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    Category: PPC Advertising

    3 of the best PPC ad networks

    Posted on by Alex Wilks

    In terms of access to pay-per-click ad networks, the choices have boomed in recent years, with an opportunity to choose between traditional search engine results pages, native advertising on popular websites, and a wide variety of social platforms. Since PPC ad networks are expansive, it’s important to consider all avenues before allocating your business’s marketing budget. Listed below is a selection of the best PPC ad networks to use to strengthen your digital marketing strategy.

    Google Ads 

    As one of the biggest players in the game, Google ads possess a huge market reach which includes the following PPC ads:

    • Search engine results pages (SERPS)
    • Display Network (ads and videos on partner websites)
    • YouTube advertising
    • Google Play app store advertising
    • Gmail in-app advertising
    • Google Shops advertising

    If you’re after one of the above ad placements, you will need to bid for it. Listed below are examples of some Google PPC bid options:

    • CPC (automated and manual cost per individual click)
    • Enhanced CPC
    • CPM (cost per mille)
    • Target ROAS (targeted return on ad spend)
    • Target CPA (targeted cost per acquisition) 
    • Maximize conversions
    • Maximize clicks
    • Target Outranking share
    • Target Impression Share

    Since the cost of Google ads can vary massively, you should first need to calculate your budget before considering this investment.

    Microsoft/Bing Ads

    Next to Google is Microsoft Advertising, also known as Bing Ads. Offering business owners a cheaper price tag than Google, Microsoft Ads are also associated with a wide assortment of formats, including:

    • Xbox
    • Windows App store
    • MSN
    • Outlook Email
    • Websites for display and native advertising managed by various sales partners

    Although not quite as comprehensive as competitor Google, Microsoft Ads also require bidding:

    • Enhanced and Manual CPC
    • CPM
    • MaxClicks
    • MaxConversions
    • Target ROAS
    • Target CPA 

    With the lower volume and less competition, your bids are bound to be cheaper, which offers a greater opportunity to stand out on the Bing Ad network.

    Facebook Ads

    With the ability to add some targeting potential, Facebook Ads is one of the best PPC ad networks on the market, especially with Instagram as an extension—offering marketers and business owners alike the potential to reach those with specific interests, demographics, education, age, and location data. 

    Facebook Ads can appear on:

    • Facebook
    • Instagram
    • Facebook Messenger
    • The Facebook Audience Network (apps and websites on the partnership network)

    Even cheaper than Bing, Facebook Ads pricing is based on cost per thousand impressions (CPM) or cost per click with the option to target CPA (cost per action) and Target ROAS. Moreover, since Facebook Ads aren’t activated by searching, businesses have an opportunity to get in front of their audience much easier.

    All of the best PPC ad networks can be managed by the PPC team at Trek Marketing. Comment below to get started!

    What did you find most interesting about this digital marketing service? Drop a comment below to get connected.

    Reach vs. impressions: What’s the difference?

    Posted on by Alex Wilks

    Are you working towards building brand awareness? Have you done what seems like everything possible to grow and influence your audience using a wide variety of digital marketing services and tools? If these explanations resonate with you, it’s critical for you to better understand the difference between reach vs. impressions. Since each metric requires a different strategic approach, accurately measuring these metrics will help you to find areas to increase your efforts without wasting time and money. 

    Reach vs. impressions: What’s the difference? 

    In terms of digital marketing, “reach” refers to the total number of people who see your content, whereas, “impressions” refers to the number of times your content is displayed, no matter if it was clicked or not. This is a metric primarily that’s used in social media marketing and pay-per-click advertising.

    Since every social media follower can’t see all of the posts that you publish organically, if your goal is to increase engagement on a particular platform to ensure content is delivered to your target audience, reach and impressions are great analytics to examine.

    Let’s dig a bit deeper

    There are many similarities between reach and impressions, however, there are some underlying differences as well. Let’s use an example to further your understanding. If your company has 1000 followers on Instagram and you publish a post, if every one of your followers sees that post, you have a reach of 1000 users—along with 1000 impressions. However, if you update your post and all of your followers, once again, see your post, your reach doesn’t change, but you now have 2000 impressions. This is partly why you may notice that your impressions can be higher than your follower count.

    Learning more about engagement

    Building brand awareness is about getting your message to the right people. This can be done by improving your reach and impressions. To ensure that you get the most out of each social platform and ad campaign, you will want to analyze the metrics offered by each network. While it would take many pages to break down the process for each social media platform, for this blog, we will focus on Facebook.

    On Facebook, reach falls into three different categories:

    • Organic: The number of unique people who see your content in their news feed.
    • Paid: The number of unique people who see your paid content (ex. Facebook Ad).
    • Viral: The number of unique people who see your post or page mentioned in a story published by a friend. These stories include actions such as liking, sharing, or commenting.

    Similar to reach, Facebook impressions are also split into the same three different categories:

    • Organic: The number of times your content was displayed on someone’s news feed.
    • Paid: The number of times your paid content was displayed.
    • Viral: The number of times content associated with your page was displayed in a story published by a friend.

    A great understanding of building brand awareness must be before engagement, reach, and impressions can drive your target audience to take action. If you’re ready to get your social media marketing and pay-per-click marketing on track, please contact Trek Marketing’s Sales Team to get started.

    What did you find most interesting about the above blog? Drop a comment below to share with our readers.

    Increase web traffic with these 4 strategic services

    Posted on by Alex Wilks

    Every online business wants to increase website traffic to drive sales and conversions. After all, an attractive website amplifies brand awareness and revenue. However, it isn’t easy to get noticed in the vast depth of organic search results, which is why we have four digital marketing services to strategically bring quality traffic back to your website. 

    Search engine optimization (SEO) 

    SEO encompasses a wide range of tactics for helping your website rank well in search engine results for relevant keywords and phrases. Since organic searches are most likely to begin via search engines, this digital marketing service has the potential to dramatically increase the quantity and quality of your website traffic by attracting users who’re interested in completing a sale.

    Pay-per-click advertising (PPC)

    PPC advertising drives traffic to your website through the use of paid advertisements. These ads are strategically placed on search engine result pages (SERPs), social media sites, and other websites. While digital marketers are in charge of creating and managing these ads, with PPC advertising, businesses only pay when the ad has been clicked, making this a cost-effective way to increase website traffic. 

    Social media marketing

    Social media sites like Facebook, Instagram, and Twitter are an excellent way to grow your brand, expand your audience, and drive more website traffic. By creating a social media following you offer added opportunities for users to link back to your website, which increases traffic and incentivizes viewers to learn more about what your business has to offer. 

    Content marketing

    Blog post submissions, infographics, videos, and podcasts are all elements that fall under the realm of content marketing. Whether you choose to create and publish content that aligns with the interests of your audience or keep things simple by outsourcing content marketing to a digital marketing agency, it’s important that you be strategic to increase page session times and conversions.

    Did you know that the following content marketing is more likely to drive website traffic?

    • Long-form content (more than 2000 words)
    • Informational pages
    • Product and service pages
    • Guides

    Trek marketing offers all of the above strategic digital marketing services, so perhaps it’s time that you found out more?

    If you had to prioritize, which digital marketing service would you try first to increase your website traffic?

    Tips to managing a cookieless future

    Posted on by Alex Wilks

    Rest assured that we’re referencing third-party cookies being tossed aside and not the popular baked treat. After Google officially announced in 2020 that it was banning website cookies from its web browser Chrome—a platform that the digital advertising industry has used to monetize content—the future of data and analytics has become less clear. To help you ease the transition, listed below are some ways your business can strategically work to conquer a cookieless future.

    What are cookies?

    Known as website cookies, these snippets of code are unique IDs that is assigned to website visitors. Remembering each user, the first-party website cookies collect information to deliver a more personalized experience, whereas the third-party website cookies allow brands to re-engage targeted audiences across domains for digital advertising. 

    Why is Google killing website cookies?

    Following suit with competitors Firefox, Safari, and Apple, Google’s browser has been pressured to step back from the use of website cookies with ongoing concerns surrounding data privacy and regulations. 

    How do businesses and digital advertising companies manage a cookieless future?

    While website cookies helped to underpin audience-based digital ad campaigns to allow businesses to retarget and reach lookalike audiences in the hopes of completing a sale, there are other ways in which brands can contextualize and build their audience segments. 

    Listed below are some cookie-free techniques:

    • Use site lists for alternative targeting: Discover which referral sources account for the top sectors of your incoming traffic and build a whitelist to reach your target audience. Conversely, building a blacklist so your ads don’t appear on the wrong domains. 
    • Leverage the intelligence of your competitors: Cross-browsing behaviours can help to identify the top competitor audiences to convert to your own.
    • Monitor pay flows: Pinpoint channels that drive subscriptions to your competitors by monitoring pay flows. This will help you to allocate the budget between paid channels and search engine optimization (SEO). 
    • Power your pitch: Boost customer acquisition by optimizing your ad sales. You can harness granular traffic information and pitch to clients through ad sellers. 

    Do you have any other tips for business owners and digital marketers when Google gets rid of website cookies? Drop a comment below to share. 

    Boost your brand’s visibility using PPC

    Posted on by Alex Wilks

    While many digital marketing services aim to increase business brand awareness, pay-per-click (PPC) advertising is a unique technique that stares consumers in the eye. Since awareness is about getting your brand in front of the right people, PPC is kind of like the billboard of the digital world, and the best part is that unless the right shopper sees it and clicks, you don’t pay for that campaign. Plus, you can set a daily budget, so there are no hidden costs to run your next PPC advertising service. Continue reading to learn more about PPC and its connection to brand visibility. 

    What is brand awareness and why is it important?

    Brand awareness is a phrase that’s used to describe how recognizable your business is in the noisy online world. It’s the extent to which customers can recall or reconize your brand under a variety of conditions. As a crucial step in the marketing funnel that will help your business acquire and maintain customers, brand awareness is a huge part of what drives consumer decision. Familiarization differentiates your brand, establishes trust with the customer, and creates a positive association which in turn, will increase your sales and conversions.  

    How does our PPC advertising service work to boost your brand’s visibility?

    PPC works to increase brand awareness by introducing your business within ads that your target market sees. This is the space where you can present an introduction of your brand to your customer base and hopefully creating a lasting impression. Whether it’s click-through rates that are important or physical sales, you can analyze your PPC campaign over time and modify your goals as needed. The best part is you only pay for the people that click on your ad and a daily budget can be set. 

    Tips for growing brand visibility using our PPC advertising service

    There are many creative opportunities that come with growing brand awareness, but the ultimate goal is to build a reputation with your target audience that eventually leads to driven sales. This means that strategic decisions need to be made to keep things moving forward. 

    Here are some examples: 

    • Know who your target market is
    • Understand the habits of your target market
    • Diversify your ads
    • Research and use the right keywords and phrases
    • Add a flair of creativity
    • Include the right information 

    Boosting your brand’s visibility is right at your fingertips with our PPC advertising service!

    Do you have any other questions about how PPC advertising works? Please drop a comment below for a prompt reply.

    5 ways to grow your website traffic through digital marketing

    Posted on by Alex Wilks

    Many online businesses struggle to come up with innovative ways to increase traffic to a website. Since it can be challenging to know which methods work well to achieve positive results and which are tired strategies, listed below are some organic and paid options that yield great results when it comes to increasing traffic to a website. 

    Perform keyword research

    Keyword research is a practice that search engine professionals use to find terms that are often entered by users into popular search engines when on the hunt for products, services, or general information. The words related to these queries can then be harnessed and used within web content to target consumers and crawl search engines organically. Aside from using keywords in copy, they can always be used in meta descriptions, the page title, the URL, and headers. 

    Those needing help with keyword strategy should consider hiring an SEO expert to offer valuable insights by performing audits and identifying issues where your website can improve. 

    Create content that’s memorable

    While the posting of regular content is a great habit to get into, you need to make sure that your copy is memorable to cut through the expansive options available already on the internet. Not only does this type of noise help to increase traffic, but it also assists in establishing a better bond with your audience. 

    Keep active on your social feeds

    The use of varied social media platforms is a great way to attract visitors. However, website traffic relies on elements such as:

    • The sharing of posted content via social media platforms
    • The interaction of business to followers through replies and/or reposting of content via tagging
    • The use of relevant hashtags
    • The promotion of new content via links

    Advertise digitally

    Whether you endorse a new product through paid search, social media, or display ads, pay-per-click advertising is an efficient way to increase traffic to your website. While some users may block ads, since you only pay when your ad is clicked on, you can easily stay within a budget and attract the right audience to click and buy. 

    Send out newsletters

    Email marketing is one of the most effective means of increasing web traffic…especially if your company is hosting a sale or launching a new product. Here are a few practices that work well for those sending regular emails: 

    • Be sure to include enticing information in the subject line and body of your emails
    • Insert links and buttons to allow shoppers to click easily
    • Mobile-friendliness is essential 
    • Add touches of personalization
    • Take the time to ensure that your email is visually appealing and well-designed
    • Test each email before it’s sent

    Which of the above methods do you plan to use to increase traffic to a website? Drop a comment below to let us know. 

    Marketing analytics and why they matter

    Posted on by Alex Wilks

    In every aspect of digital marketing, measurement can be a challenge. How does one know which campaigns and efforts are creating opportunities and generating the most sales? Aside from remembering to provide attribution to campaigns, you must also take the time to revisit those touchpoints and review the valuable data offer through marketing analytics tools. Not only do these tools take the guesswork out of allocating your marketing budget but they also enable you to be more proactive with your future strategies, and here’s how!

    What is marketing analytics?

    Marketing analytics is an umbrella term that’s used to describe the processes and technologies that measure a company’s activities through various sources of marketing mediums. 

    Marketing data includes some of the following:

    • Web analytics: This includes elements like website visits, traffic patterns, referral sources, and bounce rates.
    • Social media interactions: This includes elements like social engagements, follows, profile views, shares, and direct messaging (DMs).
    • E-commerce purchases and transactions: This includes online sales, leads, and signups. 
    • Paid ad campaign metrics: This includes ad views, clicks, click-through rates (CTR), cost per mille (CPM), cost per click (CPC), conversions, conversion rate, cost per lead (CPL), and overall performance. 
    • Customer data: This includes elements like feedback, behaviour, and purchase history. 

    Marketing analytics tools, software, and technologies are used to gather data and provide business owners and marketing professionals with content and visualizations that help them to better understand which tactics are working well and how to best optimize the budget. 

    What are the three types of marketing analytics models?

    Planning, managing, and optimizing marketing campaigns can be done using three models that assist in providing insight to better plan and allocate the budget. 

    • Descriptive: Descriptive models use historical data from previous campaigns to display what happened, which provides hindsight into which future actions might work better for the businesses’ marketing strategy. 
    • Predictive: Predictive models provide further insights than descriptive models, using past campaigns to predict customer behaviours. This approach is beneficial for providing more target marketing campaigns. 
    • Prescriptive: Prescriptive models use data from various touchpoints by weighing the impact of each interactive for the purpose of influencing more efficient customer behaviour. This model is highly targeted and will often focus on current trends. 

    Why do you need to care about marketing analytics?

    Whether you’re a digital marketing professional who’s working alongside clients or a business professional who’s looking to better understand their industry, marketing analytics works to surface insights and influence customer interactions. 

    Listed below are some of the many advantages of marketing analytics:

    • It provides tangible data around paid marketing initiatives
    • It informs how marketing campaigns over time and in real-time
    • It connects marketing campaigns to traffic and other metrics that impact customer behaviours
    • It influences future marketing and content strategies
    • It helps you to better spend advertising dollars on effective marketing channels
    • It provides valuable data on current and prospective customers

    What marketing analytics tools are trending right now?

    In a world where digital reach is vast, there are a variety of ways that marketers and business owners alike get the data that they need to plan, analyze, optimize and execute digital marketing campaigns—with access to so many free and budget-friendly marketing analytics tools!

    • Web analytics: Google Analytics, Adobe Analytics, and MixPanel
    • Campaign analytics: Semrush, Cyfe, and Klipfolio
    • Social analytics: Hootesuite and SproutSocial
    • Social listening: Brandwatcg and Falcon.io.
    • Customer journey analytics: Sprinklr, Thunderhead, and Pointillist 
    • Sales intelligence tools: HubSpot, Salesforce, and ActiveCampaign
    • Company financial data

    And so much more, since most marketers and businesses utilize an abundance of tools and platforms in conjunction with one another. 

    Do you need assistance in getting your marketing analytics in check? Trek Marketing believes that analytics hold the key to e-commerce success and we’re happy to teach you how to better understand them and/or utilize them ourselves to help your business thrive.

    What is your current e-commerce goal? Drop it below for advice on which marketing analytics tools can be used to help you achieve your vision(s).

    Grow your business online with these digital marketing services

    Posted on by Alex Wilks

    The right digital marketing investment will help your e-commerce business grow and while all of the services that Trek Marketing provides are beneficial to an expanding company, depending on the industry, some offer better value to start. Read through the brief descriptions we’ve provided below and let us know which digital marketing agency services you’re interested in trying out. 

    Search engine optimization (SEO) 

    SEO is a digital marketing practice that’s designed to improve the appearance and positioning of web pages in organic search results like Google and Bing. Because of how we discover content online, it’s important to rank high on search engines to increase traffic to a website and generate more conversions. This is a very common digital marketing agency service and is one of the first investments that growing e-commerce businesses make to gain heightened visibility on the web. That said with thousands of other pages doing the same thing, your content must be authoritative, targeted, and contain lots of searched key terms to ensure that your ranking is high and click-worthy. 

    Pay-per-click advertising (PPC)

    PPC is an online marketing tool that strategizes when digital ads are based on the users (gender, age, location, job title, industry, education, interests, etc.). This internet advertising model encourages purchase-driven traffic to websites and only charges the business owner when the ad is clicked. What makes this digital marketing agency service worthwhile is that allows you to keep control over your campaign costs, specifically target an audience, and create a high engagement among those who would be most likely to use your product or service.  

    Email marketing 

    By sending out emails to a list of contacts who have been permitted to receive communication from you, your business can create and drive sales by tracking personalized or automated e-newsletters. Whether you have the experience to utilize the drag-and-drop editor feature or prefer to dig through real-time reports, email marketing is simple, effective, and a great way to connect with your customers. 

    Social media marketing (SMM)

    SMM allows businesses to use the power of multiple social media platforms to connect with their audience. By building brand awareness, companies can market products and services, increase sales, drive web traffic, or simply create a community that leverages popular channels to establish a brand following. Not only does SMM give businesses a great opportunity to follow consumer activities but it also helps them to give valuable insight into the likes, dislikes, and interests of their buyers so that they can create a better, more attractive marketing strategy. 

    Blogging and content creation

    While these two digital marketing agency services are very inter-connected, there are also some distinct differences between them. While a business blog is a section on a website that consists of informative, diary-style text entries that are typically published on an ongoing schedule, content creation is the process of generating other types of written and published text from topic ideas that appeal to your buying persona. Copy is then placed to bulk up website text and assist with driving traffic through SEO practices.

    Do you need help with any or all of the above digital marketing agency services? If you want immediate assistance, please drop a comment below and someone from our sales team will be in touch with you.

    PPC vs. SEO: Which provides more value?

    Posted on by Alex Wilks

    While all digital marketing services have their purpose, there may be a route to take that’s more suited for your business. When it comes to PPC and SEO, more digital marketing services are strategic and possess the power to generate traffic and conversions. That said, before you decide whether one or both is more suited to your needs, you have to understand what they do and their pros and cons. 

    What’s Pay-Per-Click Advertising (PPC)?

    Known most often as PPC, this digital marketing service uses targeted advertising to buy visits to your website. Business owners pay a fee every time someone clicks one of their ads—the cost varies depending on where the ad is placed (Google, Facebook, etc.) and your budgeted monthly ad spend—which is leveraged by search engine traffic or by bidding for keywords related to the products or services you’re selling. 

    What are some advantages of PPC?

    • This digital marketing service is known to produce quick results. Once your campaign is launched, you should see an uptick in traffic, clicks, and conversions. 
    • PPC is easily controlled. Business owners set a budget with a goal of how many leads they hope to get in return. 
    • You don’t need to worry about search engine algorithms when you use PPC because you aren’t trying to obtain an organic position. You bid for your spot!
    • PPC allows you to easily target potential customers based on keyword searches, their geography, and even the time of day. This cannot be done with organic traffic.
    • These types of campaigns allow visuals in addition to text. This can help a user to be more inclined to click on the advertisement, which increases the average click-through rate. 

    What are some disadvantages of PPC? 

    • It usually costs more than SEO to get good results, as some keywords have higher price points than others. 
    • The research required to know which keywords to target is time-consuming, on top of managed ad spend and measuring returns.
    • PPC only remains effective while you’re paying for it. Unlike SEO which continues to draw in traffic as a long-lasting method, the minute you stop your PPC campaigns to divert the budget elsewhere, potential customers won’t be able to find your site the same way. 
    • Click fraud is a problem that occurs when companies use manual clicks or damaging software to simulate human clicks from various IP addresses. This will rapidly increase your cost. 

    The best way to maximize and manage your PPC campaigns is to hire a specialist whose primary responsibility is to research and implement money-generating ads.

    What’s Search Engine Optimization (SEO)?

    As one of the most common digital marketing services, SEO is all about optimizing your web pages to get them to rank higher in search engine results. This enables search spiders to understand your web pages and rank them above your competitors. Keep in mind that search engines like Google are consistently changing their algorithm to provide more helpful content to their visitors, which can affect your rankings if you aren’t on top of these new requirements. While cultivating inbound links from other sites dictates your “link authority” elements like blogging, social media marketing, and videos are other ways to effectively use your quality links. 

    What are some advantages of SEO?

    • This digital marketing service is cost-effective and is incredibly budget-friendly to set up and manage. 
    • Organic SEO is completed with long-lasting intention, meaning that when it’s properly optimized with good link authority, your site can continue to rank even if you step away from it for a few weeks.
    • SEO helps to build credibility and trust.

    What are some disadvantages of SEO?

    • When compared with PPC, SEO is a much slower process, as it can take months to start seeing results.
    • SEO is ongoing. Your site will never be 100% optimized so it will require continued work to reap the rewards of higher rankings.
    • SEO is very time-consuming.

    The best way to maximize and manage your SEO campaigns is to hire a specialist whose primary responsibility is to research trending keywords, write authoritative copy, and gain valuable backlinks.

    There is no one-size-fits-all approach to digital marketing, which is why the answer to the which provides more value depends on you. If you have the budget, a PPC campaign will offer you the fastest results. However, if a longer timeline is something you had in mind, SEO efforts achieve some of the best results and return over time. Either way, Trek Marketing can help get your digital campaigns launched! 

    Which of the two digital marketing services has proven better for your business? Let us know in the comments section below. 

    How to market for the travel industry

    Posted on by Alex Wilks

    Are you ready to get your digital marketing efforts recognized within the travel industry? If so, you aren’t alone. With spring quickly approaching people are starting to research and book their yearly travel plans. This means that you need to be ready for those searching for cheap travel deals, flights, and hotels. Here are some ideas on how you can win over consumers.

    Monitor search stats

    Leisure travellers go on a couple of trips per year, which means they must do regular research before those vacations can be booked. Each month, search engines such as Google and Bing see millions of searches using keyword varieties pertaining to many types of travel. 

    Here are some that have proven to be most popular:

    • Airline tickets
    • Airline reservations
    • Hotel and motel reservations
    • Vacation packages
    • Car Rentals
    • Cruises

    Since most customers plan ahead when booking a trip, it’s important that you plan your digital marketing strategies well in advance. Whether you manage an airline, a luggage company, or hotel digital marketing, all efforts should be catering to months ahead, while also considering last-minute travellers. 

    Understand the customer journey

    While it would be great if shoppers searched for a travel-related keyword, saw your paid search ad, clicked, and immediately purchased, the reality is that each customer journey is far more complex than that. In fact, one person may have hundreds of interactions with travel brands while researching a single trip. 

    Here are four key moments where you should aim to win over your customers using your chosen digital marketing strategies:

    • The dream stage: This is where those who are thinking about planning a trip find ideas and inspiration on where to go and what to do. While it isn’t easy to capture conversions during the dream stage, you can make an impact that will help them to consider your product or service when it’s the booking stage. 
    • The organizing stage: Once people get past the dream stage, the organization stage is where they’re in deep consideration mode. The destination has been selected and the next steps are choosing a hotel or airline to book, often based on location, cost, and timing. While there’s not much you can do to change the cost and timing as an airline, with hotel digital marketing, you can amp up your creativeness to excite shoppers about your location. 
    • The booking stage: Now that customers have made their decision, they’re ready to make reservations. This would be a great time to upsell your other services. For example, if you operate a hotel, perhaps tour packages, room upgrades, dinner reservations, and/or massage packages would be options to market at this point. 
    • The experience stage: Tied into the booking stage, the experience stage is where you have an opportunity to offer further interactions with your customers. Whether this is a further chance to upsell a service, offering a discount for a later time, or waiting until the service has been performed and asking for a review, the experience should never go overlooked. 

    After two years of limited travel through a global pandemic, people are thinking more and more about how they will be using up their vacation time. By understanding the above key moments you can influence the customer journey and increase your digital marketing conversions.

    Target the right audience

    The demographics of your target audience should be a strong consideration in your digital marketing efforts. Whether your product and/or service caters to families, seniors, or women versus men, things like age and income are also very important. For example, if your hotel wants to promote family travel, we recommend targeting women between the ages of 35 to 49. This is because they’re often the ones doing most of the research and booking. Also, be sure to write your ads or other hotel digital marketing efforts from the perspective of the buyer person to create emotion that will encourage clicks and conversions. 

    Is your business ready to welcome travellers again? Drop a comment below to share your plan with us.