Many online businesses struggle to come up with innovative ways to increase traffic to a website. Since it can be challenging to know which methods work well to achieve positive results and which are tired strategies, listed below are some organic and paid options that yield great results when it comes to increasing traffic to a website.
Perform keyword research
Keyword research is a practice that search engine professionals use to find terms that are often entered by users into popular search engines when on the hunt for products, services, or general information. The words related to these queries can then be harnessed and used within web content to target consumers and crawl search engines organically. Aside from using keywords in copy, they can always be used in meta descriptions, the page title, the URL, and headers.
Those needing help with keyword strategy should consider hiring an SEO expert to offer valuable insights by performing audits and identifying issues where your website can improve.
Create content that’s memorable
While the posting of regular content is a great habit to get into, you need to make sure that your copy is memorable to cut through the expansive options available already on the internet. Not only does this type of noise help to increase traffic, but it also assists in establishing a better bond with your audience.
Keep active on your social feeds
The use of varied social media platforms is a great way to attract visitors. However, website traffic relies on elements such as:
The sharing of posted content via social media platforms
The interaction of business to followers through replies and/or reposting of content via tagging
The use of relevant hashtags
The promotion of new content via links
Advertise digitally
Whether you endorse a new product through paid search, social media, or display ads, pay-per-click advertising is an efficient way to increase traffic to your website. While some users may block ads, since you only pay when your ad is clicked on, you can easily stay within a budget and attract the right audience to click and buy.
Send out newsletters
Email marketing is one of the most effective means of increasing web traffic…especially if your company is hosting a sale or launching a new product. Here are a few practices that work well for those sending regular emails:
Be sure to include enticing information in the subject line and body of your emails
Insert links and buttons to allow shoppers to click easily
Mobile-friendliness is essential
Add touches of personalization
Take the time to ensure that your email is visually appealing and well-designed
Test each email before it’s sent
Which of the above methods do you plan to use to increase traffic to a website? Drop a comment below to let us know.
In every aspect of digital marketing, measurement can be a challenge. How does one know which campaigns and efforts are creating opportunities and generating the most sales? Aside from remembering to provide attribution to campaigns, you must also take the time to revisit those touchpoints and review the valuable data offer through marketing analytics tools. Not only do these tools take the guesswork out of allocating your marketing budget but they also enable you to be more proactive with your future strategies, and here’s how!
What is marketing analytics?
Marketing analytics is an umbrella term that’s used to describe the processes and technologies that measure a company’s activities through various sources of marketing mediums.
Marketing data includes some of the following:
Web analytics: This includes elements like website visits, traffic patterns, referral sources, and bounce rates.
Social media interactions: This includes elements like social engagements, follows, profile views, shares, and direct messaging (DMs).
E-commerce purchases and transactions: This includes online sales, leads, and signups.
Paid ad campaign metrics: This includes ad views, clicks, click-through rates (CTR), cost per mille (CPM), cost per click (CPC), conversions, conversion rate, cost per lead (CPL), and overall performance.
Customer data: This includes elements like feedback, behaviour, and purchase history.
Marketing analytics tools, software, and technologies are used to gather data and provide business owners and marketing professionals with content and visualizations that help them to better understand which tactics are working well and how to best optimize the budget.
What are the three types of marketing analytics models?
Descriptive: Descriptive models use historical data from previous campaigns to display what happened, which provides hindsight into which future actions might work better for the businesses’ marketing strategy.
Predictive: Predictive models provide further insights than descriptive models, using past campaigns to predict customer behaviours. This approach is beneficial for providing more target marketing campaigns.
Prescriptive: Prescriptive models use data from various touchpoints by weighing the impact of each interactive for the purpose of influencing more efficient customer behaviour. This model is highly targeted and will often focus on current trends.
Why do you need to care about marketing analytics?
Whether you’re a digital marketing professional who’s working alongside clients or a business professional who’s looking to better understand their industry, marketing analytics works to surface insights and influence customer interactions.
Listed below are some of the many advantages of marketing analytics:
It provides tangible data around paid marketing initiatives
It informs how marketing campaigns over time and in real-time
It connects marketing campaigns to traffic and other metrics that impact customer behaviours
It influences future marketing and content strategies
It helps you to better spend advertising dollars on effective marketing channels
It provides valuable data on current and prospective customers
What marketing analytics tools are trending right now?
In a world where digital reach is vast, there are a variety of ways that marketers and business owners alike get the data that they need to plan, analyze, optimize and execute digital marketing campaigns—with access to so many free and budget-friendly marketing analytics tools!
Web analytics: Google Analytics, Adobe Analytics, and MixPanel
Campaign analytics: Semrush, Cyfe, and Klipfolio
Social analytics: Hootesuite and SproutSocial
Social listening: Brandwatcg and Falcon.io.
Customer journey analytics: Sprinklr, Thunderhead, and Pointillist
Sales intelligence tools: HubSpot, Salesforce, and ActiveCampaign
Company financial data
And so much more, since most marketers and businesses utilize an abundance of tools and platforms in conjunction with one another.
Effective event communication and promotion are all about creating a strategy that your audience understands and can be involved with. However, it can be challenging to come up with virtual event ideas that offer a unique way of branding and pushing your message out into the world. Aside from a basic call-to-action (CTAs), the three options listed below possess great power to maximize the impact of your promotions, and here’s how.
Build a landing page for your virtual event
Whether the virtual event that you’re hosting is free or ticketed, it’s important to plan to ensure that it gets the attention it deserves. One of the best ways to collect a list of attendees is to create a high converting event landing page where you can place messaging, branded images, graphics, videos, and other necessary information about your virtual event. Not only should this page be clickable and searchable directly from your website, but you can send your customers an email and/or invite them through your social platforms. Reaching out to your target audience is when you use a mix of digital marketing strategies. Plus, landing pages allow you to collect names and emails, along with other information about customers that can be used for segmentation at a later time.
Share on community groups
Word-of-mouth is still one of the most powerful tools for spreading the news about an event. Needless to say, when that event is taking place online, it’s best to use virtual community groups to leverage the right amount of interest. Alongside your branded social media platforms, there are other forums, such as Reddit and Discord, that you can use to promote your event. Excite your target audience by creating posts leading up to the event, and be sure to post images and clips from past event streams to generate added hype.
Collaborate with influencers
You don’t need to be running out of virtual event ideas to utilize the power of social media influencers to promote your brand. Not only do influencers offer business owners the ability to tap into an expanded audience reach, but if chosen strategically, the partnership could offer the business a wide variety of new customers. Be sure to reach out to someone whose profile and experience align with your brand’s area of focus and ensure that your promotion is done on a platform where your potential customers can find you.
Are you unsure of what to expect from your influencer? Start by introducing your needs and discussing how they can partner with you and what their rates are. Some influencers don’t expect to be paid but may request an exchange of services (ex. Free products to try).
Do you know any other virtual event ideas that you believe our followers should try? Drop a comment below to share your knowledge.
Not only do the majority of shoppers prefer to peruse and purchase via online but many are also making use of their mobile devices to shop, click, and buy. This is one of the reasons that mobile marketing platforms are on the rise, adapting to a more modern way for businesses to engage with their customers. Since most people have access to a smartphone, this marketing technique can and will continue to reach a wider audience with little effort. Here’s how!
What’s SMS marketing?
Short Message Service Marketing (SMS marketing) has quickly become one of the most popular marketing techniques. This strategy allows businesses to make use of texting to communicate with their customers by offering updates, reminders, and deals.
There are two forms of SMS marketing: One-way communication is when businesses send their updates to the customer without the need for a response, whereas two-way communication is when businesses and customers respond back-and-forth to queries.
Key features of SMS marketing
Online shoppers prefer to handle advertisements at their convenience, which is why SMS marketing campaigns will continue to hold a lot of value for businesses.
SMS marketing is:
Cost-effective: Similar to email marketing, SMS marketing campaigns are very cost-effective and hold the power to supercharge sales and boost conversion rates among targeted shoppers. This is because customers can unsubscribe at any time, leaving those that remain genuinely interested in the ads.
High read rate: Unlike blogs where users need to seek out the material, SMS marketing campaigns are sent directly to the user’s life line… their smartphone. While they may not read your message right away, the notification on their screen will remind them to read it at some point.
Preferred by customers: No one like in-your-face advertising, like the ads you can’t skip over before watching your desired video on YouTube. SMS marketing campaigns keep the interactions quick, efficient, and to the point.
Easy to plan and execute: There is not a lot involved for businesses who want to send SMS messages, making it a good, budget-friendly way for first-time business owners to get the word out about new products or sales. However, there are SMS marketing services that cater to other elements of your campaigns, such as content, design, time of day, etc. often giving the best results due to their knowledge of SMS strategy.
Quick to launch: Unlike email marketing where a template needs to be developed, SMS marketing is easy to set up. All you need to do is import your list of numbers and start planning the messages you want to send.
Analytics offers loads of insight: Since SMS marketing is sent through a direct mobile marketing platform, you can easily track the success of your ads by looking at the deliveries, conversion rates, and responses that are kept recorded in your reports.
To answer the question, “Is there a future for SMS marketing”, our response would be, “absolutely!” SMS marketing services are growing because customers prefer to text and businesses can reach their audience within seconds.
Are you ready to try out Trek Marketing’s SMS marketing service? Drop a comment below to get in touch with a team member to get started.
Email Marketing has been around for quite some time now. Some people are starting to question its relevance in today’s world, where there are thousands of alternatives, including social media. Does email marketing still work? Yes, it remains one of the most effective marketing strategies for small to large businesses if done correctly. Once you build that quality email list, you’ll be surprised by how much traffic, brand awareness you’ll get by consistently sending quality emails.
Statistics show that emails are expected to go even higher, at least for the next three years, which means more opportunities for business owners. However, with so many companies trying their luck on the email marketing strategy, it has been crucial to practice the best methods proven effective in helping your businesses stand out from the rest.
In this blog, we’ll share some of the best email marketing tools to try and ensure that your email strategy is top-notch and will undoubtedly get you some hot leads. Before that, let’s discuss some of the criteria for choosing the best tools to use for your email marketing.
Things to consider in choosing email marketing tools?
Before we go straight to the best tools we recommend, we’ve had some criteria that help us gauge whether these email marketing tools are worthy or not.
Easy to Use
Usability is essential, especially in today’s world. There’s no reason to use complicated tools if you can get the same results using simple basic tools, right? This allows you to have a more efficient workflow and smoothly integrate it into your marketing systems.
Affordability
With so many free marketing tools, it’s essential to know that you are getting your money’s worth if you plan to pay for a particular tool. You don’t want to spend loads of money on something that you can get somewhere for free.
Features
Last but not least, you want to find something that has features that would allow you to do things you couldn’t do before, which is the purpose of using a tool. Email marketing will seem a lot more fun, more manageable, and effective once you use these tools that we’re about to mention.
Best Email Marketing Tools
Here are some of our most recommended tools that you should use for the best email marketing strategy!
ActiveCampaign
As marketing goes larger than numbers and more on to customer satisfaction and experience, so is the goal of ActiveCampaign when it comes to developing their systems. It remains one of the leading email marketing tools out there. They conveniently provide a seamless approach to email marketing tackling on all cylinders, whether for e-commerce, B2C, and B2-B companies.
Suppose you’re looking for a comprehensive toolkit. In that case, ActiveCampaign is very promising as they can provide a holistic approach without complicating each step to garner as much traffic as possible. Their set of tools aims to reach, nurture, convert, and grow, which is what it takes to grow a business in today’s world. Easily manage your sales, live chat, email marketing, and more features delivered all in one place with ActiveCampaign!
You can try them for free with no credit card required as they offer an instant setup of a 14-day trial.
MailerLite
As we mentioned a while ago, money’s worth is a huge thing to consider before jumping on some online tools, and this email marketing tool is truly worth the investment. Whether your focus is on email marketing, automation, newsletter editors, or even personalized email to build customer relationships, MailerLite has all those problems taken care of.
MailerLite does an excellent job catering to a wide range of needs, whether for personal, small businesses, or even large businesses, in helping them improve their email campaign across all cylinders. Give them a shot and see for yourself by signing up for their 30-day free trial with access to their premium features.
Mailjet
Email Marketing is consistently taking leaps, even faster than ever before. You’ll also have to kick it up a notch in your email marketing strategies, as many other companies are trying to push for the same thing. This is why you’ll love Mailjet and what it can offer to improve your marketing efforts.
Sending generic emails won’t cut it in today’s market, so you’ll benefit a lot from the features of Mailjet. They provide email builders, contact management, segmentations, and comprehensive analytics so you can analyze your data and gradually optimize them to create the most effective email campaign. Having an integrated platform into your CRM and the ability to manage your mailing list all in one dashboard is also one of the many cool things about Mailjet.
Omnisend
Getting more than in less time is what you want if you’re planning to grow your business, and this is exactly what Omnisend is trying to offer. Email Marketing isn’t just about sending emails to random people, segmentation and finding the right people for your message is a huge game-changer. You could do this using Omnisend features.
What’s impressive about Omnisend is how easy it is to integrate with your existing strategy. They even provide email templates focused on lessening cart abandonment and driving more sales to your business. Any brand that focuses on e-commerce could undoubtedly benefit from using this fantastic tool, and it deserves to be in the best email marketing tools. Their pricing includes added features, privileges, and other info that varies in each plan.
Drip
Drip is taking all the proper steps when it comes to growing brands. They focus on running sophisticated email and SMS marketing systems that are proven to drive more sales without the need for coding skills.
Easily integrate Drip on any mainstream e-commerce platforms known, such as Magento, Shopify, woo commerce, etc. Using Drip is almost a no-brainer as they offer many valuable tools effective for email marketing, such as built-in revenue analytics, customer engagement across multiple channels, and many more, with fair pricing that starts at $19/month.
Mailchimp
If you’ve been searching for marketing tools for quite some time now, there is a big chance that you’re already familiar with Mailchimp. They are one of the leading email marketing tool providers online, which features automation, scheduling, intelligent recommendations, and audience insights to offer you an all-around gear in improving your marketing strategies.
You could also conveniently store images and files by using their content manager feature, which could be very handy so you’ll quickly go back to it when you need it. Mailchimp indeed turns emails into revenue, and you as a business would get so much more from this tool!
Final Thoughts.
With all the available tools in your arsenal, it’s an excellent time to own a business as there are tons of different ways for small and even large companies to grow and flourish organically. We hope that you’ll find what works for you in these email marketing toolkits and turn your emails into cash in no time!
While many small businesses start their selling journey within their local community, for a company to grow, it must expand past its local region and start drawing in customers if it wants to reach its full potential. Since startup e-commerce retailers may not have loads of tools at their disposal to help them achieve this goal, it’s important to do the research to know which technological advancements are worth investing in when reaching consumers outside of their community.
Understand the differences between communities
Each local community is unique, which means that you should take some time to explore your new target market before venturing too far. For example, if the differences you find are major enough, you may want to warrant a change of tone in how you communicate with this audience. After all, it’s always good to speak to local markets when you’re developing your new business. We also recommend creating localized content on your website to help attract shoppers.
Ask yourself, “does my product/service fit this new market?”
Whether you’re a Canadian business looking to expand into the U.S. or a U.S.-based business wanting to capitalize overseas, the first thing any company should do is to make sure their products and/or services are suitable for the clients within these new markets before investing in digital marketing services that will target and approach these shoppers.
Use your personal connections to create a buzz of social engagement
Your biggest supporters are the people whom you’re closest to, which is why it’s important to never overlook friends and family when your business is attempting to bridge another community outside of your own. Look to where you’ve lived in the past, where you went to school, and where your loved ones live, and start creating campaigns and social engagement around these connections. It’s much easier to creak into markets that you’re already familiar with than to start something from scratch.
Build your relationships and reputation as a business owner
A growing business relies on the strength of its relationships and reputation to succeed. Since building these connections requires knowledge of your products and/or services consider offering a few complimentary minis or sessions to allow people to test before they purchase. You can also collaborate with other local businesses that share your values to allow them to build with your brand and possibly utilize social engagement to tell their customers about your brand. Peer and client endorsements often go much farther than a basic marketing campaign.
Focus on your online presence
E-commerce businesses heavily rely on their online presence to bring traffic, conversions, and revenue to their websites. Start by optimizing your website and narrow your focus to the pages, categories, products, and services that most people will check out first. You should also research to see what competitors are doing, what platforms they use, and the types of content they create that may also resonate with your target market. Then, mirror their strategies by creating social engagement to serve your audience.
Which method of outreach are you most keen to try? Let us know in the comments section below.
A digital content strategy is a huge part of an effective game plan for e-commerce businesses. Whether you’re a new company on a limited budget or an established brand that’s looking for a fresh avenue to allocate your funds, there are plenty of awesome tools out there that help you to amplify your content marketing efforts—many of which are free to use!
#1: Canva
While Adobe Photoshop is a great platform for professional photo editing, Canva is an amazing free tool that allows business owners to easily touch-up graphics, while also enabling them to create custom images through modifiable templates, graphics, and fun, animated elements. This is a game-changer regardless of the industry you’re in, as it allows your team to get creative, but also gives them the safety net of having graphical elements pre-made and ready-to-use. Although there’s no need to pay for the software, there’s an option to upgrade to Canva Pro for additional access to a bunch of editing features and templates!
#2: Trello
For this one, we’re taking it right out of our personal digital content strategy. Here at Trek Marketing, we swear by Trello. This virtual project board allows you to keep track of your content projects by creating lists—writing, editing, launch days, etc. Not only can you better manage your deadlines and tasks but other team members who have access to your Trello board can as well, streamlining your digital content strategy with a better workflow.
#3: HubSpot
Captivating headlines and titles are essential to content marketing success. However, many entrepreneurs are expert copywriters, which can make it challenging to come up with catchy titles. That said, HubSpot’s Blog Topic Generator is a great resource for e-commerce captions. All you need to do is write three important nouns that are relevant to your topic and niche industry and HubSpot will generate something on the spot. It’s that easy!
#4: Thinglink
We’re living in a time where you need to catch your audience’s attention by sticking out from your competition, which means that you need to generate buzz to become popular and powerful. Since most consumers today are drawn in by interactivity over words, Thinglink is a great digital content strategy tool for creating interactive images, videos, and 360 content. It’s so important to have a strong collection of visual content, especially when further explanation is needed to explain complex ideas or topics about a product or service.
Are there any other free platforms that we missed on our list? Drop a comment below to share with our readers.
Whether you want to admit it or not, marketing has gone digital, which means that content creation services are more important now than they’ve ever been before. That said, finding ways to stand out in the heavily saturated webspace rests with finding innovative and creative means for consumers to engage with your content. So, if you need some reasons to feel inspired to start creating some captivating online content, continue reading to discover what helps to generate some buzz.
Content creation helps to build trust with your audience
While in the real world, relationships are more of a two-way street, in the business world, it’s paramount that businesses work hard to build a foundation with their customers, even if these consumers aren’t the first to engage. That said, you shouldn’t create content for the sake of filling space, you should create something that provides value to the people who love and want to engage with your brand. This could include using your creating a blog that educates the audience on a certain topic, using one of your social platforms to offer a daily dose of industry entertainment, or simply sending out an email with a special coupon code to shop. The key to content creation is consistency by delivering amazing content ongoing to keep customers knowing about your services and coming back. The more time someone invests in your content, the more familiar they become with your brand. It’s that simple!
Content creation helps to build brand recognition
Lots of content means that your business is building a library of resources that will continue to define your brand. Whether these pieces of content are an article, image, or social post, every time someone clicks on it, their engagement instills name recognition, so perhaps in the future when they require your product or service, you’ll be at the forefront of minds. To do this, create and utilize powerful and creative images and messages that best represent your brand’s aesthetic. This is especially important for social media and email marketing.
If brand awareness is something on your agenda that you need help with, Trek Marketing offers a variety of content creation services that will help you to succeed by resonating with your target audience.
Content creation helps your SEO
Anyone that runs an e-commerce business knows that SEO is an essential part of your digital marketing strategy. So, why not formulate your content creation to also increase the chances of potential customers finding you with SEO? This can easily be done in the blog section of your website. Simply ensure that you’re using keywords that are relevant to your brand so that your new article will appear organically in various web results. While SEO can take some time to really kick it, it’s a valuable tool that can boost your website at random times when the right keywords start trending.
How developed is your content strategy? If you have any questions about our content creation services and/or process, please drop them in the comments section below.
The right digital marketing investment will help your e-commerce business grow and while all of the services that Trek Marketing provides are beneficial to an expanding company, depending on the industry, some offer better value to start. Read through the brief descriptions we’ve provided below and let us know which digital marketing agency services you’re interested in trying out.
Search engine optimization (SEO)
SEO is a digital marketing practice that’s designed to improve the appearance and positioning of web pages in organic search results like Google and Bing. Because of how we discover content online, it’s important to rank high on search engines to increase traffic to a website and generate more conversions. This is a very common digital marketing agency service and is one of the first investments that growing e-commerce businesses make to gain heightened visibility on the web. That said with thousands of other pages doing the same thing, your content must be authoritative, targeted, and contain lots of searched key terms to ensure that your ranking is high and click-worthy.
Pay-per-click advertising (PPC)
PPC is an online marketing tool that strategizes when digital ads are based on the users (gender, age, location, job title, industry, education, interests, etc.). This internet advertising model encourages purchase-driven traffic to websites and only charges the business owner when the ad is clicked. What makes this digital marketing agency service worthwhile is that allows you to keep control over your campaign costs, specifically target an audience, and create a high engagement among those who would be most likely to use your product or service.
Email marketing
By sending out emails to a list of contacts who have been permitted to receive communication from you, your business can create and drive sales by tracking personalized or automated e-newsletters. Whether you have the experience to utilize the drag-and-drop editor feature or prefer to dig through real-time reports, email marketing is simple, effective, and a great way to connect with your customers.
Social media marketing (SMM)
SMM allows businesses to use the power of multiple social media platforms to connect with their audience. By building brand awareness, companies can market products and services, increase sales, drive web traffic, or simply create a community that leverages popular channels to establish a brand following. Not only does SMM give businesses a great opportunity to follow consumer activities but it also helps them to give valuable insight into the likes, dislikes, and interests of their buyers so that they can create a better, more attractive marketing strategy.
Blogging and content creation
While these two digital marketing agency services are very inter-connected, there are also some distinct differences between them. While a business blog is a section on a website that consists of informative, diary-style text entries that are typically published on an ongoing schedule, content creation is the process of generating other types of written and published text from topic ideas that appeal to your buying persona. Copy is then placed to bulk up website text and assist with driving traffic through SEO practices.
Do you need help with any or all of the above digital marketing agency services? If you want immediate assistance, please drop a comment below and someone from our sales team will be in touch with you.
Social Media Management can be a daunting task, especially if you’re new to the industry. With millions of companies competing to get the market’s attention, you’ll have to bring your A-game to stay relevant amongst all your competitors.
As Social Media has grown substantially well over the years, the competition has also increased. Companies saw the impact it can have on their brand publicity and profitability. Fortunately, you won’t have to do all things by yourself. Many Social Media Management Tools for different applications have been developed to provide a scalable service for people trying to grow on social.
In this article, we’ve garnered some of our personal favorites regarding Social Media Management and how you can use these particular tools in organizing, creating, managing, and all across the board to make your social media growth a little faster and much more effortless.
Staying on top of all your marketing plans for every social media platform is not as easy as it sounds. Using one or two platforms might be manageable, but imagine balancing four, five, or even six accounts for different platforms, it sounds stressful, right?
This is where Hootsuite comes to the rescue. With a customizable dashboard, you may now easily oversee what’s happening across all your social media platforms and holistically execute your marketing strategies. Do more in less time by using their added features such as scheduling posts, organizing content, easy access to data analysis, and more!
Success in social media is a constant search for ways to create content that people will find interesting, therefore gathering traction and consistent traffic. This is why collecting data points and live analysis is the game’s name, which Buffer completely understands and aims to provide for social media marketers out there to use.
Schedule posting and analyzing real-time analytics are just a few of the many tools you’ll get from Buffer. Their simplistic approach and consistent ways of improving service make Buffer one of the most viable comprehensive tool kits for social media management today.
Talk about creating something from nothing, Later has come from being a simple Instagram tool back in 2014 to being the number 1 visual marketing platform for Instagram with over 6 million users globally. There’s no question why many companies have trusted Later, as the effectiveness of their simplified methods speaks for itself.
Scaling from an Instagram scheduling tool to being a comprehensive social media management toolkit makes Later one of the favorites in the media world. With visual scheduling, media management, marketing, and analytics, you’ll be able to skyrocket your brand to the next level.
Not all social media managers need the same help when streamlining their processes. Some may be more interested in data and intelligence, and some may need help in customer care. SproutSocial understood the dissimilarity in the business needs and provide solutions that cater to each problem separately.
SproutSocial has all the right tools for you to create a formidable brand, whether you need social amplification, social commerce, or employee advocacy. Turning problems into opportunities, SproutSocial has continued to improve its services to better cater to companies worldwide.
When you think things can’t get any better, Agorapulse finds its way into providing service for social media marketers like no other. Managing multiple social media accounts on various platforms could easily be a mess. Having management tools is a must-have if you’re serious about competing in the current market.
Agorapulse is making its case for being one of the best social management tools today. They focus on bringing order in the chaos of your inbox, providing quality support, competitive pricing, and creating a seamless approach to making things a lot less complicated for efficiency and better progress.
If you’re looking for a cost-effective social media marketing management tool for your business, SocialPilot should be on top of your list. With collaborative features, you’ll be able to share ideas and have a cohesive approach with your work team regarding the strategies you’re planning to implement. You’ll also have access to accurate data analysis that you can use to improve your approach and get more traffic.
SocialPilot has an effective way of foreseeing marketing trends and tools you can use in implementing more data-driven marketing strategies.
It’s easy to get overwhelmed with all the strategies, next big thing, tools, and other noise that floats all over the internet. Content Marketing doesn’t have to be so complicated, and this is what ContentCal has been trying to prove ever since it launched. They aim to provide robust tools and strategies that are tried and proven effective methods that ramped up so much traffic for their satisfied clients.
ContentCal isn’t stopping at providing business toolkits. They also help educate marketers worldwide on what it takes to create engaging content that truly works.
If you’re looking to attract new customers, gain better traction and improve your workflow efficiency, Sendible is a sensible solution for all your marketing problems! Sendible seems to make all the right moves in creating a comprehensive social media management toolkit for social media managers and agencies, providing a wide range of functional tools ready to be utilized.
Monitor your performance through detailed progress reports and track user behavior through data analytics using the vast features of Sendible.
Optimizing workflow through collaborative strategies seems to be working quite well for companies today. As the competition for people’s attention rises, it’s becoming more crucial to have an effective social media management system that promotes communication and collaborative effort, ideal for team projects on agencies.
With 45+ integrated applications, Zoho never fails to provide what every scaling business needs. Integrations such as CRM Plus, Workplace, Finance Plus, and much more separate Zoho Social from your ordinary social media management system.
Unlike most all-around social media management systems, Tailwind is tailored primarily on two visual platforms: Pinterest and Instagram. That being said, expect to have a more curated approach to their social media growth methods. The primary purpose of Tailwind is to eliminate the hours and hours of staring at your screen without getting anything done and doing the guesswork when it comes to business. They believe that to find success in social media, you’ll have to have structured and data-driven decisions.
Doing everything alone won’t do the trick, and so to find success in social, you’ll have to seek tools that’ll help streamline your processes, especially for marketing. With Tailwind, creating, scheduling, optimizing, and automation should be a breeze and instantly take your brand to the next level.
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