Services Archives - Business Services

How to write great SEO titles as part of your overall strategy

Posted on December 6, 2022December 5, 2022 by Alex

Did you know that your search engine optimization (SEO) title is your website’s gateway to higher click-through rates? Since the SEO title is a potential customer’s first point of contact with your business, it must work to rank you as high as possible on search engine results pages (SERPs). While simply ranking high allows readers to see you first, it’s typically the title that will capture their attention. This blog will assist you in creating engaging headers, which in turn will take your SEO strategy to the next level.

Tips for creating titles that are optimized

Here we will provide some best practices for coming up with SEO titles and subheadings that will be optimized:

Utilize a/some keyword(s) throughout the content: Aside from mimicking what competitors are doing, you can invest in your SEO strategy by researching the right keywords to help your content rank better. Be sure to remember that using too many technical words might confuse the reader, so when writing a title, be sure to stick to direct, concise words that are used by the general public. The keyword(s) you select work best when included in the title as well as within the content.
Consider how long it is: While titles should be descriptive to attract readers, you want to make sure that they won’t get cut short on a SERP.
Emotional hooks are key: Not only do content titles possess the power to hook a reader emotionally but they should also evoke a response emotionally. For example, excitement or interest. When your title is fun and engaging, a reader thinks, “Oh, I want to know more about that.”
Don’t forget to sprinkle in your brand when you can: Now, this tip doesn’t mean that every title should include your company name. However, when it’s appropriate to do so, be sure to use add the name and stick to words that fit your brand voice to promote consistency throughout your site.
Know your capitalization: If you capitalize incorrectly, your title will look spammy and not achieve the best ranking possible. Plus, no one wants to read or take tips from an author who leaves errors in their titles. As a rule of thumb, either capitalize all of your words or just the first one—don’t forget to capitalize the names of people, countries, etc.

Consistency and professionalism are key in formatting the titles that are used within the content on your website. So, if you’re looking to revamp your SEO strategy moving into the new year, consider the above tips.

Which tip did you find most helpful and plan to implement into your SEO strategy? Drop a comment below to share.

How to create an effective holiday landing page

Posted on November 22, 2022November 9, 2022 by Alex

While landing pages are excellent tools to drive website traffic and sales any time of the year, they’re particularly effective over the holidays. Since the season of gift-giving offers shoppers a bombardment of offers, it can be challenging to get noticed among the plethora of stores targeting the same audiences. Continue reading to learn more about how creating a landing page could help your business this season.

What is a landing page?

The best landing pages are a single-page concentrating on converting customers for a specific offer. They’re used to generate leads, collect email addresses, gather market research, or capture direct sales of goods and services. Part of the reason they’re so effective is that they work to eliminate barriers where customers become distracted and forget to take action—navigation issues, visual clutter, and slow checkout processes.

How is a landing page different from a product page?

A product page is a broader catalog on your site. These pages are dynamic and can be sorted and filtered to narrow down a variety of options. Then, the customer can take action by adding them to a wishlist, their online shopping cart, sharing, or purchasing them.

What are the best practices for creating holiday landing pages that convert?

Since we specialize in professional content writing, we can offer you a few tricks of the trade that will give you the best chance of creating successful landing pages.

Keep your landing pages simple: The best landing pages are the ones with no distractions. We recommend eliminating headers, footers, navigation menus, and share buttons so that visitors know exactly what to look at.
Quick load times are important: No one wants to wait on your website to load and chances are that they won’t. Make sure that your landing page loads fast and that it works across all devices.
Your call-to-action (CTA) should be compelling: If you don’t ask, customers won’t be inclined to act. CTAs need to be compelling so that the messaging is direct and appeals to buyers. Use generic language but create a sense of urgency.
High-quality photos are a must: One or two images should do the trick in showcasing the purpose of your landing page. If it’s to sell a particular product, display photos from multiple angles and be sure to include the item in use.
Use this as an opportunity for add-ons, upgrades, and cross-sells: The holiday season is all about helping shoppers find the gifts they’re looking for, so why not provide suggestions that increase your sales? Add-ons like gift wrapping and personalized messages are super popular!
Make it festive: The best holiday landing pages should include messaging and graphics that match the rest of your website but with a twist. Be sure to keep the charm that your customers know and love about your business but also utilize holiday-themed photos and language where appropriate to get shoppers in the gift-giving spirit.

Are you ready to create the best landing pages for your holiday shoppers? Drop a comment below if you have any questions before getting started.

Digital marketing tips for the holiday season

Posted on November 15, 2022November 3, 2022 by Alex

The holidays are quickly approaching, and the holiday season means big business for e-commerce companies. While big box stores are bound to get an influx in sales, the holiday season is also a great opportunity for small businesses to shine. Shoppers are always on the hunt for the best deals, the quickest and cheapest shipping, and unique products to give away as gifts. Since November is when people begin to explore and evaluate their options, it’s a great time to focus on your marketing plan. Here are some tips for the holiday season.

Set SMART goals

After you take the time to brainstorm some ideas, it’s time for you to set some business goals. Since goal setting is an important part of launching a successful marketing campaign, we recommend that you try using the SMART goals formula—an acronym that offers a framework to develop a path to success.

What does SMART mean?

Specific: Focus on one area or task
Measurable: Assign a number or percentage to your task to measure progress
Attainable: Can you reasonably achieve your goal?
Relevant: Can you benefit from achieving this goal?
Time-sensitive: Can you create a deadline and ensure that you hold yourself accountable?

When creating goals, it’s important that you focus on one area at a time. For example, if you want to increase traffic this holiday season, you will want to invest in digital marketing services that directly correlate to an influx in traffic. Next, once you pick your goal, make sure it’s something that you can measure. You could say, “I want to increase my traffic by 10% over the holidays” which is something that you can track through Google Analytics. Not only do you want to ensure the said goal is measurable, but it also needs to be attainable. The holiday season has already started and for most people, ends by January 1. Is it attainable for you to increase traffic by 10%? Possibly 5% would be a better benchmark. With a specific, measurable, and attainable goal, you need to test its relevance. Will a 5% increase in traffic have a positive impact on your business? It absolutely will! Finally, you need to make sure that your goal is time-sensitive. Set your deadline. You have at least six weeks onwards to get the job done and keep yourself motivated.

Be sure to define your target audience

When speaking with a specific person, we naturally adjust what we say and how we say it. Your marketing should be the same.

Here are some questions to ask yourself when marketing to your target audience:

How well do you know your customers?
What makes them buy specifically from your business?
What are your customers thinking when they begin the holiday shopping journey?

Knowing your audience is an essential part of creating marketing materials that will appeal to them.

Don’t forget to tell your story

Customers join a retailer’s business journey at varied stages, so the holiday season is a great time to reintroduce yourself.

Your story could include:

How you got started
Your brand’s history
Customer success stories
Advice on products or services

Hi, we’re Trek Marketing! We hope that all of the above holiday season digital marketing tips allow you to better connect with your audience in a successful and impactful way.

Which tip(s) have you added to your radar for the holiday season? Drop a comment below.

How to prepare your shop for increased holiday traffic

Posted on November 8, 2022November 1, 2022 by Alex

The weeks leading up to the holidays are some of the busiest of the year for e-commerce businesses. That said, with more people hunting on the wide web for gift ideas, it’s safe to assume that you can expect a higher-than-average number of visitors to your store—as long as your SEO, social media, and email strategies are working in your favour. Needless to say, if you aren’t equipped to handle an increase in website traffic, it will cost you sales this holiday season, so it’s best to be prepared.

Don’t make any big changes to your website layout

While it’s great to keep things fresh, especially during the holidays, changing up your website’s layout right before the biggest shopping time of the year isn’t recommended. Shoppers rely on consistency, especially when they’re trying to find products to fulfill their orders, and drastic changes to these processes can be frustrating and cause unexpected technical glitches. So, instead of focusing on a web re-design, use this time to present holiday deals to get those sales up. You can create a holiday-specific landing page, a new shopping category, change up with some seasonal banners, and update your content to showcase special deals. Basically, you can develop a festive look without changing the website’s functionality.

Ensure mobile shoppers can also enjoy

The start of November is the perfect time to prep your website for mobile commerce. Since almost every online shopper has a phone these days, it would be silly to not ensure that your website is legible and workable on a smartphone.

Our sister company Numinix Web Development offers a mobile optimization service that will adjust font and button sizes and enable mobile payments to ensure that the customer experience is the same regardless of the device they wish to use.

Stock up on inventory

Whether you have items that are seasonal or you have a list of popular goods, it’s important to look at your previous year’s sales trends. This ensures that you can properly stock your products before the influx of sales can in. Keep in mind that if you have inventory on the way, you should be providing regular updates so that customers can come back to purchase. It’s also a good idea to offer alternative suggestions to keep sales in-store rather than offering up sales to your competitors because of a lack of inventory.

Which one of our proposed tips for an increase in website traffic do you find most important? Drop a comment below to share with our readers.

3 effective digital marketing services regardless of your business

Posted on October 25, 2022October 24, 2022 by Alex

In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs and interests of the consumer. Let’s delve deep into the various techniques that can be used regardless of the type of business.

Service #1: Search Engine Optimization (SEO)

Since SEO is one of the most effective online sales techniques, it’s often the first service that businesses outsource. That said, since the SEO process relies on research and orchestration to gain results like a higher search ranking, it can also take a bit of time before visibility for particular keywords starts to generate more traffic. Be sure to remember that no matter where the user is in the buying journey, SEO possesses the power to target them while highlighting said products or services for a larger audience.

Learn more about Trek Marketing’s SEO service

Service #2: Social Media Marketing (SMM)

Social media is a realm where businesses can go to promote their products and/or services, but depending on the platform, it’s also a great way for brands to make personal connections, show off their personality, and increase awareness. Although the main goal of SMM is to create dialogue with new and existing customers, it seconds as a valuable opportunity to influence purchase decisions. Whether you choose to automate some marketing campaigns or promote a few pieces of content ongoing, SMM is a great and easy way to communicate across the social sphere.

Learn more about Trek Marketing’s SMM service

Service #3: Pay-Per-Click Advertising (PPC)

For those who may not know, PPC is a digital marketing technique that allows businesses to display ads on search engines and various other websites. While the goal of this service is to bring traffic and sales for the company, the return on investment can vary depending on how many clicks are made versus how many purchases are carried out. Since the business can choose how to strategically appropriate their campaign and bid within their budget, while more expensive than many other digital marketing agency services, PPC can be very effective across a wide range of industries.

Learn more about Trek Marketing’s PPC service

Which digital marketing agency services have you tried with your business? Please drop it in the comments section below to start a conversation.

How to write social media content that engages with your target audience

Posted on October 18, 2022October 18, 2022 by Alex

There is a misconception that creating content is easy, and while that may be true for crafting a single post, generating continuous posts is a challenge for any brand. If your business is on the hunt for tips to create compelling social media engagement posts, you’ve come to the right place. As part of our many digital marketing services, we analyze the ongoing trends with various social media platforms to look for new ways to interact with customers and prioritize strategic methods of connecting with partnering brands. Are you ready to learn how to better engage with your target audience?

Use fewer words and more visuals

As people who endlessly scroll through social media ourselves, we know how exhausting it can be to be hit with a wall of text. Not only do consumers lose interest but this may even extend further and discourage them from finding your content in the future. Our best suggestion to avoid this roadblock is by delivering a healthy dose of visual content s well. Videos are a fantastic and quick way to deliver your on-brand messages through social media engagement posts, plus they offer a way to get creative and speak with your audience.

Stock photos are good but not great

If video isn’t something you can commit to, start with some personalized photos and watch comments and likes rise. While stock images can be effective for social posting, the don’t perform quite as well as authentic images, and as a result, they’re bad for search engine optimization (SEO).

Do you need help creating custom, unique social media images? Here are some tips we’ve crafted for readers like you:

Hire a local photographer to take photos—our agency will also take photos as a service if products can be sent!
Take day-in-the-life images using your personal smartphone.

Repurpose your site’s evergreen content

Evergreen content is search-optimized content that is continually relevant. Since this content is already sustainable, it’s a great resource for repurposing. Take your best pieces and transform them into infographics, charts, graphs, and social media images. Not only is it great for showcasing but you have a high chance of it being shared on assorted social channels.

Host some competitions

Whether you want to host seasonal sales or promotions based on increased following, social media competitions are a surefire way to grow your audience and gain tons of engagement.

Those who aren’t interested in re-inventing the wheel can try one of the following to get things moving:

Like, comment, and share campaigns: This allows you to gain as much attention as possible in the given time frame.
Tag a friend: This allows you to extend your reach to new audiences.
User-generated content: User create posts according to the parameters that you set and tag your business—allowing you to get awesome content that can be used promotionally later on.

With creativity and effort, you can create engaging content that will drive traffic to your website and increase brand awareness.

Which tip are you most keen on trying to increase the following for your social media engagement posts? Drop a comment below to let us know.

The customer buying journey explained

Posted on October 4, 2022October 4, 2022 by Alex

With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must adapt to continue to target their audience on their path to purchase. This is known as the customer buying journey.

What’s the customer buying journey?

The customer buying journey is everything that happens on their path to purchase. Since people don’t usually just wake up and decide to make purchases on a whim (this can happen!) the process in which they become aware of a product and/or service, consider and evaluate that product and/or service, and decide to purchase that product and/or service is known as the customer buying journey. Understanding the experience of the customer buying journey can help business owners to influence their digital marketing decisions and allocate their budget to a service that best reaches their consumer audience.

What are the stages of the customer buying journey?

There are three steps in the customer buying journey:

Awareness: The buyer because aware of a problem or something that they need
Consideration: The buyer defines their problem or their needs and considers options that might solve it/them
Decision: The buyer evaluates and devices on the right provider to administer a solution—this includes elements like price, delivery time, reviews, etc.

The awareness stage applied:

The buyer is experiencing a problem with pain in their back and their goal would be to alleviate it. They may then decide to use online resources to understand and frame the problem. For example, “Why is my back hurting?”

The consideration stage applied:

The buyer has defined that their back pain is a problem and they are committed to researching and understanding all of the available approaches to solving their problem. For example, “How do you treat back pain when you sit at work?”

The decision stage applied:

The buyer has decided on their solution strategy, method, or approach. Their goal now is to compile a list of available online vendors, and ultimately, make a final purchase decision. For example, “Is better chair support needed? Should I get a sit-stand desk?

How to tailor your sales process to better meet the customer buying journey

With everything mentioned above, it remains important for sellers to know that buyers don’t wish to be pursued and simply want to rely on your knowledge when the time feels right. We recommend utilizing services like social media marketing and search engine optimization as a way to get noticed, display your knowledge, and await sales.

Did you have any further questions about the customer buying journey? If so, drop them below for a prompt response.

How to set up an Instagram shop

Posted on September 27, 2022September 22, 2022 by Alex

It’s one thing to have an Instagram account for your business allowing your target audience to interact with your brand. It’s another thing to curate a list of shoppable products and services that are directly accessible for purchase through your profile. Instagram for business is more than relatable posts, it’s about using the app to make it easy to sell and be discovered by potential customers too! Are you looking to learn the basics of setting up an Instagram shop to drive sales? Here’s everything you need to know.

What’s Instagram Shop?

Instagram Shop is part of the Instagram for business setup, offering brands the ability to showcase their product and service catalog to reach customers on the platform. By allowing business owners to curate a list of shoppable products that are directly accessible through the “View Shop” button on their profile page, Instagram is making it easier for these brands to increase traffic and sales on their websites.

Instagram Shop is also featured on the app’s Instagram Shop tab—a part of the main navigation menu that filters items based on user interest. As a streamlined way for users to discover shoppable products on Instagram, it’s a great tool for any sized business.

How to set up Instagram Shop

Setting up an Instagram Shop is quite easy, but here’s a step-by-step guide for reference:

Step #1: Make sure you’re eligible

Your business profile needs to meet the following eligibility requirements to set up with Instagram shop:

Your business is located in a supported market
Your business sells eligible products
Your business complies with Instagram’s merchant agreement and commerce policies
Your business owns a website domain in which you sell from

Step #2: Convert to a business account

Congrats! You’re eligible. Now you will need to switch to a business account to set up Instagram Shop. Follow these steps to convert your account. Once your account has made the switch, you can then add relevant business information, including a link to your website.

Step #3: Upload your product and/or service catalog

Instagram Shop requires you to have a product/service catalog that consists of all your products, inventory, and descriptions.

There are two ways to create this catalog:

Catalog Manager: The “do it yourself” method that’s found with Meta Business Manager
E-commerce Platform Partner: An integration through a certified e-commerce platform such as Shopify

Step #4: Account review

Once you’ve connected your product/service catalog to your Instagram, you will then need to submit your profile for review.

To do this:

Go to your Instagram profile and tap the menu icon
Select “Settings”
Sign up for shopping
Follow the steps to submit your account to be reviewed
Visiting “shopping” in your settings to check on your status—account reviews typically take a few days to complete

Step #5: Turn on shopping

Once your account is approved, you can then turn on shopping features:

Go to your profile and tap the menu icon
Select “Settings”
Tap “Business” and then tap “Shopping”
Select the “product catalog” that you want to connect to the account
Select “Done”

And just like that your Instagram Shop is live for all to see. If you need help with Instagram for business or you have more questions, please contact the Trek team!

Have you ever purchased anything off Instagram? Drop a comment below to let us know what it was!

4 tips for making the most out of your digital ad spending

Posted on September 13, 2022September 14, 2022 by Alex

Since digital marketing spans a variety of channels—websites, streaming content, and more—it’s important to direct digital ad spending towards an assortment of media formats, including text, image, audio, and video. This allows businesses to achieve their goals across the marketing funnel, which include brand awareness, customer engagement, and driving repeat sales. This surge in popularity means that you should be working with a professional and skilled digital marketing agency that will ensure that your ad spending remains focused on the areas where your business will get noticed. Here are four tips for getting the most out of your digital ad spending.

Keep the focus on your target audience

The internet is a competitive space that’s dominated by both marketers and consumers. However, before you can identify your reach to achieve greater engagement, you must first identify and target the right audience.

While a service such as email marketing can be a great driver of customer retention and acquisition for businesses, your brand’s audience might keep the focus on social media as well. This means that aside from emailing your list, you should also be targeting them on their respective social sites if you hope to exceed your performance goals.

Be persistent

If you think of advertising as telling a story, then your digital ad spending is the surefire way to increase interest and reach your potential customers. As a big component of successful digital advertising, it’s important to keep your message consistent and be persistent with what you deliver.

Ensure that your content is easy for readers to understand

While “simplicity” is often determined by your demographic, on-the-go content is easiest for all to consume, as it puts the responsibility in the hands of the customer. This prime opportunity is only achievable when the content is easy for readers (or listeners) to understand, enabling brands to connect more intimately with their audience, and allowing the audience to choose when and where they connect with said brand.

Don’t be afraid to ditch what isn’t working

There’s nothing wrong with trying something new. Equally so, there’s nothing wrong with ditching a strategy after a reasonable amount of time if it proves to be ineffective. We don’t want you wasting your digital ad spending on efforts that don’t offer a return on investment (ROI).

On the other hand, please keep in mind that efforts such as search engine optimization (SEO) can take several months to fully develop. So, be sure not to ditch your efforts too early.

We hope these tips provide you with invaluable success in your advertising!

What do you do to properly allot your digital ad spending? Drop a comment below to share.

8 ways to level up your Instagram bio

Posted on September 6, 2022November 29, 2022 by Alex

The bio section of your Instagram page is comparable to a cover letter. With limited character space to introduce yourself and your business, it’s important to utilize this space to convey your value. But what details should be included? Instead of writing what comes to mind, why not be strategic and level up by using the following Instagram bio ideas to ensure that you make a lasting impression?

What’s an Instagram bio?

An Instagram bio is the text section that sits directly beneath your profile picture. Users use this space to describe the contents of their page, business or personal.

The following information is often included:

Their display name (business or personal)
Pronounce (she/her, he/him, they/them)
Page category
150-character description
One external link
Contact information

As the first touch for your new and returning visitors, your Instagram bio is the area where users communicate who they are and what they offer.

What makes a good Instagram bio?

A good Instagram bio has the power to attract new followers or encourage them to “tap” away. With only 150 characters to set the stage, you must keep this area short, sweet, and informative. That said, this space also offers an opportunity to take action by attracting users to click through to your website or your personalized and branded hashtag.

8 Instagram bio ideas

It’s time to learn what it takes to create a killer Instagram bio! Listed below are eight tactics that will help to make your business (or you) stand out from the crowd:

Share your story: Think of your bio as a 150-character sales pitch. This space needs to be used to speak to your target audience and detail your business story or personal journey.
Include targeted keywords in the name field: Did you know that the name field in your Instagram is separate from your username and can be used as a valuable SEO tactic? When users search on Instagram, you can improve your visibility by utilizing this section to appear higher on the app.
Use a link: Instagram allows one external link, so be strategic when using it. This could link users back to your website or a specific landing page.
Add an actionable button: Action drives engagement. This is your opportunity to offer a promo or resource that may be of interest to your customers.
Share your contact information: While DMs are a great way to contact someone, email and phone number can often be quicker methods. Be sure to include this on your Instagram bio.
Choose high-quality, relevant profile pictures: When it comes to social branding, your profile picture is what authenticates you. This is a great spot to add a company logo or a good shot of you doing what you do.
Tag related accounts and add your branded hashtag: Hashtags are the powerhouse of Instagram, so if you can come up with something unique to attribute to your business or brand, your Instagram bio is the place to put it.
Utilize Instagram stories’ highlights: Since highlights appear directly below your Instagram bio, they’re almost an extension of it. Show off your personality and spotlight your community and create something catchy.

Trek Marketing’s social media marketing service includes Instagram. Are you ready to get started?

Do you have more Instagram bio ideas? Drop a comment below to share with our readers.

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