Search Engine Optimization (SEO) is an essential aspect of digital marketing, and it can be a challenging task for website owners and digital marketers. However, the right tools can make SEO easier and more effective. One of the most useful tools for SEO is chrome extensions, which can be added to the Google Chrome web […]
Did you know that your search engine optimization (SEO) title is your website’s gateway to higher click-through rates? Since the SEO title is a potential customer’s first point of contact with your business, it must work to rank you as high as possible on search engine results pages (SERPs). While simply ranking high allows readers […]
The weeks leading up to the holidays are some of the busiest of the year for e-commerce businesses. That said, with more people hunting on the wide web for gift ideas, it’s safe to assume that you can expect a higher-than-average number of visitors to your store—as long as your SEO, social media, and email […]
In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs […]
There is a misconception that creating content is easy, and while that may be true for crafting a single post, generating continuous posts is a challenge for any brand. If your business is on the hunt for tips to create compelling social media engagement posts, you’ve come to the right place. As part of our […]
Before you can work to improve your business return on investment you must first define what “return” means for you. This could include higher sales, increased revenue, bigger profits, reduced overhead or production costs, higher employee retention, better customer satisfaction, increased brand preference, or fewer government regulations. Once you select your “return” goals, you can […]
The bounce rate of your website or any individual page on your site is the percentage of single-page visits. In other words, it’s the ratio of people who visit only one page on your website and leave vs. the number of people who visit that page and stay there for a while. It basically tells […]
With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must […]
Search engine optimization is a dynamic field that continues to evolve with the changing landscape of the internet. As new algorithmic updates are released and user behavior changes with the introduction of new devices and applications, it’s vital for SEO professionals to stay up-to-date on industry best practices. An effective SEO strategy requires constant monitoring […]
Since digital marketing spans a variety of channels—websites, streaming content, and more—it’s important to direct digital ad spending towards an assortment of media formats, including text, image, audio, and video. This allows businesses to achieve their goals across the marketing funnel, which include brand awareness, customer engagement, and driving repeat sales. This surge in popularity […]