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    Category: Copywriting

    What’s BERT and how is the technology advancing digital marketing?

    Posted on by Alex Wilks

    Google’s BERT, otherwise known as Bidirectional Encoder Representations from Transformers, is a Transformer-based machine learning technique that’s used for natural language processing (NLP). This update is helping Google to better understand natural language for search results, which means that it’s also an incredibly beneficial digital marketing advancement. More and more consumers are speaking questions directly into their smart devices, which has made it challenging for search engines to interpret spontaneous spoken query. BERT specializes in natural language as a whole and voice search queries, in particular, making it a modern technology that is changing the field of search engine optimization and digital marketing as a whole. Continue reading to learn more about the science behind BERT and how it could revolutionize content marketing. 

    Some background information

    The interdisciplinary scientific field of computer vision deals with how computers work to gain a high-level understanding of digital images or videos. As an advancement that works alongside digital marketing, it seeks to better understand and automate tasks that humans do. That being said, researchers have shown time and time again that there’s value transferred learning — “pre-training a neural network model on a known task… and then performing fine-tuning” — using a trained neural network as the basis of a purpose-specific model. This technique has shown to be useful in many natural language tasks in recent years! 

    How does BERT work? 

    BERT is not only a digital marketing advancement, it also benefits a variety of tech-related fields. However, to properly understand how BERT works, you must first know the breakdown of the following terms:

    • Transformer: an attention mechanism that learns contextual relations between words in the text.
    • Mechanisms: encoders that read the text input and decoder to produce a prediction for the task. 

    BERT uses a Transformer in its original form by separating two mechanisms. Since the goal of BERT is to generate a language model, the encoder mechanism is enough to provide detailed workings of the Transformer. 

    While directional models, which read the text input sequentially (left-to-right or right-to-left), the Transformer encoder reads the entire collection of words all in one go. Therefore, it’s considered to be bidirectional, allowing the model to learn the context of each word based on where it’s placed among its surrounding words. 

    To overcome the challenge of prediction of the next word in a sequence (for example, “The dog chased his ___”), BERT uses the following two strategies: 

    1. Masked LM (MLM)
    2. Next Sentence Prediction (NSP)

    MLM is a model that attempts to predict the original value of the masked words, based on the context provided by the other non-masked words in the sequence. 

    There are three ways in which it does this:

    1. Adds the classification layer to the top of the encoder output.
    2. Multiplies the output vectors by the embedding matrix and transforms them into vocabulary.
    3. Calculates the probability of each word with SoftMax. 

    NSP is another model that receives pairs of sentences as the input, learning to predict if the second sentence is a subsequent sentence in the original document. 

    To help this model distinguish between two sentences, the input is processed in the following way: 

    1. A [CLS] token is inserted at the beginning of the first sentence, followed by a [SEP] token at the end of the second sentence. 
    2. The sentence embedding is an indication that both sentences are added to each token.
    3. A positional embedding is then added to indicate the position within the sequence. This portion is presented in the Transformer paper. 

    For the model to accurately predict if the two sentences are connected, it also performs the following steps:

    1. The input sequence goes through the Transformer model.
    2. The output of the [CLS] token is transformed into a 2×1 shaped vector using the following classification scheme: learned matrices of weights and biases. 
    3. The probability is then calculated through the IsNextSequence with SoftMax. 

    What does this mean for digital marketing advancements? 

    There are a few things you can take into consideration if you work in digital marketing:

    • Model size matters.
    • There is higher accuracy.
    • BERT’s bidirectional approach (MLM) outperforms after a small number of pre-training steps. 
    • Offers research tools and methods for consumer-centric content marketing. 
    • In-depth demographic analysis showing users’ locations, devices, and applications. 
    • Supports social media listening. 

    Do you want more helpful, actional content? Drop some comments below to give us some blogging topics to research.

    Make 2021 the year you crush your digital marketing goals

    Posted on by Alex Wilks

    If 2020 has taught us anything as digital marketing professionals, it’s that consumers heavily relied on available online conveniences to keep themselves safe during these crazy times. Whether it was virtual doctor’s appointments, online grocery shopping, or simply transitioning to ordering more of their necessities through e-commerce sources, it’s clear that the digital age is evolving and growing to suit this new normal. So, if your business missed out on some of the digital opportunities that were available, why not start 2021 off right by crushing your digital marketing goals? 

    Invest in professional search engine optimization services

    For business owners who don’t already know, search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or web page via search engines. Since SEO targets unpaid traffic rather than direct or paid traffic, it can take a bit of time to improve your business ranking, especially if you aren’t using professional search engine optimization services. SEO is broken down into two categories, requiring work to be completed both on-site and off-site. 

    Some examples of on-site work that your SEO specialist would do as part of your search engine optimization service would include: 

    • Page layout optimizations
    • SEO audits
    • Page speed optimizations
    • Finding and fixing broken links
    • The creation of engaging content

    Some examples of off-site that your SEO specialist would do as part of your search engine optimization service would include:

    • Public relations
    • Guest posting
    • The creation of engaging content for back linking 

    Consider the benefits of pay-per-click advertising

    Pay-per-click advertising, better known in the digital marketing industry as PPC, is a method of online marketing where business owners can place ads in strategic places online and pay a fee only when that ad is clicked on by a visitor. It’s a quick way to buy quality visits to your site rather than attracting them organically, which can take time as we’ve discussed above. 

    How does it work, you ask? Well, when a user clicks the ad, your business will pay the host a specified fee, which can range between $1 to $2 and as high as $50 depending on where your impression is posted. 

    Here are some of the best benefits achieved through PPC:

    • Ads are extremely targeted to your audience
    • Ads retarget previous visitors
    • Ads are cost-effective
    • Ads are trackable
    • Ads are fast 

    Email marketing is good for sales and brand loyalty 

    Email marketing is the act of sending online messages and newsletters to a group of subscriber emails. In its simplest form, each email strives to target new and recurring customers to come back to the website and make a purchase. While email marketing relies heavily on sending advertisements to solicit sales and traffic, it also works as an opportunity to offer industry-news, business updates, or up-to-date inventory revisions. 

    Here are some of the best benefits of email marketing:

    • It’s good for customer acquisition
    • It’s an economic and cost-effect digital marketing strategy
    • Each email can be personalized through customization
    • Newsletters are designed to be action-oriented
    • It’s easy to measure profit using the appropriate tracking tools

    If you aren’t marketing on social networks, you should be

    Social media marketing is the use of an assortment of social media platforms and websites to promote your businesses’ products and/or services. Although it’s challenging to create a following with a strictly sales-oriented agenda, many business owners utilize the power of each platform to create a relationship with their customers by sharing images/videos and posting other engaging content. 

    Here are some of the best benefits of social media marketing: 

    • Increases brand awareness
    • Improves search engine rankings
    • Increases conversion rates
    • Leads to better customer satisfaction
    • Offers more brand authority
    • Allows you to gain valuable insights

    Top it all off with some insightful blogging

    Business blogging, while not as easy to track conversions, is an essential element that should be part of every digital marketing strategy. Business blogs are a space where you can create custom content that may appease your customer’s interests or even answer questions they have pertaining to your products, services, or the general larger umbrella of your niche industry.

    Here are some of the best benefits of business blogging: 

    • Increase your business visibility online
    • Builds brand awareness
    • Builds up SEO authority 
    • Asserts your position as an expert within your industry
    • Offers free content to your subscribers
    • Supports the growth of your business
    • Engage with customers

    Do you have any further questions about any of the above digital marketing services? One of our Client Success Managers would be happy to answer your questions via email, by phone, or through a virtual chat.

    Which of the above digital marketing services would your business benefit most from? Drop a comment below to compare with other e-commerce business owners.

    How often should business owners update their blogs?

    Posted on by Alex Wilks

    If you’re looking for an answer to the question, “how often should business owners update their blogs?” we’re here to tell you that there’s no right answer. This is a contentious issue for e-commerce businesses everywhere and unfortunately, even as an experienced digital marketing company that handles professional copywriting, we can only provide you with feedback that has worked so far with our current clients. It’s to your companies’ advantage that you post at least once per week, however, the following things need to be considered for your submission to get noticed on the wide web.   

    Consistency is an important part of any blogging strategy

    Consistency is defined as the conformance in the application of something for the sake of logic, accuracy, and fairness. So, in terms of developing professional blogging content for your e-commerce website, it’s important for you to consider the publication of consistent blogs — same day/time each week — to show your readers and followers that you’re committed to your brand. Not only can your schedule content so that it automatically appears on your website, but you can take it one step further by sharing your blogs on social media. This is also something that should be consistent, for example, blogs are published Tuesdays and shared through social on Wednesdays. 

    Also, consistent blog updates allow visitors to see that your business is operating as usual, and in these uncertain times where many companies are struggling, you can continue to show potential customers that they’re good hands when they shop your collection of products and services. That being said, since leaving a long time frame between posting shows that your website is neglected, consider hiring a professional to handle the copywriting tasks for you. This will enable you to better organize your time for other tasks, while also ensuring that you always have fresh content that’s available to the consumer. 

    Short updates don’t serve a purpose on your blog

    Many business owners use blogs to provide customers with brief company updates and will write fewer than 100-word submissions to explain. What they don’t know is that short blog submissions lack the use of keywords, which is devaluing your website, leaving behind a layer of thin content that hinders search engine optimization (SEO) efforts and lowers the organic ranking. That being said, the best place for these types of updates is through your social media platforms, where short, punchy copy is always shared. Another way to ensure that your audience sees updates is by simply adding them to the bottom of long-form content as a way to increase your word count with something that provides value to your business. Keep in mind that while there’s no definitive word count for blogs, readers benefit most from submissions that avoid filler language and are 500 quality words or more.

    Relevance and quality are key 

    Whether you’re attempting to write your own submissions from scratch or have opted to hire a professional to handle all of your copywriting tasks, two of the most crucial factors to consider in your blogging posts are relevance and quality. Publishing content every day that’s irrelevant to your industry and riddled with typos and poorly constructed sentences are not beneficial to your website. In fact, low-quality blog content makes your site appear spammy to search engine algorithms. That’s why it’s worth investing time and money into the efforts that are needed to produce good quality content! 

    Is your business ready to develop a professional copywriting strategy? Get in touch with a member of the Trek Marketing team to get started. 

    What other elements need to be considered as part of a business blogging strategy? Drop a comment below to start a conversation.

    Mistakes to avoid when writing your own web copy

    Posted on by Alex Wilks

    One of the most effective ways to reach a new or prospective audience is by putting words to screen or paper. Aside from capturing consumer interest, copywriting is an artful way to deliver important messages that will appeal to the reader’s needs and desires. Although it may seem rather simple to effectively communicate professionalism and intrigue, there are so many ways in which sentences can be read and without a marketing professional on your team, who knows what mistakes you could be presented with. 

    Writing for everyone instead of targeting your copy

    Our individual needs and interests are unique to our personalities and since we’re all attracted to a variety of products and services, it’s important as business owners to orchestrate website and advertisement copy that will translate to the audience that you’re hoping to target. The primary goal of copywriting is to render essential communication that appeals to a mass audience. This could include offers, discounts, and promotions, industry-relevant news, or company updates. However, while the transmission of the information is necessary, it’s more significant that it resonates with its targeted crowd and sparks a positive reaction that motivates the prospective shopper to take action. So, instead of writing a generic paragraph to appeal to everyone that could potentially read it, write for those who’re already well-immersed in your market.

    Focusing too much on the promotion of products 

    While you should use both online and offline spaces to market your business’s products, it’s one of the biggest pitfalls that business owners get consumed by. Yes, good copy should capture the attention of potential customers, but focusing too much on the “thing” you’re selling isn’t as aspiring as the emotional connection to your brand that your audience craves. That’s why you should remember to use writing as a way to attract attention to the aspirations of your company, including the products and services, versus just listing their attributes. 

    Impressing yourself rather than the audience

    One of the many drawbacks of writing your own copy is remembering to take a step back and look at your product or service from a different vantage point. You obviously already love, admire, and believe in it, or else you wouldn’t have invested the time and effort into your company’s operation. So, it’s key to focus on speaking the language of the consumer, investing the time and resources into listening to their questions and concerns, and know what they’re looking for on their buying journey when you’re crafting compelling copy. 

    Trying to do it all yourself

    Unless you’re a trained expert, one of the biggest mistakes that business owners make is trying to write everything themselves. Professional copywriting is a skill that takes time and practice, and even after many years of application writers will still split up their tasks and have others review and edit their work. This is because we tend to oversee our mistakes, and with timelines and pressing delivery schedules rushing writing assignments, it’s very easy for inaccuracy. 

    What’s the best way to combat an oversight in your e-commerce marketing? Hiring a professional to craft high-class copywriting that can communicate the values of your business, of course! Working with a writer has never been easier, and many are happy to lay out a content-plan and clearly communicate what their future writing strategy will convey. 

    Are you ready to talk about content strategy? Drop your email below to start a conversation. 

    Exceed your marketing goals with these digital strategies

    Posted on by Alex Wilks

    We all know that marketing is the process of communicating value to customers and many tools help to aid the development of your online strategy. As a savvy e-commerce business whose purpose is to always look for ways to connect products and services with consumers, the opportunities to boost your awareness and credibility are endless in the realm of digital marketing. That being said, here are some cost-effective ways to effectively engage with your target audience.   

    Invest in more time spent on social media engagement 

    If it isn’t already, social media should be an essential part of your business marketing strategy. The diverse world of social platforms helps you to reach out and stay connected with your customers, increase the awareness of your brand, as well as boost leads and sales. So, not only are you better able to improve your company’s image through social influence, but it also aligns with your desire to invest in some low-cost digital marketing strategies. 

    Customer satisfaction plays a vital role in the continued success of your business, which is why social selling has proven to be a great way to reach new and recurring customers by posting relevant content mixed up in between sales and other promotions. The best part is that you’re able to try out various social media channels to determine which platforms reach your target audience and which are disadvantageous for your brand’s demographic. 

    Are you well-versed in visual or auditory storytelling?

    People are drawn to different types of advertising, including magazines, radio, television, billboards, and social endorsements, however, one thing all of the following examples should share is the ability to create an expressive, meaningful story. Regardless of what product or service you’re trying to sell, audiences value content that’s entertaining, informative, and either audial or visually appealing. This means that you should be focusing your attention on low-cost digital marketing strategies that can meet the continual needs of your customers, and there are so many professional services that can you help. 

    At Trek Marketing, we tell your brand’s story in a variety of ways by servicing low-cost digital marketing strategies such as PPC Advertising, Search Engine Optimization, Email Marketing, and Blogging. All of the above strategic digital elements involve carefully creating either content or visual elements to draw in your audience and boost conversions. So, if you’re looking for a service with a return-on-investment (ROI) that you can count on, let’s have a chat about getting you on board with some professional digital marketing services. 

    Looking for other ways to enhance your campaigns?

    If you’re a larger scale business, it’s possible that you already have the above services on-the-go, which is why we have a few more suggestions for those who’re furthering their company goals. 

    • Consider starting a hashtag campaign.
    • Look for new customers on search forums by proactively building relationships. 
    • Promote case studies to advertise on your business webpage. 

    Do you know of any other low-cost digital marketing strategies that may help prospective business owners amp up with advertising? Drop a comment below to share with our readers.

    Why SEO, content, and email marketing work well together

    Posted on by Alex Wilks

    While most digital marketing disciplines possess the power to complement each other, none make as dynamic of a connection as the virtuous cycle between search engine optimization, content marketing, and email marketing. Find out how these core web vitals help shoppers to engage with your brand and return to your online store to make purchase after purchase. 

    What is search engine optimization (SEO)?

    SEO is a digital marketing discipline that aims to attract more and higher-quality website traffic from popular search engines like Google or Bing. The practice involves understanding what your prospecting customers would be searching for and providing the appropriate answer to their queries using SEO as the anchoring development behind your content creation. An SEO e-commerce agency will offer solutions for both on-page and off-page optimization to claim opportunities for further engagement. 

    What is content marketing? 

    This form of marketing focuses on creating, publishing, and distributing content to a targeted audience that attracts, engages, and retains long-standing customers. While it seems relatively simplistic, the effectiveness of content marketing is reliant on the creation of compelling content, which gives business real value and customers, a sense of obligation to that business (buy products, support through word of mouth, etc.). 

    What’s email marketing? 

    This practice works to engage past customers and future prospects in a personal way by keeping up the business connection through the delivery of useful, engaging material. While some e-commerce business owners use email marketing to make their customers aware of new product arrivals or best sellers, others take advantage of the digital marketing source to send offers or industry-related content that directly relates to their brand. 

    How do they work together?

    The combined benefits of SEO, content marketing, and email marketing work together to ensure a high-level of e-commerce success. The first element that assists in joining their efforts involves the use of keyword research, which utilizes traffic-driving words to allow your company’s pages to rank higher on search engines. By monitoring popular keywords, and choosing which niche ones to target, you’re able to generate better traffic which could lead to an increase in conversions. How is this done, you ask? By incorporating keywords into your content marketing strategy, you’re able to offer on and off-page SEO optimization, which develops more opportunities for shoppers to purchase from your website. 

    When using keywords to develop content ideas, be sure to expand the wording to include specific details that have the potential to spark further growth down the road. For example, if you own a bakery and are hoping to target vegan shoppers, you need to be more specific with your choice of keyword phrases. While vegan recipes are a good start to crawl your way up Google rankings, your content should include trending words, such as “cauliflower steak recipe vegan”. For savvy marketers looking to go a step further with their core web vitals, you can include an email subscription section on your content pages to encourage passersby to join the list if they enjoy what they’re reading. 

    While it’s easier to see how SEO and content are hand-in-hand, email marketing also plays an important role in your business (as seen in the above example). Once you have selected your targeted words and have incorporated them into your marketing content, you will then want to further your campaign by creating an email that is also targeted to your heavily searched phrases. Subscribers then hold the opportunity to share the content that they receive, which can help in establishing backlinks that directly affect the efforts made through your SEO strategy. So, aside from asserting yourself as an industry leader, you’re able to use all these digital marketing efforts to rapidly grow your email list, which allows your audience to organically advertise, bringing your business around in a full circle back to your original SEO creation. 

    Do you have any further questions about how an SEO e-commerce agency establishes your brand through digital marketing? Drop a comment below to spark a conversation. 

    Our guide to copywriting for conversions

    Posted on by Alex Wilks

    Digital marketing is a multifaceted business and for those looking for a viable and profitable method to grow your brand, we recommend professional e-commerce copywriting. Since PPC campaigns, email marketing, social media management, and SEO optimization are all content writing methods that help you to achieve a better SERP (Search Engine Results Page) ranking, your crafted messaging needs to be compelling enough to encourage the click-throughs. 

    What types of digital marketing rely on good copywriting?

    E-commerce copywriting is one of the most important elements of digital marketing because it envelops all of the text-based content created for a website, as well as the advertising methods to spotlight it. Outside of the obvious elements, there are landing pages, banner ads, directed email campaigns, social media marketing posts, product descriptions, “about us” and “our story” pages, among others. So, since the most successful digital marketing heavily relies on strong, conversational content that speaks directly to your audience, it’s important to hire a writer that invites consumers to engage with your brand. 

    What’s conversion copywriting?

    Now that you understand how many digital marketing umbrellas include copywriting, you’re able to dig deeper to determine how conversion-based writing will encourage shoppers to carry out purchases. 

    It can be difficult to craft concise and purposeful writing, which is one of the many reasons that e-commerce business owners look to the professionalism and expertise of digital marketing agencies. Marketing professionals are better equipped to make highly educated guesses about the type of target audience they’re writing for, and based on their prior experience combined with knowledge of the field, they’re able to craft copy that can also reflect brand identity!

    How is it done, you ask? Well, if a large campaign is in the development stages, the ad budget is split between two separate e-commerce copywriting approaches. This allows professional agencies to A/B test, which runs each variation on different sections of the website’s landing page. Eventually, this will weed out which type of copy performs better and is then more appropriately optimized to increase conversions. This is the only way to truly hit the perfect combination of creativity and increased click rates. 

    What else should be considered when creating kick-a** copy?

    For those who may not know, aside from coming up with catchy ways to describe products and services, content that’s created for the web must also be optimized using SEO. This means that content will need to include industry key terms in the titles, subheadings, and within other areas of the text so that the copy is easier to find within the midst of other content that’s available on popular search engines. Aside from encouraging shoppers to click, SEO-based content also helps to increase conversions. 

    However, considering the above, another key to compelling e-commerce copywriting is how the copy is written. Here are some other strategies to consider: 

    • Using an active vs. passive approach.
    • Creating catchy, curiosity-piquing headlines and meta descriptions. 
    • Asking readers questions.
    • Using descriptive language. 
    • Doing your research.
    • Edit, edit, edit. 

    In your opinion, what’s the key to e-commerce copywriting? Drop a comment below to share. 

    A breakdown of Per-Per-Click Advertising for eCommerce

    Posted on by Alex Wilks

    Arranging and coordinating your pay-per-click marketing (PPC) schemes can be time-consuming and expensive, especially if your campaigns are being formulated by inexperienced writers who are not enveloped in the trends of your industry. So, if you want to pave way for the best potential success and allow your advertising to grow and refine your e-commerce brand, you need to understand the breakdown of how relevant, exhaustive, and expansive this popular marketing tactic is and just how it can drive traffic to your amazing, e-commerce website. 

    What does professional pay-per-click marketing include?

    While many factors contribute to how successful your pay-per-click marketing campaigns will be, one of the best things you can do is hire a company to manage it professionally. Needless to say, it’s worth knowing how the following fundamentals contribute to your eCommerce business.

    Pay-per-click marketing is a way of buying visits to your website rather than attempting to earn those visits organically. There are also various forms of PPC, including search engine advertising, click-based adverts, and keyword campaigns. Search engine advertising allows e-commerce brands to bid for ad placement in a search engine’s sponsored links so that when someone is searching for something related to what your business is offering, your website pops up. On the other hand, click-based adverts can also appear in advertising spaces and each time they’re clicked, the brand pays the owner of that space for sending potential visitors to their site. The cost can vary on this particular form of PPC, but can also result in a hefty profit. Lastly, keyword campaigns include researching what terms are being used in the industry of the business and intelligently targeting them for clicks. All of the above are important and essential ways that you want to start using pay-per-click marketing successfully, however, it must be orchestrated the right way. 

    • Keywords: This refers to a collection of words or phrases that show a relation to your business, products or services. These keywords will help to bring you a higher quality of traffic and if selected uniquely, can easily knock out the competition.
    • Landing page quality: Once you’ve crafted your PPC ads through the use of tight, keyword groups, you must then create optimized landing pages using persuasive content with tailored copy and a clear call-to-action.
    • Quality score: The quality and relevance of your keywords and landing pages affect your PPC campaign, and advertisers with better scores will get more clicks at a lower cost. 
    • Creativity: Pay-per-click marketing is being competitively used by many companies everywhere, so enticing copy and designer-quality ads will demand the clicks that you deserve and ensure that you’re getting the best bang for your buck. 

    Pay-per-click marketing campaign suggestions

    Digital advertising can prove to be a complex endeavor when you’re looking for effective ways to thrive within your competitive industry, so, here are a few tips that we’ve gathered that’ll help you perform successful PPC marketing.  

    • Keep things simple: Your purchasing process on your e-commerce site should be straightforward and uncomplicated. How easily is this done? Well, a seamless product search and navigation are a great start to get your shoppers to their specific needs. 
    • High-resolution images: If your product photos or page banners are low-quality, chances are that shoppers will just bypass buying altogether. So, be sure that all of your images are bright, clear and taken from many angles. 
    • Great copy: Everyone loves to read about the products they’re perusing before committing to their purchase, likely because it’s important to make sure that a specific product meets their needs. That’s why thought-provoking, edited copy is another great way to better your chances of encouraging an e-commerce transaction. 
    • Upgrade your shopping cart: It should be easy for your customers to change their item quantity, remove an item and to calculate their shipping and tax costs.  
    • Offer multiple payment options: Whether you credit cards, PayPal or even newer technologies such as Google checkout to make your purchases, your customers will appreciate the options. 

    Once created, new PPC campaigns will need to be managed regularly to ensure that they’re still effective. New keywords should be added to expand the reach and landing pages should be refined to include modified content, so, if you’re not ready to be evaluating your performance and improve the activity, let a professional digital marketing company handle the upkeep for you. 

    What do you find most interesting about this method of digital marketing? Drop a comment below to start a conversation.

    Why hire a copywriter for e-commerce?

    Posted on by Alex Wilks

    If you’ve been on the fence about hiring a professional copywriter, you must read along and discover all the benefits that a qualified wordsmith can offer your online business. After all, aside from vibrant imagery, content is the next far-reaching element of your business page that should be hooking shoppers and encouraging them to carry out their prospecting purchases. Thus, when it comes to copywriting for online marketing you should be outsourcing this position to gain some heightened, credible attraction to your brand. 

    They possess professional writing training

    While every person has an assortment of admirable, special talents, not every individual possesses the ability to articulate themselves in a printed composition. In fact, while most people speak well, many aren’t able to convey their ideas or explanations without leaning on another literary equivalent. Whether this is due to lack of practice, or the absence of copious words knowledge to facilitate copywriting for online marketing, it’s evident that the skill of fluidity and word placement is not a strength that all possess. So, while you may strive to coherently describe your business services and products, a professional copywriter will better understand the importance of sentence structure and word-pairings and are far more likely to avoid the simple mistakes of the untrained eye. Not to mention they also have experience editing grammar and punctuation mistakes, something that you may second-guess due to lack of knowledge and know-how. 

    They write with your audience in mind

    We’ve established that writing, in general, is a unique art form, however, try putting your fingers to your computer keys and saying something that makes your brand develop its voice! It’s important to influence buyers by placing yourself in their shoes. What do they value? What encourages them to carry forth with a purchase? Why should they relate to your brand? Writing for an audience requires a certain degree of cohesive consistency, not to mention an expansive collection of ideas to target them at different angles. Everyone that reads your copywriting for online marketing should find a sense of belonging when they’re perusing through your content, regardless if it’s just product information. 

    You have more time to dedicate to other tasks

    Whether you operate a pint-sized business or a large company, time is of the essence! That’s why it’s essential to invest in smart partnerships that will benefit your e-commerce brand, while also enhancing the time you can dedicate to other important tasks. Copywriting for online marketing is already a long process that involves lots of research and editing, and for those who aren’t gifted with words, lots of extra time is spent re-reading and formulating cohesive sentences. So, instead of wasting your valuable time writing copy for your e-commerce site, how about better spending that time improving your company in other areas that fill a need in your business plan? 

    Here at Trek Marketing, we understand how beneficial having a professional copywriting is to the success of your entrepreneurial success and your future digital marketing campaigns. So, instead of spending the grueling time writing your content, we would be happy to give your brand the voice it deserves. 

    What do you love most about having someone else write your online content? Drop a comment below to compare with other readers.