Why is it so important to produce great content for your website?

Since the very popular phrase “content is king” was first coined in 1996 it has continued to connect online customers with their preferred businesses. While it may seem like visual aids have quickly overtaken the written word, if you wish to be successful in marketing your products and services to the masses, a content marketing […]

3 reasons content creation is important

Whether you want to admit it or not, marketing has gone digital, which means that content creation services are more important now than they’ve ever been before. That said, finding ways to stand out in the heavily saturated webspace rests with finding innovative and creative means for consumers to engage with your content. So, if […]

Grow your business online with these digital marketing services

The right digital marketing investment will help your e-commerce business grow and while all of the services that Trek Marketing provides are beneficial to an expanding company, depending on the industry, some offer better value to start. Read through the brief descriptions we’ve provided below and let us know which digital marketing agency services you’re […]

How to use digital marketing to get leads for your real estate business

Not so long ago, online real estate marketing was a nice-to-have asset for real estate professionals. However, times have changed and businesses that don’t invest in their digital portfolios risk falling behind their competitors. As technology continues to govern our lives, our reliance on it will only continue to grow. Thus, the best way to […]

Cyber security concerns in the world of digital marketing

The significance of cyber security is seemingly more notable in this ever-growing digital world we live in. Yet despite the surge in online shopping, many businesses and shoppers are unprepared to deal with vulnerabilities. As the world of e-commerce and digital marketing expand hand-in-hand, the opportunity for attacks becomes more prominent. Listed below are three […]

How to promote your services online as a home contractor

With the housing market booming these past few years the need for home improvement projects has skyrocketed, as has digital marketing for small businesses. With homeowners undertaking complete or partial renovations in place of having a holiday, home maintenance services such as HVAC, roofing, electrical, plumbing, and/or landscaping, need to be taking a more aggressive […]

4 Digital Marketing Tips for Small Businesses

Whether you’re a new entrepreneur or a seasoned e-commerce business owner, there’s no denying that digital marketing is an important investment for anyone who runs a small business. Since digital approaches to reaching target customers aren’t going anywhere, you should know a lot about the tools at your disposal to ensure that you’re working towards […]

What’s the difference between SEO content writing versus SEO copywriting?

Search engine optimization (SEO) is a digital marketing practice that enhances a search query for a website or page’s ranking order by improving its visibility on popular search engines like Google or Bing. Since the number one goal of SEO is to improve the user experience, this practice allows search engines to display the most […]