How to create an effective digital marketing plan

A digital marketing plan equips online business owners with an essential roadmap to achieving their most crucial brand objectives. Since it’s a tool that helps to guide marketing activities to generate the best results, it must be organized step-by-step and reviewed at multiple points in the lifespan of your business venture, which is why most entrepreneurs opt to have a professional digital marketing company handle their plan for them. 

Why do you need a professional digital marketing plan?

Are you looking for a way to reveal new opportunities, grow, and expand your reach? While every business owner has the potential to dabble with digital marketing, those hoping to connect with their audiences and establish a unique brand identity need an in-depth and detailed approach that is usually only achievable through a strategy formulated by a professional digital marketing agency. 

So, for those asking themselves, “Do I need a professional digital marketing plan,” the answer is always yes, and here’s why:

• While a business owner can formulate goals and work towards those objectives, a professional digital marketing agency will draw up a consumer-competitor analysis and create a plan that focuses on the entire environment surrounding the brand including context and current market situation. 
• Intended objectives are achieved quicker with the help of a professional digital marketing agency, especially since they have separate departments that coordinate together. 
• A coordinated digital marketing plan contains strategies and actions that are put in place to carry out campaigns. 
• Measuring the results of actions is one of the most overlooked tasks of business ownership which is why it’s important to include it in a professional digital marketing plan. 

Now that you know what to expect from a professional digital marketing plan, below are some advantages that it can bring to you and your company:

• You will gain in-depth knowledge of the market and your target audience. A good marketing plan allows time for a research phase which creates a scope of your business challenges and how to respond to them. 
• Digital marketing actions can align with departments working towards the same brand objectives. 
• Allows you to budget for the resources that are most effective for your business strategy. 
• Improves internal communication so all those involved can easily coordinate future goals.
• Improves client communication by outline the elements that will meet their needs and expectations. 

How our professional digital marketing agency creates an effective digital marketing plan: Step by step

1. Analysis and starting point: 

Creating an effective digital marketing plan starts by analyzing the current situation of the company and coordinating time towards market research. During this phase, we aim to answer questions such as, “What could be a unique selling position for this company” and “What is the competition doing and how can we compare”. 

2. Create objectives

Success is achieved when objectives are met. When the phase commences, the objectives of the company need to be concrete, detailed, measurable, realistic, and time-bound. Based on these parameters, we will create a professional digital marketing plan that will reach new markets, increase brand awareness, and improve your company’s return-on-investment (ROI).

3. Develop a buyer person

It’s important to paint a picture of your ideal client, even if it involves defining a profile for more than one type of product or service user. This includes determining the age, gender, income level, occupation, and place of residence. This will allow us to develop a professional digital marketing plan that creates a better understanding of your brand-to-consumer relationship. 

4. Content plan

Every professional digital marketing plan requires an outline of the type of content that will be distributed. While it can follow a variety of formats, your content should align to the above buyer persona(s) and be incredibly focused to increase website conversions. This phase should also include the addition of search engine optimization (SEO), which is the backbone of content creation, dedicated to structuring the website to direct valuable traffic. 

5. Determine platforms for business growth

While the world of social media marketing offers an assortment of platforms for any brand, it’s always best to focus on those that are more adapted to your companies’ objectives. Effective digital marketing planning includes intentions for these social networks and the application of available resources to boost your growing strategy. 

Are you ready to speak with our team about your digital marketing plan? 

What stage of the above digital marketing planning process is your business at? Drop a comment below to compare with other readers.