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    What social media platform is best for marketing a business?

    Posted on by Alex Wilks

    With so many social media platforms to choose from, it’s easy for a first-time business owner or an entrepreneur looking to expand their networks to be overwhelmed by choice. Needless to say, if you don’t want to drown in the responsibilities of meeting each channel’s demands, it’s important to take a step back and evaluate how you will manage your social media strategy altogether. So, before you become too overwhelmed, it’s time for you to narrow in on the channels that will help you connect better with your audience and boost your brand awareness. 

    How to choose the best social media platforms for your business

    Social media marketing is an artform where businesses decide which platform(s) best fit their brand. For starters, there are a few things you should ask yourself:

    • Am I a business-to-business (B2B) or a business-to-consumer (B2C) company?
    • Who’s my ideal customer/target market?
    • What’s my goal with social media marketing? Some goal examples could be to sell, connect, or build brand awareness.
    • Will I handle posting content and answering questions or will I hire a social media management company to do it for me?

    Since there’s no single platform that will work for every business, it’s important to take the time to explore popular social channels to see their potential for brand development and marketing. 

    Here’s a list of the top social media outlets for business:

    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Snapchat
    • Pinterest
    • TikTok

    Unless you have extra staff that can help you out or a social media management company assisting you in producing content for all of the above channels, it’s pretty much impossible to be proficient in all of them, especially when conducting other business affairs. This is why you should start by picking a couple based on where you’re most likely to find your audience and build your presence there before moving onto the next platform. 

    How to measure the success of your social campaigns?

    Great! You’ve narrowed down a couple of social platforms and are ready to launch some campaigns. While you may be full of fantastic ideas to spread the word about your brand and create some traction within your industry, once those campaigns are out in the world, the next step is tracking your progress and evaluating what to do next. 

    Thankfully, most social media platforms possess free, easy-to-use tools that can help you to successfully measure the metrics of your social efforts. This will include elements like reach, clicks, reactions, shares, comments, sales, and even elements like the gender, age range, and interest in which type of demographics. While many businesses focus on sales as their primary measure of success, you must look at everything that you’re building and how things are steadily progressing. 

    Do you need any help exploring your target market, selecting the right platforms, or measuring the success of your campaigns? Reach out to our team for more information on our social media management company service. 

    Do you have any questions that weren’t answered in the blog submission above? Please drop a comment below to share with our readers.

    How to create a click-worthy email

    Posted on by Alex Wilks

    While generating sales is an important component of any digital marketing campaign, it’s equally important to connect with your audience and create an engaging atmosphere that formulates a step beyond a simple business relationship. Email marketing is a great way for companies to generate a loyal following, which is why today’s submission will focus on the best ways to create a click-worthy email. 

    Step #1: Define your purpose

    Every email that’s sent from your company should have a specific purpose in mind before it’s created. While that purpose may vary from company to company, its effectiveness will depend on the newsletter’s ability to educate, entertain, convince, or persuade the receiver to take action, whatever that action may be.

    Not only does your purpose help you to create cohesive newsletter content, but it also helps to define which metrics will determine success for your email campaign. This is why the best email marketing service involves a team member taking the time to analyze the data and deciding what other purposes will keep the business moving forward. 

    Step #2: Determine your content

    We’re living in an era where people don’t take too much time out of their days to sift through lengthy content, which is why emails need to be quick at covering their topics before the reader loses interest. In looking for topics, a good place to start is your blog. Hunt for articles that have received lots of traffic and then design an email featuring content around that. Next, look to the comments sections of your website and/or social media channels to see what questions and themes arise. These areas will be filled with topics of interest that will make a great subject for your upcoming email. 

    Step #3: Select a tone

    Now that you know what to write about, it’s time to decide how to write it. It isn’t interesting to read a monotone article, so be sure to determine your voice before you put your fingers to work. For example, if your brand’s tone is energized and lively, the newsletter should not be written in a factual tone with large words or statistics. The best thing you can do is put yourself into the shoes of your audience and try writing in a way that makes a connection. 

    Step #4: Have a custom newsletter template created

    While there are many pre-made email templates out there, none will offer the same level of professionalism as something that’s customized to your branding. Our partner company Numinix designs emails from scratch and once you have the template on your email marketing account of choice, you can reuse it for all your future campaigns, or if it’s within the budget, opt to spend it on the best email marketing service there is! 

    Also, keep in mind that what looks great on your desktop computer may not look the best on a smaller smartphone screen or across multiple browsers, so be sure to check screen size and resolution before clicking send or schedule. 

    Step #5: Choose your subject line

    The first line of communication from your company to your customer is the subject line that pops up in their inbox, and since most people receive multiple emails per day, it’s important that yours stand out above the rest. The best way to compete for someone’s time and get your email opened is to make a solid impression with an eye-catching subject line that entices users to click through. Ensure that it’s catchy, clear, and advertises exactly what the receiver can expect rather than using a click-bait technique that will jeopardize your trust with your potential customer. 

    Step #6: Utilize segmentation

    All of the best email marketing services strategize their emails but segmenting audiences to ensure that the right content reaches the right people. That being said, even the smallest list can reap the rewards of segmentation, increasing your response rate and in turn, increasing your sales and conversion rates. Segmentation not only allows you to create audiences based on their unique tastes but also enables you to slightly alter the email’s appearance by changing small elements such as the content or subject lines. 

    Our email marketing service caters to the niche of each client by strategically developing a monthly plan geared to update our clients’ successes and climb the ladder in their industry. 

    Do you have any other questions about creating a click-worthy email? Drop them in the comments section below for a prompt response. 

    3 SEO insights that Google Analytics offers

    Posted on by Alex Wilks

    Are you new to the game and looking to learn a few simple, yet useful insights you can take from Google Analytics to help identify opportunities within your organic search engine optimization (SEO) strategy? There’s a wealth of information right at your fingertips to help identify performance and optimization issues.  Check out these three high-level actionable insights that may help you to improve your organic strategy.

    Utilize/create custom segments

    Using segments helps you to learn more about the users who are visiting your website and how they’re engaging with it. These features allow you to see traffic by channel, visitors who have completed goals, and vast demographic data, including further customized segments created from many facets of user data, such as time spent on site, visits to specific web pages, location of visitors, etc. 

    Another insightful segment to explore when utilizing Google Analytics for SEO purposes is to create an audience tab. To do this, navigate to Audience > Interests > Overview to find a display that examines the following three interest reports: Affinity categories, in-market segments, and other categories. This will allow you to look at a graph showing what percentage of users are shoppers and of these shoppers, what percentage have an interest in certain products or services. To dive even deeper, you can navigate from there to the Demographics tab under the Audience tab to view the age and gender of your website’s users. 

    Monitor mobile traffic

    Anyone in e-commerce knows the importance of mobile traffic is huge, however, rather than simply monitor mobile traffic to your site, Google Analytics allows users to monitor the engagement of these mobile visitors. 

    Here are some features that you can assess: 

    • Add a mobile segment and you can view the number of mobile conversions at the individual page level. 
    • Monitor your mobile bounce rate so that you can hone in on potential issues on a certain page. This is an incredible benefit SEO opportunity offered through Google Analytics. 
    • Compare both mobile and desktop bounce rate metrics to differentiate between the two types of experiences. 
    • Compare new and returning mobile users to see if there’s any value in the content that translates to a one-time customer or recurring client. 

    Focus on site search

    If there is a search bar on your website there’s an enormous SEO opportunity that Google Analytics can offer you! Aside from learning about what visitors are looking for once they reach your website, you can also gain insight into how many people are searching for the same items. Also, if a large percentage of your search traffic is relying on the search bar, this is a strong indication that your main navigation features on the website are lacking and not providing visitors with a clear idea of the location of what they’re searching for. 

    Another opportunity, especially on the SEO side of things, is to take the terms that are frequently searched for and generate a page with a good amount of information to make sense of that term. If the term is a product or service, use this as an opportunity to create insightful content that will benefit your shoppers and also consider highlighting the product or service prominently on your website to generate more clicks and create easier accessibility.

    What did you find most interesting about SEO and how it works alongside Google Analytics to reveal incredible insights about your business? Drop a comment below to start a conversation.

    3 ways to write engaging website copy

    Posted on by Alex Wilks

    You could possess the best product(s) and service(s) on the market but if your copy doesn’t lure your visitors into wanting more, it lacks the engagement needed to make sales. Since the following three tips aren’t specific to any one type of website, it’s time to immerse yourself and learn some content writing techniques that can be used regardless of your industry. 

    Write benefit-driven rather than feature-driven copy

    While it’s good to possess some copy on your website explaining your company’s accomplishments and distinctions, some businesses have far too much content boasting their brand, which distracts visitors from purchasing. Although it might sound harsh, people don’t care about your company, they only care about how it can solve their problems, and while there are fiercely loyal consumers out there, it takes time for your company to build up this type of following. 

    To distinguish what we mean, benefits are the outcomes or results that users can expect from your product’s experience, whereas, the features are some sort of functionality that your product has. It’s important to know the difference and ensure that your website content writer does too!

    Write using the customer’s voice

    The tone and style of your web copy defines the voice of your brand across all of its channels which is why it’s crucial to establish and maintain this editorial consistency. Not only does powerfully persuasive writing reach prospective shoppers, but it also resonates with their wants and needs creating a hierarchical structure of relative importance and satisfaction. Simply put, if the voice on your website is in line with the experience or expectations of your customers, they will want to purchase your products or services. 

    Be sure to A/B test copy on high-value pages

    While nobody knows your business better than you, that doesn’t mean that you should gamble with big decisions based on how you think that visitors to your site will behave. This is why website content writers often work alongside a search engine optimization team to test elements of campaigns, such as landing pages. Not all copy is created equal and the pages with killer conversion rates are the first that need to be addressed.

    Here are some web copy elements that you might want to test:

    • Questions versus statements in headlines
    • Headline length
    • Short-form versus long-form copy
    • Language and/or word choice
    • Points of view

    If conducting an A/B on your web copy seems like a daunting task, consider hiring a website content writer to handle the development of your new website content.

    Are there any other methods that you use to formulate engaging content? Drop a comment below to add a tip!

    2 digital marketing trends to keep an eye on

    Posted on by Alex Wilks

    While it seemed like the world was stopping at the beginning of 2020, there has been a lot of e-commerce growth since then, paving the way for a variety of promising digital marketing trends to continue evolving far into the future. Those that shopped online pre-pandemic have continued to support this method of acquiring goods and services and for individuals who preferred the in-person experience, many are now comfortable with e-commerce and have become a huge part of the digital revolution. Needless to say, whether you work for an online marketing agency, run an e-commerce company, or simply enjoy perusing digitally for your shopping needs, it’s clear that many digital marketing trends are progressing and revamping the buying process for consumers everywhere. 

    E-commerce sales are at an all time high

    Many businesses that were digitally equipped throughout the pandemic saw their sales soar to an all-time high, with the rise of smaller chains and startups heavily investing in their digital marketing efforts to grab the attention of online audiences. Those that were brick-and-mortar only also jumped into the digital world in order to survive while they awaited the return of their traditional foot traffic. Needless to say, this influx to the digital marketing ecosystem is a great trend for business owners who are prepared to build their brands a powerful online presence. 

    Prompt shipping methods are necessary 

    Shipping has become a growing digital marketing trend that has reshaped the way that businesses interact with their customers. There was once a time where shoppers would get excited simply having the ability to have purchases shipped directly to their homes. Those days have come and gone! Consumers now see shipping as a service they shouldn’t have to pay for and they also expect a much quicker fulfillment. 

    As a result, many businesses rely on fulfillment centers to manage their inventory and streamline any returns to ensure they’re able to keep up with their competitors. Some also offer curbside pickup and free shipping for the ultimate convenience. While shipping can never truly be free, business owners are able to strategically select local fulfillment centres and increase the selling prices of their products to combat these challenges. 

    What other digital marketing trends have you been experimenting with since 2020? Drop a comment below to share with our readers.

    How to successfully migrate a website without harming your SEO

    Posted on by Alex Wilks

    An old, outdated website isn’t a good representation of your brand, especially if you were hoping to remain competitive and authoritative in your industry. Nevertheless, even the best products and services can accomplish opportunities within their field with a simple website facelift. So, if it’s about time for a re-skin and you’re worried about site migration and how it will harm your search engine optimization (SEO) efforts, we’re here to offer some advice. 

    What is a site migration? 

    The term site migration refers to the process by which a website gets largely revamped in areas that impact its visibility on search engines. Generally speaking, these areas include the website’s design, its user experience, the platform, the location, and the overall structure. The end result will likely be a cleaner interface, an improved user experience, and quicker functionality. 

    That being said, while there are many benefits to an updated website, if the migration is executed poorly, you may end up with status code errors, a negative SEO performance, and some annoyed website visitors. So, how do you prepare to ensure that your site’s migration doesn’t harm important elements like SEO? 

    What should you do to ensure the migration goes smoothly? 

    There are many reasons that you may need a site migration or redesign which could include a website location server change or a simple change in the domain name. Whatever the circumstances, leave yourself time to prepare and execute the migration professionally. 

    What can you expect from SEO services in Vancouver and beyond pre-migration?

    • Crawling of the existing site: This part of the service is retrieving URLs and markup of the site to assist in future mapping.
    • Recording benchmarks: Sometimes, analytics data will get erased during migration, so it’s valuable to take the precautions to retain it before there are any changes to navigation, architecture, or design of the site. 
    • Mapping the URLs: This includes elements like redirections, which from a usability standpoint, assist users greatly in landing on the appropriate page instead of receiving an error on their screen. From an SEO perspective, you don’t want to lose all the history, backlinks, and old page build-ups that have been telling Google where to appear. 
    • Titles, meta descriptions, and HTML markups will be retained: The information that made up the bulk of your website’s content will be lost or look different post-migration if it’s not organized beforehand.  

    What can you expect from SEO services in Vancouver and beyond the day of migration?

    • The preparation of your site’s DNS settings: Moving to a new server involves coordination with your web team and hosting provider to ensure the site’s new location is set up correctly. 
    • Launch: The setup of forwarding redirects, unpublishing old content, and implementing new must be done quickly and efficiently will the site is momentarily down. 
    • Crawl the new site: As soon as the launch is complete, a crawl must be done to ensure that migration happened as expected with the proper indexability and crawlability. 
    • Identify and fix missing or duplicate content: Both missing and duplicate content affect your SEO, so a crawl report must be done to fix these issues. 
    • Update Google Analytics and Google Search Console: This will avoid gaps in data and reporting to make sure things are running properly. 
    • Submit sitemaps: Your XML site map needs to be updated to ensure there are no errors. 

    What can you expect from SEO services in Vancouver and beyond post-migration?

    • Performance monitoring: Your site will experience a temporary dip in traffic after a migration, which means it’s important to monitor the analytics to ensure there is nothing else affecting performance. 
    • Site audit: Any issues affecting your site’s performance can be found using a third-party site audit tool.
    • Update your platform: Any ads that are running on your old platform will need fresh links to bring shoppers to the right place. 
    • Update backlinks: If you have any third-party publishers, you must reach out to them and ask them to swap to your latest things to ensure that your existing SEO efforts will continue from these high-value websites. 

    What did you learn about website migration and SEO? Drop a comment below to share with our readers.  

    Why do business owners need to be more cyber vigilant with their marketing strategies?

    Posted on by Alex Wilks

    With technology vastly advancing every day, it’s becoming increasingly important to find new ways to protect your business against the threat of cyberattacks. While virtual assets such as customer information and company financials are at risk, your brand’s reputation is another element that requires businesses to be more aware of cyber-vigilance. So, are you ready to learn about how to better secure your online shop? 

    Bots can affect your marketing strategy

    A bot is a software program that operates on the internet and performs repetitive tasks. While most bot traffic is good, some bots have a negative impact on a website or application and will maliciously attack to collect data. So, if you’ve got a killer marketing strategy, you need to be cyber vigilant to ensure that you’re protected. While Google Analytics can do some of the work for you, this program will miss things that the human eye can catch, which is why it’s always a good idea to have a professional take a look at your digital marketing efforts to ensure good cybersecurity. 

    You want to protect your customer’s information

    While you may not examine your customer’s information daily, its collection is essential to the operation of your business, especially if you have loads of recurring orders. That being said, customer-associated data is very precious and should be stored in a protected order management system to track visitor movements and protect names, addresses, and credit card numbers in the event of a data breach. 

    Since digital marketing is a data-led game, it’s important to carry out security checks to ensure any risks or vulnerabilities within your chosen software are removed. We also recommend that you change your passwords often and keep employee access only to those that require it. 

    Avoid plagiarism of content

    It’s challenging to share content in the online world without the risk of competitors copying your style. While the first step is being aware that plagiarism tends to happen, the next is ensuring that your content creation remains focused on building informative copy that’s written in-house or by a trusted third-party digital marketing company that will write original copy geared towards your brand. 

    If you think you’re a victim, use an online plagiarism checker and once found, contact the offender to have them remove the copy. If they refuse, the next step is to contact their web hosting service with the proof. 

    Remove the risk of brand damage

    Another reason that business owners focus on digital marketing cybersecurity is to ensure their brand’s competence isn’t destroyed due to aggressive or obscene messaging. Many consumers are fixated on a company based on this relationship and if emails or social posts go live with other motives in mind, it can be very challenging to apologize and make a comeback. 

    Are you ready to reduce any threats to your businesses’ security? 

    Have you ever been a victim of a cybersecurity breach? Please share your story in the comments section below with our other readers.

    How to use cross channel insights in digital marketing

    Posted on by Alex Wilks

    Competition can make or break an online business and if you’re at a crossroads where you feel it’s time to take on a new approach when it comes to strategizing your digital campaigns, cross channel marketing might be just the breakthrough your business needs to better serve your customers! A business needs to move beyond usual resources to find insights that allow them to grow, especially when looking to gain efficiency channel-to-channel. 

    Pay-per-click advertising (PPC) and search engine optimization (SEO)

    While both of these digital marketing services are good to focus on when you want to increase the sales and conversion rates of your business, one focuses on targeting a niche audience through paid search results while the other utilizes keywords and builds up the organic traffic to the website over time. That being said, cross channel marketing comes into play when the above two services work in conjunction with each other and use the power of high-converting target keywords to focus on building clicks through organic search results. Cross channel marketing also looks at longer-tail variations of targeted keywords and considers the intent of the user who’s searching. 

    While paid search is a low funnel approach that often sees high intent-based users that are ready to immediately purchase, organic search is more likely to draw in information-seeking users that may peruse your website and shop at a later time. With this in mind, both services have the potential to increase the behavior metrics of your website such as time on site, pages per visit, and the bounce rate when working alongside each other. 

    Google My Business and paid search/social

    If your business has the funds to expand your cross channel marketing efforts, there are also some other ways to refine and target your audience! Aside from researching your potential customers interests, geographies, affinities, you can also utilize Google My Business (GMB) data from users that request directions to your brick and mortar location. 

    While it’s always a great idea to nurture your existing customers, GMS insights provide excellent opportunities to expand on paid searches and open new opportunities for modified social targeting. 

    Polling and content marketing

    While polls are not a new concept, in the world of digital marketing, they’re a great way to see what gets your social audience excited! Businesses are able to utilize polls to learn more about their customers and the type of content that they enjoy seeing, topics that interest them, and issues that may worry them. Aside from gaining valuable insights, this type of cross channel marketing also allows you to draw on social engagement to determine a new perspective on where you should invest your time and resources. 

    Are there any other ways that you use cross channel marketing for your online business? Drop a comment below to share with our readers. 

    Why email marketing should be the cornerstone of your digital strategy

    Posted on by Alex Wilks

    In today’s growing digital world, everyone relies on a variety of channels as a means of communication, education, entertainment, and shopping. However, depending on your target demographic, the amount of time spent online varies, giving even more opportunities for marketers to reach their audiences through digital strategies. That being said, a business can only invest in tactful strategies that keep revenue coming in, and since some digital marketing efforts take time before they start to make money, many rely on email marketing as a crucial cornerstone in their digital strategy. Let’s break it down.

    What is email marketing? 

    Email marketing is the act of sending a mass message to a group or list of contacts through email. While most emails are sent to incentivize potential and current customers to make a quick purchase, some include business updates, industry announcements, and inventory restocks. While many business owners successfully formulate and send their own e-newsletters, most utilize professional email marketing services to help them create click-worthy content that attracts their target audience.  

    What are the advantages of email marketing? 

    While every digital marketing tactic has its own advantages, if we had to pick one that brings the most business value, it would be email marketing. Why? Well, email marketing offers an unbeatable return-on-investment (ROI) when compared to other types of marketing channels. That being said, while email marketing gives consumers less opportunity for engagement, it does offer business owners the opportunity to connect and grow with their audience, while tweaking their approach based on clicks and views. 

    Why you should sign up for email marketing services

    You wouldn’t attempt to repair your vehicle’s engine without the right set of knowledge and skills to put everything back together in working order, would you? The same rule applies to your company’s email marketing. As a top contributor to the success of your business’s digital strategy, here are some reasons why email marketing is worth the investment.

    • Email offers great return-on-investment
    • Email allows business owners to incorporate other marketing techniques (ex. social platforms)
    • Email allows you to connect with larger audiences all at once
    • Emails possess a longer lifespan than most social posts
    • Email is a great way to tailor content to new and existing customers

    Are you ready to launch ongoing email campaigns and start collecting valuable customer data? Drop a comment below to share with other readers.

    How do newsfeed algorithms work on popular social platforms?

    Posted on by Alex Wilks

    People everywhere rely on social channels like Facebook, Twitter, and Instagram to keep them connected with their loved ones as well as admired connections like celebrities and organizations. However, each time you log onto these networks it isn’t impossible for you to see every single update from all your connections, which is why today’s social channels have gravitated towards an algorithm-based feed to better the experience for each user. 

    What is a social media algorithm?

    A social media algorithm is a compilation of rules and data that work together to decide what a user will see on their chosen platform. Each social media website utilizes a unique, ever-changing algorithm for every person’s account, which means that no two people will possess the same updates, news, and posts on their feeds. 

    How does Facebook’s newsfeed algorithm work? 

    Facebook is the largest social media platform to date, studying user’s behaviours to ensure that the content shown is what that person is most interested in. But, how does Facebook know what its users like? Well, the Like button works as the epicentre of Facebook’s user experience, allowing each user to personalize it based on who and what they enjoy most. The Like button also works as a form of positive reinforcement, allowing users to click like on content that’s shared by friends and family. Over time, all of this data governs how each newsfeed operates. 

    How does Twitter’s Timeline algorithm work?

    Below is a breakdown of the data that determines the social media algorithm:

    • Relevancy score: There are hundreds of variables that an algorithm takes into account when it picks each user’s posts. Things like the user’s history of likes, clicks, comments, shares, hides, or marked spam are all stored and used to predict future content. More specifically, the algorithm predicts outcomes by giving content a relevancy score, which sorts your social media content and places it on your feed for optimal engagement. 
    • Prioritizes friends: Did you know that you can boost the posts that you want to see more of on your account? The people you interact with most often on Facebook are given priority over other Facebook users, which means that you won’t be concerned about missing important updates from the friends and family members that you care for the most. This is done by categorizing a person or page by clicking “see post” and unfollowing the people or pages that you don’t want to see as often. 

    Your Twitter Timeline consists of a stream of tweets from the users you follow. If you’re very active on Twitter and have a lot of celebrities and friends that you care about, then your algorithm can be organized based on two approaches: “Show Me The Best Tweets First”, “Best Tweets” or the “While You Were Away” feature.

    Below is a breakdown of the data that determines the social media algorithm:

    • Show Me The Best Tweets First: This feature ranks your content based on relevancy rather than listing tweets chronologically. Based on what you’ve liked or engaged with recently, Twitter will put the tweets that it thinks you will find most interesting at the top of your timeline.
    • Best Tweets: This feature requires the user to opt-in and select content from specific users to indicate these will be the best tweets. Then, the user can refresh the timeline to have any of these tweets added to the top of their feeds.
    • While You Were Away: This feature has been added to allow users the flexibility to be away from checking their feeds without FOMO (fear of missing out). It’s completely determined by user engagement and can be turned off for users that don’t check with Twitter feeds often.

    How does Instagram’s feed algorithm work?

    This quickly evolving platform is becoming a hot spot for digital marketing, which means that it’s important for small businesses to understand how the social media algorithm works for this channel. 

    Using machine learning to aggregate six key factors, Instagram determines the content that’s the most relevant to the user.

    • Interest: This is based on prediction data that measures the type of content of posts you engage with most often. 
    • Frequency: This is measured by how often you use the app to determine what posts you want to see when you open the app again. 
    • Following: The more accounts you follow, the less likely you’ll be to see everyone appear in your news feed. 
    • Recency: How recently was the post published? This impacts if it will appear in your newsfeed. 
    • Relationship: Who shared the post and what connection do you have to them or their content? This can easily be influenced by tagged photos, engagements, or direct messages. 
    • Usage: The time you spend on Instagram also has a great effect on the content that you see on your feed.

    Do you need someone to help you to manage your company’s social media networks? Trek Marketing offers a social media marketing management service for businesses that want to outsource their social content and have a team member available to answer customer questions and comments. 

    Which of the above three social networks do you spend the most time on? Drop a comment below to share.