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    5 strategies to re-engage and convert your audience

    Capturing your audience’s attention is only half the battle. The real challenge lies in keeping them engaged and ultimately converting them into loyal customers. Whether you’re looking to boost web conversion rates or site conversion metrics, implementing effective re-engagement strategies is crucial for sustained success. 

    Personalized email campaigns

    Email remains one of the most powerful tools for re-engaging your audience. Leverage customer data and segmentation techniques to deliver personalized content tailored to each recipient’s interests and preferences. Whether it’s offering exclusive discounts, highlighting new products, or providing valuable content, personalized email campaigns can significantly impact web conversion rates by rekindling interest and driving traffic back to your site. 

    Remarketing campaigns

    Remarketing allows you to target users who have previously visited your website but did not complete a desired action, such as making a purchase. By displaying targeted ads to these users as they browse other websites or social media platforms, you can re-engage them and gently nudge them toward conversion. Utilize compelling ad creatives and enticing offers to capture their attention and encourage them to return. 

    Interactive content

    Interactive content is an effective way to re-engage your audience by providing them with an immersive and engaging experience. Whether it’s quizzes, polls, interactive infographics, or calculators, interactive content encourages active participation and fosters a deeper connection with your brand. By offering valuable insights or entertainment value, interactive content can drive repeat visits to your site and increase site conversion rates. 

    Optimized landing pages

    Your landing pages play a crucial role in converting visitors into customers. Ensure that your landing pages are optimized for maximum conversion by focusing on clear messaging, compelling visuals, and a user-friendly layout. Use persuasive copywriting and strategic calls-to-action to guide visitors towards the desired action, whether it’s making a purchase, signing up for a newsletter, or requesting more information. Regularly test and iterate on your landing pages to identify areas for improvement and maximize site conversion rates. 

    Social media engagement

    Your landing pages play a crucial role in converting visitors into customers. Ensure that your landing pages are optimized for maximum conversion by focusing on clear messaging, compelling visuals, and a user-friendly layout. Use persuasive copywriting and strategic calls-to-action to guide visitors towards the desired action, whether it’s making a purchase, signing up for a newsletter, or requesting more information. Regularly test and iterate on your landing pages to identify areas for improvement and maximize site conversion. 

    Re-engaging and converting your audience requires a strategic approach that combines personalized communication, targeting advertising, engaging content, and optimized user experiences. By implementing some or all of these strategies, you can nurture leads more effectively.

    What strategies do you currently use to grow your audience? Drop a comment below to share.

    Balancing paid and organic SEO strategies

    In terms of digital marketing services, search engine optimization (SEO) remains paramount for those looking to enhance online visibility and drive traffic to their websites. While organic SEO strategies form the foundation of a robust online presence, integrating paid tactics can offer additional benefits in the competitive arena of search engine results. Continue reading to learn more about how you can incorporate both into your ongoing digital strategy. 

    The power of organic SEO strategies

    Organic SEO strategies are fundamental for establishing a lasting online presence. Through meticulous keyword research, content optimization, and link-building efforts, websites can ascend the ranks of search engine results pages (SERPs) organically. This method nurtures credibility and authority, leading to sustained visibility and increased traffic over time. 

    Harnessing the potential of paid SEO strategies

    Paid SEO strategies, notably pay-per-click (PPC) advertising, provide an instant boost to visibility by securing prime ad placements in SERPs and relevant websites. While necessitating ongoing investment, paid ads deliver immediate results, effectively targeting specific audiences. When strategically aligned with organic efforts, paid advertising can augment online presence and engagement, amplifying the impact of SEO initiatives. 

    Striking the balance 

    Success in SEO hinges on finding the balance between paid and organic strategies. By synergizing the strengths of both approaches, businesses can optimize online visibility and attract quality traffic back to their websites. For example, by integrating paid advertising during product launches or promotional campaigns to complement organic efforts, you can ensure maximum exposure and engagement. 

    Adaptability of both SEO strategies

    Integrating paid and organic SEO strategies enables businesses to diversify their marketing efforts and mitigate risks. While organic SEO lays the groundwork for sustainable growth, it’s paid advertising that offers the flexibility to facilitate adaptation when the market shifts. This holistic approach empowers businesses to navigate the ever-evolving landscape. 

    How you orchestrate harmony between paid and organic SEO strategies will help to maximize your online visibility and foster sustainable growth. By blending these approaches, you can reach your target audience, generate quality leads, and maintain a competitive advantage. 

    Have you used both paid and organic SEO strategies at the same time? How has your experience been? Drop a comment below to share with our readers.

    Cross-channel integration: Maximizing the impact of your campaigns

    The concept of cross-channel integration has emerged as a powerful strategy to amplify the impact of your campaigns. As businesses strive to connect with their audience across various platforms, adopting a cohesive approach becomes imperative. That said, you must first understand the significance of cross-channel integration before it can be a game-changer for your marketing endeavors, particularly in the realm of email advertising campaigns

    Seamless customer journey 

    Cross-channel integration revolves around creating a seamless and interconnected customer journey. By aligning your email advertising campaign with other marketing channels such as social media, paid advertising, and content marketing, you can ensure that your message is consistent and reinforced your brand identity. This continuity contributes to a more immersive and memorable experience for your audience. 

    Enhance audience engagement

    The beauty of cross-channel integration lies in its ability to capture your audience’s attention from different angles. Incorporating email advertising campaigns into a broader strategy that spans multiple channels allows you to engage with your audience on platforms where they are most active. A well-timed email, supported by social media teasers or targeted ads, creates a more comprehensive and impactful communication strategy.

    Optimizing campaign performance

    Cross-channel integration isn’t just about being present on various platforms; it’s about leveraging the strengths of each channel to optimize campaign performance. When implementing an email advertising campaign, consider how it complements other channels in terms of content, timing, and audience targeting. The synergy between channels enhances the overall effectiveness of your marketing efforts. 

    How to tie it all together

    When crafting your cross-channel strategy, don’t underestimate the power of email advertising campaigns. Emails remain a direct and personal communication channel with your audience. Utilize it to reinforce your message, share exclusive content, and drive conversions. By seamlessly integrating your email campaigns with other channels, you create a comprehensive marketing ecosystem that maximizes the impact of every touchpoint. 

    Do you need help creating a cohesive and impactful brand presence? Let’s have a chat!

    How do you interact with your audience currently? Drop a comment below to start a conversation. 

    How to maximize ROI with Pay-Per-Click campaigns

    Pay-per-click (PPC) campaigns can be an incredibly effective way to drive targeted traffic to your website and generate leads or sales. However, without the right approach, you could end up spending more than you earn. To ensure that your PPC campaigns deliver a maximum return on investment (ROI), here are some proven strategies to consider. 

    Keyword research and selection

    One of the fundamental aspects of pay-per-click campaigns is selecting the right keywords. Your choice of keywords will determine who sees your ads. Using tools like Google Keyword Planner, you can research relevant phrases that match your business and target audience. This can be done by identifying high-value keywords. Keep in mind that long-tail keywords are often less competitive and can be more cost-effective while attracting a specific audience interested in your products or services. 

    Optimize landing pages

    Your landing page is where potential customers take action, so it’s crucial to ensure that it’s optimized. Make sure your landing page is consistent with the ad’s messaging and provides a seamless user experience. Be sure to include a clear call-to-action (CTA) and a user-friendly designer to allow the visitor to find what they’re looking for quicker, completing the desired action and maximizing your ROI. 

    Quality score improvement

    Google assigns a Quality Score to each keyword in your pay-per-click campaigns. This score is based on factors like the relevance of your keywords, ad text, and the landing page. The higher your Quality Score, the lower your cost per click (CPC) and the better your ad’s position. To maximize ROI, regularly review your keywords, ad copy, and landing pages to maintain a high Quality Score. 

    Budget allocation

    Effective budget allocation is crucial for achieving a maximum ROI with pay-per-click campaigns. Ensure you allocate more budget to keywords and ads that perform well and drive conversions. Conversely, consider reducing the budget for underperforming keywords or ads that aren’t producing results. You can regularly monitor and adjust your budget based on performance to optimize your ROI.

    Ongoing monitoring

    Pay-per-click campaigns are not a set-and-forget endeavor. To maximize ROI, you need to continually monitor campaign performance and make data-driven optimizations. Adjust your keywords, ad copy, and budget as needed. Keep an eye on CTR, conversion rates, and overall campaign performance metrics to identify areas that need improvement over time. This is no easy task for a busy business owner, which is why pay-per-click advertising is a service offered here at Trek Marketing!

    What strategies do you use to get the most out of your pay-per-click campaigns? Drop a comment below to share with our readers.

    How to analyze your Facebook ad results?

    Running online advertisements through Facebook Ads Manager, also known now as Meta Ads Manager, is a powerful way to reach your target audience. However, to maximize the effectiveness of each ad, you must utilize the available data and spend time analyzing your results. Understanding these metrics and insights are the best way to help you fine-tune your digital campaigns, optimize your business budget, and ultimately achieve the best results. Let’s get started! 

    Get back to basics

    Strategic approaches work best when they begin from the ground up, which is why you should go back to basics when navigating how to approach future Facebook (Meta) campaigns. Start by taking a look at key performance indicators (KPIs) like reach, engagement, clicks, and conversions. These offer a broad overview of how well your campaign is performing. 

    Dive into the demographics

    Believe it or not, Facebook (Meta) provides incredibly valuable insights about your audience. Elements such as age, gender, location, and even the device used when viewing the ad can all be found in the data that displays demographics. Once you identify which segments are responding most often and most positively to your ads, you can tailor future campaigns to appeal to these audiences.  

    Assess engagement metrics

    Engagement metrics such as likes, comments, shares, and click-through rates (CTR) offer great insight into whether your ads are doing well. High engagement means that your content resonates well with your audience. However, if these numbers are low, consider this a great opportunity to tweak your ads to be more creative or display a better message. 

    Conversion tracking

    Conversions for Facebook (Meta) ads refers to elements like the percentage of link clicks from website visitors that resulted in a purchase, signup, or any other form of lead generation. Tracking these types of conversions allows you to better manage the effectiveness of your ads and what’s driving desired actions. 

    Take another look at ad placement 

    Facebook (Meta) offers various ad placements, including within a user’s news feed and stories. Take some time to determine which spot will deliver the best results for you by running a campaign in each section and comparing. Then, allocate your budget accordingly based on these insights. 

    Cost-per-click versus cost-per-conversions

    Analyze your ad costs in relation to clicks and conversions. Calculate your cost for each click and cost for each conversion to understand how efficiently you’re spending your budget. This data will help you to make adjustments where needed to best optimize your ad strategy. 

    Review ad schedule 

    Spend some time examining which days and times your ads perform best. If you notice a huge difference between engagement and conversion rates during certain times, consider adjusting your schedule through Facebook Ads Manager to maximize results during those peak times. 

    Analysis is a critical part of revamping your advertising strategy. When you regularly review your ads results, you’re more empowered to make data-driven decisions, optimize your campaigns, and achieve a better return-on-investment (ROI) on your advertising spend. Trek Marketing can help you with all of the above and more.

    Are you ready with everything you need to better analyze your Facebook ad results? Drop a comment below if you have any pressing questions.

    3 effective digital marketing services regardless of your business

    In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs and interests of the consumer. Let’s delve deep into the various techniques that can be used regardless of the type of business. 

    Service #1: Search Engine Optimization (SEO)

    Since SEO is one of the most effective online sales techniques, it’s often the first service that businesses outsource. That said, since the SEO process relies on research and orchestration to gain results like a higher search ranking, it can also take a bit of time before visibility for particular keywords starts to generate more traffic. Be sure to remember that no matter where the user is in the buying journey, SEO possesses the power to target them while highlighting said products or services for a larger audience. 

    Learn more about Trek Marketing’s SEO service

    Service #2: Social Media Marketing (SMM)

    Social media is a realm where businesses can go to promote their products and/or services, but depending on the platform, it’s also a great way for brands to make personal connections, show off their personality, and increase awareness. Although the main goal of SMM is to create dialogue with new and existing customers, it seconds as a valuable opportunity to influence purchase decisions. Whether you choose to automate some marketing campaigns or promote a few pieces of content ongoing, SMM is a great and easy way to communicate across the social sphere. 

    Learn more about Trek Marketing’s SMM service

    Service #3: Pay-Per-Click Advertising (PPC)

    For those who may not know, PPC is a digital marketing technique that allows businesses to display ads on search engines and various other websites. While the goal of this service is to bring traffic and sales for the company, the return on investment can vary depending on how many clicks are made versus how many purchases are carried out. Since the business can choose how to strategically appropriate their campaign and bid within their budget, while more expensive than many other digital marketing agency services, PPC can be very effective across a wide range of industries. 

    Learn more about Trek Marketing’s PPC service

    Which digital marketing agency services have you tried with your business? Please drop it in the comments section below to start a conversation. 

    3 ways to get the best return on investment for your company

    Before you can work to improve your business return on investment you must first define what “return” means for you. This could include higher sales, increased revenue, bigger profits, reduced overhead or production costs, higher employee retention, better customer satisfaction, increased brand preference, or fewer government regulations. Once you select your “return” goals, you can work towards achieving them. However, for the purpose of this blog, we will discuss three ways to get the best return on investment for companies overall. 

    Increase revenue

    One way to increase your return on investment is by generating more sales. While the easiest way to achieve this could be to just raise your prices, this is not always the most beneficial. We recommend always looking at ways to improve your sales without affecting your current business practices. For example, you could increase your spending budget on advertising or host a sale. While this will cost money, the return could elate your profits, making an improved return on investment!

    Reduce costs

    Another way to improve your return on investment is to reduce your expenses. You won’t need to raise prices or increase your sales if you can reduce costs. Overhead and production costs vary between industries but there are ways for business owners cut these costs and get their best return on investment. For example, focus on reducing non-product costs like rent or having a work phone. If possible, you could focus on an online shop rather than a brick-and-mortar and have a responsive email instead of a work phone. On the other hand, you could focus on reducing production costs as well. Shop around and see if you can lower your cost of materials and labor. It may not be possible but it’s worth it. 

    Reevaluate your expectations

    Every investment doesn’t need to provide an immediate dollar benefit. In fact, many forms of digital marketing, such as search engine optimization or pay-per-click advertising, can take time to increase your sales. However, this shouldn’t stop you from considering these services. These types of marketing campaigns are not only valuable over time but they allow you to track insights like new customers, increased traffic, and increased awareness. Maybe it’s time that you re-evaluated your expectations. 

    Which ways do you plan to adjust to achieve the best return on investment? Drop a comment below to let us know.

    4 tips for making the most out of your digital ad spending

    Since digital marketing spans a variety of channels—websites, streaming content, and more—it’s important to direct digital ad spending towards an assortment of media formats, including text, image, audio, and video. This allows businesses to achieve their goals across the marketing funnel, which include brand awareness, customer engagement, and driving repeat sales. This surge in popularity means that you should be working with a professional and skilled digital marketing agency that will ensure that your ad spending remains focused on the areas where your business will get noticed. Here are four tips for getting the most out of your digital ad spending

    Keep the focus on your target audience

    The internet is a competitive space that’s dominated by both marketers and consumers. However, before you can identify your reach to achieve greater engagement, you must first identify and target the right audience. 

    While a service such as email marketing can be a great driver of customer retention and acquisition for businesses, your brand’s audience might keep the focus on social media as well. This means that aside from emailing your list, you should also be targeting them on their respective social sites if you hope to exceed your performance goals.

    Be persistent 

    If you think of advertising as telling a story, then your digital ad spending is the surefire way to increase interest and reach your potential customers. As a big component of successful digital advertising, it’s important to keep your message consistent and be persistent with what you deliver.

    Ensure that your content is easy for readers to understand

    While “simplicity” is often determined by your demographic, on-the-go content is easiest for all to consume, as it puts the responsibility in the hands of the customer. This prime opportunity is only achievable when the content is easy for readers (or listeners) to understand, enabling brands to connect more intimately with their audience, and allowing the audience to choose when and where they connect with said brand.

    Don’t be afraid to ditch what isn’t working

    There’s nothing wrong with trying something new. Equally so, there’s nothing wrong with ditching a strategy after a reasonable amount of time if it proves to be ineffective. We don’t want you wasting your digital ad spending on efforts that don’t offer a return on investment (ROI). 

    On the other hand, please keep in mind that efforts such as search engine optimization (SEO) can take several months to fully develop. So, be sure not to ditch your efforts too early.

    We hope these tips provide you with invaluable success in your advertising!

    What do you do to properly allot your digital ad spending? Drop a comment below to share.

    3 of the best PPC ad networks

    In terms of access to pay-per-click ad networks, the choices have boomed in recent years, with an opportunity to choose between traditional search engine results pages, native advertising on popular websites, and a wide variety of social platforms. Since PPC ad networks are expansive, it’s important to consider all avenues before allocating your business’s marketing budget. Listed below is a selection of the best PPC ad networks to use to strengthen your digital marketing strategy.

    Google Ads 

    As one of the biggest players in the game, Google ads possess a huge market reach which includes the following PPC ads:

    • Search engine results pages (SERPS)
    • Display Network (ads and videos on partner websites)
    • YouTube advertising
    • Google Play app store advertising
    • Gmail in-app advertising
    • Google Shops advertising

    If you’re after one of the above ad placements, you will need to bid for it. Listed below are examples of some Google PPC bid options:

    • CPC (automated and manual cost per individual click)
    • Enhanced CPC
    • CPM (cost per mille)
    • Target ROAS (targeted return on ad spend)
    • Target CPA (targeted cost per acquisition) 
    • Maximize conversions
    • Maximize clicks
    • Target Outranking share
    • Target Impression Share

    Since the cost of Google ads can vary massively, you should first need to calculate your budget before considering this investment.

    Microsoft/Bing Ads

    Next to Google is Microsoft Advertising, also known as Bing Ads. Offering business owners a cheaper price tag than Google, Microsoft Ads are also associated with a wide assortment of formats, including:

    • Xbox
    • Windows App store
    • MSN
    • Outlook Email
    • Websites for display and native advertising managed by various sales partners

    Although not quite as comprehensive as competitor Google, Microsoft Ads also require bidding:

    • Enhanced and Manual CPC
    • CPM
    • MaxClicks
    • MaxConversions
    • Target ROAS
    • Target CPA 

    With the lower volume and less competition, your bids are bound to be cheaper, which offers a greater opportunity to stand out on the Bing Ad network.

    Facebook Ads

    With the ability to add some targeting potential, Facebook Ads is one of the best PPC ad networks on the market, especially with Instagram as an extension—offering marketers and business owners alike the potential to reach those with specific interests, demographics, education, age, and location data. 

    Facebook Ads can appear on:

    • Facebook
    • Instagram
    • Facebook Messenger
    • The Facebook Audience Network (apps and websites on the partnership network)

    Even cheaper than Bing, Facebook Ads pricing is based on cost per thousand impressions (CPM) or cost per click with the option to target CPA (cost per action) and Target ROAS. Moreover, since Facebook Ads aren’t activated by searching, businesses have an opportunity to get in front of their audience much easier.

    All of the best PPC ad networks can be managed by the PPC team at Trek Marketing. Comment below to get started!

    What did you find most interesting about this digital marketing service? Drop a comment below to get connected.

    Reach vs. impressions: What’s the difference?

    Are you working towards building brand awareness? Have you done what seems like everything possible to grow and influence your audience using a wide variety of digital marketing services and tools? If these explanations resonate with you, it’s critical for you to better understand the difference between reach vs. impressions. Since each metric requires a different strategic approach, accurately measuring these metrics will help you to find areas to increase your efforts without wasting time and money. 

    Reach vs. impressions: What’s the difference? 

    In terms of digital marketing, “reach” refers to the total number of people who see your content, whereas, “impressions” refers to the number of times your content is displayed, no matter if it was clicked or not. This is a metric primarily that’s used in social media marketing and pay-per-click advertising.

    Since every social media follower can’t see all of the posts that you publish organically, if your goal is to increase engagement on a particular platform to ensure content is delivered to your target audience, reach and impressions are great analytics to examine.

    Let’s dig a bit deeper

    There are many similarities between reach and impressions, however, there are some underlying differences as well. Let’s use an example to further your understanding. If your company has 1000 followers on Instagram and you publish a post, if every one of your followers sees that post, you have a reach of 1000 users—along with 1000 impressions. However, if you update your post and all of your followers, once again, see your post, your reach doesn’t change, but you now have 2000 impressions. This is partly why you may notice that your impressions can be higher than your follower count.

    Learning more about engagement

    Building brand awareness is about getting your message to the right people. This can be done by improving your reach and impressions. To ensure that you get the most out of each social platform and ad campaign, you will want to analyze the metrics offered by each network. While it would take many pages to break down the process for each social media platform, for this blog, we will focus on Facebook.

    On Facebook, reach falls into three different categories:

    • Organic: The number of unique people who see your content in their news feed.
    • Paid: The number of unique people who see your paid content (ex. Facebook Ad).
    • Viral: The number of unique people who see your post or page mentioned in a story published by a friend. These stories include actions such as liking, sharing, or commenting.

    Similar to reach, Facebook impressions are also split into the same three different categories:

    • Organic: The number of times your content was displayed on someone’s news feed.
    • Paid: The number of times your paid content was displayed.
    • Viral: The number of times content associated with your page was displayed in a story published by a friend.

    A great understanding of building brand awareness must be before engagement, reach, and impressions can drive your target audience to take action. If you’re ready to get your social media marketing and pay-per-click marketing on track, please contact Trek Marketing’s Sales Team to get started.

    What did you find most interesting about the above blog? Drop a comment below to share with our readers.