SEO Glossary
Search engine optimization is a dynamic field that continues to evolve with the changing landscape of the internet. As new algorithmic updates are released and user behavior changes with the...
If you’re a retailer that prefers the more traditional selling approach that brick and mortar businesses have to offer, you may still find that you need a digital marketing strategy to get your business noticed. Although you offer your customers a more personable face-to-face interaction, when it comes to doing business, it is difficult to complete with your web-based counterparts. While ecommerce businesses make it their job to become noticed on the web in order to receive any sales at all, brick and mortar businesses can also leverage the benefits of digital marketing to their advantage
The term brick and mortar is used to describe a company that possesses a retail store, factory or warehouse for its operation. Your local bookstore or grocery shop is a perfect example of this. Brick and mortar businesses offer their consumers the opportunity to touch, try out and discuss any concerns they may have with an item prior to making any purchase. These types of businesses also provide consumers with an immediate form of gratification because they do not need to wait for the item to be shipped before they can enjoy it.
Needless to say, even though a business is doing well in physical form that doesn’t mean that with a proper digital marketing plan it couldn’t be doing a whole lot better.
With the rise of ecommerce businesses snatching up internet friendly consumers, it is important for brick and mortar businesses to use digital marketing to establish a strategy in order to remain technologically with the times. Many long-time retailers — Sears, Zellers and Kmart — have shut down dozens of store locations due to slow traffic and a decrease in sales.
Whether your company is better suited as a brick and mortar business or you’re resisting the need to embrace e-commerce, you can have the best of both worlds with the proper digital marketing strategy.
In order for brick and mortar businesses to use digital marketing to its fullest potential they will need to:
If you need help getting started with your digital marketing strategy, consult our team of professionals to learn more about what we can do for your business.
Do you prefer to shop in retail stores or online for your products? Tell us about it in the comments section below.