Email Marketing | Email Marketing for eCommerce | Page 2 of 8

Cyber security concerns in the world of digital marketing

Posted on March 22, 2022March 16, 2022 by Alex Wilks

The significance of cyber security is seemingly more notable in this ever-growing digital world we live in. Yet despite the surge in online shopping, many businesses and shoppers are unprepared to deal with vulnerabilities. As the world of e-commerce and digital marketing expand hand-in-hand, the opportunity for attacks becomes more prominent. Listed below are three prevalent concerns where businesses could greatly benefit from professional cyber security services.

#1: Malware and remote access to customer relationship management (CRM)

Cyberattackers target CRM software to access personal and financial information about employees, customers, and vendors. Not only does this cause irreparable damage to a brand’s image, but it also exposes weakness in the system. A CRM is where businesses store the majority of their private data, which is why it’s essential to stay ahead of hackers by testing for security weaknesses before they’re exposed. This will help to build meaningful customer relationships and grow your company revenue.

While building a secure website should begin in the development stage, stricter security measures may be needed later as well. However, are there any things you can do to maintain cyber security in-house? Be sure that any software you download comes from trusted sources and partners and always log out of CRM when you’re not actively using it.

#2: Phishing and email marketing

Email-based attacks have increased in frequency since the rise of this digital marketing service, but even more so since the beginning of the COVID-19 pandemic, where businesses saw an increase in new, organic, online traffic.

For those who’re unfamiliar with the terminology, phishing is a word that’s used when hackers pose as real businesses and send malicious emails to people to trick them into revealing financial information, system credentials, or other sensitive data. In this regard, business owners must remain aware of email phishing tactics while email users avoid strange requests for information.

#3: Fraud and social media marketing

Social media is one of the many elements that make up the bread and butter of the digital marketing industry. As such there are cyber security concerns around attacks where hackers are impersonating businesses or deploying ransomware—a type of malware that threatens to publish the victim’s personal data and block access to it unless a ransom is paid.

Businesses should aim to enhance their cyber security by opting for services that bolster incident response plans. This could include stronger, diverse passwords that differ from other programs and applications and the use of 2-factor authentication (2FA).

Have you been a victim of cybercrime? Drop a comment below to share your experience.

4 ways to measure digital marketing success

Posted on March 8, 2022March 7, 2022 by Alex Wilks

Your website is part of the consumer journey, which means there’s a strong need to measure its efficiency. Digital marketing success relies heavily on a brand’s ability to sell online and maximize return-on-investment (ROI). While clicks do possess some power to provide companies with insight into how their efforts are being recognized in digital advertising, there are many more in-depth metrics that point to digital marketing effectiveness.

By the overall site traffic

While you can measure site traffic in a few ways, Google Analytics is a great free tool that helps business owners to monitor their site’s performance to know which digital marketing efforts are working best for their campaigns. Not only does examining overall traffic to a website give you an idea of how many visitors are stopping by, but Google Analytics also allows you to filter by day, time of day, click-through rates, conversions, session time, the source of the traffic, and even offers you insight into if the users are new or returning. This enables business owners to view a more complete picture of their web traffic allowing them to tweak website goals and the purchase cycle of the consumer. Understanding your campaigns better can also allow conversions, traffic, and sales to grow as you continue to target returning customers and better target the first-time consumer.

By mobile traffic

Much of your website’s digital traffic is likely coming from mobile devices. Because of this modern-day trend, it’s essential that you know the percentage of users accessing your site via mobile and whether or not it demands more attention. Mobile traffic metrics teach business owners how many users are accessing their sites via mobile and can even break down by demographics such as age, location, and gender. You must examine how long each user is active on the site and compare it with your non-mobile traffic to determine where users are most engaged and work towards enhancing those experiences.

By traffic sources

All of your outgoing campaigns should be tagged to allow for easy examination by traffic sources to your site. This means that whether you’re sending an email, leaving a blog live on your website, or posting through your social channels, everything will be trackable back to its source. Things like keywords, what websites users are coming from, and search traffic percentage are all sources that can be highlighted by your marketing efforts, allowing you to know where to allocate future funds for digital marketing strategies.

By time spent per visit

With easy access to viewing the average time that each user spends on a site, businesses can learn more about their content’s engagement. The longer users spend on pages they’re viewing, the more likely they’re to enjoy the content and the experience offered on your website. Ultimately, taking the time to measure this metric will allow you to understand how your campaigns are performing and provide you with a deeper insight into how your digital marketing strategies are co-existing overall.

Are your digital marketing strategies measured by any of the above metrics? Do you know of some other resources that business owners can use? Please drop a comment below and tell us your thoughts.

Why is email marketing so important for small businesses?

Posted on February 15, 2022July 29, 2022 by Alex Wilks

While email marketing for small businesses differs from email marketing that’s used by large corporations, it’s equally strategic. You start by setting goals, picking the necessary tools to determine your target audience, building a list of tactics, optimizing, formating, creating, and scheduling your content. The only defining detail that separates each email marketing strategy is the tactics used to do all of the above and the scale at which it is done.

How can small businesses take advantage of email marketing?

If you haven’t already, as a small e-commerce business, you need to start reaping the benefits of email marketing. This digital service allows companies to build trust with local customers and is a huge advantage that they can hold above larger corporations who fail to resonate within these smaller communities. That said, transparency and honesty with your clientele are key, which is why unsolicited or generic emails will easily lose ground in favour of more modern approaches.

Before you can plunge into sending emails, you must first get customers to subscribe and agree to be a part of your email list. Not only is this a requirement for legal purposes but it allows you to ensure that your list is filled with potential buyers that are interested in your products and brand. To capture lots of emails, be sure to make the signup easy to find with minimal steps involved. While growing your list might take time, this will allow you to prepare your digital marketing goals and speak with an agency that offers email marketing services. Professional email marketing will ensure that your newsletters are of higher quality and filled with exclusive, eye-catching content to promote your brand and assert you as a knowledgeable member of your industry. Instead of screaming for attention, you’re strategically generating a buzz that helps to cement strong customer relationships.

How do small businesses measure email marketing success?

There are many ways that a small business measures the effectiveness of its campaigns. Success rates can be measured with several metrics such as open rates, click-through rates, time spent on pages, and conversion rates. You should keep track of the number of emails that get marked as spam and also those that are forwarded. Then, compare that with the number of emails that were deleted before or after they were opened. All of these metrics yield valuable insights for future emails and further develop your email marketing strategy.

How do you improve the efficiency of your email marketing?

Many effective methods ensure email marketing success, including:

Optimize emails for good display on mobile phones
Create a schedule for sending emails and adjust it according to metrics
Cater content to a targeted audience
Divide your mailing list into segments and build tactics to appeal to each audience
Test your emails before sending them
Monitor their performance reports and develop ongoing changes to your email marketing strategy

Do you have any more questions about email marketing for your small business? Drop a comment below for a prompt response.

How to create attractive and engaging content

Posted on February 1, 2022February 1, 2022 by Alex Wilks

Content marketing has quickly become a strategic approach for businesses looking to share valuable and relevant information with customers within their industry. While it may be easy to share content on your blog, social media accounts, and through email, developing great content that stands out on a consistent basis to your audience is the only way to develop your content marketing strategy. Listed below are some steps you can take to help your produce content that will reach and engage with your target consumer.

Know your audience

Identifying your target audience allows you to look beyond the basics. Things like their demographics, psychographics, and behaviours help to understand the type of content that may interest them. Content creators visualize their audience before adapting marketing personas that help to establish a composite of the reader. Whether it’s the topic of a blog, a social media post, or an email, knowing your audience before creating the content will do wonders in attracting them to it.

Ensure that your headline is powerful

The headline of your blog, social media post, or email is the hook that catches and lures in the customer. While it needs to be consistent with the information that you want to present, it should also exhibit actionable keywords that help with your search engine optimization (SEO) while also utilizing language that’s attractive to the audience.

Tell a story

Part of creating engaging content is using a series of words to tell a story. You shouldn’t just jump into your piece without first setting the stage nor should you simply stop writing because you’ve reached your minimum word count (unless it’s a social post, of course). All content should have a beginning, middle, and end if you’re hoping to attract and engage with your audience.

Provide useful information that’s quick to read

Online shoppers are time-crunched and may have just come across your digital marketing efforts while aimlessly perusing the web. All that matters to them at that moment is what your content is doing to educate, inform, or entertain them. Many customers are consuming content while on the go, in short spurts of time between other activities. Be sure to use simple words, write direct sentences, and use an active voice in your content.

Are you in need of a content creator? Trek Marketing offers a wide range of digital marketing services that work to develop your business’s content.

What type of content attracts you as an online shopper? Drop a comment below to share with our readers.

How to promote your services online as a home contractor

Posted on January 4, 2022January 4, 2022 by Alex Wilks

With the housing market booming these past few years the need for home improvement projects has skyrocketed, as has digital marketing for small businesses. With homeowners undertaking complete or partial renovations in place of having a holiday, home maintenance services such as HVAC, roofing, electrical, plumbing, and/or landscaping, need to be taking a more aggressive marketing approach to their promotion. After all, these projects need a professional home contractor and the best place for homeowners to search for reputable companies is online.

Update your website

When promoting home contracting services, your website should be where you start first. After all, why rely on word-of-mouth representation when you’re living at the peak of a digital era? While there are potential customers that enjoy visiting a physical brick-and-mortar store to get the feel of a company and ask their face-to-face questions, most prefer websites as a hub for their first glance at a service. So, if you’re a home contractor who’s offering up your tradesmen services, consider creating a website or simply updating the one you have. We recommend going beyond an online portfolio to ensure that your site is equipped with the tools that allow you to promote your specialized skills. Added pages containing your mission statement, a bit about your team and how the company started, and an up-to-date blog with topics surrounding your industry are great ways to add content to your website and instill trust with consumers. Don’t forget to have a reviews page as well highlighted prominently on your website!

In terms of digital marketing for small businesses, there’s a lot an agency can do for your website. A professional content writer and/or search engine optimization (SEO) expert can work together to ensure your website’s copy is engaging, click-worthy, and gaining traction and traffic with a variety of other services like email marketing and pay-per-click (PPC) advertising, which link back to your website.

Boost your online presence and traffic

Although simply having a website is better than nothing, as a home contractor that is competing in a heavily saturated market, you need ways for your potential clients to pick you out of the vast competition. To stand out in your industry, digital marketing services like SEO and PPC campaign must come into play. While an SEO campaign optimizes your website by producing relevant content and important links, a PPC campaign allows you to display ads on search engines. Together these types of campaigns allow you to rank, and with every successful click comes an opportunity to get noticed and gain business. Ultimately, if coordinated professional, both digital marketing strategies will help to increase your online visibility and website traffic.

Employ email marketing and social media marketing

Ask an e-commerce business and they will tell you that both email marketing and social media marketing have proven to be effective and beneficial to their businesses. That said, as a home contractor, you likely already have lists of past and current clients. As such, you can use them to create a list that can then be selected wherever you want to offer promotions, describe new services offered, or simply wish them a healthy and happy New Year! On the other hand, an up-to-date social media platform also has its perks. We recommend managing a Facebook, Instagram, and LinkedIn account and utilizing them for business all while showcasing the more edgy side of your company. Post ongoing or finished projects, highlight members of your team, and network with potential clients all with your smartphone in hand.

The key to promoting your tradesman services is through digital marketing for small businesses. Consider the marketing strategies recommended above or contact a member of our sales team to look at other means for boosting your profits.

What type of home contracting business do you own and/or operate? Let’s compare in the comments section below.

How to write the ultimate email subject lines

Posted on December 28, 2021July 29, 2022 by Alex Wilks

Professional writers and digital marketing professionals know the importance of email subject lines. However, for those that write dozens of emails as a method of daily communication, it can be easy to forget its importance before clicking send. Since the subject line determines how quickly a recipient responds, either by opening, reading, or purchasing, reaching out to potential clients needs to be approached with the utmost care. Continue reading for nine tips to writing email subject lines, whether for email marketing, customer service responses, or beyond.

Tip #1: Write your email subject lines first

While attempting to articulate virtual communication, it’s super easy to forget the subject once the email is written and proofread. That said, when email subject lines are forgotten, those emails are much more likely to go unread or get lost in spam/promotions folders. When crafting a new email, from the moment you click create, you have an intention on what you’re writing, so before anything else is jotted down, consider the subject line as your first task.

Tip #2: Keep it short and to the point

Email is one of the modern forms of communication and its intention is to professionally pass along information quickly and concisely. That’s why it’s important to keep your email subject short and punchy. Since a typical email inbox will reveal about 60 characters, use this space to get right to the point in about six to eights words so that the receiver knows what the email is about without even having to click it.

Tip #3: Be sure to place the most important words at the beginning

When receivers will glace at their inboxes some will read through every email, others will look for key phrases to catch their attention or pass up on opening emails until later. That’s why bold email subject lines are so important. Since many other e-commerce businesses are sending their emails at the same optimal open times, you can squash out competition for sales by working hard to create a compelling email header.

Tip #4: Tap out the filler words

While we always encourage writers to take punctuation and grammar seriously, when it comes to writing email subject lines, don’t waste time by writing unnecessary filler words like “hello”, “thanks”, or “nice to meet you”. You can save that for the email if it absolutely must be there.

Tip #5: Be clear and specific about the topic

Many business owners will attempt to draw in their audience by using misleading email subject lines, and we do not believe this practice demonstrates trust with the consumer. In fact, we think building a strong foundation relationship is far more important, which is why writing clear, specific headlines will draw the right attention from the right people.

Tip #6: Consider the keywords you’re using for search filtering

People that readily use their emails may have filters and/or folders set up to manage their inboxes, which is why you can harness this narrative by including keywords related to your topic that can easily be searchable later on. After all, even if your sale or product alert isn’t applicable anymore if an email receiver wants a reminder or your business, whatever the reason, shouldn’t you make it as easy as possible for them to find you down the road?

Tip #7: Mention deadlines

Whether you’re inviting your email list to take advantage of an upcoming sale or announcing an item in your online store that’s available for pre-order, if your message has any deadlines, be sure to consider them in the subject line. Not only does this express a sense of urgency but it will have to avoid the pitfall of a user thinking they’ve missed out simply because of your lack of communication.

Tip #8: Avoid using all caps

Some e-commerce business owners think that capped words are a great means for getting the attention they deserve, but we’re here to explain why this method in email subject lines sends off the wrong impression. It’s the digital equivalent of yelling! Since no one enjoys being yelled at, we recommend that you utilize dashes, colons, and/or exclamation points to separate any thoughts and avoid using full capped words.

Tip #9: Reword your work

Like anything you write, always remember to reread over your email subject lines before they’re sent out. One of the biggest, and avoidable, mistakes you can make is copying and pasting for a large group of receivers, but forgetting to change the same or tailor the copy for each reader on the other end. Do yourself a favor and don’t be in a rush or you risk looking unprofessional and careless.

While we don’t currently offer a service to write email subject lines for every email that a client wants to send, we do offer an email marketing service, which aside from a great design filled with content, our team member also creates a header and/or subject line using all of the above tips.

Do you have any other email subject lines’ tips? Drop them in the comments section below to share with our readers.

Important digital marketing tips for promoting Boxing Day sales

Posted on December 21, 2021December 15, 2021 by Alex Wilks

Since Boxing Day is just a few nights of sleep away, we recommend bookmarking this blog and reviewing it next summer so that you can sort through its contents, pull some ideas, and prepare your holiday digital marketing strategy a few months in advance. After all, the holiday season really starts at the beginning of November, which means that you need to find ways to attract shoppers early for Black Friday, Cyber Monday, Christmas, Boxing Day, and beyond.

Competition is high during the holiday season, making it challenging to promote your brand to stand out from the rest. However, with a well-developed digital marketing strategy, you’ll be well on your way to boosting traffic, conversions, and revenue using the following various channels and techniques.

Launch some shopping ads

If your e-commerce business sells physical products it’s important to launch a shopping campaign as part of your digital strategy. Shopping ad campaigns help give customers a presentation of your products along with prices and offered discounts. These types of ads are also visible on search engine result pages, making it easier to attract targeted traffic to your website. That said, we recommend that you start your ad campaigns at least a few weeks before the holiday you’re targeting (for example, December 1 would be a good deadline to set if you want to launch a Boxing Day ad campaign).

Create engaging copy

While there are a variety of ways to bring traffic to your website during the holiday season, festive copywriting is a great way to stand out when competition is high. Whether you choose to put new content right on your homepage, under the description of your products and/or services, or through your social accounts, it’s important to write copy that ties in with the holiday season, and if you can, include sales and discount information as well.

If you want to go the extra mile you can also take the time to design a landing page to match. Not only will this boost Boxing Day sales, but it will offer page users a place to click that leads them directly to the holiday hype. Plus, there are many ways to make the landing page appealing by opting to have promotional rewards and offers, a beautifully designed banner, and even a countdown clock to show urgency and prompt visitors to take advantage of a time-sensitive discount.

Set up remarketing campaigns

It can be challenging to boost your sales during the holiday season when many other businesses are doing are attempting to do the same. That’s why you need to recapture the people who have shown interest in your products or services before. Remarketing campaigns allow you to easily advertise interested consumers while also retargeting existing customers who are likely to convert. Emails are also an effective channel to do this. Simply make a list segmentation filled with customers who have recently purchased and let them know about your Boxing Day offers!

*Before you run or schedule a campaign to promote holiday offers, be aware of the right time to achieve the best results from your target audience. If you need help using Google Analytics or social media insights and/or other tracking tools to promote your digital marketing strategy, Trek Marketing is here to help with your holiday planning!

Are there any other ways that you prepare for the approaching holidays? Please drop them below to share with our readers.

3 ways holiday shopping has changed since the beginning of the pandemic

Posted on December 7, 2021December 7, 2021 by Alex Wilks

Now that we have been living amid a pandemic for almost two years, there is less uncertainty around what might happen. Most people are understanding that measures taken are to keep them safe and are on board with following these recommendations and presumptive measures to avoid the need for business closures. We’ve also adapted to the world of working-from-home, virtual appointments, and opting to get back to activities through a pre-booking system. Needless to say, one thing that hasn’t slowed down is holiday online shopping!

Shoppers are spending more

At the beginning of the pandemic, many businesses were forced to close which means employers laid off working staff to front the costs until they could reopen. Now that we know more about how this virus is transmitted, we know that masks and social distancing do wonders for keeping people well, which has allowed brick-and-mortar businesses to reopen alongside in-person meetings, conferences, and events. That said, customers who enjoy online shopping have continued to do so, and those who learned how to make purchases online to avoid contact in stores, have also continued to rely on e-commerce businesses as a method of convenience.

In 2021, both e-commerce and brick-and-mortar stores are booming once again, and with a regular paycheck, and appreciation for hugs and gathering, shoppers are spending more, especially on their holiday online shopping. Whether they’re making up for lost times or simply eager about seasonal festivities, consumer spending is on the rise and it doesn’t appear to be slowing down anytime soon.

Shoppers are carrying out purchases with time to spare

While e-commerce businesses and their digital marketing teams begin prepping for the holiday season before the end of summer, shoppers too, are prepping their lists early. If COVID has taught us anything, it’s to expect shipping delays and stocking issues. These supply-chain shortages have prompted earlier holiday online shopping, giving gift-givers a greater opportunity to find the items they want to wrap up this season. While last-minute shopping habits die hard for some (partially due to the flexibility of shopping in-store for more generic items), many people relish finishing their shopping early, and we expect this trend to continue.

Shoppers are willing to hunt around

Before the pandemic, if their favorite chain store or small business was out of the desired item, many consumers would opt for an emailed reminder when the item became in stock. However, with some businesses unable to restock inventory must-haves for weeks, shoppers question their loyalty and are willing to look elsewhere to fulfill their checklists.

We’re sincerely hoping that this issue becomes gets buried for 2022! Although, we recommend that you use your email and social media platforms to keep customers updated if you’re experiencing a shipping or supply issue. Honest transparency is a great way to maintain customer loyalty. Also, be sure you pass on the savings by setting up a promotion code schedule to offer a meaningful way for shoppers to return to your online store.

Have you noticed any ongoing changes in your industry since the start of the pandemic? Please drop them in the comments section below to spark a conversation.

3 creative ideas for your holiday marketing campaigns

Posted on November 23, 2021July 29, 2022 by Alex Wilks

Halloween is long over, Thanksgiving, Black Friday, Cyber Monday are upon us, and the holiday season is coming up quickly! Now is the perfect time to revamp your holiday marketing campaigns to get customers excited about your brand and give them a reason to shop. It goes without saying that incorporating some holiday spirit into your digital marketing campaigns acts as the best method to grab their attention, but since every other business will be doing the same, listed below are three creative ideas that can help to separate you from the rest.

Send out festive emails

Whether you’re planning to offer a holiday discount code that can be used during a sale’s event or you’ve simply restocked some top-selling products and want your customers to know, to achieve optimal engagement with your email-based holiday marketing campaigns, be sure to put some added time into making them festive. This could include simple elements like a red, green, and white colour scheme and cheery, jovial imagery like presents, garlands, holidays lights, and snowman. This will ensure that you’re mindful of your audience and the fact that they may celebrate different holidays. However, if your demographics align, feel free to throw in a Christmas or Santa to appeal to the masses!

Since the holiday season is the perfect time of year to let your customers know that they’re valued, we recommend offering some sort of incentive to be considered as an online vendor for their shopping lists.

Launch a holiday-themed ad

Google Ads is a great place to launch holiday-themed advertisements and promotions. That said, e-commerce businesses need to remember to research and utilize relevant keywords, such as “holiday”, “Christmas”, or “seasonal sale”. While the Google Ads platform is a great start, don’t shy away from promoting your products and services on social media sites like Facebook or Instagram if these platforms are places where your target audience can be reached and your holiday marketing campaigns thrive.

While there aren’t many weeks left before the holiday season, you can spend time now optimizing your website for technical SEO to achieve higher search engine rankings in the future. SEO is a great way to increase organic presence and creating high-quality content is still one of the best ways to get noticed online.

Advertise a contest or giveaway

During the holiday season, it’s certainly a struggle to gain attention from your audience, especially with so many competitors looking to do the same. However, by promoting contests or giveaways that encourage people to participate, many brands can expand their reach, which grows their following! The trick to hosting a contest is to do so on social media. Ask users to follow your account, tag friends for more entries, share on their stories for added entries, and remain following to take part in future contests. While you will need to giveaway a prize with a certain value, access to new, interested consumers is far more rewarding.

What other ways do you prepare for the holiday season? Drop a comment below to share with our readers.

4 Digital Marketing Tips for Small Businesses

Posted on November 2, 2021April 27, 2022 by Alex Wilks

Whether you’re a new entrepreneur or a seasoned e-commerce business owner, there’s no denying that digital marketing is an important investment for anyone who runs a small business. Since digital approaches to reaching target customers aren’t going anywhere, you should know a lot about the tools at your disposal to ensure that you’re working towards building a strong strategy. Below we will share some digital tips on improving your search engine optimization (SEO), building an audience on social media (SMM), and some best practices for utilizing email.

Don’t put all your efforts into one area

While there are many ways a company can market their potential offline—promotion through relevant events and conferences, business cards and/or flyers, or wrap your car with your business information—digital marketing is a more powerful way to promote a small business. Efforts like SEO, SMM, and email marketing are digital channels that allow you to connect and interact with your target audience with sales and conversions in mind. Since all of these digital marketing strategies provide something different for your small business, be sure to spread the budget around and slowly build up each online strategy over time.

Be smart with data

There are many insights that can be found within your business metrics if you know where to look. With everything from Facebook reach to website bounce rates and everything in between. That said, the best way to move forward is to focus on a particular metric and see how it has changed over time, then you can add it to your list of upcoming marketing efforts to get you closer to your overall goals. For example, if you’re trying to grow your audience using existing email subscribers, you might want to track the number of clicks a paid ad earns to attract brand-new customers outside your current audience. If you have three new subscribers, your data should let you know with confidence where those emails came from.

Interact with your audience in a meaningful way

You don’t need to only focus on social media when looking to connect with your target audience. Other elements like creating new content pages or sending out polls by email are also great ways to directly access your customer base and train them to rely on your platforms for meaningful, engaging messages.

Heavily invest in your SEO strategy

Copywriting takes new heights when it’s sprinkled with snazzy, industry-relevant keywords that are highly sought after on search engines. While it’s important to retain information to ensure your copy speaks to customers in a language that they understand, possessing the right keywords will ensure your digital marketing efforts for your small business don’t go unnoticed, as search engines will point visitors towards your site. Aside from content curation, savvy SEO services should include time spent on securing backlinks, reorganizing page layouts, and ensuring best practices for headers, URLs, and meta tags to keep up your presence in ongoing searches.

Keep Track Of Your Competitors

Whether you own a large or small business, keeping track of your competitor’s marketing efforts should be automatic as it is one of the best ways to gauge how you are doing in the market. This is also your chance to find your edge amongst other small businesses in your niche, therefore getting more pieces of the pie or market share. This strategy will save you tons of marketing budget and time as you can see what’s working and what’s not. Trial and error are expected, especially in digital marketing, but finding ways to gather data without taking risks efficiently is a huge plus.

Keep Trying New Things

What’s cool about digital marketing is the avenue and broad stream of opportunities to gather your online presence. Sure, you have to be consistent in your marketing campaigns, but you shouldn’t be afraid to do things differently from time to time. When the market is bombarded with the same marketing strategies all day long, trying to get the same attention, adding a slightly different touch to your marketing efforts makes all the difference. If you’ve been doing well in SMM for a while, try spending some time on Email Marketing and try your luck. You might be surprised by how many opportunities you leave on the table.

Know Your Audience

Before you make any digital marketing efforts, it is crucial to find out who you are trying to target. As you dabble around market segmentation, you’ll find it easier to know where they are and what type of marketing strategies should be best to get their attention. This increases the accuracy of your marketing efforts, saves you tons of budgets, and allows you to spend your focus where it’s needed. Small Businesses will benefit from this strategy as they tend to have a more focused niche than larger companies. Use this advantage to penetrate those untapped markets.

Add Visuals to Your Content

Most of you might agree that content remains the king when marketing. However, the types of content today are pretty different compared to previous years. You may notice that a lot of visual content is the ones that are taking giant leaps, whether in video format or simply adding related images in blogs. Statistics show that including visuals in your content increases more than 80% of the engagement and 20% or more clicks. Creating content with images makes it more shareable than just plain texts. Think of images as icing on top after writing a very insightful and exciting copy.

Be Consistent With Your Brand

Being consistent with your brand and what you’re brand is standing for is an excellent way to gain and keep loyal customers. Flexibility is essential in Digital Marketing, but your small business’s mission and vision should remain consistent as it grows with your followers. Always look at the bigger picture and create marketing efforts that you think will last the test of time and stay relevant for years to come.

Good Customer Feedback for Social Proof

Have you ever bought a product before without even thinking twice just because your friend bought the same thing? Most of you can probably relate to this. This is the power of feedback. Say you successfully led your potential buyers to your landing page. One of the first things they’ll look for is the reviews. Making efforts to get as many good quality reviews as possible is one of the best ways to grow your business.

Do you have any questions about our digital marketing tips for your small business? Drop a comment below for a prompt response.

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Category: Email Marketing