In a world that revolves around social media, Instagram is one of the newest and most influential platforms that brands are using to engage with consumers. With over 800 million users, Instagram is one of the leading social media platforms, focusing primarily on image-based content.
People are spending more time on social media every day, with an average engagement rate of 3% (compared to 0.5% to 1% for most other social media networks), making Instagram the perfect platform to market your product.
From the unique content available, it’s easy to see that Instagram users like to tell stories. Well, brands like telling stories too.
What are Instagram influencers?
Instagram influencers are Instagram users that have established a high credibility with their audiences. Usually, these influencers showcase some sort of authenticity that attracts followers to their page. People who are Instagram famous are paid by companies to flaunt a brand hashtag as a way to promote their business or service.
Brand hashtags allow you to market your company by building brand awareness and recognition. With hashtags everywhere you look, it becomes very important to find one that works for you if you hope to promote or sell yourself in the social media world.
How does this all tie together?
Brands need to work hard to get noticed, but with the average person being exposed to around 4,000 to 10,000 advertisements each day, that can be a challenge.
Yet visual content remains the crucial part of any business’ marketing strategy. Instagram marketing presents an edgy, unique opportunity to represent your brand using creative imagery. Users scroll through their feeds multiple times a day, so it also extends your exposure.
If you don’t have the time to manage your own social media, Trek Marketing has trained professionals that can engage with your audience for you.
Do you follow any business Instagram accounts? If so, tell us in the comment section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.