Your simple guide to marketing ROI

Whenever an e-commerce business is looking at which digital marketing efforts to invest in, the first thing they should determine is their return on investment (ROI). The ROI allows you to project which efforts are becoming profitable for the company and at the most basic level, concludes which transactions are making the most revenue. So, […]

How can email marketing drive your business?

While social media marketing, PPC advertising, and blogging have proved to be effective digital marketing tactics in the world of e-commerce, one should never underestimate the power of email marketing. After all, what better way is there to retain and market to existing customers? So, if you’re looking to drive business to your company, consider […]

How small businesses should aim to manage their digital marketing

When the words digital and marketing are placed together inconsequential order, they refer to the innovative trend that delivers advertising through digital channels such as search engines, websites, social media, email, and mobile apps. While there are insights and strategies that business owners and marketing professionals both follow, when you’re first starting out, your e-commerce […]

Digital Marketing vs. Traditional Marketing

If your business still isn’t using digital media for marketing, 2020 is the year to get started. While online marketing efforts have an assortment of benefits that allow your company to grow, don’t give up on the traditional marketing efforts that are already working well for your business. The key to advertising success lies with […]

Which holiday shopping persona are you?

Holiday shoppers and e-commerce businesses have a lot of commonalities — saving money, obtaining and/or selling high-quality products, and having the process be as breezy as possible. So, at a time where festivities are in full swing, it’s important for retailers to know how to appropriately target shoppers with the right amount of consumer confidence […]

holiday marketing strategy

Looking for some last-minute holiday marketing campaign tips?

If you’re one of the many entrepreneurs that aren’t quite ready to face this year’s holiday season, why not consider putting an innovative spin on your brand’s marketing? December is a festive time where shoppers are constantly bombarded with an overwhelming influx of holiday-inspired messages, which makes it easy for your campaign(s) to get lost […]

How Should Your Company Be Preparing for Black Friday?

If you’re stumped on how to market for the holidays, you’ll want to purpose the following tips to easily plan out your seasonal marketing campaigns. After all, Black Friday success is best measured on the culmination of creative, strategic audience development and how well you can carry out your efforts leading up to the big […]

Gobble up these 4 Thanksgiving-themed marketing tips

November is a busy time of year for digital marketing agencies and the businesses that they manage, though it’s probably because there are so many holidays that are stuffed into the mix — Remembrance Day/Veterans Day, American Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. So, with so much going on it’s important to […]

digital marketing strategy

3 Things to Consider for An International Digital Marketing Strategy

Are you looking for the right information to scale your digital marketing strategy to an international level? While traffic and profitability are given attributes that will validate your company’s potential to grow across waters, some elements may need to be tweaked to increase your popularity as you grow. That’s why you should analyze the following […]