marketing strategies for SEO

How do you successfully strategize your SEO campaign?

While there are many branches of digital marketing that are vital in helping businesses grow, search engine optimization holds a next level advantage. SEO has the power to utilize top search engines, such as Google, Bing and Yahoo, through the use of organic and paid advertisements. This means that you have an opportunity to research […]

brand awareness

Aside from SMM, how else can you build brand awareness?

When it comes to creating brand awareness, social media marketing is a powerful tool that many businesses use to utilize their influence. However, although various social media platforms possess vast advantages to reach a company’s target audience, when it comes to building a brand, the more you diversify your strategy, the quicker and more effectively […]

marketing podcasts

Tune into these inspiring 4 marketing podcasters

Staying involved in your niche can prove to be a challenging task when your time is already split up between other business ventures and commitments. However, if you’re on the hunt to up your marketing game or in need of some help understanding new, trending strategies, then they’re some innovative marketing podcasts out there that […]

PPC advertising

Why you shouldn’t overlook the power of pay per click advertising

There are so many methods available to market your online business. While blogging, sending newsletters and spreading the world on social media all prove to be effective cranks turning the wheel towards audience awareness, one of the most advantageous marketing techniques is pay per click (PPC) advertising. Not only does PPC advertising take a close […]

digital marketing for pet businesses

How can veterinary clinics use digital marketing to promote their business?

Digital marketing is rapidly changing the way that various niche companies are promoting their businesses. Although this online frontier can be a little overwhelming for those who aren’t very tech-savvy, it’s incredibly important for entrepreneurs to get on-board and promote their products or services using this innovative technology. That’s why when you’re using digital marketing […]

content creation

How do you create marketable holiday themed content?

Happy holidays everyone! Before you become completely occupied with the anticipation of unwrapping your gifts and indulging in roast turkey and all the fixings, we want to help you get into the festive spirit… marketing style. Now, although the holiday season is almost over, a new year is upon us, and there will be plenty […]

email marketing

3 reasons to never overlook the power of email marketing during the holiday season

Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the […]

marketing a niche business

How do you market a pet business?

As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]