How to prepare your shop for increased holiday traffic

The weeks leading up to the holidays are some of the busiest of the year for e-commerce businesses. That said, with more people hunting on the wide web for gift ideas, it’s safe to assume that you can expect a higher-than-average number of visitors to your store—as long as your SEO, social media, and email […]

How to allocate your digital marketing budget

While there is no universal strategy for small business budget allocation, successful e-commerce companies will invest in a mix of both paid and organic initiatives. With a wide abundance of marketing channels available in various sectors of online advertising, it’s important to know where your money can be wisely spent to yield a higher return […]

3 effective digital marketing services regardless of your business

In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs […]

How to write social media content that engages with your target audience

There is a misconception that creating content is easy, and while that may be true for crafting a single post, generating continuous posts is a challenge for any brand. If your business is on the hunt for tips to create compelling social media engagement posts, you’ve come to the right place. As part of our […]

The customer buying journey explained

With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must […]

How to set up an Instagram shop

It’s one thing to have an Instagram account for your business allowing your target audience to interact with your brand. It’s another thing to curate a list of shoppable products and services that are directly accessible for purchase through your profile. Instagram for business is more than relatable posts, it’s about using the app to […]

2 Halloween-inspired marketing ideas to boost your online sales

Since Halloween continues to be a popular annual tradition, your digital marketing efforts should mirror the same tricks and treats. Similar to the spending habits that are exhibited during the holiday season, customers enjoy shopping throughout the spooky season, even if it isn’t for terrifying props and knick-knacks. Even if your e-commerce business doesn’t sell […]

4 tips for making the most out of your digital ad spending

Since digital marketing spans a variety of channels—websites, streaming content, and more—it’s important to direct digital ad spending towards an assortment of media formats, including text, image, audio, and video. This allows businesses to achieve their goals across the marketing funnel, which include brand awareness, customer engagement, and driving repeat sales. This surge in popularity […]