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    How to allocate your digital marketing budget

    While there is no universal strategy for small business budget allocation, successful e-commerce companies will invest in a mix of both paid and organic initiatives. With a wide abundance of marketing channels available in various sectors of online advertising, it’s important to know where your money can be wisely spent to yield a higher return on investment (ROI) and which activities will strategically reach your target audience. In this blog, we will walk you through some steps that you should take when appropriating your marketing budget and offer tips on how to better budget yourself in the future. 

    Making the most of your digital marketing budget

    Whether this is the first digital marketing budget you’ve ever built or you’re looking to give your process a little refresher.

    Here are some steps that can help you to determine where the money should go:

    • Use a budget tracker: All businesses need to track their expenses and analyze where cuts can be made to further the profit. Likewise, your first step to allocating a budget for digital marketing for a small business is to prepare data into a report that shows proposed spend, actual spend, and the results of your spend for future planning.
    • Review goals: Your organization’s top priorities and initiatives are things to consider when budgeting for the next quarter. However, when reviewing these goals, you also need to factor in new product launches, deals, promotions, and event signups.  
    • Select the right sales channels: What works for one business or industry may not work for another, which is why outreach, demographics, behaviours, and intent are elements to consider when choosing the right sales channels. This will not only help you to avoid wasting money but also build up your buyer persona. 
    • Paid search: Online ad campaigns like Google Ads may use up much of your budget because of the cost-per-click but if you secure the right visitors to your website, the investment is well worth it.  
    • Paid social: Popular choices include Facebook ads, Instagram ads, and LinkedIn ads, which show up for potential customers on their social feeds. Depending on the dollar amount you spend, your chances of acquiring new customers can become heightened. 
    • Content marketing: Content is king and since it can typically be put online for little to no charge, the only cost associated with the content is the time that it takes to write. If you can do that yourself, great! But if you’re one of the many who need to rely on freelance writers to produce awesome business content, be sure to budget what you can afford and post as much as you can. 

    If you allocate your budget based on data, you’re setting yourself up to be successful. Since Trek Marketing works with digital marketing for small business, we have all the services and expertise you need for allocating your budget. 

    What other strategies do you consider when depending on your business budget? Drop a comment below to share.

    3 effective digital marketing services regardless of your business

    In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs and interests of the consumer. Let’s delve deep into the various techniques that can be used regardless of the type of business. 

    Service #1: Search Engine Optimization (SEO)

    Since SEO is one of the most effective online sales techniques, it’s often the first service that businesses outsource. That said, since the SEO process relies on research and orchestration to gain results like a higher search ranking, it can also take a bit of time before visibility for particular keywords starts to generate more traffic. Be sure to remember that no matter where the user is in the buying journey, SEO possesses the power to target them while highlighting said products or services for a larger audience. 

    Learn more about Trek Marketing’s SEO service

    Service #2: Social Media Marketing (SMM)

    Social media is a realm where businesses can go to promote their products and/or services, but depending on the platform, it’s also a great way for brands to make personal connections, show off their personality, and increase awareness. Although the main goal of SMM is to create dialogue with new and existing customers, it seconds as a valuable opportunity to influence purchase decisions. Whether you choose to automate some marketing campaigns or promote a few pieces of content ongoing, SMM is a great and easy way to communicate across the social sphere. 

    Learn more about Trek Marketing’s SMM service

    Service #3: Pay-Per-Click Advertising (PPC)

    For those who may not know, PPC is a digital marketing technique that allows businesses to display ads on search engines and various other websites. While the goal of this service is to bring traffic and sales for the company, the return on investment can vary depending on how many clicks are made versus how many purchases are carried out. Since the business can choose how to strategically appropriate their campaign and bid within their budget, while more expensive than many other digital marketing agency services, PPC can be very effective across a wide range of industries. 

    Learn more about Trek Marketing’s PPC service

    Which digital marketing agency services have you tried with your business? Please drop it in the comments section below to start a conversation. 

    How to write social media content that engages with your target audience

    There is a misconception that creating content is easy, and while that may be true for crafting a single post, generating continuous posts is a challenge for any brand. If your business is on the hunt for tips to create compelling social media engagement posts, you’ve come to the right place. As part of our many digital marketing services, we analyze the ongoing trends with various social media platforms to look for new ways to interact with customers and prioritize strategic methods of connecting with partnering brands. Are you ready to learn how to better engage with your target audience? 

    Use fewer words and more visuals

    As people who endlessly scroll through social media ourselves, we know how exhausting it can be to be hit with a wall of text. Not only do consumers lose interest but this may even extend further and discourage them from finding your content in the future. Our best suggestion to avoid this roadblock is by delivering a healthy dose of visual content s well. Videos are a fantastic and quick way to deliver your on-brand messages through social media engagement posts, plus they offer a way to get creative and speak with your audience.

    Stock photos are good but not great

    If video isn’t something you can commit to, start with some personalized photos and watch comments and likes rise. While stock images can be effective for social posting, the don’t perform quite as well as authentic images, and as a result, they’re bad for search engine optimization (SEO).

    Do you need help creating custom, unique social media images? Here are some tips we’ve crafted for readers like you: 

    Repurpose your site’s evergreen content

    Evergreen content is search-optimized content that is continually relevant. Since this content is already sustainable, it’s a great resource for repurposing. Take your best pieces and transform them into infographics, charts, graphs, and social media images. Not only is it great for showcasing but you have a high chance of it being shared on assorted social channels.

    Host some competitions 

    Whether you want to host seasonal sales or promotions based on increased following, social media competitions are a surefire way to grow your audience and gain tons of engagement. 

    Those who aren’t interested in re-inventing the wheel can try one of the following to get things moving:

    • Like, comment, and share campaigns: This allows you to gain as much attention as possible in the given time frame.
    • Tag a friend: This allows you to extend your reach to new audiences.
    • User-generated content: User create posts according to the parameters that you set and tag your business—allowing you to get awesome content that can be used promotionally later on.

    With creativity and effort, you can create engaging content that will drive traffic to your website and increase brand awareness.

    Which tip are you most keen on trying to increase the following for your social media engagement posts? Drop a comment below to let us know.

    3 ways to get the best return on investment for your company

    Before you can work to improve your business return on investment you must first define what “return” means for you. This could include higher sales, increased revenue, bigger profits, reduced overhead or production costs, higher employee retention, better customer satisfaction, increased brand preference, or fewer government regulations. Once you select your “return” goals, you can work towards achieving them. However, for the purpose of this blog, we will discuss three ways to get the best return on investment for companies overall. 

    Increase revenue

    One way to increase your return on investment is by generating more sales. While the easiest way to achieve this could be to just raise your prices, this is not always the most beneficial. We recommend always looking at ways to improve your sales without affecting your current business practices. For example, you could increase your spending budget on advertising or host a sale. While this will cost money, the return could elate your profits, making an improved return on investment!

    Reduce costs

    Another way to improve your return on investment is to reduce your expenses. You won’t need to raise prices or increase your sales if you can reduce costs. Overhead and production costs vary between industries but there are ways for business owners cut these costs and get their best return on investment. For example, focus on reducing non-product costs like rent or having a work phone. If possible, you could focus on an online shop rather than a brick-and-mortar and have a responsive email instead of a work phone. On the other hand, you could focus on reducing production costs as well. Shop around and see if you can lower your cost of materials and labor. It may not be possible but it’s worth it. 

    Reevaluate your expectations

    Every investment doesn’t need to provide an immediate dollar benefit. In fact, many forms of digital marketing, such as search engine optimization or pay-per-click advertising, can take time to increase your sales. However, this shouldn’t stop you from considering these services. These types of marketing campaigns are not only valuable over time but they allow you to track insights like new customers, increased traffic, and increased awareness. Maybe it’s time that you re-evaluated your expectations. 

    Which ways do you plan to adjust to achieve the best return on investment? Drop a comment below to let us know.

    What is Bounce Rate & 10+ Strategies on How to Lower Your Bounce Rate

    The bounce rate of your website or any individual page on your site is the percentage of single-page visits. In other words, it’s the ratio of people who visit only one page on your website and leave vs. the number of people who visit that page and stay there for a while. It basically tells you how likely visitors are to leave your site after viewing a single page.

    What is Bounce Rate?

    If you’re unfamiliar with the term, “bounce rate” refers to the percentage of visitors to your website who leave without taking action. In other words, these visitors type in your URL or visit your website from other sources, look around for a few seconds and then leave again – without visiting any of your other pages! The word “bounce” is frequently used as a negative word that implies something horrible has happened.

    A high bounce rate means that most visitors aren’t interested in viewing other pages on your site, so they leave almost immediately. This blog post will explain everything you need to know about bounce rate as a metric and how to decrease it.

    Bounce Rate of Ad Campaigns

    Once you’ve completed the grueling process of creating a campaign or ad, the real test begins. How many people will see it? How many will interact with it? And most importantly, how many will take action as a result of seeing it? These questions are exactly what marketers ask themselves when testing their ads and campaigns. One key metric that helps measure all of these things is bounce rate. But no worries—we’ve got your back. This blog post will get you up to speed on everything you need to know about bounce rate, how it affects your marketing strategy, and how you can optimize it for better results.

    How to Lower your Bounce Rate?

    Try to understand the user’s intent

    If your website’s bounce rate is high, the first thing you should try to understand is the user’s intent. Ask yourself questions like why the users are here, what they want, and how we can satisfy their search needs. Try to understand why they are leaving the site early. Is it because the page fails to attract the right people? Is it the storefront or the overall design problem of the website? These answers will provide you with insights and other data to help you reduce the bounce rate. A good way of understanding customers is to create the buyer persona and plan according to them.

    Use proper internal linking

    You should use internal linking on your site to point readers to related pages, such as your “About Us” page or a product comparison page. This will help readers find content quickly, which will help them stay on your site for longer. When you create content that readers can easily find later, they’ll be less likely to leave your site. After all, if they’re looking for information on one of your products, but they can’t find what they’re after, they will get frustrated and leave.

    • Use a consistent internal linking strategy to help readers find related content. You could, for example, use “see more” links at the bottom of each page on your website. This will direct readers to additional pages on your website, preventing them from leaving quickly.
    • If you run an eCommerce store, don’t forget to include a related products section to help users find products that are similar to the one they are currently viewing.
    • Another great way of sharing related links is on the sidebar. If you share a website’s major and important links on the sidebar and the primary menu, it will be easier for the users to visit them, reducing the bounce rate.

    Make a responsive website

    Regardless of the platform you use to create your website, ensure it is responsive. Gone are the days when people only used desktops to use the internet. Heck, most of the users of the internet come from mobile and tablets. If you check your analytics, you will notice that people visit your website from laptops, desktops, mobile devices, tablets, etc. They use different resolutions and screen sizes, making it challenging for developers to make their websites responsive. However, a responsive website must be designed to load correctly on phones, laptops, and tablets. Otherwise, your users may get irritated if they fail to use it properly and may leave it without visiting other pages.

    Rank for proper keywords

    A proper keyword strategy will help you rank higher in search engine results, which means more people will come across your URL organically. However, if your product is about car cleaners, but you are targeting broad keywords like car or vehicle, your visitors will leave within a couple of seconds.

    It’s hard to get people’s attention, and they are not willing to spend time on a website that doesn’t cater to their needs. Be sure to use keywords that are related to the actual product or the service. In that way, it will be possible for you to have a longer session duration, and the user may also visit other pages while reducing the bounce rate.

    Use high-quality video content

    Visitors to your site may be more likely to bounce if they’re looking for information that’s not written down on paper. In this case, you’ll want to include high-quality video content on your site so that visitors who are curious about your products or services can learn about them without reading written content. If you want to lower your bounce rate with video content, ensure you’re not just recording short videos (such as 30-second clips). Instead, create full-length video content that offers your audience a complete experience. This will help you keep visitors on your site for longer and will also help you increase your views on YouTube.

    Don’t rely too much on text alone

    While it’s true that some people prefer to read content online, others are more likely to watch videos. If you rely too heavily on written content, you may lose out on potential customers who would rather watch instead. In this case, you should add high-quality videos to your website to keep visitors on your site for longer. For example, if you sell yoga mats, you might create videos that show people how to do yoga poses with a specific mat. You could also create a video that discusses the benefits of using your yoga mat and shows people how to clean and store it properly.

    Show, don’t just tell, your audience what you do

    If you list the benefits of your product or service on your homepage and other parts of your website, you’ll tell your visitors what you do. However, if you show your audience what you do, you’ll be much more effective. For example, if you’re a yoga teacher who sells yoga mats online, you might show visitors how different poses look with a specific mat. This will help them choose the right one more easily and will keep them on your site longer.

    Make your value proposition clear

    Your homepage should include a clear and concise value proposition that tells visitors the exact value that your business is offering. For example, if you run an online yoga shop, your value proposition could be, “We make it easy to find the right yoga mat for you.” This lets people know they can find exactly what they’re looking for on your website. If you don’t include a value proposition on your homepage, then people visiting your site will be left to guess why they should stay. Without an explanation of the benefits they’ll receive if they purchase from you, they’ll quickly hit the “back” button on their browser in search of an eCommerce site that does spell these things out.

    Does a high bounce rate harm the SEO?

    A high bounce rate can indicate a poor user experience, negatively impacting SEO. Bounce rate is the percentage of visitors who leave a website after only viewing one page. Search engines like Google may interpret a high bounce rate as a sign that a website’s content is not relevant or useful to users, which can negatively affect its search rankings. However, it’s important to remember that bounce rate is one of many factors that search engines consider when determining rankings. It’s not the only one, So having a high bounce rate does not mean that SEO will be affected. It’s just one of the many factors that search engines consider.

    Summing up

    If your bounce rate is high, it means that you’re not engaging people enough to keep them on your site. You can lower your bounce rate by making your value proposition clear, ranking for proper keywords, using high-quality video content, and showing your audience what you do instead of just telling them.

    The customer buying journey explained

    With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must adapt to continue to target their audience on their path to purchase. This is known as the customer buying journey. 

    What’s the customer buying journey?

    The customer buying journey is everything that happens on their path to purchase. Since people don’t usually just wake up and decide to make purchases on a whim (this can happen!) the process in which they become aware of a product and/or service, consider and evaluate that product and/or service, and decide to purchase that product and/or service is known as the customer buying journey. Understanding the experience of the customer buying journey can help business owners to influence their digital marketing decisions and allocate their budget to a service that best reaches their consumer audience.

    What are the stages of the customer buying journey?

    There are three steps in the customer buying journey:

    1. Awareness: The buyer because aware of a problem or something that they need
    2. Consideration: The buyer defines their problem or their needs and considers options that might solve it/them
    3. Decision: The buyer evaluates and devices on the right provider to administer a solution—this includes elements like price, delivery time, reviews, etc.

    The awareness stage applied:

    The buyer is experiencing a problem with pain in their back and their goal would be to alleviate it. They may then decide to use online resources to understand and frame the problem. For example, “Why is my back hurting?”

    The consideration stage applied:

    The buyer has defined that their back pain is a problem and they are committed to researching and understanding all of the available approaches to solving their problem. For example, “How do you treat back pain when you sit at work?”

    The decision stage applied: 

    The buyer has decided on their solution strategy, method, or approach. Their goal now is to compile a list of available online vendors, and ultimately, make a final purchase decision. For example, “Is better chair support needed? Should I get a sit-stand desk? 

    How to tailor your sales process to better meet the customer buying journey

    With everything mentioned above, it remains important for sellers to know that buyers don’t wish to be pursued and simply want to rely on your knowledge when the time feels right. We recommend utilizing services like social media marketing and search engine optimization as a way to get noticed, display your knowledge, and await sales.

    Did you have any further questions about the customer buying journey? If so, drop them below for a prompt response.

    How to set up an Instagram shop

    It’s one thing to have an Instagram account for your business allowing your target audience to interact with your brand. It’s another thing to curate a list of shoppable products and services that are directly accessible for purchase through your profile. Instagram for business is more than relatable posts, it’s about using the app to make it easy to sell and be discovered by potential customers too! Are you looking to learn the basics of setting up an Instagram shop to drive sales? Here’s everything you need to know.

    What’s Instagram Shop?

    Instagram Shop is part of the Instagram for business setup, offering brands the ability to showcase their product and service catalog to reach customers on the platform. By allowing business owners to curate a list of shoppable products that are directly accessible through the “View Shop” button on their profile page, Instagram is making it easier for these brands to increase traffic and sales on their websites. 

    Instagram Shop is also featured on the app’s Instagram Shop tab—a part of the main navigation menu that filters items based on user interest. As a streamlined way for users to discover shoppable products on Instagram, it’s a great tool for any sized business.

    How to set up Instagram Shop

    Setting up an Instagram Shop is quite easy, but here’s a step-by-step guide for reference:

    Step #1: Make sure you’re eligible

    Your business profile needs to meet the following eligibility requirements to set up with Instagram shop:

    Step #2: Convert to a business account

    Congrats! You’re eligible. Now you will need to switch to a business account to set up Instagram Shop. Follow these steps to convert your account. Once your account has made the switch, you can then add relevant business information, including a link to your website.

    Step #3: Upload your product and/or service catalog 

    Instagram Shop requires you to have a product/service catalog that consists of all your products, inventory, and descriptions. 

    There are two ways to create this catalog:

    • Catalog Manager: The “do it yourself” method that’s found with Meta Business Manager 
    • E-commerce Platform Partner: An integration through a certified e-commerce platform such as Shopify 

    Step #4: Account review

    Once you’ve connected your product/service catalog to your Instagram, you will then need to submit your profile for review.

    To do this:

    • Go to your Instagram profile and tap the menu icon
    • Select “Settings”
    • Sign up for shopping
    • Follow the steps to submit your account to be reviewed
    • Visiting “shopping” in your settings to check on your status—account reviews typically take a few days to complete

    Step #5: Turn on shopping

    Once your account is approved, you can then turn on shopping features:

    • Go to your profile and tap the menu icon
    • Select “Settings”
    • Tap “Business” and then tap “Shopping”
    • Select the “product catalog” that you want to connect to the account
    • Select “Done”

    And just like that your Instagram Shop is live for all to see. If you need help with Instagram for business or you have more questions, please contact the Trek team!

    Have you ever purchased anything off Instagram? Drop a comment below to let us know what it was!

    2 Halloween-inspired marketing ideas to boost your online sales

    Since Halloween continues to be a popular annual tradition, your digital marketing efforts should mirror the same tricks and treats. Similar to the spending habits that are exhibited during the holiday season, customers enjoy shopping throughout the spooky season, even if it isn’t for terrifying props and knick-knacks. Even if your e-commerce business doesn’t sell products or services that are specific to the season, we recommend utilizing Halloween digital marketing ideas to get into the spirit and embellish your brand’s creativity. Here are some suggestions.

    Advertise a bone-chilling sale

    You don’t need to be selling costumes or candy to host a Halloween sale. In fact, all you need to do is organize a discount or special promo around October 31st and ensure that your advertising efforts are Halloween-inspired. That way your business gets a bit of the action. Be sure to change up your verbiage to align with the holiday as well. It’s not easy to stand out from the competition, but seasonal offers are a great way to try!

    Ex. “This Halloween Our Prices Are Being Slashed By 15%”

    It’s not easy to stand out from the competition, but seasonal offers are a great way to try! Be sure to offer some grim and dramatic explanations of your products and/or services as well.

    Give your website, emails, and social media posts a spooky look

    It’s important that you take every effort to boost your sales and conversions at given opportunities, which is why it’s time to gear up and make your Halloween digital marketing ideas come to life. 

    For starters, overhaul the design of your site’s homepage to include colors and images that embellish Halloween festivities. Even if you aren’t hosting a sale or some sort of promotion, decorating your website according to the season offers great incentives for business owners, as customers who love the look and feel of the website tend to purchase twice as much as they need due to satisfaction.

    Be sure to mirror these efforts in your e-newsletters and social media posts. Not only will this offer consistency across all of your business platforms but these services offer a huge outreach to your target audience, which will be happy you chose to do something spooky to celebrate the season. Since today’s customers prefer personalization, utilize your company’s email by luring clicks through creep-tastic antics. We also recommend decorating your social profiles to create strong messaging for Halloween and sprucing them up with visuals, GIFs, and videos. 

    *Note: The web development company that we work with offers an exciting design, development, and marketing asset package that includes a custom homepage design, newsletter image, and Facebook promo so that you can advertise your Halloween sale across all of your desired platforms. Learn more here.

    Which digital marketing effort will you be focusing your attention on this Halloween? Drop a comment below to share with our readers. 

    4 tips for making the most out of your digital ad spending

    Since digital marketing spans a variety of channels—websites, streaming content, and more—it’s important to direct digital ad spending towards an assortment of media formats, including text, image, audio, and video. This allows businesses to achieve their goals across the marketing funnel, which include brand awareness, customer engagement, and driving repeat sales. This surge in popularity means that you should be working with a professional and skilled digital marketing agency that will ensure that your ad spending remains focused on the areas where your business will get noticed. Here are four tips for getting the most out of your digital ad spending

    Keep the focus on your target audience

    The internet is a competitive space that’s dominated by both marketers and consumers. However, before you can identify your reach to achieve greater engagement, you must first identify and target the right audience. 

    While a service such as email marketing can be a great driver of customer retention and acquisition for businesses, your brand’s audience might keep the focus on social media as well. This means that aside from emailing your list, you should also be targeting them on their respective social sites if you hope to exceed your performance goals.

    Be persistent 

    If you think of advertising as telling a story, then your digital ad spending is the surefire way to increase interest and reach your potential customers. As a big component of successful digital advertising, it’s important to keep your message consistent and be persistent with what you deliver.

    Ensure that your content is easy for readers to understand

    While “simplicity” is often determined by your demographic, on-the-go content is easiest for all to consume, as it puts the responsibility in the hands of the customer. This prime opportunity is only achievable when the content is easy for readers (or listeners) to understand, enabling brands to connect more intimately with their audience, and allowing the audience to choose when and where they connect with said brand.

    Don’t be afraid to ditch what isn’t working

    There’s nothing wrong with trying something new. Equally so, there’s nothing wrong with ditching a strategy after a reasonable amount of time if it proves to be ineffective. We don’t want you wasting your digital ad spending on efforts that don’t offer a return on investment (ROI). 

    On the other hand, please keep in mind that efforts such as search engine optimization (SEO) can take several months to fully develop. So, be sure not to ditch your efforts too early.

    We hope these tips provide you with invaluable success in your advertising!

    What do you do to properly allot your digital ad spending? Drop a comment below to share.

    8 ways to level up your Instagram bio

    The bio section of your Instagram page is comparable to a cover letter. With limited character space to introduce yourself and your business, it’s important to utilize this space to convey your value. But what details should be included? Instead of writing what comes to mind, why not be strategic and level up by using the following Instagram bio ideas to ensure that you make a lasting impression?

    What’s an Instagram bio?

    An Instagram bio is the text section that sits directly beneath your profile picture. Users use this space to describe the contents of their page, business or personal.

    The following information is often included:

    • Their display name (business or personal)
    • Pronounce (she/her, he/him, they/them)
    • Page category
    • 150-character description
    • One external link
    • Contact information

    As the first touch for your new and returning visitors, your Instagram bio is the area where users communicate who they are and what they offer.

    What makes a good Instagram bio?

    A good Instagram bio has the power to attract new followers or encourage them to “tap” away. With only 150 characters to set the stage, you must keep this area short, sweet, and informative. That said, this space also offers an opportunity to take action by attracting users to click through to your website or your personalized and branded hashtag. 

    8 Instagram bio ideas

    It’s time to learn what it takes to create a killer Instagram bio! Listed below are eight tactics that will help to make your business (or you) stand out from the crowd:

    • Share your story: Think of your bio as a 150-character sales pitch. This space needs to be used to speak to your target audience and detail your business story or personal journey.
    • Include targeted keywords in the name field: Did you know that the name field in your Instagram is separate from your username and can be used as a valuable SEO tactic? When users search on Instagram, you can improve your visibility by utilizing this section to appear higher on the app.
    • Use a link: Instagram allows one external link, so be strategic when using it. This could link users back to your website or a specific landing page.
    • Add an actionable button: Action drives engagement. This is your opportunity to offer a promo or resource that may be of interest to your customers.
    • Share your contact information: While DMs are a great way to contact someone, email and phone number can often be quicker methods. Be sure to include this on your Instagram bio.
    • Choose high-quality, relevant profile pictures: When it comes to social branding, your profile picture is what authenticates you. This is a great spot to add a company logo or a good shot of you doing what you do.
    • Tag related accounts and add your branded hashtag: Hashtags are the powerhouse of Instagram, so if you can come up with something unique to attribute to your business or brand, your Instagram bio is the place to put it. 
    • Utilize Instagram stories’ highlights: Since highlights appear directly below your Instagram bio, they’re almost an extension of it. Show off your personality and spotlight your community and create something catchy. 

    Trek Marketing’s social media marketing service includes Instagram. Are you ready to get started?

    Do you have more Instagram bio ideas? Drop a comment below to share with our readers. 

    instagram bio writing idea