Although blogs, social media posts, emails, e-newsletters and web pages vary in technical components, they all require a certain attention to detail. If you are able to avoid the following common copywriting mistakes, you will produce content that better appeals to marketing strategies.
Addressing the wrong audience
One of the most important steps in understanding content marketing is knowing your audience. As tempting as it may be to try to sell your services or products to everyone, it’s important to not lose focus if you have a niche market. Determine the target age group, income bracket and other identifying characteristics that your wares are most intended for, then adapt your voice accordingly. Make sure that your tone, vocabulary and hashtags genuinely speak to your main consumers.
That extra minute spent on spell-check is well worth the effort! Firstly remember to review proper sentence structure, choice of words (affect vs. effect, etc.) and sub-header divisions. Read content out loud and if possible, ask friends, family, or colleagues to preview and proof-read for you. Increase engagement and attention by breaking up lengthy texts with photos and infographics. And with customers constantly on the go, use Google’s Mobile-Friendly Test, to check for mobile optimization.
Outdated or incorrect links and content
Almost everyone has at some point clicked on a link, only to find it broken or non-existent. It is important to make sure that outlinks work and internal links are still relevant. Additionally, headers, subject lines and meta descriptions should reflect the topic. Unless you state that content is explicitly your opinion, review statistics and facts for accuracy. Always remember to properly credit your sources either through hyperlinks or annotations.
SEO (search engine optimization) is not as difficult as it may seem. However, it is necessary to create a balance between keywords to avoid using generic phrases that don’t generate results. Research engaging long tail keywords and implement them organically as if you were having a verbal conversation with your audience. The more that you understand why ecommerce businesses need a blog, the easier that it becomes to develop proper SEO.
Lack of direction
Think of engaging with your consumer base the same as establishing a relationship. You should talk about yourself, but remember it’s more about the other person. Don’t be self-centred, forget about a feature > benefit structure and ignore how readers and followers will feel by becoming paying customers. Include clear information and direct CTAs.
Plagiarism is one of the most common copywriting mistakes, even if it’s done inadvertently. Let your personality come through, to find ways to make content unique and relevant to your business. If you’re still unsure how your words compare to similar posts by others, review them through a plagiarism checker tool.
Effective content creation takes time. Let us do the work and see how our copywriting and SEO services will enhance your business!
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.