social media marketing tips

Social media marketing mistakes to avoid

Social media is a terrific medium to develop and promote brand identity, but it’s different than how you maintain your personal pages. If you post inconsistently, post everything on your mind or even occasionally use colourful language, there are social media marketing tips you should adhere too for professional content. Learn which mistakes to avoid, […]

Instagram ad tips

5 types of Instagram ads to consider for your business

Although you may think that Facebook and Twitter combined are enough to attract and maintain customers, Instagram is another heavy player that helps with social media marketing. Follow these Instagram business tips for advertising to create posts that expand your audience, increase exposure and enhance branding. Why use Instagram? Developing your SEO, keywords and text […]

create an about us page

Tips to revamping your “about us” page

A visually stimulating homepage menu is no longer enough to fully engage with your audience. Consumers want to know where their money is going and why your business is the best choice for their needs. Moreover, it’s important to include relevant background information about your company or persona — whether you’re an entrepreneur, small business […]

common copywriting mistakes

Common copywriting mistakes to avoid

Although blogs, social media posts, emails, e-newsletters and web pages vary in technical components, they all require a certain attention to detail. If you are able to avoid the following common copywriting mistakes, you will produce content that better appeals to marketing strategies. Addressing the wrong audience One of the most important steps in understanding […]

social media management for ecommerce vancouver

Create Engaging Social Media Content that Retains Customer Interest

Now more than ever, it’s easy for people to directly communicate with their favourite companies and designers. However, you need to cultivate that online relationship to keep customers interested in your products and services. Learn how to create engaging social media content that increases brand recognition, inspires purchases and makes admirers remember you. Designate Dedicated […]

improving seo for ecommerce product descriptions

How to Write Product Descriptions that Entice Customers and Boost Sales

Product descriptions seem easy: simply write exactly what they are or just use the manufacturer’s copy, right? Sure, if you want a routine site that lags in attracting customers. Implement the following suggestions, and learn how to write product descriptions that grab attention and increase sales. Act as Your Customer You obviously know your products, […]

social media management for ecommerce vancouver

Social Media: Tips to Increase Engagement on Twitter

An increasing number of businesses are now using Twitter to build brand awareness, provide speedy customer service, and discover new trends in their industry. While scheduling regular Tweets is good practice, how can your business stand out and encourage current and potential customers to interact with your content? This blog post will provide you with […]