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On the hunt for some fall social media post ideas that can offer your business that added edge? Engaging content isn’t hard to create and incorporating seasonality to make those connections sets you up for successful interaction. That being said, below are some fall-inspired content ideas to get your social media marketing strategy started.
Incorporate fall images
A good social media marketing strategy involves harnessing the power of what’s going on around you to build content that’s inspiring and relatable. This means that if you want your social posts to get more engagement and clicks, perhaps offering an autumn vibe might get the attention you’re hoping for. Whether you sprinkle your products among fall colours (red, orange, yellow, and brown) or simply take some seasonal photos with the appropriate scenery (pumpkins, hay bales, and scarecrows), a stockpile of seasonal images is a great way to get yourself notice above other social media posts.
Offer a seasonal discount
Who said that you needed to wait until Black Friday/Cyber Monday to offer your customers a little discount? Whether you want to highlight an upcoming Halloween sale or simply offer a coupon code that can be used until the end of October, shoppers get excited about seasonal savings and are inclined to start their holiday shopping early with the right incentive.
Update your followers about the seasonal activities you’re doing
Consumers love getting an exclusive look at your personal life, whether it be with your friends and family or behind the scenes of your business, so, we recommend incorporating some fall-inspired activities into these types of posts. Share your employee pumpkin carving content, some DIY fall decor that you made for the shop, or even a trip to a local apple picking spot with your family. Also, make sure to ask your followers to comment on what they love doing this time of year as a way to connect with them.
Create a guide to fall essentials
Pretty much any business can have a fall twist with the right imagination, which is why it’s important to separate your products from the ones that can be enjoyed more this time of year. Whether you sell coats, skincare products, or wine, think of an ingenious way to guide the consumer through your products and how they engage with the season. This means highlighting your water-resistant outerwear, products that keep the skin hydrated during cold weather, and seasonal wine flavours!
Ask questions on social polls
This is a great way to engage with shoppers on Instagram, especially if you utilize some fun GIFs on the story features. Keep in mind that not every part of your social media marketing strategy needs to be sales-focused, and at times, a greater focus needs to be on engagement and interaction. Ask your followers what their favourite activities are by giving button options for them to click, then once you’ve gathered lots of opinions, share the results back on your stories!
Which of the above content ideas is most inspiring to you? Drop a comment below to share with our readers.