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    How to promote your services online as a home contractor

    Posted on by Alex Wilks

    With the housing market booming these past few years the need for home improvement projects has skyrocketed, as has digital marketing for small businesses. With homeowners undertaking complete or partial renovations in place of having a holiday, home maintenance services such as HVAC, roofing, electrical, plumbing, and/or landscaping, need to be taking a more aggressive marketing approach to their promotion. After all, these projects need a professional home contractor and the best place for homeowners to search for reputable companies is online. 

    Update your website

    When promoting home contracting services, your website should be where you start first. After all, why rely on word-of-mouth representation when you’re living at the peak of a digital era? While there are potential customers that enjoy visiting a physical brick-and-mortar store to get the feel of a company and ask their face-to-face questions, most prefer websites as a hub for their first glance at a service. So, if you’re a home contractor who’s offering up your tradesmen services, consider creating a website or simply updating the one you have. We recommend going beyond an online portfolio to ensure that your site is equipped with the tools that allow you to promote your specialized skills. Added pages containing your mission statement, a bit about your team and how the company started, and an up-to-date blog with topics surrounding your industry are great ways to add content to your website and instill trust with consumers. Don’t forget to have a reviews page as well highlighted prominently on your website!

    In terms of digital marketing for small businesses, there’s a lot an agency can do for your website. A professional content writer and/or search engine optimization (SEO) expert can work together to ensure your website’s copy is engaging, click-worthy, and gaining traction and traffic with a variety of other services like email marketing and pay-per-click (PPC) advertising, which link back to your website. 

    Boost your online presence and traffic

    Although simply having a website is better than nothing, as a home contractor that is competing in a heavily saturated market, you need ways for your potential clients to pick you out of the vast competition. To stand out in your industry, digital marketing services like SEO and PPC campaign must come into play. While an SEO campaign optimizes your website by producing relevant content and important links, a PPC campaign allows you to display ads on search engines. Together these types of campaigns allow you to rank, and with every successful click comes an opportunity to get noticed and gain business. Ultimately, if coordinated professional, both digital marketing strategies will help to increase your online visibility and website traffic.  

    Employ email marketing and social media marketing

    Ask an e-commerce business and they will tell you that both email marketing and social media marketing have proven to be effective and beneficial to their businesses. That said, as a home contractor, you likely already have lists of past and current clients. As such, you can use them to create a list that can then be selected wherever you want to offer promotions, describe new services offered, or simply wish them a healthy and happy New Year! On the other hand, an up-to-date social media platform also has its perks. We recommend managing a Facebook, Instagram, and LinkedIn account and utilizing them for business all while showcasing the more edgy side of your company. Post ongoing or finished projects, highlight members of your team, and network with potential clients all with your smartphone in hand. 

    The key to promoting your tradesman services is through digital marketing for small businesses. Consider the marketing strategies recommended above or contact a member of our sales team to look at other means for boosting your profits.

    What type of home contracting business do you own and/or operate? Let’s compare in the comments section below. 

    Important digital marketing tips for promoting Boxing Day sales

    Posted on by Alex Wilks

    Since Boxing Day is just a few nights of sleep away, we recommend bookmarking this blog and reviewing it next summer so that you can sort through its contents, pull some ideas, and prepare your holiday digital marketing strategy a few months in advance. After all, the holiday season really starts at the beginning of November, which means that you need to find ways to attract shoppers early for Black Friday, Cyber Monday, Christmas, Boxing Day, and beyond. 

    Competition is high during the holiday season, making it challenging to promote your brand to stand out from the rest. However, with a well-developed digital marketing strategy, you’ll be well on your way to boosting traffic, conversions, and revenue using the following various channels and techniques. 

    Launch some shopping ads

    If your e-commerce business sells physical products it’s important to launch a shopping campaign as part of your digital strategy. Shopping ad campaigns help give customers a presentation of your products along with prices and offered discounts. These types of ads are also visible on search engine result pages, making it easier to attract targeted traffic to your website. That said, we recommend that you start your ad campaigns at least a few weeks before the holiday you’re targeting (for example, December 1 would be a good deadline to set if you want to launch a Boxing Day ad campaign). 

    Create engaging copy

    While there are a variety of ways to bring traffic to your website during the holiday season, festive copywriting is a great way to stand out when competition is high. Whether you choose to put new content right on your homepage, under the description of your products and/or services, or through your social accounts, it’s important to write copy that ties in with the holiday season, and if you can, include sales and discount information as well. 

    If you want to go the extra mile you can also take the time to design a landing page to match. Not only will this boost Boxing Day sales, but it will offer page users a place to click that leads them directly to the holiday hype. Plus, there are many ways to make the landing page appealing by opting to have promotional rewards and offers, a beautifully designed banner, and even a countdown clock to show urgency and prompt visitors to take advantage of a time-sensitive discount. 

    Set up remarketing campaigns

    It can be challenging to boost your sales during the holiday season when many other businesses are doing are attempting to do the same. That’s why you need to recapture the people who have shown interest in your products or services before. Remarketing campaigns allow you to easily advertise interested consumers while also retargeting existing customers who are likely to convert. Emails are also an effective channel to do this. Simply make a list segmentation filled with customers who have recently purchased and let them know about your Boxing Day offers! 

    *Before you run or schedule a campaign to promote holiday offers, be aware of the right time to achieve the best results from your target audience. If you need help using Google Analytics or social media insights and/or other tracking tools to promote your digital marketing strategy, Trek Marketing is here to help with your holiday planning!

    Are there any other ways that you prepare for the approaching holidays? Please drop them below to share with our readers. 

    3 creative ideas for your holiday marketing campaigns

    Posted on by Alex Wilks

    Halloween is long over, Thanksgiving, Black Friday, Cyber Monday are upon us, and the holiday season is coming up quickly! Now is the perfect time to revamp your holiday marketing campaigns to get customers excited about your brand and give them a reason to shop. It goes without saying that incorporating some holiday spirit into your digital marketing campaigns acts as the best method to grab their attention, but since every other business will be doing the same, listed below are three creative ideas that can help to separate you from the rest. 

    Send out festive emails

    Whether you’re planning to offer a holiday discount code that can be used during a sale’s event or you’ve simply restocked some top-selling products and want your customers to know, to achieve optimal engagement with your email-based holiday marketing campaigns, be sure to put some added time into making them festive. This could include simple elements like a red, green, and white colour scheme and cheery, jovial imagery like presents, garlands, holidays lights, and snowman. This will ensure that you’re mindful of your audience and the fact that they may celebrate different holidays. However, if your demographics align, feel free to throw in a Christmas or Santa to appeal to the masses! 

    Since the holiday season is the perfect time of year to let your customers know that they’re valued, we recommend offering some sort of incentive to be considered as an online vendor for their shopping lists. 

    Launch a holiday-themed ad

    Google Ads is a great place to launch holiday-themed advertisements and promotions. That said, e-commerce businesses need to remember to research and utilize relevant keywords, such as “holiday”, “Christmas”, or “seasonal sale”. While the Google Ads platform is a great start, don’t shy away from promoting your products and services on social media sites like Facebook or Instagram if these platforms are places where your target audience can be reached and your holiday marketing campaigns thrive. 

    While there aren’t many weeks left before the holiday season, you can spend time now optimizing your website for technical SEO to achieve higher search engine rankings in the future. SEO is a great way to increase organic presence and creating high-quality content is still one of the best ways to get noticed online. 

    Advertise a contest or giveaway

    During the holiday season, it’s certainly a struggle to gain attention from your audience, especially with so many competitors looking to do the same. However, by promoting contests or giveaways that encourage people to participate, many brands can expand their reach, which grows their following! The trick to hosting a contest is to do so on social media. Ask users to follow your account, tag friends for more entries, share on their stories for added entries, and remain following to take part in future contests. While you will need to giveaway a prize with a certain value, access to new, interested consumers is far more rewarding. 

    What other ways do you prepare for the holiday season? Drop a comment below to share with our readers.

    Interested in learning about how Google Shopping can grow your business?

    Posted on by Alex Wilks

    Are your traffic and leads drying up? Our digital marketing team takes the time to understand what you do and how to make you money, which is why we are happy to manage your Google Shopping ads as part of your online advertising services with us. Google shopping allows vendors an opportunity to reach bottom-funnel customers, giving them an easy way to stand out in search results. For those who have more questions about the advantages of Google Shopping ads, read the information in the article below. 

    How does Google Shopping work for the consumer?

    When a person uses Google Shopping, they can easily browse products from sellers who have chosen to feature their goods on the platform. All offers are ranked based on relevance, the user’s Google activity, and the search terms they choose to use. There will also be some ads peppers in to improve the quality of the search results. However, these offers will have a “sponsored” label underneath, indicating that their spot is based on paying Google rather than the influence of the items displayed. Google will be compensated for any clicks to the ads as well as receiving a commission for each purchase that’s made. 

    Consumers can customize their Google Shopping results by sorting and filtering elements like the price, product category, or brand. This can be viewed under each shopper’s activity section of their Google account. They can also block specific advertisers and opt-out of personalized ads by visiting Google’s Ads Settings page. That way the products displayed on Google Shopping are tailored to each shopper’s experience. 

    When you find a product that you’re interested in on the Google Shopping platform, you’ll then see the item price along with applicable taxes. There is an exception on “Buy on Google” offers, which once clicked upon will take you directly to the seller’s site to make the purchase. Keep in mind that shipping costs vary depending on their final destination, along with shipping method and any applicable information about insurances or warranties. 

    How does Google Shopping work for the vendor?

    Sellers and advertisers who feature products on Google Shopping must comply with all policies to keep their place on this prominent platform. Those that chose to ignore any of the rules may be suspended or have their items removed. To ensure this doesn’t happen, vendors need to provide detailed information about their products and update their listings regularly. 

    To add your products, follow the instructions below:

    1. Log in to your Merchant Center account
    2. Select products from the navigation menu, then click all products
    3. Click the plus button to add the product
    4. Fill out the data fields for each product
    5. If your product has varying colors, sizes, or other attributes, you will want to add these values
    6. Click save

    Why do consumers and vendors alike enjoy the Google Shopping experience? 

    In a world where you can buy products anywhere you go, it’s important to make the experience memorable for the consumer and simplistic for the vendor.

    Google Shopping is a powerful technology that allows consumers to research the products before being pointed towards the vendors who sell them. The best part is that it’s known for its speediness and will instantly provide photos and information, including stores that sell said product, instantly after entering the search. Lastly, the experience is very comprehensive and allows shoppers to find both common and unusual varieties of their search terms. 

    Have you ever purchased a product or sold one using Google Shopping? Drop a comment below to share your experience. 

    How to use cross channel insights in digital marketing

    Posted on by Alex Wilks

    Competition can make or break an online business and if you’re at a crossroads where you feel it’s time to take on a new approach when it comes to strategizing your digital campaigns, cross channel marketing might be just the breakthrough your business needs to better serve your customers! A business needs to move beyond usual resources to find insights that allow them to grow, especially when looking to gain efficiency channel-to-channel. 

    Pay-per-click advertising (PPC) and search engine optimization (SEO)

    While both of these digital marketing services are good to focus on when you want to increase the sales and conversion rates of your business, one focuses on targeting a niche audience through paid search results while the other utilizes keywords and builds up the organic traffic to the website over time. That being said, cross channel marketing comes into play when the above two services work in conjunction with each other and use the power of high-converting target keywords to focus on building clicks through organic search results. Cross channel marketing also looks at longer-tail variations of targeted keywords and considers the intent of the user who’s searching. 

    While paid search is a low funnel approach that often sees high intent-based users that are ready to immediately purchase, organic search is more likely to draw in information-seeking users that may peruse your website and shop at a later time. With this in mind, both services have the potential to increase the behavior metrics of your website such as time on site, pages per visit, and the bounce rate when working alongside each other. 

    Google My Business and paid search/social

    If your business has the funds to expand your cross channel marketing efforts, there are also some other ways to refine and target your audience! Aside from researching your potential customers interests, geographies, affinities, you can also utilize Google My Business (GMB) data from users that request directions to your brick and mortar location. 

    While it’s always a great idea to nurture your existing customers, GMS insights provide excellent opportunities to expand on paid searches and open new opportunities for modified social targeting. 

    Polling and content marketing

    While polls are not a new concept, in the world of digital marketing, they’re a great way to see what gets your social audience excited! Businesses are able to utilize polls to learn more about their customers and the type of content that they enjoy seeing, topics that interest them, and issues that may worry them. Aside from gaining valuable insights, this type of cross channel marketing also allows you to draw on social engagement to determine a new perspective on where you should invest your time and resources. 

    Are there any other ways that you use cross channel marketing for your online business? Drop a comment below to share with our readers. 

    How to use Google Adwords for your business

    Posted on by Alex Wilks

    There are a lot of expenses that come with e-commerce operations and since most small business owners don’t have access to endless marketing resources, it’s important to select the best advertising methods to start generating revenue. So, since it can take months to increase your organic search ranking through the use of search engine optimization (SEO), we recommend investing in pay-per-click advertising campaigns like Google Adwords to get yourself started. 

    What is Google Adwords?

    Google Adwords is a pay-per-click online advertising platform developed by Google where advertisers can bid to display brief ads, service offerings, product listings, or videos to web users. These ads can be placed in the results of search engines (ex. Google Search, Bing Search) as well as non-search websites, mobile apps, and videos. Google Adwords also works as a keyword tool, allowing users to target specific words or phrases they’re hoping to target to get their ads highly ranked on various search results pages. 

    How does it work?

    It all starts with a query. When a user searches for something on Google, it will look at the Adwords advertisers pool and determine whether there will be an auction for those terms. If one or more advertising is bidding on keywords that Google deems are relevant to the search, it will trigger an auction. This is where the advertisers will identify which keywords they want to bid on, how much they’re willing to spend, and create groupings using these keywords that can pair with their ads. Google then does the work by entering the keyword from that advertiser’s account, along with their maximum bid. 

    If you’re wondering how Google determines which ads are shown where, once an advertiser has entered into an auction, Google will look at two key factors to determine ad rank: maximum bid and quality score. The maximum bid is the set price the advertiser specifies for that keyword, whereas the quality score is a metric that determines how useful the ad is to the user (max bid x quality score = ad rank > position). 

    The auction is run billions of times each month. This allows results that users find relevant to their searches and advertisers to connect with potential customers for cheap.

    What are the top advantages of using Google Adwords?

    Google Adwords is a powerful keyword tool when it comes to advertising your business online. Listed below are a few advantages that you can enjoy on this paid marketing platform.

    • Targeting is more precise: This ensures that each ad is only displayed to users that are more likely to become potential customers. With the ability to filter audiences based on geographic location, age, gender, and more. There’s even a feature that allows the targeted audience to see the ad on specified devices or at certain times. 
    • You only pay for results: With Google Adwords, businesses only pay for the clicks their ads get, rather than the impressions. This advertising model only costs money when the targeted user takes action. 
    • Performance can be easily tracked: Whether you want to track the number of users that view and click your ad, those taking action, or those spending money, Google Adwords is the perfect tool to increase profitability. 

    Do you need help setting up and managing your Google Adwords account? Once you determine your budget, it’s time to speak with one of Trek Marketing’s Client Success Managers. 

    What do you think is the most advantageous part of using Google Adwords for your business? Drop a comment below to share with our readers.

    The pros and cons of outsourcing your digital marketing project

    Posted on by Alex Wilks

    Targeting the growth of your e-commerce business should be an essential part of your online marketing strategy, especially in these unprecedented times. If you’ve resorted to Googling “outsourcing digital marketing in Vancouver”, know that you aren’t alone. Many business owners are on the hunt for ways to get ahead of their competition, and to help you make the best business decision, it’s important to know if the benefits outweigh the risks. 

    How to determine if outsourcing is for you

    Outsourcing your digital marketing is when you use a third party to create content or perform marketing services on behalf of your brand to promote the growth of your business. This could include writing copy, blog management, creating social media posts, producing custom video content, constructing lead magnets, designing ads, managing pay-per-click (PPC) campaigns, setting up Facebook ads, and managing your search engine optimization (SEO) strategy. While these are a few examples of what types of services you can outsource, there will always be options for more assistance elsewhere. 

    What are some pros of outsourcing digital marketing?

    Do you or your employees possess any hands-on digital marketing experience that could be advantageous in the implementation of future strategies? If not, here are some reasons to consider outsourcing digital marketing, especially in competitive marketplaces like the city of Vancouver.

    • Expertise: Whether you select an agency or a freelancer to be a part of your team, someone with expertise in the digital marketing field will know of ways to get things done more efficiently and effectively.
    • Money savings: While you may think paying someone to perform a service costs too much, it’s important to remember that if you lack the skills needed to get traffic to your website, you won’t be making any money to begin with. Consider the person you hire as an investment. The best part is that most agencies offer hours-based packages to allow you to start small and add more time as your business grows. 
    • Accessibility to multiple services: While this benefit may be achievable with the right freelancer, often the ability to subscribe to multiple digital marketing services can only be found within an agency. Outsourcing digital marketing in Vancouver gives business owners the power to access an entire team of staff that through collaborative efforts will provide your e-commerce brand with a menu of options to increase conversions. 
    • Frees up your time: By relying on experts to get your online marketing tasks done you have more time to dedicate to other aspects of running your business. 

    What are some cons of outsourcing digital marketing?

    Depending on how you measure your businesses’ success, it may be best to keep some of your digital marketing efforts in-house. For that reason, here are some examples of why you may want to not outsource all of your digital marketing services.

    • Fear of brand consistency issues: Every business creates values and a reputation over time, which can make it difficult to feel comfortable passing the reins to someone that doesn’t live and breathe every aspect of your brand. 
    • You won’t have 100% control of all timelines: While services like blogging, email marketing, and social media possess the ability to formulate strict posting schedules, other efforts like SEO and PPC advertising can take more time to show their value, and if you’re using a freelancer for any of the above tasks, you will need to remember that their ability to rearrange other commitments to prioritize you might not always be possible.
    • Not as much freedom to offer a personal touch: Small businesses build their brand on connecting with their customers, and while outsourcing gives you access to so many amazing resources, mastering the tone and voice you’ve envisioned may take time for other people to covet. 

    In our professional opinion, none of the above cons possess any inabilities inhibiting them from being overcome. Especially through the use of proper implementation and communication by outsourcing to the right digital marketing company in Vancouver.

    Do you possess any other questions or concerns about outsourcing? Please drop them below for a speedy reply.

    How to attract online visitors using PPC

    Posted on by Alex Wilks

    You may think that you can build the best website by making it informative, packing it with great content, and investing in an intuitive design, but if shoppers aren’t able to find your website, all that work and money will go to waste. We’re here to help by breaking down the basics of why PPC Advertising could be the strategy your business needs to attract more online users. So, here’s why you should want to use it! 

    What is PPC Advertising?

    Pay-per-click advertising, also shortened to PPC advertising, is a method of online marketing that allows businesses to place ads in strategic places where a fee is only charged after the ad is clicked on by a visitor. It’s a great way to buy visits to your website rather than taking the time to attract them organically. 

    Here’s how it works: 

    • When a user clicks on your ad, you pay a specified fee, which is referred to as the cost-per-click (CPC). 
    • The CPC can vary dramatically (average is between $1 to $2 with some as cheap as a couple of cents, while others go as high as $50 or more). 
    • Another way to orchestrate a PPC Advertising campaign is by using cost per 1,000 impressions (CPM), which applies to display and video ads. 

    Now that you have a better understanding of how PPC Advertising works to attract online visitors, we are going to provide you with some reasons as to why you should consider adding it to your digital marketing strategy. 

    It’s very targeted

    Entrepreneurs and digital marketers alike love PPC Advertising because it allows them to choose precisely who will be seeing the ad based on their location, choice of keywords, interests, age, gender, language, and even the type of device that the consumer is using. This ensures that you’re catering to an audience that’s more likely to enjoy your goods and services, which has a huge influence on click-through rates and conversions.

    You can even re-target previous visitors! 

    Most consumers will only click on advertisements that appeal to their interests, however, just because they choose to follow through to your website, doesn’t guarantee that they will become a customer. The great part about PPC Advertising is that you’re targeting those who share the same enthusiasm about your products and services, and the best part is that if they don’t follow through on purchasing the first time around, you can retarget the ones that left your website and remind them to come back again! 

    It’s cost-effective for all types of e-commerce businesses

    While many elements of your digital marketing strategy charge a flat-rate, monthly fee, you only pay for PPC Advertising when your ad is clicked by a potential customer. This means that the odds are always in your favour, allowing you to cater your ads to those whose values align with your business. Also, since PPC ads appear at the top of search engine results pages, you don’t need to spend the time and money building your content because your ad will already appear above organic search results. 

    It’s easily tracked

    Aside from the above conversion-based benefits, PPC Advertising is also easily tracked, meaning that you as a business owner can monitor how well your ads are performing and make adjustments to them if they aren’t receiving a good number of clicks. This is a great way to learn what attracts consumers to your products and services and what can be improved upon to drive sales and help your business grow. 

    Are you ready to test the waters of PPC advertising? Please fill out our contact form and anticipate a prompt email from our Client Success Manager to discuss your business goals!

    Do you have any further questions about PPC Advertising and how it works? Drop a comment below to share with our other readers. 

    Digital marketing strategies that could remain post-COVID

    Posted on by Alex Wilks

    The digital age has immensely changed the way we live our lives, similarly to how the pandemic has paved way for a new set of guidelines. Businesses, big and small, have continued to operate under modified restrictions, but with such a huge growth in the online sector, there is an upward trajectory for many practices to continue long-term, even when the post-COVID era hits. If you are wondering which trends may find their way into our continued new normal, dive into the article below to explore the digital marketing strategies that we think are likely to stick around. 

    Businesses will continue to utilize the lower costs of paid advertising

    The last year has widened the horizons of digital marketing, with a huge increase globally to online traffic bringing online storefronts a much wider audience. With these changes brings the slots for paid advertising have increased, and the costs to the business owner have decreased, making 2021 the golden opportunity for small brands and startups to opt for the option of paid advertising. While this trend could see an increase in cost as the months go on, our professional digital marketing agency believes now is a great time to utilize the low-cost of paid advertising. 

    Email marketing, social media marketing, and blogging will still hold their value 

    Not only do all of the above professional digital marketing services allow you to spread brand awareness and connect with your customers but if they perform well, it will allow you to attract a larger audience to your products and services. Be sure to include personalization to allow your business to thrive. For example, when the pandemic first time, many businesses ensured their customers that business operations would continue with safer working conditions, and even went as far as to explain how they would consider COVID safety in the workplace. Now, you still have online posts and emails showing subjects wearing masks and gloves to show how well marketing has adapted to the current state of the world. So, even when some sense of our past normalcy returns, we recommend that you remain involved with global affairs and continue to adapt your strategies to offer the best digital marketing in an age where we prefer to connect online. 

    Brands will maintain a variety of payment options

    With more shoppers rushing online in 2020, business owners quickly realized that the more payment options that were offered, the more likely they were to appeal to a wider audience. Convenience is the epitome of e-commerce shopping and when it is easy to make a purchase from your website, the higher the chances are for more purchases and returning shoppers. Aside from offering typical options such as VISA, Mastercard, and American Express, consider others like Square, PayPal, Apple Pay, and Google Pay to broaden your availability. Also, if you are able to set up a payment plan system, we recommend offering this option to your customers, giving them the freedom to buy now with a small sum and pay later or in smaller installments. 

    What has been your experience dealing with the changes in your industry? Drop a comment below to compare with other business owners. 

    Make 2021 the year you crush your digital marketing goals

    Posted on by Alex Wilks

    If 2020 has taught us anything as digital marketing professionals, it’s that consumers heavily relied on available online conveniences to keep themselves safe during these crazy times. Whether it was virtual doctor’s appointments, online grocery shopping, or simply transitioning to ordering more of their necessities through e-commerce sources, it’s clear that the digital age is evolving and growing to suit this new normal. So, if your business missed out on some of the digital opportunities that were available, why not start 2021 off right by crushing your digital marketing goals? 

    Invest in professional search engine optimization services

    For business owners who don’t already know, search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or web page via search engines. Since SEO targets unpaid traffic rather than direct or paid traffic, it can take a bit of time to improve your business ranking, especially if you aren’t using professional search engine optimization services. SEO is broken down into two categories, requiring work to be completed both on-site and off-site. 

    Some examples of on-site work that your SEO specialist would do as part of your search engine optimization service would include: 

    • Page layout optimizations
    • SEO audits
    • Page speed optimizations
    • Finding and fixing broken links
    • The creation of engaging content

    Some examples of off-site that your SEO specialist would do as part of your search engine optimization service would include:

    • Public relations
    • Guest posting
    • The creation of engaging content for back linking 

    Consider the benefits of pay-per-click advertising

    Pay-per-click advertising, better known in the digital marketing industry as PPC, is a method of online marketing where business owners can place ads in strategic places online and pay a fee only when that ad is clicked on by a visitor. It’s a quick way to buy quality visits to your site rather than attracting them organically, which can take time as we’ve discussed above. 

    How does it work, you ask? Well, when a user clicks the ad, your business will pay the host a specified fee, which can range between $1 to $2 and as high as $50 depending on where your impression is posted. 

    Here are some of the best benefits achieved through PPC:

    • Ads are extremely targeted to your audience
    • Ads retarget previous visitors
    • Ads are cost-effective
    • Ads are trackable
    • Ads are fast 

    Email marketing is good for sales and brand loyalty 

    Email marketing is the act of sending online messages and newsletters to a group of subscriber emails. In its simplest form, each email strives to target new and recurring customers to come back to the website and make a purchase. While email marketing relies heavily on sending advertisements to solicit sales and traffic, it also works as an opportunity to offer industry-news, business updates, or up-to-date inventory revisions. 

    Here are some of the best benefits of email marketing:

    • It’s good for customer acquisition
    • It’s an economic and cost-effect digital marketing strategy
    • Each email can be personalized through customization
    • Newsletters are designed to be action-oriented
    • It’s easy to measure profit using the appropriate tracking tools

    If you aren’t marketing on social networks, you should be

    Social media marketing is the use of an assortment of social media platforms and websites to promote your businesses’ products and/or services. Although it’s challenging to create a following with a strictly sales-oriented agenda, many business owners utilize the power of each platform to create a relationship with their customers by sharing images/videos and posting other engaging content. 

    Here are some of the best benefits of social media marketing: 

    • Increases brand awareness
    • Improves search engine rankings
    • Increases conversion rates
    • Leads to better customer satisfaction
    • Offers more brand authority
    • Allows you to gain valuable insights

    Top it all off with some insightful blogging

    Business blogging, while not as easy to track conversions, is an essential element that should be part of every digital marketing strategy. Business blogs are a space where you can create custom content that may appease your customer’s interests or even answer questions they have pertaining to your products, services, or the general larger umbrella of your niche industry.

    Here are some of the best benefits of business blogging: 

    • Increase your business visibility online
    • Builds brand awareness
    • Builds up SEO authority 
    • Asserts your position as an expert within your industry
    • Offers free content to your subscribers
    • Supports the growth of your business
    • Engage with customers

    Do you have any further questions about any of the above digital marketing services? One of our Client Success Managers would be happy to answer your questions via email, by phone, or through a virtual chat.

    Which of the above digital marketing services would your business benefit most from? Drop a comment below to compare with other e-commerce business owners.