6 digital ways to improve real estate in a booming market

In the last year, the global coronavirus pandemic has shattered world economies, yet the real estate market has prospered despite job loss due to stay-at-home orders. While low-interest rates seem to be one of the driving factors keeping the housing market afloat, the extremely tight supply of homes is also a reason for the high […]

Why having a professional digital strategy will help you to boost sales throughout the pandemic

Before the pandemic, established brick-and-mortar businesses were still finding success through regular foot traffic, however, as non-essential shops were closed to slow the spread of the virus, e-commerce has heightened in popularity (even more so than before) to accommodate the influx in online shopping, live-streamed events, and social connections by way of digital platforms. This […]

What’s BERT and how is the technology advancing digital marketing?

Google’s BERT, otherwise known as Bidirectional Encoder Representations from Transformers, is a Transformer-based machine learning technique that’s used for natural language processing (NLP). This update is helping Google to better understand natural language for search results, which means that it’s also an incredibly beneficial digital marketing advancement. More and more consumers are speaking questions directly […]

Valentine’s Day tips for last-minute implementers

Do you have a good relationship with your target audience? Would you say you go together like search engine optimization and pay-per-click advertising? While most professional digital marketing services take time to generate ongoing growth and conversions there are some things that you can do last-minute to entice your customers to shop. Valentine’s Day is […]

Make 2021 the year you crush your digital marketing goals

If 2020 has taught us anything as digital marketing professionals, it’s that consumers heavily relied on available online conveniences to keep themselves safe during these crazy times. Whether it was virtual doctor’s appointments, online grocery shopping, or simply transitioning to ordering more of their necessities through e-commerce sources, it’s clear that the digital age is […]

Digital marketing techniques that hold the most value for business owners

Your online presence is essential, regardless of whether you’re starting a new e-commerce business or simply taking over from a previous owner. While the 2020 year has brought about a lot of changes, the only change to online shopping is that it has become more important than ever before, as more customers are flocking to […]

How often should business owners update their blogs?

If you’re looking for an answer to the question, “how often should business owners update their blogs?” we’re here to tell you that there’s no right answer. This is a contentious issue for e-commerce businesses everywhere and unfortunately, even as an experienced digital marketing company that handles professional copywriting, we can only provide you with […]

Are you looking for some SEO tips to boost rankings?

While most e-commerce business owners possess a rough understanding of how search engine optimization (SEO) affects their presence, many aren’t knowledgeable enough to increase their online rankings, which is why industry experts are needed to improve the quality of traffic and clicks. Nevertheless, with so much lucrative information available at your fingertips there are still […]

How to market your website’s Cyber Monday sale

Every business wants to capitalize on holidays that have a crazy shopping demand, which is why the weeks leading up to Cyber Monday and the holiday season are where many e-commerce companies see an influx in purchases. While it’s never too late to re-work your holiday digital marketing strategy, the sooner you start making changes, […]