Search engine optimization is a dynamic field that continues to evolve with the changing landscape of the internet. As new algorithmic updates are released and user behavior changes with the...
Whether you’re looking to build the perfect set of SEO resources for your e-commerce business or you’re wanting to research the methodologies used by many search engine optimization services before committing to the help, we’re here to share with you the framework that’s needed to establish your ideal SEO strategy. Continue reading to learn more about the process and some awesome terms that could help you as you move forward.
How can you steer towards success using search engine optimization (SEO)?
Search engine optimization services aim to improve the quality and quantity of website traffic to an e-commerce web page directly from search engines. Since this realm of digital marketing targets unpaid traffic rather than direct or paid traffic, it requires an orchestrated effort from within a team of skill sets to get your business noticed. Since the greatest challenge of SEO is not knowing how to properly optimize your website, our digital marketing agency offers an in-depth search engine optimization service that has solutions for both on-page and off-site issues.
After all, the success of your SEO strategy is dependent on how well your team can execute a higher search ranking based on the improvement of the following efforts:
On-page SEO efforts:
- Page layout optimizations
- SEO Audits
- Page speed optimizations
- Fixing broken links*
- Schema markup*
- Optimizations for voice search
- The creation of engaging content*
Off-site SEO efforts:
- Local Directories and Listings
- Claiming Missed Opportunities
- Public Relations
- Guest Posting
Let’s dive into the scope of some of the above areas to see why they are so critical for your business’s SEO strategy.
Why is link development essential?
The reason that link development is such a big part of the success of your SEO strategy is that its authority metrics are the backbone of search engine algorithms. The biggest part of link development involves finding and fixing broken links, but link acquisition is also important and looks very different from brand to brand. When looking at this area, your SEO strategist will take the time to improve your backlinking, which will increase your site’s authority by getting other websites to link back to you.
How can you boost your SEO by using schema markup?
Schema markup is code that you place on your website to help search engines return more informative results for users. When a prospecting shopper searches a key term on a search engine, the scheme markup will tell the search engine results page (SERP) to display added microdata in the form of a small snippet that may help the user to determine if they want to click based on the provided information. For example, if you’re looking to rent a room at a nearby hotel and search the phrase, “hotels available near me”, a collection of options will appear and the schema markups may include prices for certain upcoming dates. Not only is this extremely helpful in driving traffic, but schema markup ensures the quality of users coming to your site.
What’s SEO content and how does it help improve your ranking?
The creation of any type of unique, engaging website content, with the strict purpose of attracting more search engine traffic, is what you can expect when your SEO strategist starts working away at building up your content.
Below is a list of some of what will be done to SEO your web content:
- Keyword research: Before any writing can commence, your SEO strategist will need to spend some time researching your niche market to see which keywords currently exist and what their search volume is.
- Keyword optimization: This is the process of writing content with maximum searchability using those keywords.
- Content Organization: Content within your website will need to be organized in a logical way to help visitors navigate your site and stay there longer.
- Content Promotion: This process will increase the visibility of any new content shared via social networks and/or link building on external websites.
Are you ready to have a chat with one of our SEO strategists? Drop any further questions in the comments section below, along with your email address if you wish to be contacted right away.