs a blog

    A blog might not seem like the most important investment for your online business, but it has the potential to benefit your brand in a variety of ways. So, if as an e-commerce entrepreneur you’ve been wondering about whether your website needs a blog, the answer is a yes! Posting industry-relevant content, how to’s, and generic information reads frequently help businesses improve their search engine optimization (SEO), drive traffic to their online storefronts, build a roaring audience, engage with consumers, and ultimately, drive conversions. 

    How does blogging work to improve your SEO?

    When someone searches for a key term, phrase, or set of words in the hopes of finding more information on that item or service, your e-commerce business must appear high on those online search engines so that customers can find your websites organically. When you possess a company blog, each post that’s published creates additional pages for search engines to index. In addition to valuable content and relevant keywords, internal links are also helpful to include in your blog entries, as they help bots to crawl your website more effectively. So, be sure to invest in an SEO strategy that will help you to achieve a favourable ranking. 

    Bring your website some added traffic

    Now that you understand how SEO works to attract shoppers, you can also recognize how your blog will help you to bring in some additional traffic. When your e-commerce website has an active blog, the helpful, high-quality content gives shoppers a reason to peruse your website and may even encourage them to return regularly or subscribe to your online e-newsletter if they like what you have to say. It’s always best to use your blog to assert yourself as an industry leader by providing tips, tricks, and trends, rather than just sales content if you want to attract high-quality traffic.  

    Build up your audience

    Having an e-commerce blog that features a variety of excellent content will help you to build a reputation with your brand, which in turn, builds a sense of credibility and trust among consumers. So, as first-time shoppers and long-standing customers continue to read and comment on your blog, they may even make a point to consider you for future questions they have or even better, trust in your blog to provide them with some feedback you need. 

    Engage with your consumers’ long term

    Some business owners consistently experience a variety of diverse shoppers while others build a rapport with returning customers that have grown to know and love their product. Whichever side of the business spectrum you specialize in, there’s no arguing that blogging is an invaluable tool that will continue to share important information about new arrivals and established products, events that your company may be hosting, expos you will be attending, promotional offers for consumers to snag, and even tips about the industry that may interest your audience. Also, don’t forget to include a thoughtful call-to-action at the bottom of your piece to invite customers to comment and start some dialogue with other readers. 

    Does your e-commerce business have a blogging strategy? Since Trek Marketing specializes in creating SEO-friendly content for businesses of all sizes, we encourage you to reach out and contact us with any questions you might have. 

    Why SEO, content, and email marketing work well together

    While most digital marketing disciplines possess the power to complement each other, none make as dynamic of a connection as the virtuous cycle between search engine optimization, content marketing, and email marketing. Find out how these core web vitals help shoppers to engage with your brand and return to your online store to make purchase after purchase. 

    What is search engine optimization (SEO)?

    SEO is a digital marketing discipline that aims to attract more and higher-quality website traffic from popular search engines like Google or Bing. The practice involves understanding what your prospecting customers would be searching for and providing the appropriate answer to their queries using SEO as the anchoring development behind your content creation. An SEO e-commerce agency will offer solutions for both on-page and off-page optimization to claim opportunities for further engagement. 

    What is content marketing? 

    This form of marketing focuses on creating, publishing, and distributing content to a targeted audience that attracts, engages, and retains long-standing customers. While it seems relatively simplistic, the effectiveness of content marketing is reliant on the creation of compelling content, which gives business real value and customers, a sense of obligation to that business (buy products, support through word of mouth, etc.). 

    What’s email marketing? 

    This practice works to engage past customers and future prospects in a personal way by keeping up the business connection through the delivery of useful, engaging material. While some e-commerce business owners use email marketing to make their customers aware of new product arrivals or best sellers, others take advantage of the digital marketing source to send offers or industry-related content that directly relates to their brand. 

    How do they work together?

    The combined benefits of SEO, content marketing, and email marketing work together to ensure a high-level of e-commerce success. The first element that assists in joining their efforts involves the use of keyword research, which utilizes traffic-driving words to allow your company’s pages to rank higher on search engines. By monitoring popular keywords, and choosing which niche ones to target, you’re able to generate better traffic which could lead to an increase in conversions. How is this done, you ask? By incorporating keywords into your content marketing strategy, you’re able to offer on and off-page SEO optimization, which develops more opportunities for shoppers to purchase from your website. 

    When using keywords to develop content ideas, be sure to expand the wording to include specific details that have the potential to spark further growth down the road. For example, if you own a bakery and are hoping to target vegan shoppers, you need to be more specific with your choice of keyword phrases. While vegan recipes are a good start to crawl your way up Google rankings, your content should include trending words, such as “cauliflower steak recipe vegan”. For savvy marketers looking to go a step further with their core web vitals, you can include an email subscription section on your content pages to encourage passersby to join the list if they enjoy what they’re reading. 

    While it’s easier to see how SEO and content are hand-in-hand, email marketing also plays an important role in your business (as seen in the above example). Once you have selected your targeted words and have incorporated them into your marketing content, you will then want to further your campaign by creating an email that is also targeted to your heavily searched phrases. Subscribers then hold the opportunity to share the content that they receive, which can help in establishing backlinks that directly affect the efforts made through your SEO strategy. So, aside from asserting yourself as an industry leader, you’re able to use all these digital marketing efforts to rapidly grow your email list, which allows your audience to organically advertise, bringing your business around in a full circle back to your original SEO creation. 

    Do you have any further questions about how an SEO e-commerce agency establishes your brand through digital marketing? Drop a comment below to spark a conversation. 

    Logical Position Marketing Agency Alternative

    Logical Position is a marketing agency with offices across the United States including three offices in Oregon, and offices in Nevada, Texas, Illinois, Texas, North Carolina, Colorado, and Arizona. Much like Trek Digital Marketing Agency, Logical Position is certified in Google Advertising as well as Bing advertising. This means that customers of both Trek Marketing and Logical Position have access to industry-leading experts. Logical Position touts their advertising prowess as well as their Search Engine Optimization abilities with the marketing agency seemingly not excelling at one discipline at the expense of the other. Whereas, Trek Marketing’s search engine marketing experts have trained extensively so that you have a dedicated expert no matter whether you’re looking to kickstart your online advertising or increase your online visibility through organic search. 

    The US-based marketing agency’s case studies show that they’ve had some success for their clients, however, some of their organic search results left us wondering what more could have been done. For example, the internet marketing agency’s work for BlendJet saw the brand’s revenue and conversions increase by 75 percent and 63 percent respectively. And although those numbers are quite satisfactory, our team is sure that more could have been done to see those numbers increase by close to or over 100 percent year over year. For example, our work for Seattle Furniture store, Digs Showroom, saw their revenue grow by over 180 percent year over year and their average order value increased by 106 percent over the same time period. That means by choosing Trek Marketing over Logical Position, the eCommerce website owners were able to rake in thousands, if not tens of thousands of dollars, more than what they would have with the latter internet marketing agency. 

    And although the Oregon-based marketing agency touts good numbers for their clients’ return on ad spend, none of their numbers are as impressive at the 1000+ percent returns on advertising spend that we’ve managed to deliver for some of our digital marketing clients. So, in short, while Logical Position could help your business out, you’ll almost certainly not be earning as much revenue consistently with them as you would with the amazing digital marketing experts at Trek Marketing. 

    Both of the marketing agencies specialize in search engine optimization, pay per click advertising and management, digital marketing strategy, paid social media advertising, email marketing as well as creative solutions such as video advertising, display advertising, and graphic design. However, thanks to Trek Marketing’s amazing partnership, eCommerce website owners can also have their website development problems solved by the talented website designers and developers at the award-winning, Numinix Web Development. So, whether it’s an API that you need developing, a website that needs rebuilding, or you want to increase the page speed for user experience, you can trust that Trek and Numinix can get the job done correctly the first time.

    Start your journey to online sales success by contacting Trek Marketing today and discover how we can help you generate revenue and reach your goals.

    3 strategies to boost your brand awareness

    Developing your brand awareness is very important in an era that’s so heavily digital. While it’s essential to look into the most popular ways to market your business, many efforts and strategies that won’t be suitable for you due to the size of your company or the cost. So, pay attention to which professional digital marketing strategies fit the criteria for your business to give your brand the boost it needs to become a competitive go-to for online shoppers. 

    Master the fundamentals of curated content 

    Consistent, high-quality content is the backbone of all e-commerce businesses and while alternative types of brand awareness are important, most professional digital marketing strategies aren’t quite as capable of catering to the consumer. While an exceeding amount of internet users think that the word “content” is only attributed to the thought-provoking text on the “about us” and “our mission” pages, they’re forgetting that it can also refer to other textual, visual, or aural features such as how-to videos, vibrant graphics, and the descriptions written under each product or service section, which together make up a huge portion of what they see on the website. So, when you’re on the hunt to establish brand awareness and increase your website’s visibility above your competitors, having good quality content will give you the advantage you need to greatly impact those who stumble onto your website. 

    However, since there are so many important elements that need to be addressed to organize and manage page content, it’s paramount for you to consider hiring a company that works with good content writers. Let’s get started by upping your content game!  

    Establish good SEO techniques 

    While a good content strategy creates a positive experience for shoppers, a solid search engine optimization strategy (SEO) is an investment that can get your brand noticed. SEO is a professional digital marketing strategy that has the power to funnel an increase to the quality and quantity of the traffic coming to your website through organic search engines. So, while things could be slow-moving to start, SEO is one of the most cost-effective ways for businesses to increase their online conversions and maintain their brand’s presence. 

    Professional digital marketing companies use keyword-based research in their writing to assist clients with bringing in new visitors and potential customers. This type of investment allows them to effectively get the most out of the service by keeping within a set budget and reaping the rewards of increased click-throughs.

    Don’t be afraid to collaborate

    There are always others who may know more than you, which means whether you decide to join a social media group for business owners or simply work alongside hired professionals, scoring any sort of experienced collaboration is a great method to help you to learn how to boost your brand awareness. For example, many businesses collectively partner up with other brands that offer different products from a similar industry (outdoor clothing vs. sporting goods store). This allows you to coordinate cross-promotions, social mentions, and a further reach which can offer you more advantages down the road. Also, from a financial point of view, collaborations are exponentially more feasible, as often they are free between the joining parties. So, if you can’t find a partner online, contact a professional digital marketing agency and ask if they will do a mention for a mention!

    What ways have you boosted brand awareness for your business? Drop a comment below to share your success. 

    What makes a great digital marketing strategy?

    As a business owner, you’ve likely familiarized yourself with the world of digital marketing and while creating your own strategy isn’t unattainable, it does require knowledge of the trade and lots of dedication. Remember to start by setting professional digital marketing goals that align with your business objectives and consider adding some out-sourced services to ensure you’re handling all the elements of your digital strategy. 

    Increased conversions

    While getting traffic to your website is a good start, if those clicks aren’t converting long-term, your strategy could likely use a revamp. As most businesses gauge the progress of their professional digital marketing campaigns based on the number of sales made, the sole intention of your online efforts should include an increase in conversions.

    While there is a variety of different methods that you can invest in when it comes to digital marketing, search engine optimization (SEO), social media marketing, pay-per-click advertising, and email marketing are part of many businesses’ action plans and are designed to boost your conversions over time. 


    Just because you’re paying for professional digital marketing services, doesn’t mean that you’ll be left with a hefty bill. In fact, a common issue that’s plaguing business owners isn’t the cost of services, but the problems they face when investing in inferior assistance. While it would be ideal to have enough money to effectively run every type of marketing campaign, it’s important to dominate your competition by selecting a couple that works best for your type of business. This means that if you run a clothing company, one of the best sources for your customers to reach you would be social media. On the other hand, if you own a boating business, it would be ideal to connect with your target market through email. Keep in mind that there are many types of businesses that can utilize all kinds of professional digital marketing services and if you’re on a budget, express your limits with a customer service representative that can offer you the best bang for your bucks, increasing your conversions to add more services that can build your business long-term. 

    Engagement with the target audience 

    While funds are an important part of business ownership, there’s more to establishing your brand than just making money. Increasing organic traffic to your website is a crucial digital marketing tactic and if you’re hoping to turn prospecting customers into long-standing buyers, then you will need a plan when it comes to consumer engagement. Even the best retailers with the highest-quality products look for ways to retain their current customers, and this is when interacting with the audience comes into play. Whether you choose to offer an inviting blog, fun social posts, or address customer feedback by providing prompt responses, professional digital marketing works as a great platform to cater to the needs and build trust with your clientele. 

    How do you plan to overhaul your current professional digital marketing strategy? Drop a comment below to share with our readers.