Social media is an ever-changing aspect of digital marketing and as more people become more technologically savvy, it’s increasingly harder to generate engagement. However, by applying a variety of simple writing tips, you can better your social media content and make it more appealing to the customers you’re targeting. In this post, we will share […]
Rest assured that we’re referencing third-party cookies being tossed aside and not the popular baked treat. After Google officially announced in 2020 that it was banning website cookies from its web browser Chrome—a platform that the digital advertising industry has used to monetize content—the future of data and analytics has become less clear. To help […]
Although many tools facilitate how to plan, track, and optimize digital marketing campaigns, measurable actions are best handled by those who know how to understand the data. Not only does this further the insight on how, when, and where to allocate a business’s spend but it allows businesses to be vigilant on what’s most important. […]
Regardless of whether you run a small, medium, or large-scale business, you will face competition in an ever-growing market. While your company may be unique in your eyes, there are others that cater to similar wants and needs, which means you’re forced to find ways to stand out. There are many digital marketing services that […]
How often businesses post or share on Instagram is entirely dependent on what their company goals are. While a good rule of thumb is to schedule a post to publish at least once a day on average—with some added time needed to respond or like the comments—there are many other elements that should be considered […]
Since the very popular phrase “content is king” was first coined in 1996 it has continued to connect online customers with their preferred businesses. While it may seem like visual aids have quickly overtaken the written word, if you wish to be successful in marketing your products and services to the masses, a content marketing […]
While many digital marketing services aim to increase business brand awareness, pay-per-click (PPC) advertising is a unique technique that stares consumers in the eye. Since awareness is about getting your brand in front of the right people, PPC is kind of like the billboard of the digital world, and the best part is that unless […]
You can invest ample time and money into building your e-commerce site, but if customers are unable to find it in the maze that’s online shopping, it will just be another platform lost in a sea of neverending content. Search engine marketing helps businesses to optimize their content for better-searching power on websites like Google, […]
Every shopper knows how convenient it must be to buy items today and split the payment for biteable sizes for later. Having the opportunity to purchase expensive items that are out of reach before suddenly became an easy pick-up using payment solutions. This is the need that Sezzle and other companies are trying to solve, […]
Those who own an online business are no strangers to writing content, especially if they have yet to collaborate with a professional digital marketing team. Whether writing copy for pages on the website, updating product information, or delving deep into industry news using a creative blogging platform, content marketing is a crucial part of building […]