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    How do you market a pet business?

     marketing a niche business

    As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that have the ability to benefit and grow their business. That being said, since there are never enough hours in the day, we’ve crafted a few helpful suggestions to help you with marketing your pet business.

    Review and update your webpage

    When was the last time that you scrolled through your website and refreshed the information available on it? Sometimes a simply rewrite of your biography, a couple new photos and an update to your personal information will go a long way in attracting new, prospective customers.

    Review your marketing strategy

    Creating an effective marketing strategy for a pet business doesn’t need to be a tedious task… all it takes is a little imagination, a few set-in-stone goals and the attitude to see it through. Start by figuring out a few achievable goals to focus your energy on. Next, figure out how to reach your ideal audience — maybe you’re not on the right social media network? Lastly, figure out your business strengths and focus on how you can use them to capitalize the revenue of your pet business.

    Pre-schedule your social media posts

    Social media has the power to reach a vast group of people in a very short period of time. So, it would be silly not to utilizate as many platforms as you can manage when you’re marketing a niche business. Promote your business using a combination of memes, videos, pictures, quotes and customized texts that promote sales or special offers. Then pre-schedule it to ensure that you keep an active presence online without allowing social media to take over your probably already busy business schedule.

    Encourage customer reviews

    Testimonials have the ability to skyrocket the success of any e-commerce business. When pet parents are deciding where they want to make their purchases, they will often read customer reviews to find out more about a product or service. Since trust is one of the most important factors, especially for a pet service provider, a glowing review on your webpage or social media channels will really help potential customers find their way to your online shopping cart checkout.

    Try sending newsletters

    Email marketing is one of the best ways to use your marketing budget. Sending out newsletters allows you to promote new products and sales, stay in touch with your customers and offer your supporters special, exclusive promotions. Regular, bi-monthly newsletters that are well-written, catchy and concise will show your customers that you’re dedicated to providing them great service.

    If you need help with any of the marketing techniques above, it’s best to contact a professional that can get you started on your marketing journey.

    Do you have any other questions about marketing a niche business? Let us know all about it in the comments section below.

    Do brick and mortar businesses need a digital marketing strategy?

    brick and mortar businesses to use digital marketing

    If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to complete with your web-based counterparts. While ecommerce businesses make it their job to become noticed on the web in order to receive any sales at all, brick and mortar businesses can also leverage the benefits of digital marketing to their advantage

    What is a brick and mortar business?

    The term brick and mortar is used to describe a company that possesses a retail store, factory or warehouse for its operation. Your local bookstore or grocery shop is a perfect example of this. Brick and mortar businesses offer their consumers the opportunity to touch, try out and discuss any concerns they may have with an item prior to making any purchase. These types of businesses also provide consumers with an immediate form of gratification because they do not need to wait for the item to be shipped before they can enjoy it.

    Needless to say, even though a business is doing well in physical form that doesn’t mean that with a proper digital marketing plan it couldn’t be doing a whole lot better.

    Why does your brick and mortar business need a digital marketing strategy?

    With the rise of ecommerce businesses snatching up internet friendly consumers, it is important for brick and mortar businesses to use digital marketing to establish a strategy in order to remain technologically with the times. Many long-time retailers — Sears, Zellers and Kmart — have shut down dozens of store locations due to slow traffic and a decrease in sales.

    Whether your company is better suited as a brick and mortar business or you’re resisting the need to embrace e-commerce, you can have the best of both worlds with the proper digital marketing strategy.

    In order for brick and mortar businesses to use digital marketing to its fullest potential they will need to:

    • Build an online community: This will increase your customer base and allow you to offer your product to a much larger demographic.
    • Find your target audience: Unless you have found a location in a local neighbourhood where everyone uses your product, a digital marketing strategy will allow you to find an online audience that has an interest in the product or service that you are selling.
    • Engage with your consumers: Although it does not offer the same face-to-face personalization as the traditional brick and mortar business, digital marketing allows you to speak to customers online, comment on their reviews and troubleshoot any problems they are facing without them even needing to step foot in your store.

    If you need help getting started with your digital marketing strategy, consult our team of professionals to learn more about what we can do for your business.

    Do you prefer to shop in retail stores or online for your products? Tell us about it in the comments section below.

    Email Marketing for Your Ecommerce Business

    ecommerce email marketing

    Digital marketers are always on the lookout for new, cost-effective ways to connect with customers, but one method that has stood the test of time and that continues to produce results is email marketing. It is a robust tool that enables businesses to acquire, engage, and retain customers. If you are an ecommerce entrepreneur looking to integrate ecommerce email marketing into your broader digital marketing strategy, here are three ways you can do so.

    Acquisition Emails

    Companies send acquisition emails with the specific purpose of convincing a potential client who has expressed interest in a product to convert. Your email can encourage them to try out your products or include a compelling offer that will entice them to purchase your product, thus increasing your sales.

    Here is an example of an ecommerce email marketing email that urges the subscriber to start a free, three-month trial. The email has a clear call-to-action (CTA) and as the customer scrolls down, it outlines the benefits of becoming a paid client, such as receiving personalized music recommendations, getting access to the latest songs from around the world, and more. Since the trial is at no cost to the customer but still allows them to experience the paid service, if they like it, they are likely to convert.

    Apple Acquisition ecommerce email marketing

    Email Newsletters

    Email newsletters are an excellent way for companies to keep subscribers connected to and engaged with their brands. Whether you’re sending out a timely email about a recently-launched product that your customers would be interested in or you’re emailing a helpful list of gift ideas for the holidays, email newsletters keep your customers connected to your brand, which means that you are top of mind when they are ready to purchase.

    This Indigo newsletter, for instance, does not directly focused on selling to the customer, but rather provides them with valuable information that will help them pick books as gifts. It provides suggestions based on the personality of the person the subscriber is shopping for, such as thrill seeker, hockey lover, foodie, romantic, etc.

    Indigo ecommerce email marketing

    Promotional Emails

    Promotional emails can increase conversions by enticing the email recipient to make the purchase. By including a limited-time offer they cannot resist, not only can you increase the likelihood that a potential customer will convert, but you can also encourage customers who have previously purchased your products to order again or try out a new product. In other words, promotional emails help you retain customers, in addition to getting new ones.

    Take a look at this ecommerce email marketing example from Origins. It offers the subscriber a coupon code for 20 percent off almost everything that can be used during a short time-frame and features a clear CTA. By creating a sense of urgency, they tap into the client’s fear of missing out.

    Origins Promotional ecommerce email marketing

    How does your ecommerce business use email marketing to drive sales? Tell us in the comments section below. 

    How to Get More Customer Reviews

    How to Get More Customer Reviews

    Online reviews are an essential marketing component for both brick-and-mortar and ecommerce businesses. Since they provide potential customers with unbiased information about your products and services, online reviews help answer many of their questions and eliminate uncertainty about their intended purchase. Furthermore, in addition to boosting page rankings, reviews also help build customer confidence in your product and brand. However, when it’s their turn to do so, the same customers often fail to leave feedback, and so, businesses find themselves struggling to garner reviews. In today’s blog post, we’ll answer the question of how to get more customer reviews with three easy tips.

    Send a Follow-Up Email

    Although 70% of online shoppers consult reviews or ratings prior to buying, many of them don’t end up leaving a review, so how do you get them to write you one? By asking! Don’t be afraid to be direct. If you don’t have a physical location and can’t ask customers in person, send them an email a week or two after they have received their order asking them to review the products they just purchased.

    Have a Simple Review Submission Process

    Keep the review form and process simple, and avoid asking for unnecessary information. For instance, for most businesses, the customer’s name, rating, and review suffice. Some companies also ask for a title or the customer’s location. Only include those fields if they add value to the testimonial. The more straightforward the process, the more likely the customer is to complete it.

    Provide an Incentive

    Motivate your clients to review your products by offering them an incentive. Whether it’s a coupon code, discount on a future purchase, entry to a contest, or an exclusive sneak-peek of upcoming merchandise, it will provide them with that extra encouragement. Since the client is taking the time and energy to write a testimonial, the incentive can also serve as a token of appreciation.

    How do you garner customer reviews? Tell us in the comments section below!