SEO Glossary
Search engine optimization is a dynamic field that continues to evolve with the changing landscape of the internet. As new algorithmic updates are released and user behavior changes with the...
People everywhere rely on social channels like Facebook, Twitter, and Instagram to keep them connected with their loved ones as well as admired connections like celebrities and organizations. However, each time you log onto these networks it isn’t impossible for you to see every single update from all your connections, which is why today’s social channels have gravitated towards an algorithm-based feed to better the experience for each user.
A social media algorithm is a compilation of rules and data that work together to decide what a user will see on their chosen platform. Each social media website utilizes a unique, ever-changing algorithm for every person’s account, which means that no two people will possess the same updates, news, and posts on their feeds.
Facebook is the largest social media platform to date, studying user’s behaviours to ensure that the content shown is what that person is most interested in. But, how does Facebook know what its users like? Well, the Like button works as the epicentre of Facebook’s user experience, allowing each user to personalize it based on who and what they enjoy most. The Like button also works as a form of positive reinforcement, allowing users to click like on content that’s shared by friends and family. Over time, all of this data governs how each newsfeed operates.
Below is a breakdown of the data that determines the social media algorithm:
Your Twitter Timeline consists of a stream of tweets from the users you follow. If you’re very active on Twitter and have a lot of celebrities and friends that you care about, then your algorithm can be organized based on two approaches: “Show Me The Best Tweets First”, “Best Tweets” or the “While You Were Away” feature.
Below is a breakdown of the data that determines the social media algorithm:
This quickly evolving platform is becoming a hot spot for digital marketing, which means that it’s important for small businesses to understand how the social media algorithm works for this channel.
Using machine learning to aggregate six key factors, Instagram determines the content that’s the most relevant to the user.
Do you need someone to help you to manage your company’s social media networks? Trek Marketing offers a social media marketing management service for businesses that want to outsource their social content and have a team member available to answer customer questions and comments.
Which of the above three social networks do you spend the most time on? Drop a comment below to share.
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