Digital marketing is rapidly changing the way that various niche companies are promoting their businesses. Although this online frontier can be a little overwhelming for those who aren’t very tech-savvy, it’s incredibly important for entrepreneurs to get on-board and promote their products or services using this innovative technology. That’s why when you’re using digital marketing for pet businesses, such as a veterinary practice, you’ll need to utilize modern marketing strategies — search engine optimization (SEO), email marketing, blogging and social media marketing — to get your clinic noticed by the loving pet owners in your community.
Search engine optimization (SEO)
If you’re hoping to get prominently noticed when someone does a Google search for “veterinary clinics in my area” then you’ll need to include these organic keywords in your written content in order to generate the results. By utilizing the power of SEO-based digital marketing for your pet business more visitors are able to find your website, which in turn, converts to more potential customers.
Since SEO is rather intimidating — editing the content, adding fresh content, doing HTML, increase specific keywords that are used on site and removing barriers to the indexing activities of search engines — hiring a digital marketing team to handle your ongoing SEO development is probably the best idea in terms of a marketing strategy.
Operating a professional business is all about sharing your knowledge with the right people. We can’t think of a better way to show off your expertise with the world than email emailing. Sending a couple of monthly emails shows your clients that you care about the well-being of their animals and it also gives you an amazing opportunity to reach out and share relevant information. For example, maybe it’s the start of Spring and you know that fleas are more prominent this time of year. You could send out an email talking about ticks, fleas and worms and explain how they can be treated among pets. Owners will appreciate the information and you will appreciate their business when they pay you a visitor to grab their monthly flea medication.
Although creating original blogging content is incredibly tedious, it’s also a very beneficial form of digital marketing for pet businesses. This is your opportunity to get creative, answer frequently asked questions and educate pet owners about medications, treatments, everyday pet care and the life cycle of various animal species. It’ll give you an opportunity to learn more about your field and it will also give owners a resource to turn to when they have any prying questions.
It’s very important to formulate a regulate posting schedule when you choose to start a blog (post weekly or bi-monthly) in order to keep up-to-date within your niche as well as give your readers some form of consistency.
Social media marketing
It’s no secret that almost everyone uses a social media platform in some way, shape or form, which is why utilizing this method of digital marketing is incredibly beneficial in terms of promoting your veterinary practice. Spreading the message to your potential audience is as easy as posting on Facebook or using the right Hashtags on Instagram, however, choosing which social media platform works for you should be the first step in your social media strategy. Not only are you able to inform clients about things like new business hours or a new product that you’re carrying, but you’re also able to develop an entertaining, personal connection with your clients on a daily basis.
Are there are other ways that digital marketing for pet businesses is beneficial? Tell us in the comments section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.