ecommerce blogging tips

Blogging tips for e-commerce businesses

After crafting the perfect product descriptions, it may seem daunting to then create unique web content. However, the more you take advantage of marketing tools to reach out to your customers, the better opportunities you have of eliciting sales. Attempt the following e-commerce blogging tips to produce posts that reflect why you’re the company people […]

social media marketing tips

Social media marketing mistakes to avoid

Social media is a terrific medium to develop and promote brand identity, but it’s different than how you maintain your personal pages. If you post inconsistently, post everything on your mind or even occasionally use colourful language, there are social media marketing tips you should adhere too for professional content. Learn which mistakes to avoid, […]

Instagram ad tips

5 types of Instagram ads to consider for your business

Although you may think that Facebook and Twitter combined are enough to attract and maintain customers, Instagram is another heavy player that helps with social media marketing. Follow these Instagram business tips for advertising to create posts that expand your audience, increase exposure and enhance branding. Why use Instagram? Developing your SEO, keywords and text […]

create an about us page

Tips to revamping your “about us” page

A visually stimulating homepage menu is no longer enough to fully engage with your audience. Consumers want to know where their money is going and why your business is the best choice for their needs. Moreover, it’s important to include relevant background information about your company or persona — whether you’re an entrepreneur, small business […]

common copywriting mistakes

Common copywriting mistakes to avoid

Although blogs, social media posts, emails, e-newsletters and web pages vary in technical components, they all require a certain attention to detail. If you are able to avoid the following common copywriting mistakes, you will produce content that better appeals to marketing strategies. Addressing the wrong audience One of the most important steps in understanding […]