5 tips for how to proofread like a pro

Proofreading is an essential skill that many talented writers working at digital marketing agencies in Vancouver have, ensuring their client’s messages are communicated clearly, effectively, and professionally. While spelling and grammar tools are valuable as backups for business owners, it’s important for the person writing to thoroughly review their written content before anything is published […]

6 digital ways to improve real estate in a booming market

In the last year, the global coronavirus pandemic has shattered world economies, yet the real estate market has prospered despite job loss due to stay-at-home orders. While low-interest rates seem to be one of the driving factors keeping the housing market afloat, the extremely tight supply of homes is also a reason for the high […]

Why having a professional digital strategy will help you to boost sales throughout the pandemic

Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This […]

What’s BERT and how is the technology advancing digital marketing?

Google’s BERT, otherwise known as Bidirectional Encoder Representations from Transformers, is a Transformer-based machine learning technique that’s used for natural language processing (NLP). This update is helping Google to better understand natural language for search results, which means that it’s also an incredibly beneficial digital marketing advancement. More and more consumers are speaking questions directly […]

Valentine’s Day tips for last-minute implementers

Do you have a good relationship with your target audience? Would you say you go together like search engine optimization and pay-per-click advertising? While most professional digital marketing services take time to generate ongoing growth and conversions there are some things that you can do last-minute to entice your customers to shop. Valentine’s Day is […]

How data protection is changing the realm of digital marketing

Since Data Privacy Day is just around the corner (January 28), we thought it would only be appropriate to discuss the importance of data protection and to use this submission as an opportunity to raise awareness, promote privacy and data protection, and highlight the best practices that are currently observed by almost 50 countries worldwide.  […]